Pub Date : 2021-04-17DOI: 10.33751/JPSIK.V5I1.3291
Muhamad Syaipuloh, Roni Jayawinangun, Y. Nugraha
This research was conducted to analyze about the effect of internet use on political awareness. This study uses one independent variable, namely internet use and one dependent variable, political awareness. The sampling technique used was Non-probability sampling with accidental sampling technique. The data analysis method used is a quantitative analysis of the validity and reliability test, the classic assumption test, simple linear regression analysis, T test and F test and the coefficient of determination using SPPS software version 22 for windows. The results showed the points of the indicator variables X are intensity, usefulness, effectiveness and variable Y which consists of indicators of knowledge, understanding, attitudes, and patterns of behavior (actions) the results are valid and reliable. In the classical assumption test data is normally distributed, heteroscedasticity symptoms occur. In the hypothesis test the use of the internet has a not positive and not significant influence on political awareness.
本研究旨在分析网络使用对政治意识的影响。本研究使用一个自变量，即互联网使用和一个因变量，政治意识。抽样技术采用非概率抽样和偶然抽样技术。使用的数据分析方法是定量分析效度和信度检验、经典假设检验、简单线性回归分析、T检验和F检验以及决定系数，使用SPPS软件版本22 for windows。结果表明，指标变量X的点是强度、有用性、有效性，变量Y由知识、理解、态度和行为(行动)模式指标组成，结果是有效和可靠的。在经典假设检验数据是正态分布的情况下，出现异方差症状。在假设检验中，使用互联网对政治意识的影响不显著且不显著。
{"title":"PENGARUH PENGGUNAAN INTERNET TERHADAP KESADARAN POLITIK (KASUS PILKADES 2019 DI DESA CICADAS, KACAMATAN GUNUNGPUTRI, KABUPATEN BOGOR)","authors":"Muhamad Syaipuloh, Roni Jayawinangun, Y. Nugraha","doi":"10.33751/JPSIK.V5I1.3291","DOIUrl":"https://doi.org/10.33751/JPSIK.V5I1.3291","url":null,"abstract":"This research was conducted to analyze about the effect of internet use on political awareness. This study uses one independent variable, namely internet use and one dependent variable, political awareness. The sampling technique used was Non-probability sampling with accidental sampling technique. The data analysis method used is a quantitative analysis of the validity and reliability test, the classic assumption test, simple linear regression analysis, T test and F test and the coefficient of determination using SPPS software version 22 for windows. The results showed the points of the indicator variables X are intensity, usefulness, effectiveness and variable Y which consists of indicators of knowledge, understanding, attitudes, and patterns of behavior (actions) the results are valid and reliable. In the classical assumption test data is normally distributed, heteroscedasticity symptoms occur. In the hypothesis test the use of the internet has a not positive and not significant influence on political awareness.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122472823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-12DOI: 10.33751/JPSIK.V4I2.2512
Fajar Widianto, Sardi Duryatmo, M. Siregar
The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation
本研究的背景是印尼大众传媒的发展。与此同时，公关活动之一是回应媒体向公众提供信息的利益。本研究旨在分析PT Kereta Api Indonesia (Persero) Jakarta在2018年开斋节背景下的媒体关系策略。本研究采用定性方法，数据来源来源于一手数据和二次数据。作者使用专家三角测量来检验所得数据的有效性。这项研究表明，与媒体建立关系是非常重要的。公共关系和媒体是相互需要的两方。公关需要媒体发布，而媒体需要信息作为新闻发布。关键词:开斋节;印尼铁路公司;媒体关系;公共关系
{"title":"ANALISIS STRATEGI HUBUNGAN MEDIA PT KERETA API INDONESIA DAOP 1 JAKARTA SAAT MUDIK LEBARAN 2018","authors":"Fajar Widianto, Sardi Duryatmo, M. Siregar","doi":"10.33751/JPSIK.V4I2.2512","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I2.2512","url":null,"abstract":"The background of this research is the growth of mass media in Indonesia. Meanwhile, one of the public relations activities is responding to the interests of the media to provide information to the public. This study was conducted to analyze the media relations strategy run by PT Kereta Api Indonesia (Persero) Jakarta, in the context of Eid Mubarak Holiday 2018. The research used a qualitative method, with data sources derived from primary data and secondary data. The author uses expert triangulation to test the validity of the data obtained. This study indicated that establishing a relationship with the media is very important. Public relations and the media are two parties who need each other. Public relations requires publication from the media, while the media need information to be published as news. Keyword: eid Mubarak; Indonesia railways company; media relations; public relation","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130841328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-12DOI: 10.33751/JPSIK.V4I2.2511
Agatha Lin Natasha, M. Siregar, Roni Jayawinangun
