Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2787
Indah Tjahjawulan, Teuku Syahnureza
The online marketplace is one of the most prominent players in the e-commerce business in Indonesia. Marketplace sites act as third parties in online transactions by providing places to sell, logistics, and payment facilities. The widespread use of digital platforms in Indonesian society has contributed to the growth of online marketplaces. From early observations of promotional designs on various online marketplaces, they show similarities in the concept of promise, which is content that conveys different moments that need to be celebrated by shopping online with repeated messages and high airing frequency. Then the question arises, why is there a similarity? So it needs to be explored further; what is the content of promotional design on various marketplaces in Indonesia? The promotional content is considered an effective way to encourage consumers to continue shopping, so marketplaces in Indonesia widely use it. The research focused on two leading marketplaces in Indonesia, Tokopedia and Bukalapak, using content analysis methods and comparative studies with digital data collection through Google's search engine facility to find the promotional patterns of the two marketplaces. The results showed similarities in promotional content, including messages, visualizations, and frequency intensity, proving that there is a semblance of content in promotional designs built to improve online shopping culture.
{"title":"Analysis of Promotional Content on Marketplace Tokopedia and Bukalapak to Improve the Culture of Online Shopping","authors":"Indah Tjahjawulan, Teuku Syahnureza","doi":"10.31091/mudra.v39i3.2787","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2787","url":null,"abstract":"The online marketplace is one of the most prominent players in the e-commerce business in Indonesia. Marketplace sites act as third parties in online transactions by providing places to sell, logistics, and payment facilities. The widespread use of digital platforms in Indonesian society has contributed to the growth of online marketplaces. From early observations of promotional designs on various online marketplaces, they show similarities in the concept of promise, which is content that conveys different moments that need to be celebrated by shopping online with repeated messages and high airing frequency. Then the question arises, why is there a similarity? So it needs to be explored further; what is the content of promotional design on various marketplaces in Indonesia? The promotional content is considered an effective way to encourage consumers to continue shopping, so marketplaces in Indonesia widely use it. The research focused on two leading marketplaces in Indonesia, Tokopedia and Bukalapak, using content analysis methods and comparative studies with digital data collection through Google's search engine facility to find the promotional patterns of the two marketplaces. The results showed similarities in promotional content, including messages, visualizations, and frequency intensity, proving that there is a semblance of content in promotional designs built to improve online shopping culture.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141677591","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2871
Saefu Zaman, Reza Amarta Prayoga, B. Sukma, Tri Amanat
This research focuses on the process of political elite capture which is associated with the current political context and the dialogic space that occurs in the narrative text of the folklore Asal Usul Raja Negeri Jambi (AURNJ) [The Origins of the King of Jambi]. This study used a descriptive qualitative method. The data were obtained from the recording and documentation of Jambi folklore 2: Asal Usul Raja Negeri Jambi (AURNJ) by Kaslani (1997). The results of the analysis produce several conclusions. First, there are symptoms of the political phenomenon of elite capture of village elders in perpetuating their power in the election of the King of Jambi. Second, this phenomenon also fostered the practice of dynastic familism. In the belief of village elders, the king must be chosen from their lineage, meaning that people in their circle are worthy to be king. Third, the deadlock in finding a leader figure was experienced by village elitist elders in the political contestation of the election of the king. This stalemate then awakened the elite village elders to open equal participatory dialogue spaces. This is nothing but to open up opportunities for candidates for kingship outside their circle of power. Fourth, the paradox of elite capture political dynamics in AURNJ's story describes a situation similar to contemporary political phenomena, namely the thirst for power and building political dynasties for personal and group interests as a security strategy and perpetuation of the arena of exposure to power.
