Despite growing interest in social media over the last few years all over the world, there is a lack of empirical studies on the extent to which PR practitioners in the UAE are using social media tools, and in particular, during crisis. Consequently, this study is designed to bridge this gap in research. The study aims to bring to attention the dynamics of using social media among public PR practitioners during crisis in one of the Gulf countries -countries that have different economic, social and political contexts. The current study is considered one of the pioneer studies in the public relations' field in the UAE which aims to investigate how public relations practitioners are using social media tools in crisis. It also explores public relations practitioners' perceptions and attitudes towards using social media during crisis. A random sample of 160 PR practitioners was selected from different public and private organizations in the UAE. The results indicated that PR practitioners are active and heavy social media users in their organizations during crisis. Furthermore, the study confirmed that the most commonly used communication strategies were compensation, corrective action and justification. Additionally, the study suggested that the organization's websites and Twitter were the most effective social media tools used during a crisis.
{"title":"The Effects of Utilizing Social Media Tools During Crisis from Public Relations Practitioners' Views in the UAE","authors":"Hamza Saad Mohamed","doi":"10.4018/IJOM.2017100102","DOIUrl":"https://doi.org/10.4018/IJOM.2017100102","url":null,"abstract":"Despite growing interest in social media over the last few years all over the world, there is a lack of empirical studies on the extent to which PR practitioners in the UAE are using social media tools, and in particular, during crisis. Consequently, this study is designed to bridge this gap in research. The study aims to bring to attention the dynamics of using social media among public PR practitioners during crisis in one of the Gulf countries -countries that have different economic, social and political contexts. The current study is considered one of the pioneer studies in the public relations' field in the UAE which aims to investigate how public relations practitioners are using social media tools in crisis. It also explores public relations practitioners' perceptions and attitudes towards using social media during crisis. A random sample of 160 PR practitioners was selected from different public and private organizations in the UAE. The results indicated that PR practitioners are active and heavy social media users in their organizations during crisis. Furthermore, the study confirmed that the most commonly used communication strategies were compensation, corrective action and justification. Additionally, the study suggested that the organization's websites and Twitter were the most effective social media tools used during a crisis.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"264 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133764220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of the study is to assess the e-business mode of the private universities in Pangasinan, Philippines and Karachi City, Pakistan. Specifically, it sought to find out the following: the profile of the websites of the private universities in Pangasinan, Philippines and Karachi, Pakistan in terms of technical aspects, services offered and website contents and its features; the level of e-business mode of these universities; and what can be evolved to address their stakeholders' needs for a more effective online business transaction. Descriptive method of research was utilized in this study. With the use of a documents and data analysis as data gathering tools, this study identified the e-business mode of the selected universities and suggested that these universities should level-up to assimilating mode to better serve their stakeholders. Based on the findings made, the followings conclusions were drawn: the status of e-business mode of private universities in Pangasinan and Karachi in terms of technical aspects is of the same level; when it comes to services offered, the ten universities offered the same services; in terms of website contents and features, it varies, but the basic features are present to the ten universities. In general, it can be concluded that the e-business mode of private universities in Pangasinan and Karachi falls under the same level, supporting mode level. It is recommended that the selected universities in Pangasinan and Karachi should upgrade their e-business mode to assimilating mode to better serve their stakeholders.
{"title":"Assessment of e-Business Mode of Selected Private Universities in the Philippines and Pakistan","authors":"G. Talaue, T. Iqbal","doi":"10.4018/IJOM.2017100105","DOIUrl":"https://doi.org/10.4018/IJOM.2017100105","url":null,"abstract":"The purpose of the study is to assess the e-business mode of the private universities in Pangasinan, Philippines and Karachi City, Pakistan. Specifically, it sought to find out the following: the profile of the websites of the private universities in Pangasinan, Philippines and Karachi, Pakistan in terms of technical aspects, services offered and website contents and its features; the level of e-business mode of these universities; and what can be evolved to address their stakeholders' needs for a more effective online business transaction. Descriptive method of research was utilized in this study. With the use of a documents and data analysis as data gathering tools, this study identified the e-business mode of the selected universities and suggested that these universities should level-up to assimilating mode to better serve their stakeholders. Based on the findings made, the followings conclusions were drawn: the status of e-business mode of private universities in Pangasinan and Karachi in terms of technical aspects is of the same level; when it comes to services offered, the ten universities offered the same services; in terms of website contents and features, it varies, but the basic features are present to the ten universities. In general, it can be concluded that the e-business mode of private universities in Pangasinan and Karachi falls under the same level, supporting mode level. It is recommended that the selected universities in Pangasinan and Karachi should upgrade their e-business mode to assimilating mode to better serve their stakeholders.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131897604","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Demographic Factors Associated with Online Shopping Experiences of Saudi Arabian Women","authors":"Ragad Abdulhameed Hannon, W. Schumm","doi":"10.4018/IJOM.2017100104","DOIUrl":"https://doi.org/10.4018/IJOM.2017100104","url":null,"abstract":"","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115298681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang, S. Chou
The authors aim to explore the correlation between coupon information-sharing behavior and consumer sentiment by analyzing tweets. They used Twitter application programming interface to retrieve users’ tweets, and took a machine learning approach for sentiment analysis. After the data pre-processing procedure, the authors then examined the correlation between sentiments in tweets and coupon information sharing. More than half of the most active users showed that their coupon information-sharing behavior correlated to both positive and negative sentiments. The results also showed that the response, coupon information sharing, for positive/negative sentiment had no significant time shifting pattern for most of the users. This study preliminary verifies the assumption that there is a correlation between users’ sentiments in tweets and coupon information-sharing behavior, and indicates some interesting findings. The authors’ findings may shed light on whether sentiment plays a role in social media communication concerning the sharing of coupon information. Consumer Sentiment in Tweets and Coupon InformationSharing Behavior: An Initial Exploration
{"title":"Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration","authors":"Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang, S. Chou","doi":"10.4018/IJOM.2017070101","DOIUrl":"https://doi.org/10.4018/IJOM.2017070101","url":null,"abstract":"The authors aim to explore the correlation between coupon information-sharing behavior and consumer sentiment by analyzing tweets. They used Twitter application programming interface to retrieve users’ tweets, and took a machine learning approach for sentiment analysis. After the data pre-processing procedure, the authors then examined the correlation between sentiments in tweets and coupon information sharing. More than half of the most active users showed that their coupon information-sharing behavior correlated to both positive and negative sentiments. The results also showed that the response, coupon information sharing, for positive/negative sentiment had no significant time shifting pattern for most of the users. This study preliminary verifies the assumption that there is a correlation between users’ sentiments in tweets and coupon information-sharing behavior, and indicates some interesting findings. The authors’ findings may shed light on whether sentiment plays a role in social media communication concerning the sharing of coupon information. Consumer Sentiment in Tweets and Coupon InformationSharing Behavior: An Initial Exploration","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123521276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.