This study aims to determine the communication strategy of counseling guidance counselor (BK) teacher messages in guiding students to determine university majors in class XII students at SMAN 1 Sukaraja, what are the communication effects and what obstacles encountered by the Guidance Counseling teacher. This research uses Miles and Huberman data analyzing. The results show that the communication strategy of the counseling message give the counseling guidance teacher to help students determine university majors in class XII at SMAN 1 Sukaraja quite good in accordance with the communication strategy proposed by Hafied Cangara namely the determination of communicators, defines target and audience needs, preparation techniques message and media selection. Some of the obstacles that are no other than internal and external factors. Internal factors come from the school itself while external factors come from problems outside the school. The apprenticeship program from the school itself includes no campus surgical or carrer-B programs. External factors related from outside the school are family backgrounds that are less supportive of students in determining university majors. The community relations or public relation at school need to be made so that external factors could be stronger. More actively looking for scholarship programs, learning from the experience of seniors who have succeeded, balancing the desires of parents with personal ideals, so that such things must be able to be encouraging students.Keywords: communication strategy; counseling message; counseling guidance; students class XII.
{"title":"STRATEGI KOMUNIKASI PENYULUHAN GURU BIMBINGAN KONSELING DALAM MEMBANTU SISWA MENENTUKAN JURUSAN DI PERGURUAN TINGGI","authors":"Agatha Lin Natasha, M. Siregar, Roni Jayawinangun","doi":"10.33751/JPSIK.V4I2.2511","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I2.2511","url":null,"abstract":"This study aims to determine the communication strategy of counseling guidance counselor (BK) teacher messages in guiding students to determine university majors in class XII students at SMAN 1 Sukaraja, what are the communication effects and what obstacles encountered by the Guidance Counseling teacher. This research uses Miles and Huberman data analyzing. The results show that the communication strategy of the counseling message give the counseling guidance teacher to help students determine university majors in class XII at SMAN 1 Sukaraja quite good in accordance with the communication strategy proposed by Hafied Cangara namely the determination of communicators, defines target and audience needs, preparation techniques message and media selection. Some of the obstacles that are no other than internal and external factors. Internal factors come from the school itself while external factors come from problems outside the school. The apprenticeship program from the school itself includes no campus surgical or carrer-B programs. External factors related from outside the school are family backgrounds that are less supportive of students in determining university majors. The community relations or public relation at school need to be made so that external factors could be stronger. More actively looking for scholarship programs, learning from the experience of seniors who have succeeded, balancing the desires of parents with personal ideals, so that such things must be able to be encouraging students.Keywords: communication strategy; counseling message; counseling guidance; students class XII.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130522848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-12DOI: 10.33751/JPSIK.V4I2.2513
Fahmi Indra Wajdi, Layung Paramesti Martha, Intan Tri Kusumaningtias
The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today. Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.
{"title":"PENGARUH KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN DALAM PENGGUNAAN E-COMMERCE TRAVELOKA (Kasus Di Kelurahan Baranangsiang Bogor Timur)","authors":"Fahmi Indra Wajdi, Layung Paramesti Martha, Intan Tri Kusumaningtias","doi":"10.33751/JPSIK.V4I2.2513","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I2.2513","url":null,"abstract":"The aims of this study are determine the level of awareness of the Kelurahaan Baranangsiang community brand and to find out how the level of brand awareness influences the community purchasing decisions of Baranangsing Village towards Traveloka E-commerce. The method used in this study was descriptive quantitative using survey research. This research was conducted in Kelurahaan Baranangsiang, East Bogor District, Bogor City with a total of 100 respondents. The sampling technique used in this study is a non probability sampling technique with a purposive sampling method. Quantitative data is presented in the form of a frequency table. Statistical tests were carried out with the help of the SPSS version 25.0 program. Based on the results of the study, it was found that the level of brand awareness of the Baranangsiang Kelurahan community was dominated by people with brand awareness at the brand recognition level. It can be concluded that brand awareness has an influence but the influence given is not too significant. But at the peak level of mind towards the level of awareness of the Traveloka brand weakening, which shows that the peak of one's mind can change along with the development of E-commerce that exists today. Keywords: E-Commerce, Traveloka, Brand Awareness Level, Purchasing Decision.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130417764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.
