Pub Date : 2015-12-01DOI: 10.14611/MINIB.18.04.2015.15
W. Świeczak
{"title":"Inbound marketing in research institutions","authors":"W. Świeczak","doi":"10.14611/MINIB.18.04.2015.15","DOIUrl":"https://doi.org/10.14611/MINIB.18.04.2015.15","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"29 1","pages":"165-179"},"PeriodicalIF":0.0,"publicationDate":"2015-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83527243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-12-01DOI: 10.14611/MINIB.14.04.2014.11
D. Jakus, Krešimir Zubčić
This article presents reasons why analytical and critical thinking skills should be essential part of public relations. Generally, it is considered that the analytical and critical thinking skills are part of public relations, as well as creative thinking, but they should be considered separately and given the codes of ethics of the profession used as initial criteria. For the purpose of the study, in this article is presented the result of the survey in which determine importance of using analytical and critical thinking skills in the implementation of public relations projects. The second aim in the survey was to identify the target audience and how they react to the placed information. Summary
{"title":"Analytical and critical thinking skills in public relations","authors":"D. Jakus, Krešimir Zubčić","doi":"10.14611/MINIB.14.04.2014.11","DOIUrl":"https://doi.org/10.14611/MINIB.14.04.2014.11","url":null,"abstract":"This article presents reasons why analytical and critical thinking skills should be essential part of public relations. Generally, it is considered that the analytical and critical thinking skills are part of public relations, as well as creative thinking, but they should be considered separately and given the codes of ethics of the profession used as initial criteria. For the purpose of the study, in this article is presented the result of the survey in which determine importance of using analytical and critical thinking skills in the implementation of public relations projects. The second aim in the survey was to identify the target audience and how they react to the placed information. Summary","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"42 1","pages":"51-60"},"PeriodicalIF":0.0,"publicationDate":"2014-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89663836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-09-01DOI: 10.14611/MINIB.13.03.2014.05
Agnieszka Chwialkowska
{"title":"Universities in social media – Recipients’ expectations and the published contents","authors":"Agnieszka Chwialkowska","doi":"10.14611/MINIB.13.03.2014.05","DOIUrl":"https://doi.org/10.14611/MINIB.13.03.2014.05","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"1 1","pages":"66-82"},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83607834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-09-01DOI: 10.14611/MINIB.13.03.2014.01
Jadranka Jezeršek Turnes
{"title":"Putting science on the public agenda","authors":"Jadranka Jezeršek Turnes","doi":"10.14611/MINIB.13.03.2014.01","DOIUrl":"https://doi.org/10.14611/MINIB.13.03.2014.01","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"13 1","pages":"2-14"},"PeriodicalIF":0.0,"publicationDate":"2014-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74114497","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-06-01DOI: 10.14611/MINIB.12.02.2014.03
D. Hirsch
{"title":"Cultural context in marketing communication on international market","authors":"D. Hirsch","doi":"10.14611/MINIB.12.02.2014.03","DOIUrl":"https://doi.org/10.14611/MINIB.12.02.2014.03","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"37 1","pages":"39-56"},"PeriodicalIF":0.0,"publicationDate":"2014-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86454817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-06-01DOI: 10.14611/MINIB.12.02.2014.04
W. Świeczak
{"title":"Inbound marketing as an integral part of the marketing strategy of a modern enterprise","authors":"W. Świeczak","doi":"10.14611/MINIB.12.02.2014.04","DOIUrl":"https://doi.org/10.14611/MINIB.12.02.2014.04","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"71 1","pages":"57-77"},"PeriodicalIF":0.0,"publicationDate":"2014-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83930937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2014-03-01DOI: 10.14611/MINIB.11.01.2014.03
K. Wrona
{"title":"Neuromarketing – its role in building of brand, introduction of products innovation, and advertising messages","authors":"K. Wrona","doi":"10.14611/MINIB.11.01.2014.03","DOIUrl":"https://doi.org/10.14611/MINIB.11.01.2014.03","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"2 1","pages":"81-101"},"PeriodicalIF":0.0,"publicationDate":"2014-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73997539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-01DOI: 10.14611/MINIB.10.04.2013.02
Dariusz Tworzydło
{"title":"New technologies in public relations","authors":"Dariusz Tworzydło","doi":"10.14611/MINIB.10.04.2013.02","DOIUrl":"https://doi.org/10.14611/MINIB.10.04.2013.02","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"2 1","pages":"19-31"},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72963099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-01DOI: 10.14611/MINIB.10.04.2013.04
Magdalena Grabarczyk-Tokaj
The article is focused on the issue of practice use of analyses, based on data collected in social media, for institutions' communication and marketing purposes. The subject is being discussed from the perspective of Digital Darwinism — situation, when development of technologies and new means of communication is significantly faster than growth in the knowledge and digital skills among organizations eager to implement those solutions. To diminish negative consequences of Digital Darwinism institutions can broaden their knowledge with analyses of data from cyber space to optimize operations, and make use of running dialog and cooperation with prosuments to face dynamic changes in trends, technologies and society. Information acquired from social media user generated content can be employed as guidelines in planning, running and evaluating communication and marketing activities. The article presents examples of tools and solutions, that can be implement in practice as a support for actions taken by institutions. Abstract
{"title":"Implementation of analyses based on social media data for marketing purposes in academic and scientific organizations in practice – opportunities and limitations","authors":"Magdalena Grabarczyk-Tokaj","doi":"10.14611/MINIB.10.04.2013.04","DOIUrl":"https://doi.org/10.14611/MINIB.10.04.2013.04","url":null,"abstract":"The article is focused on the issue of practice use of analyses, based on data collected in social media, for institutions' communication and marketing purposes. The subject is being discussed from the perspective of Digital Darwinism — situation, when development of technologies and new means of communication is significantly faster than growth in the knowledge and digital skills among organizations eager to implement those solutions. To diminish negative consequences of Digital Darwinism institutions can broaden their knowledge with analyses of data from cyber space to optimize operations, and make use of running dialog and cooperation with prosuments to face dynamic changes in trends, technologies and society. Information acquired from social media user generated content can be employed as guidelines in planning, running and evaluating communication and marketing activities. The article presents examples of tools and solutions, that can be implement in practice as a support for actions taken by institutions. Abstract","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"32 1","pages":"54-67"},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80171807","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-12-01DOI: 10.14611/MINIB.10.04.2013.06
Jaromir Matulewicz
{"title":"Customer Relationship Management in scientific and research institutions","authors":"Jaromir Matulewicz","doi":"10.14611/MINIB.10.04.2013.06","DOIUrl":"https://doi.org/10.14611/MINIB.10.04.2013.06","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":"105 1","pages":"76-90"},"PeriodicalIF":0.0,"publicationDate":"2013-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90673508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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