{"title":"Digital Marketing in Online Education Services","authors":"Surabhi Singh","doi":"10.4018/IJOM.2017070102","DOIUrl":"https://doi.org/10.4018/IJOM.2017070102","url":null,"abstract":"Digital activities are compulsorily required to include when online education services are concerned. The digital marketing strategy need to be defined if customer satisfaction has to be maintained. Digital activities are an increasingly important part of any marketing and sales strategy. The strong inclination of digital platforms for delivering courses online cannot be denied. The organization has to be focused on simple act of providing digital course and innovative strategies through which they interact with students and create learning environment. The marketing via digital media is significant for delivery of educational services online. We need to be updated in the area of online education services and for the same digital marketing strategies are critical.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115568379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Shopper's Stance Towards Web Shopping: An Analysis of Students Opinion of India","authors":"Katta Rama Mohana Rao, C. Patro","doi":"10.4018/IJOM.2017070104","DOIUrl":"https://doi.org/10.4018/IJOM.2017070104","url":null,"abstract":"","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"214 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115647888","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
developing and developed both in increa ing been have expenditure hopping online While exi t al o difference Significant ale . retail total of hare mall a for account till they economie , purcha e . online on ba i capita per a on pend con umer money of amount the in countrie acro of effect the examine to framework infra tructural of foundation conceptual the utilize author The capita per that how Finding countrie . 43 in expenditure hopping online on driver infra tructural a ociated ignificantly are income national gro capita per and inve tment telecommunication credit and penetration, Internet protection, Privacy expenditure . hopping online capita per with ignificant. not were penetration card KeywORDS Credit Card Penetration, Internet Penetration, Internet Shopping, Online Purchases, Privacy Regulations, Telecommunications Infrastructure
{"title":"Infrastructural Drivers of Online Shopping: An International Perspective","authors":"Syed Akhter","doi":"10.4018/IJOM.2017070103","DOIUrl":"https://doi.org/10.4018/IJOM.2017070103","url":null,"abstract":" developing and developed both in increa ing been have expenditure hopping online While exi t al o difference Significant ale . retail total of hare mall a for account till they economie , purcha e . online on ba i capita per a on pend con umer money of amount the in countrie acro of effect the examine to framework infra tructural of foundation conceptual the utilize author The capita per that how Finding countrie . 43 in expenditure hopping online on driver infra tructural a ociated ignificantly are income national gro capita per and inve tment telecommunication credit and penetration, Internet protection, Privacy expenditure . hopping online capita per with ignificant. not were penetration card KeywORDS Credit Card Penetration, Internet Penetration, Internet Shopping, Online Purchases, Privacy Regulations, Telecommunications Infrastructure","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133091995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to empirically examine Saudi consumers' attitudes towards online shopping. The papers test a framework that was developed to understand, evaluate and examine the different factors affecting consumer attitudes towards online shopping in Saudi Arabia. Data were collected using a non-probability sample of 1000 Saudi consumers'. The paper investigated several independent variables which were used in previous research studies and its relation with the dependent variable online shopping attitude among Saudi consumers. The findings indicated that ease of use and reliability were positively related to attitude of consumer towards online shopping. The findings also illustrated a positive relationship between the research remaining independent variables privacy and security, customer service, trust, product information, satisfaction and online shopping attitude in KSA. The paper also provides a discussion of its limitations as well as direction for future research in the field.
{"title":"An Empirical Examination of Saudi Consumers Attitudes Towards Online Shopping","authors":"Raja Yahya Al Sharief, Felwa Al-Saadi","doi":"10.4018/IJOM.2017040104","DOIUrl":"https://doi.org/10.4018/IJOM.2017040104","url":null,"abstract":"This paper aims to empirically examine Saudi consumers' attitudes towards online shopping. The papers test a framework that was developed to understand, evaluate and examine the different factors affecting consumer attitudes towards online shopping in Saudi Arabia. Data were collected using a non-probability sample of 1000 Saudi consumers'. The paper investigated several independent variables which were used in previous research studies and its relation with the dependent variable online shopping attitude among Saudi consumers. The findings indicated that ease of use and reliability were positively related to attitude of consumer towards online shopping. The findings also illustrated a positive relationship between the research remaining independent variables privacy and security, customer service, trust, product information, satisfaction and online shopping attitude in KSA. The paper also provides a discussion of its limitations as well as direction for future research in the field.","PeriodicalId":308658,"journal":{"name":"Int. J. Online Mark.","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2017-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125717698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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