{"title":"EFEKTIVITAS KAMPANYE PROGRAM BOGOR TANPA KANTONG PLASTIK DALAM MEMBANGUN KEPEDULIAN MASYARAKAT PADA LINGKUNGAN","authors":"Fierda Ayu Utami, Dwi Rini Sovia, Layung Paramesti Martha","doi":"10.33751/JPSIK.V4I2.2509","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I2.2509","url":null,"abstract":"This research aims to identify the influence of individual characteristics of people in East Bogor district and the effectiveness of the campaign program Bogor Without Plastic Bag to the community's concern on the environment. This study uses a descriptive quantitative approach, which is conducted in the House of residents in the Ciliwung River basin of East Bogor subdistrict. The results of research based on T test showed that there is no influence between the individual characteristics of the community of Bogor Timur (X1) consisting of age, gender, occupation, education, ethnic, and long stay in Bogor to concern Society in the Environment (Y), except on gender indicator, especially women shows have a partial influence on environmental concern. Meanwhile, based on the effectiveness program campaigns of Bogor without plastic bags (X2) significantly affects the Community's awareness on the environment (Y). The F test result indicates that the variable (X1) and (X2) affect the stimulant of the variable (Y). Result of the calculation of coefficient of determination (R2) of 47.8%, meaning not only the individual characteristics factor of the community and the effectiveness of the Bogor program without plastic bags that affect the Community's awareness of the environment.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132628777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-12DOI: 10.33751/JPSIK.V4I2.2514
Shafia Aqsha Nuraini, Roni Jayawinangun, I. Satriani
This study aims to find out how the Bogor Tourism and Culture Office, especially the Promotion section, runs its activities and programs to develop promotions on the tourism sector in Bogor City. The research uses qualitative research methods, Case Study. The process of data collection was carried out by conducting interviews with sources of the Bogor Tourism and Culture Office which act as Key Informants and Informants, and sources from the Ministry of Tourism Republic of Indonesia act as triangulation. The result of this study is the emergence of a development of tourism promotion in the Bogor City for audiences through an assessment of the media that has been used as a promotional tool using SWOT analysis techniques. Where the assessment was obtained from a program that had been carried out by the Bogor City Tourism and Culture Office which was categorized by using 3 Marketing Public Relations Strategies namely pull, push and pass. So that in the end these activities and developments had an impact on the increasing number of visitors who came to Bogor City. Keywords: Bogor city; marketing public relations; promotion; SWOT; tourism
{"title":"ANALISIS PENDEKATAN MARKETING PUBLIC RELATIONS DALAM PENGEMBANGAN PROMOSI PARIWISATA DI KOTA BOGOR","authors":"Shafia Aqsha Nuraini, Roni Jayawinangun, I. Satriani","doi":"10.33751/JPSIK.V4I2.2514","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I2.2514","url":null,"abstract":"This study aims to find out how the Bogor Tourism and Culture Office, especially the Promotion section, runs its activities and programs to develop promotions on the tourism sector in Bogor City. The research uses qualitative research methods, Case Study. The process of data collection was carried out by conducting interviews with sources of the Bogor Tourism and Culture Office which act as Key Informants and Informants, and sources from the Ministry of Tourism Republic of Indonesia act as triangulation. The result of this study is the emergence of a development of tourism promotion in the Bogor City for audiences through an assessment of the media that has been used as a promotional tool using SWOT analysis techniques. Where the assessment was obtained from a program that had been carried out by the Bogor City Tourism and Culture Office which was categorized by using 3 Marketing Public Relations Strategies namely pull, push and pass. So that in the end these activities and developments had an impact on the increasing number of visitors who came to Bogor City. Keywords: Bogor city; marketing public relations; promotion; SWOT; tourism","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128721488","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-12DOI: 10.33751/JPSIK.V4I2.2510
Danu Triana, Qoute Nuraini, Ismail Taufik Rusfien
The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.
{"title":"HUBUNGAN KUALITAS PELAYANAN INFORMASI DENGAN TINGKAT KEPUASAN PENGUNJUNG DI GEOPARK INFORMATION CENTER PALABUHANRATU","authors":"Danu Triana, Qoute Nuraini, Ismail Taufik Rusfien","doi":"10.33751/JPSIK.V4I2.2510","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I2.2510","url":null,"abstract":"The aim of this research is to determine the characteristics of visitors. Finding the effective communication is delivered by the Geopark Information Center office in conveying information to visitors who come to the office. The formulation of the problem that arises in this research is to know how the Relationship between Information Services and Visitor Satisfaction Level at Palabuhanratu Geopark Information Center (GIC). As well as wanting to find out how strong is the real relationship between the service relations carried out by the GIC office with the satisfaction of visitors who come to the Geopark Information Center office.The results of this studyshows that the Relationship between the Quality of Information Services with the Level of Visitor Satisfaction at the Geopark Information Center were effective.Keywords: Palabuhanratu Geopark Information center (GIC); the quality of information services; visitor satisfaction level;.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122831221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine research trends related to online learning and the effectiveness of online learning. The study used a qualitative approach with the online literature review method where in collecting data information with documentation techniques, namely looking for data on relevant matters from various online sources such as journals, research results, documents, books, magazines, news. The criteria for the articles and news chosen were a discussion of the online learning process. The results of this study from 40 articles collected showed that the trend of online learning research was dominated by a qualitative approach, followed by quantitative and combined methods using primary and secondary data. As for data collection using interviews, observation, participatory. The data analysis used was descriptive analysis, literature review and experimental. Learning is considered effective before the pandemic by 58.8%, decreasing at the time of the pandemic by 41.2%. Based on the level of early childhood education, primary schools, secondary schools and tertiary institutions are considered effective, but in practice there is still a need for improvement to be better. Keyword : effectiveness; literature review; online learning; trend of online learning.
{"title":"TREND KAJIAN PEMBELAJARAN DARING: SUATU TELAAH PUSTAKA","authors":"Sanita Martiara Tauhid, Nurmalasari Nurmalasari, Fantrido Foldra, Roni Jayawinangun","doi":"10.33751/JPSIK.V4I2.2535","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I2.2535","url":null,"abstract":"This study aims to determine research trends related to online learning and the effectiveness of online learning. The study used a qualitative approach with the online literature review method where in collecting data information with documentation techniques, namely looking for data on relevant matters from various online sources such as journals, research results, documents, books, magazines, news. The criteria for the articles and news chosen were a discussion of the online learning process. The results of this study from 40 articles collected showed that the trend of online learning research was dominated by a qualitative approach, followed by quantitative and combined methods using primary and secondary data. As for data collection using interviews, observation, participatory. The data analysis used was descriptive analysis, literature review and experimental. Learning is considered effective before the pandemic by 58.8%, decreasing at the time of the pandemic by 41.2%. Based on the level of early childhood education, primary schools, secondary schools and tertiary institutions are considered effective, but in practice there is still a need for improvement to be better. Keyword : effectiveness; literature review; online learning; trend of online learning.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"236 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127641830","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-04DOI: 10.33751/JPSIK.V4I1.1801
Oktha Fanny, M. Muslim, M. Siregar
This study aims to identify the relationship between service quality complaints with customer satisfaction in the Bogor branch Transvision, to identify customer characteristics, and identify the relationship between variable customer characteristics with customer satisfaction in the Bogor branch Transvision.This research was conducted at Transvision Bogor branch in March 2017. Samples taken were 76 customers. The sampling technique is using probability sampling. Data sources used include primary data such as questionnaires, interviews, and observations, and secondary data, such as books, official sites related to research. Data analysis techniques used descriptive statistical analysis and non-parametric statistical analysis. Correlation test using the Chi-Square formula and Spearman Rank with validity test using the Pearson product moment formula. Analysis X1 regarding customer characteristics, variable X2 regarding the quality of Customer Relationship Management services, and the last variable Y1 is customer satisfaction in Bogor branch Transvision. The results of the correlation between customer characteristics X1 and customer satisfaction Y1 at Transvision Bogor branch get a low correlation value, which means that there is no relationship between the two variables X1 and Y1. While the value of the correlation between the quality of service X2 with the number of customers in Transvision Bogor branch Y1 get a high correlation value means that there is a relationship between the two variables X2 with Y1. Keywords: Service Quality, Service Satisfaction, Transvision
{"title":"HUBUNGAN KUALITAS PELAYANAN KELUHAN DENGAN KEPUASAN PELANGGAN","authors":"Oktha Fanny, M. Muslim, M. Siregar","doi":"10.33751/JPSIK.V4I1.1801","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I1.1801","url":null,"abstract":"This study aims to identify the relationship between service quality complaints with customer satisfaction in the Bogor branch Transvision, to identify customer characteristics, and identify the relationship between variable customer characteristics with customer satisfaction in the Bogor branch Transvision.This research was conducted at Transvision Bogor branch in March 2017. Samples taken were 76 customers. The sampling technique is using probability sampling. Data sources used include primary data such as questionnaires, interviews, and observations, and secondary data, such as books, official sites related to research. Data analysis techniques used descriptive statistical analysis and non-parametric statistical analysis. Correlation test using the Chi-Square formula and Spearman Rank with validity test using the Pearson product moment formula. Analysis X1 regarding customer characteristics, variable X2 regarding the quality of Customer Relationship Management services, and the last variable Y1 is customer satisfaction in Bogor branch Transvision. The results of the correlation between customer characteristics X1 and customer satisfaction Y1 at Transvision Bogor branch get a low correlation value, which means that there is no relationship between the two variables X1 and Y1. While the value of the correlation between the quality of service X2 with the number of customers in Transvision Bogor branch Y1 get a high correlation value means that there is a relationship between the two variables X2 with Y1. Keywords: Service Quality, Service Satisfaction, Transvision","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125149722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine the characteristics of consumers and consumer perceptions in making decisions about purchasing traditional food of Bogor, figure out the purchase decisions of traditional food of Bogor, find the correlation between characteristics and perceptions of consumers in decision-making of Bogor traditional food. Tourists who visited Bogor became the populations of this research. The samples are100 people using the Probability Sampling technique: Stratified random sampling. The results showed that the characteristics of consumers were dominated by women with an average age of 23-28 years, with Diploma / Bachelor education, with an average monthly income of Rp. 3,000,000-Rp. 4,000,000 and working as a private employee. Consumer perception in purchasing decisions of traditional food of Bogor showed the "upper" category because the average score obtained from the product quality indicator is 4.14, service quality is 3.85, prices is 3.88 and brands is 4.20 (scale 1 to 5). The decision to purchase a Bogor traditional food shows an average score with "agree” in category on each indicators about purchasing stability in a product of 3.98, the goal of buying a product of 3.81, information processing for up to purchase of 3.95, provide recommendations to others amounting to 3.46 (scale 1 to 5). There is no significant correlation between the characteristics of consumers with purchasing decision making with a correlation level of -0.024 (negative) means the the relationship between the two variables is opposing direction. The results of the analysis of the relationship between consumer perception variables with purchasing decision making showed a significant relationship with a correlation level of 0.360 (positive) with a high degree of correlation, so that the relationship between the two variables is unidirectional.Keywords: Consumer Perception, Consumer Behavior, Purchasing Decision Maker.
{"title":"HUBUNGAN PERSEPSI KONSUMEN TERHADAP PRODUK OLEH OLEH KHAS BOGOR DENGAN PENGAMBILAN KEPUTUSAN PEMBELIAN","authors":"Novitasari Novitasari, Diana Amaliasari, Dwi Rini Sovia Firdaus","doi":"10.33751/JPSIK.V4I1.1805","DOIUrl":"https://doi.org/10.33751/JPSIK.V4I1.1805","url":null,"abstract":"This study aims to determine the characteristics of consumers and consumer perceptions in making decisions about purchasing traditional food of Bogor, figure out the purchase decisions of traditional food of Bogor, find the correlation between characteristics and perceptions of consumers in decision-making of Bogor traditional food. Tourists who visited Bogor became the populations of this research. The samples are100 people using the Probability Sampling technique: Stratified random sampling. The results showed that the characteristics of consumers were dominated by women with an average age of 23-28 years, with Diploma / Bachelor education, with an average monthly income of Rp. 3,000,000-Rp. 4,000,000 and working as a private employee. Consumer perception in purchasing decisions of traditional food of Bogor showed the \"upper\" category because the average score obtained from the product quality indicator is 4.14, service quality is 3.85, prices is 3.88 and brands is 4.20 (scale 1 to 5). The decision to purchase a Bogor traditional food shows an average score with \"agree” in category on each indicators about purchasing stability in a product of 3.98, the goal of buying a product of 3.81, information processing for up to purchase of 3.95, provide recommendations to others amounting to 3.46 (scale 1 to 5). There is no significant correlation between the characteristics of consumers with purchasing decision making with a correlation level of -0.024 (negative) means the the relationship between the two variables is opposing direction. The results of the analysis of the relationship between consumer perception variables with purchasing decision making showed a significant relationship with a correlation level of 0.360 (positive) with a high degree of correlation, so that the relationship between the two variables is unidirectional.Keywords: Consumer Perception, Consumer Behavior, Purchasing Decision Maker.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"54 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129421316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：