本研究的重点是与当前政治背景相关的政治精英俘获过程，以及民间传说 Asal Usul Raja Negeri Jambi (AURNJ) [《占碑国王的起源》]叙事文本中出现的对话空间。本研究采用描述性定性方法。数据来自卡斯拉尼（Kaslani，1997 年）对《占碑民间传说 2：占碑国王的起源》（Asal Usul Raja Negeri Jambi，AURNJ）的记录和文献。分析结果得出了几个结论。首先，在占碑国王的选举中，出现了精英俘获乡村长老以延续其权力的政治现象。其次，这种现象也助长了王朝家族主义的做法。在乡村长老的观念中，国王必须从他们的家族中选出，这意味着他们圈子里的人都有资格成为国王。第三，在选举国王的政治角逐中，村里的精英长老们经历了寻找领袖人物的僵局。于是，这种僵局唤醒了村里的精英长老，开启了平等参与的对话空间。这无非是为权力圈外的国王候选人开辟机会。第四，在 AURNJ 的故事中，精英俘获政治动力的悖论描述了一种与当代政治现象相似的情况，即对权力的渴求以及为个人和集团利益建立政治王朝，以此作为一种安全战略，并使接触权力的舞台永久化。
{"title":"Elite Capture Phenomenon and Political Dialogic Space: Reflections on the Folklore of Asal Usul Raja Negeri Jambi in the Current Political Situation","authors":"Saefu Zaman, Reza Amarta Prayoga, B. Sukma, Tri Amanat","doi":"10.31091/mudra.v39i3.2871","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2871","url":null,"abstract":"This research focuses on the process of political elite capture which is associated with the current political context and the dialogic space that occurs in the narrative text of the folklore Asal Usul Raja Negeri Jambi (AURNJ) [The Origins of the King of Jambi]. This study used a descriptive qualitative method. The data were obtained from the recording and documentation of Jambi folklore 2: Asal Usul Raja Negeri Jambi (AURNJ) by Kaslani (1997). The results of the analysis produce several conclusions. First, there are symptoms of the political phenomenon of elite capture of village elders in perpetuating their power in the election of the King of Jambi. Second, this phenomenon also fostered the practice of dynastic familism. In the belief of village elders, the king must be chosen from their lineage, meaning that people in their circle are worthy to be king. Third, the deadlock in finding a leader figure was experienced by village elitist elders in the political contestation of the election of the king. This stalemate then awakened the elite village elders to open equal participatory dialogue spaces. This is nothing but to open up opportunities for candidates for kingship outside their circle of power. Fourth, the paradox of elite capture political dynamics in AURNJ's story describes a situation similar to contemporary political phenomena, namely the thirst for power and building political dynasties for personal and group interests as a security strategy and perpetuation of the arena of exposure to power.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141680550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2785
Lingga Agung, R. P. Bastari, Ganjar Gumilar, Angelia Lionardi, R. Siswanto
Bandung thrives as a city deeply entrenched in its artistic progression, boasting a vibrant array of art institutions, galleries, collectives, and accolades in the axis of Indonesian contemporary art. Despite this flourishing landscape, the divergence of contemporary art from conventional aesthetics poses challenges in garnering public appreciation. Since the early 2000s, Bandung’s contemporary art scene has witnessed a proliferation of innovative expressions influenced by recent aesthetic philosophies, notably postmodernism, and characterized by diverse aesthetic idioms. However, despite these progressive strides, a notable gap persists between contemporary art in Bandung and its local community. This study utilizes qualitative methodologies, including Focus Group Discussions (FGD) and visual analysis, to probe the aesthetic nuances within Bandung’s contemporary art milieu. FGD sessions delve into aesthetic dialogues, institutional dynamics, and community perceptions, while visual analysis deciphers cultural symbols within socio-political contexts. The findings illuminate prevalent themes of parody, pastiche, kitsch, and cultural fusion, indicative of a profound exploration of Indonesian identity amidst the currents of globalization. Bandung young contemporary artists adeptly interweave traditional values with contemporary themes, infusing their works with tradition, religion, and locality elements. While defying rigid categorization, these creations unveil intriguing intersections deserving further scholarly inquiry. This research underscores Bandung’s contemporary art scene as a complex and diverse tapestry shaped by historical, political, and social dynamics. It emphasizes the importance of discursive meaning and social processes within the artistic medium, shedding light on the intricate interplay between artistic innovation and socio-cultural contexts within Bandung’s vibrant art landscape.
{"title":"Unraveling Aesthetics Tapestry: Mapping the Artistic Styles of Young Contemporary Artist in Bandung","authors":"Lingga Agung, R. P. Bastari, Ganjar Gumilar, Angelia Lionardi, R. Siswanto","doi":"10.31091/mudra.v39i3.2785","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2785","url":null,"abstract":"Bandung thrives as a city deeply entrenched in its artistic progression, boasting a vibrant array of art institutions, galleries, collectives, and accolades in the axis of Indonesian contemporary art. Despite this flourishing landscape, the divergence of contemporary art from conventional aesthetics poses challenges in garnering public appreciation. Since the early 2000s, Bandung’s contemporary art scene has witnessed a proliferation of innovative expressions influenced by recent aesthetic philosophies, notably postmodernism, and characterized by diverse aesthetic idioms. However, despite these progressive strides, a notable gap persists between contemporary art in Bandung and its local community. This study utilizes qualitative methodologies, including Focus Group Discussions (FGD) and visual analysis, to probe the aesthetic nuances within Bandung’s contemporary art milieu. FGD sessions delve into aesthetic dialogues, institutional dynamics, and community perceptions, while visual analysis deciphers cultural symbols within socio-political contexts. The findings illuminate prevalent themes of parody, pastiche, kitsch, and cultural fusion, indicative of a profound exploration of Indonesian identity amidst the currents of globalization. Bandung young contemporary artists adeptly interweave traditional values with contemporary themes, infusing their works with tradition, religion, and locality elements. While defying rigid categorization, these creations unveil intriguing intersections deserving further scholarly inquiry. This research underscores Bandung’s contemporary art scene as a complex and diverse tapestry shaped by historical, political, and social dynamics. It emphasizes the importance of discursive meaning and social processes within the artistic medium, shedding light on the intricate interplay between artistic innovation and socio-cultural contexts within Bandung’s vibrant art landscape.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141678036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2772
Ni Luh Sustiwati, Ni Wayan Ardini, I Komang Darmayuda
The purpose of this research is to comprehend the learning of group vocal arrangements including their forms and stages for the environment of arts and culture teachers at junior high school in Buleleng Regency and Denpasar City through making related learning videos. The research method used is qualitative and quantitative, with data collection techniques through interviews, observation, document study, discography, and questionnaire. The theory used is the theory of analysis of the form and structure of the song and the theory of function. Primary data sources were obtained from interviews, observations, and discography (VCD). Secondary data was obtained from books, journals, and internet materials. The results showed that by providing material for Balinese folk songs arrangement in group vocals at the level of junior high school teachers in Buleleng Regency and Denpasar City through a video learning process, students' interest in learning music arrangement increased and allowed them to practice directly conveying the results of the arrangement in group vowel form.
{"title":"Creation of Learning Videos on Balinese Folk Song Arrangements for Junior High School Art and Culture Teachers in Buleleng Regency and Denpasar City","authors":"Ni Luh Sustiwati, Ni Wayan Ardini, I Komang Darmayuda","doi":"10.31091/mudra.v39i3.2772","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2772","url":null,"abstract":"The purpose of this research is to comprehend the learning of group vocal arrangements including their forms and stages for the environment of arts and culture teachers at junior high school in Buleleng Regency and Denpasar City through making related learning videos. The research method used is qualitative and quantitative, with data collection techniques through interviews, observation, document study, discography, and questionnaire. The theory used is the theory of analysis of the form and structure of the song and the theory of function. Primary data sources were obtained from interviews, observations, and discography (VCD). Secondary data was obtained from books, journals, and internet materials. The results showed that by providing material for Balinese folk songs arrangement in group vocals at the level of junior high school teachers in Buleleng Regency and Denpasar City through a video learning process, students' interest in learning music arrangement increased and allowed them to practice directly conveying the results of the arrangement in group vowel form.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141678846","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2702
G. Adhitama, Yogie Candra Bhumi, Miranti Sari Rahma, Yuki Agriyadi, Andriano Simarmata, Eljihadi Alfin, Arsaika Widasati, Dwi Hatmojo Danurdoro, Dona Saphiranti
Recent scholarly discussions have robustly endorsed collaborative learning in educational settings but also highlight a significant gap in understanding its effects, particularly in the design disciplines of Indonesian higher education. This research aims to address this gap by investigating the impact of collaborative learning, specifically structured to incorporate fundamental visual elements and principles (FVEVP), on students' comprehension and application in three-dimensional design—an essential area of design education. The study integrates an immersive design workshop with questionnaire surveys to evaluate student perceptions of the pedagogical strategy's effectiveness, advantages, and challenges. The findings demonstrate significant benefits of collaborative learning, including advanced learning processes, enhanced innovative thinking, elevated student confidence, and improved project efficiency, all attained cost-effectively. These benefits contribute to greater student satisfaction and superior educational results. Nonetheless, the study also highlights challenges, such as the unequal distribution of workloads and extended decision-making times, which emphasize the need for structured management strategies to bolster the educational effectiveness of collaborative learning. By providing critical insights into the intricate effects of collaborative learning in design education, the study offers valuable contributions to refining educational practices and directing future research.
{"title":"Enhancing Understanding and Application of Fundamental Visual Elements and Visual Principles Through Collaborative Learning: Insights from the Experiences of Design Students","authors":"G. Adhitama, Yogie Candra Bhumi, Miranti Sari Rahma, Yuki Agriyadi, Andriano Simarmata, Eljihadi Alfin, Arsaika Widasati, Dwi Hatmojo Danurdoro, Dona Saphiranti","doi":"10.31091/mudra.v39i3.2702","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2702","url":null,"abstract":"Recent scholarly discussions have robustly endorsed collaborative learning in educational settings but also highlight a significant gap in understanding its effects, particularly in the design disciplines of Indonesian higher education. This research aims to address this gap by investigating the impact of collaborative learning, specifically structured to incorporate fundamental visual elements and principles (FVEVP), on students' comprehension and application in three-dimensional design—an essential area of design education. The study integrates an immersive design workshop with questionnaire surveys to evaluate student perceptions of the pedagogical strategy's effectiveness, advantages, and challenges. The findings demonstrate significant benefits of collaborative learning, including advanced learning processes, enhanced innovative thinking, elevated student confidence, and improved project efficiency, all attained cost-effectively. These benefits contribute to greater student satisfaction and superior educational results. Nonetheless, the study also highlights challenges, such as the unequal distribution of workloads and extended decision-making times, which emphasize the need for structured management strategies to bolster the educational effectiveness of collaborative learning. By providing critical insights into the intricate effects of collaborative learning in design education, the study offers valuable contributions to refining educational practices and directing future research.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141678634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2745
Ahda Yunia Sekar Fardhani, Alaika Sugih Katresna
One of Indonesia's growing creative sectors is the Batik industry. The development of the batik industry not only benefits artisans or small and medium-sized enterprises (SMEs) but serves as a creative industry supporting the national economy. This has prompted the government to implement policies to ensure the growth of the batik industry, including promoting innovation and creativity. The author sees opportunities to create contemporary batik in line with these government policies. The term "contemporary" is defined as modern and current. Contemporary batik is characterized by motifs and styles that are not bound by specific rules, making it tailored to consumer preferences. One example of contemporary batik creation, the basis for this research, is brushstroke batik. Brushstroke batik refers to batik motifs created using a brush to apply wax during the batik process, resulting in distinctive patterns. Based on the researcher's observations at a brushstroke batik production house, the coloring process involves basic techniques such as dipping and brushing. However, there is a trend towards using a variety of colors in one batik design. The research identifies the potential to develop designs by focusing on the composition of brushstroke motifs as the main element and exploring various color combinations. This development aims to give novelty in the scientific realm of contemporary textile design, especially in batik innovation towards a modern direction. The development will be carried out using visual composition and coloring layering techniques. This research employs a qualitative method, utilizing literature review, observation, characteristic study, and experimentation for data collection.
{"title":"Creation of Contemporary Batik with Brush Stroke Motifs Using Layering Technique","authors":"Ahda Yunia Sekar Fardhani, Alaika Sugih Katresna","doi":"10.31091/mudra.v39i3.2745","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2745","url":null,"abstract":"One of Indonesia's growing creative sectors is the Batik industry. The development of the batik industry not only benefits artisans or small and medium-sized enterprises (SMEs) but serves as a creative industry supporting the national economy. This has prompted the government to implement policies to ensure the growth of the batik industry, including promoting innovation and creativity. The author sees opportunities to create contemporary batik in line with these government policies. The term \"contemporary\" is defined as modern and current. Contemporary batik is characterized by motifs and styles that are not bound by specific rules, making it tailored to consumer preferences. One example of contemporary batik creation, the basis for this research, is brushstroke batik. Brushstroke batik refers to batik motifs created using a brush to apply wax during the batik process, resulting in distinctive patterns. Based on the researcher's observations at a brushstroke batik production house, the coloring process involves basic techniques such as dipping and brushing. However, there is a trend towards using a variety of colors in one batik design. The research identifies the potential to develop designs by focusing on the composition of brushstroke motifs as the main element and exploring various color combinations. This development aims to give novelty in the scientific realm of contemporary textile design, especially in batik innovation towards a modern direction. The development will be carried out using visual composition and coloring layering techniques. This research employs a qualitative method, utilizing literature review, observation, characteristic study, and experimentation for data collection.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2694
Samidi, Sarkawi B Husain
The preservation of the traditional art of Pabitte Passapu faces challenges when there are changes in the community supporting the art, so that the inheritance of art to the younger generation is hampered. This condition disrupts the stability of the arts in the Kajang indigenous community. Therefore, the problem in this article is the efforts made by the Kajang indigenous community in maintaining the art of Pabitte Passapu so that the value and meaning of the art remain a source of learning. The objectives of this article are first, to explain that the Kajang indigenous people maintain local values in the midst of societal changes; second, to analyze the performance and meaning of the Pabitte Passapu dance as a source of learning local values; and third, to analyze the ability of the indigenous people to pass on the intellectual property contained in the Pabitte Passapu art. This research uses qualitative research methods. Data were collected through observation, in-depth interviews, oral history interviews, and documentation. