Pub Date : 2019-06-01DOI: 10.33751/jpsik.v3i2.1298
Aditya Mulyana, F. Alamsyah, Y. Nugraha
AbstractFilm is one of the mass communication media that has one goal that is to provide entertainment. Indonesian films that have penetrated to air in several countries, namely The Raid: Redemption film. This action genre film shows a lot of violent scenes. Hence this study aims to find out how representations related to violence both verbally and non-verbally in the The Raid: Redemption film. In this study to help find meaning in the The Raid: Redemption, the author uses Roland Barthes semiotics which sees everything with levels of denotation, connotation to myth. The qualitative research method retrieval to find out the purpose of violence and how the life and culture of violence that occurs in the The Raid: Redemption film. This research was conducted in the city of Bogor and Jakarta starting from November 2017 to June 2018. Based on the results of research conducted that the violence displayed in the film The Raid: Redemption shows that someone who has the power allows to commit acts of violence both psychologically and phisically. Violence becomes a solution to all the problems that occur in this film. The language used by someone who commits violence tends to be harsh to demean others. Keywords: Violence, Semiotics, Representation, Film, The Raid: Redemption
{"title":"REPRESENTASI KEKERASAN DALAM FILM “THE RAID: REDEMPTION”","authors":"Aditya Mulyana, F. Alamsyah, Y. Nugraha","doi":"10.33751/jpsik.v3i2.1298","DOIUrl":"https://doi.org/10.33751/jpsik.v3i2.1298","url":null,"abstract":"AbstractFilm is one of the mass communication media that has one goal that is to provide entertainment. Indonesian films that have penetrated to air in several countries, namely The Raid: Redemption film. This action genre film shows a lot of violent scenes. Hence this study aims to find out how representations related to violence both verbally and non-verbally in the The Raid: Redemption film. In this study to help find meaning in the The Raid: Redemption, the author uses Roland Barthes semiotics which sees everything with levels of denotation, connotation to myth. The qualitative research method retrieval to find out the purpose of violence and how the life and culture of violence that occurs in the The Raid: Redemption film. This research was conducted in the city of Bogor and Jakarta starting from November 2017 to June 2018. Based on the results of research conducted that the violence displayed in the film The Raid: Redemption shows that someone who has the power allows to commit acts of violence both psychologically and phisically. Violence becomes a solution to all the problems that occur in this film. The language used by someone who commits violence tends to be harsh to demean others. Keywords: Violence, Semiotics, Representation, Film, The Raid: Redemption","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126698562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-01DOI: 10.33751/jpsik.v3i2.1300
Dimas Agung Laksono Raharjo, Layung Paramesti Martha, Prasetyo Adinugroho
ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness
摘要本研究旨在了解塔曼库普-库普西纳尔旺吉公园茂物公园的营销传播策略是如何形成品牌意识的，以及哪些因素支持和抑制了塔曼库普-库普西纳尔旺吉公园茂物公园营销传播策略的实施。本研究采用定性研究方法，以书面文字的形式产生描述性数据，使用的数据方法是主要数据和次要数据。本研究的数据收集技术为访谈、观察和文献。本研究的结果强调了Taman Kupu-Kupu Sinarwangi Park Land茂物在形成品牌意识方面所采取的营销传播策略。Taman Kupu-Kupu Sinarwangi Park Land Bogor进行营销传播策略，使Taman Kupu-Kupu Sinarwangi Park Land Bogor品牌得到周边社区，特别是茂物的认可。使用的策略包括确定目标、确定传播目标、设计信息、选择个人和非个人媒体传播渠道、编制总传播预算、确定推广组合、实施整合营销传播计划(IMC)和收集反馈。Taman Kupu-Kupu Sinarwangi Park Land Bogor的营销传播策略的实施有支持因素，即在社交媒体Facebook和Instagram上展示自己的优势，并利用访问学校的机会，通过信息媒体直接与教师进行口头交流。而制约因素是有限的成本和人力资源。关键词:营销传播策略;塔曼库普-库普旺吉公园土地茂物;品牌意识形成
{"title":"STRATEGI KOMUNIKASI PEMASARAN AGROWISATA TAMAN KUPU-KUPU SINARWANGI PARK LAND BOGOR DALAM MEMBENTUK BRAND AWARENESS","authors":"Dimas Agung Laksono Raharjo, Layung Paramesti Martha, Prasetyo Adinugroho","doi":"10.33751/jpsik.v3i2.1300","DOIUrl":"https://doi.org/10.33751/jpsik.v3i2.1300","url":null,"abstract":"ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125573822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-01DOI: 10.33751/jpsik.v3i1.1011
Amarilisya Zetira, Diana Amaliasari, I. Satriani
ABSTRACT Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation. The results of this study showed more to marketing communication activities that have been undertaken to increase the number of visitors from Rumah Sutera Alam in order to reach the target of visits that have been set. From the results of the research activities of the marketing communications it is important to be made by the company to introduce the offers products. Rumah Sutera Alam did marketing promotions through some promotional mix, such as personal selling, sales promotion, publicity, communication at the place of purchase, and internet marketing. There is a supporting factor in the implementation of marketing communications activities carried out by Rumah Sutera Alam, through internet marketing, publicity, communication of purchase, and the existence of reviews experiences of visitors through in Blog. While the factors restricting the existence of limitations the costs and human resources. Until now, Rumah Sutera Alam has not been able to maximize the entire elements of marketing communications activities.
{"title":"KOMUNIKASI PEMASARAN RUMAH SUTERA ALAM BOGOR DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG","authors":"Amarilisya Zetira, Diana Amaliasari, I. Satriani","doi":"10.33751/jpsik.v3i1.1011","DOIUrl":"https://doi.org/10.33751/jpsik.v3i1.1011","url":null,"abstract":"ABSTRACT Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation. The results of this study showed more to marketing communication activities that have been undertaken to increase the number of visitors from Rumah Sutera Alam in order to reach the target of visits that have been set. From the results of the research activities of the marketing communications it is important to be made by the company to introduce the offers products. Rumah Sutera Alam did marketing promotions through some promotional mix, such as personal selling, sales promotion, publicity, communication at the place of purchase, and internet marketing. There is a supporting factor in the implementation of marketing communications activities carried out by Rumah Sutera Alam, through internet marketing, publicity, communication of purchase, and the existence of reviews experiences of visitors through in Blog. While the factors restricting the existence of limitations the costs and human resources. Until now, Rumah Sutera Alam has not been able to maximize the entire elements of marketing communications activities.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125650444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-01DOI: 10.33751/jpsik.v3i1.1007
M. Firmansyah, M. Siregar, Qoute Nuraini
ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.
{"title":"STRATEGI KOMUNIKASI INTERPERSONAL PENGELOLA GRUP PENJUALAN JERSEY DI FACEBOOK (STUDI KASUS BIT AND RUN PADA GRUP FACEBOOK LELANG JERSEY & AKSESORIS SEPAKBOLA DARI GO, PI, AAA ORIGINAL R7 GALLERY)","authors":"M. Firmansyah, M. Siregar, Qoute Nuraini","doi":"10.33751/jpsik.v3i1.1007","DOIUrl":"https://doi.org/10.33751/jpsik.v3i1.1007","url":null,"abstract":"ABSTRACT The aim of this research is to know the Interpersonal Communication Strategy of the Jersey Group Sales Manager on Facebook, a case study within the FacebookAuction Jersey Football Accessories from GO, PI, AAA-Original R7 Gallery. This research usedescriptive-qualitative method to describe how the interpersonal communication strategy use by group managers to minimize the number of bid and run actors. The results of this researchshow the connectionbetween the observations and the results of the in-depth interviews the author obtained from informant so expected to minimize the number of bid and run actors. The author analyzes the interpersonal communication strategy using social exchange theory in the form of rewards, costs, results and profits, the rate comparison shows the raw size (standard). The factors that determine the interpersonal communication strategy group manager are predictions based on psychological data, knowledge that explains, and the rules set out in private.. Keywords: communication strategy, bid and run, Facebook.","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126796148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This study aims to determine how the public relations strategy of PT Kereta Api Indonesia (Persero) Operational Area 1 Jakarta in establishing communication to residents of the building shop tenants on the Nyi Raja Permas street in Bogor Station area before curbing occurred. The technique used to answer the problems presented is qualitative-descriptive using the Communication Strategy theory proposed by Effendy. This theory is used to find out about how the communication strategy carried out by Public Relations of PT. Kereta Api Indonesia (Persero) Operational Area 1 Jakarta to the residents who are disciplined. The research subjects used in this study were Suprapto as Senior Public Relations Manager, Ayep Hanapi as Junior Manager of Public Relations, Nanda Public Relations Staff and one of the residents who were disciplined. Data collection techniques using field observation techniques, in-depth interviews and documentation. The research results related to the communication strategy carried out by the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1, namely through two-way communication which emphasizes more on persuasive communication strategies and informative communication strategies. Persuasive communication strategies and informative communication strategies are very visible when the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1 conducted a dialogue with the tenants of the shophouse on the Nyi Raja Permas street in Bogor Station area through a socialization program, here the Public Relations of PT Kereta Api Indonesia (Persero) explained to residents that the area would later be built residential area integrated with the station and residents who would be disciplined would be moved or relocated to Pasar Kebon Kembang Bogor, of course the Public Relations of PT Kereta Api Indonesia (Persero) Daerah Operasi 1 Jakarta also explained informally that this development project was a government project to improve the efficiency of the use of rail transportation. Keywords: Communications Strategy, Land Controlling, Transit Oriented Development
摘要本研究旨在确定PT Kereta Api Indonesia (Persero)雅加达运营1区在遏制发生之前如何与茂物车站地区Nyi Raja Permas街的建筑商店租户建立沟通的公关策略。用于回答所提出的问题的技术是使用Effendy提出的沟通策略理论进行定性描述。这一理论是用来找出PT. Kereta Api印度尼西亚(Persero)运营区域1雅加达公共关系如何执行的沟通策略谁是纪律的居民。本研究的研究对象为高级公关经理Suprapto、初级公关经理Ayep Hanapi、南达公关人员和一名受纪律处分的居民。数据收集技术采用实地观察技术，深入访谈和文件。研究结果与PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1的公共关系所实施的传播策略有关，即通过双向传播，更强调说服性传播策略和信息性传播策略。当PT Kereta Api Indonesia (Persero)雅加达运营区1的公共关系通过社会化项目与茂物车站Nyi Raja Permas街的店屋租户进行对话时，说服性沟通策略和信息性沟通策略非常明显。在这里，PT Kereta Api Indonesia (Persero)的公共关系向居民解释说，该地区稍后将与车站一起建造住宅区，受到纪律处分的居民将被转移或重新安置到Pasar Kebon Kembang Bogor，当然PT Kereta Api Indonesia (Persero) Daerah Operasi 1 Jakarta的公共关系也非正式地解释说，这个发展项目是一个政府项目，旨在提高铁路运输的使用效率。关键词:交通战略，土地控制，公交导向发展
{"title":"STRATEGI KOMUNIKASI HUMAS PT KERETA API INDONESIA (PERSERO) DAERAH OPERASI 1 JAKARTA DALAM PENERTIBAN LAHAN PROYEK TRANSIT ORIENTED DEVELOPMENT DI STASIUN BOGOR","authors":"Yudha Citra Anugrah, Ratih Siti Aminah, Ismail Taufik Rusfien","doi":"10.33751/jpsik.v3i1.1010","DOIUrl":"https://doi.org/10.33751/jpsik.v3i1.1010","url":null,"abstract":"Abstract This study aims to determine how the public relations strategy of PT Kereta Api Indonesia (Persero) Operational Area 1 Jakarta in establishing communication to residents of the building shop tenants on the Nyi Raja Permas street in Bogor Station area before curbing occurred. The technique used to answer the problems presented is qualitative-descriptive using the Communication Strategy theory proposed by Effendy. This theory is used to find out about how the communication strategy carried out by Public Relations of PT. Kereta Api Indonesia (Persero) Operational Area 1 Jakarta to the residents who are disciplined. The research subjects used in this study were Suprapto as Senior Public Relations Manager, Ayep Hanapi as Junior Manager of Public Relations, Nanda Public Relations Staff and one of the residents who were disciplined. Data collection techniques using field observation techniques, in-depth interviews and documentation. The research results related to the communication strategy carried out by the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1, namely through two-way communication which emphasizes more on persuasive communication strategies and informative communication strategies. Persuasive communication strategies and informative communication strategies are very visible when the public relations of PT Kereta Api Indonesia (Persero) Jakarta Operational Area 1 conducted a dialogue with the tenants of the shophouse on the Nyi Raja Permas street in Bogor Station area through a socialization program, here the Public Relations of PT Kereta Api Indonesia (Persero) explained to residents that the area would later be built residential area integrated with the station and residents who would be disciplined would be moved or relocated to Pasar Kebon Kembang Bogor, of course the Public Relations of PT Kereta Api Indonesia (Persero) Daerah Operasi 1 Jakarta also explained informally that this development project was a government project to improve the efficiency of the use of rail transportation. Keywords: Communications Strategy, Land Controlling, Transit Oriented Development ","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"16 4-5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114041332","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-01DOI: 10.33751/jpsik.v3i1.1008
Eko Sandi Satiyono, Dwi Rini Sovia, M. R. Siregar
ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of “Ayo ke Pasar” campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is “Ayo ke Pasar” campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,“Ayo ke Pasar”campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, "Come to Market" campaign, Bogor Market, traditional market.
传统市场因其肮脏、贫民窟、没有维护、臭气熏天以及许多其他负面形象而受到负面的污名。这种负面的污名阻碍了顾客在传统市场购物。大多数来自中上阶层的买家会转向现代市场，比如超市和小市场，这些市场更注重清洁和舒适。茂物市政府也通过PD Pakuan Jaya market参与管理茂物市的传统市场。PD。Pakuan Jaya是一家成立于2009年的管理公司，以“Ayo ke Pasar”活动项目的推出为标志。这是一个使用SWOT分析的描述性定性研究。数据来自对线人和关键线人的采访、观察和图书馆研究。在数据分析方面，技术是通过数据收集、数据约简、数据解释和结论来完成的，也是采用源三角测量的三角测量过程。这一分析的结果是PD Pakuan Jaya市场的“Ayo ke Pasar”活动计划。巴关Jaya市场位于象限I(实力-机会)。这表明，这个运动方案有一点优势，但有很大的机会克服弱点和威胁。关键词:热情，“Ayo ke Pasar”活动，Pasar茂物，传统市场关键词:热情，“来市场”运动，茂物市场，传统市场
{"title":"STRATEGI KAMPANYE PD PASAR PAKUAN JAYA DALAM MENINGKATKAN ANTUSIASME MASYARAKAT BERBELANJA DI PASAR TRADISIONAL","authors":"Eko Sandi Satiyono, Dwi Rini Sovia, M. R. Siregar","doi":"10.33751/jpsik.v3i1.1008","DOIUrl":"https://doi.org/10.33751/jpsik.v3i1.1008","url":null,"abstract":"ASBTRACTTraditional market has negative stigma because of its dirty, slum, not maintained, stinky, and many more negative images. The negative stigma hinders customers from shopping at traditional markets. Most of the buyers who come from upper middle class switch over to modern markets, such as supermarket and minimarket, which are more concern with cleanliness and comfortness. The government of Bogor City is also participating on managing traditional market in Bogor City, through PD Pakuan Jaya Market. PD. Pakuan Jaya is a management company that already existed since 2009, simbolized by the launcing of “Ayo ke Pasar” campaign program. This is a descriptive qualitative research using SWOT analysis. Data is gained from some interviews with informan and key informan, obervation and library research. As for data analysis, technique is done by data collections, data reduction, data interpretation, and conclusion, also triangulation process using source triangulation. The result from this analysis is “Ayo ke Pasar” campaign program from PD Pakuan Jaya Market. Pakuan Jaya Market is on quadrant I (Strength-Opportunity). It shows that this campaign program has a little strength, but has very big opportunity to overcome weaknesses and threats.Keywords: Enthusiasm,“Ayo ke Pasar”campaign, Pasar Bogor, traditional market. Keywords : Enthusiasm, \"Come to Market\" campaign, Bogor Market, traditional market. ","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129013527","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-12-01DOI: 10.33751/jpsik.v3i1.1009
R. SharahAdella, C. QouteNuraini, Layung Paramesti
AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser
{"title":"Pengaruh Model Iklan Terhadap Citra Merek Produk Pond’s","authors":"R. SharahAdella, C. QouteNuraini, Layung Paramesti","doi":"10.33751/jpsik.v3i1.1009","DOIUrl":"https://doi.org/10.33751/jpsik.v3i1.1009","url":null,"abstract":"AbstractThe study conducted to identify the effect of celebrity endorser on brand image. This study uses quantitative methods with techniques used are questionnaire and literature study. The questionnaires spread to 100 respondents, respondents selected were instagram followers @pondsindonesia. Theory used is Uses and Gratification because it said that the community has full power in choosing, viewing and reading the contents of media in order to satisfy their needs. The study uses simple linear regression technique with the result says that there is a significant influence of the celebrity endorser on brand image.Keywords: advertising, brand image, celebrity endorser","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123245171","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-01DOI: 10.33751/jpsik.v3i1.1006
Samiyah Samiyah, D. Nugroho, Dwi Rini Sovia
ABSTRACT This study aimed to identify the characteristic of morning-daily journalist of Radar Bogor news, the factor of morning-daily profession welfare, the perception of morning-daily journalist of Radar Bogor news and the relation between factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news. The used method of this study was quantitative descriptive correlational. The used theory is Rakhmat perception theory. This study was done by spreading the questionnaire to 26 morning-daily journalists of Radar Bogor news. The used sampling technic was non-probability sampling. The analyzing data technic were statistical descriptive and statistical inferential analysis. The used counting methods of this study used the testing correlation with the formulas Ordinal Rank Spearman and Pearson Chi Square for the nominal data, for processing the data were by using SPSS 22.0 and validity testing by using the formulas of Pearson Product Moment. Validity and reliability testing stated that valid and reliable. The result of relational testing between variable was known that the relation (X1) as characteristic of morning-daily journalist of Radar Bogor news and variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. Then the result of relation testing between variable (X2) as factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news with the variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. As for the result of this study related to the perception of morning-daily journalist of Radar Bogor news against profession welfare obtained data that morning-daily journalist of Radar Bogor news gave the positive perception against the factor of profession welfare.Key words: journalist, perception, the factor of profession welfare
{"title":"Hubungan Antara Faktor Kesejahteraan Profesi dan Persepsi Jurnalis Harian Pagi Radar Bogor","authors":"Samiyah Samiyah, D. Nugroho, Dwi Rini Sovia","doi":"10.33751/jpsik.v3i1.1006","DOIUrl":"https://doi.org/10.33751/jpsik.v3i1.1006","url":null,"abstract":"ABSTRACT This study aimed to identify the characteristic of morning-daily journalist of Radar Bogor news, the factor of morning-daily profession welfare, the perception of morning-daily journalist of Radar Bogor news and the relation between factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news. The used method of this study was quantitative descriptive correlational. The used theory is Rakhmat perception theory. This study was done by spreading the questionnaire to 26 morning-daily journalists of Radar Bogor news. The used sampling technic was non-probability sampling. The analyzing data technic were statistical descriptive and statistical inferential analysis. The used counting methods of this study used the testing correlation with the formulas Ordinal Rank Spearman and Pearson Chi Square for the nominal data, for processing the data were by using SPSS 22.0 and validity testing by using the formulas of Pearson Product Moment. Validity and reliability testing stated that valid and reliable. The result of relational testing between variable was known that the relation (X1) as characteristic of morning-daily journalist of Radar Bogor news and variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. Then the result of relation testing between variable (X2) as factor of profession welfare with the perception of morning-daily journalist of Radar Bogor news with the variable (Y) as the perception of morning-daily journalist of Radar Bogor news stated that really unrelated. As for the result of this study related to the perception of morning-daily journalist of Radar Bogor news against profession welfare obtained data that morning-daily journalist of Radar Bogor news gave the positive perception against the factor of profession welfare.Key words: journalist, perception, the factor of profession welfare ","PeriodicalId":311506,"journal":{"name":"Jurnal Penelitian Sosial Ilmu Komunikasi","volume":"101 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132164405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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