Pub Date : 2013-09-01DOI: 10.14611/MINIB.09.03.2013.04
S. Tkaczyk, H. Żakowska, J. Kuzincow, Marzenna Kobylarz
{"title":"Marketing based on knowledge as a basis for strategy of research institution – on the example of the Packaging Research Institute","authors":"S. Tkaczyk, H. Żakowska, J. Kuzincow, Marzenna Kobylarz","doi":"10.14611/MINIB.09.03.2013.04","DOIUrl":"https://doi.org/10.14611/MINIB.09.03.2013.04","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88846836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-06-01DOI: 10.14611/MINIB.08.02.2013.07
Ola Agbaimoni, Lilach Bullock
{"title":"Social Media Marketing – why businesses need to use it and how","authors":"Ola Agbaimoni, Lilach Bullock","doi":"10.14611/MINIB.08.02.2013.07","DOIUrl":"https://doi.org/10.14611/MINIB.08.02.2013.07","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72577717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-06-01DOI: 10.14611/MINIB.08.02.2013.02
Bogdan Gregor, T. Kubiak
{"title":"Measurement of social media Web 1.0 and Web 2.0.","authors":"Bogdan Gregor, T. Kubiak","doi":"10.14611/MINIB.08.02.2013.02","DOIUrl":"https://doi.org/10.14611/MINIB.08.02.2013.02","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80371942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-06-01DOI: 10.14611/MINIB.08.02.2013.06
Joanna Płuciennik
{"title":"Measurement of activity in social media – a challenge for contemporary marketing research","authors":"Joanna Płuciennik","doi":"10.14611/MINIB.08.02.2013.06","DOIUrl":"https://doi.org/10.14611/MINIB.08.02.2013.06","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72474392","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-03-01DOI: 10.14611/MINIB.07.01.2013.03
Bogdan Gregor, Aron-Axel Wadlewski
{"title":"Multi-level marketing as a business model","authors":"Bogdan Gregor, Aron-Axel Wadlewski","doi":"10.14611/MINIB.07.01.2013.03","DOIUrl":"https://doi.org/10.14611/MINIB.07.01.2013.03","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76267113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-03-01DOI: 10.14611/MINIB.07.01.2013.15
I. Kaiser
33 SOCIAL MEDIA AS AN EFFECTIVE TOOL CREATING AND BUILDING AN EMPLOYER BRAND Social media can be an effective tool for creating and building an effective image of an organisation as a trustworthy employer both inside and outside the company. The author has examined the use of social marketing channels by academic institutions. She asked about the role of this communication tool, undertaking the challenge to use social media as a tool for cross-marketing, employer experience of branding through social media. She has also examined employers' knowledge of what and on which channels employees and "ambassadors" post about their company. Overwhelmingly, the response was obtained "no", which shows that social media are a tool used only occasionally if at all.
{"title":"Social media as an effective tool for creating and building an employer brand","authors":"I. Kaiser","doi":"10.14611/MINIB.07.01.2013.15","DOIUrl":"https://doi.org/10.14611/MINIB.07.01.2013.15","url":null,"abstract":"33 SOCIAL MEDIA AS AN EFFECTIVE TOOL CREATING AND BUILDING AN EMPLOYER BRAND Social media can be an effective tool for creating and building an effective image of an organisation as a trustworthy employer both inside and outside the company. The author has examined the use of social marketing channels by academic institutions. She asked about the role of this communication tool, undertaking the challenge to use social media as a tool for cross-marketing, employer experience of branding through social media. She has also examined employers' knowledge of what and on which channels employees and \"ambassadors\" post about their company. Overwhelmingly, the response was obtained \"no\", which shows that social media are a tool used only occasionally if at all.","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88946912","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-03-01DOI: 10.14611/MINIB.07.01.2013.07
Aneta Olejniczak
{"title":"Effective time management – selected issues","authors":"Aneta Olejniczak","doi":"10.14611/MINIB.07.01.2013.07","DOIUrl":"https://doi.org/10.14611/MINIB.07.01.2013.07","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2013-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73887692","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2012-10-16DOI: 10.14611/MINIB.09.03.2013.01
Jose Monrabal
{"title":"Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values","authors":"Jose Monrabal","doi":"10.14611/MINIB.09.03.2013.01","DOIUrl":"https://doi.org/10.14611/MINIB.09.03.2013.01","url":null,"abstract":"","PeriodicalId":30835,"journal":{"name":"Marketing of Scientific and Research Organisations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2012-10-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74180485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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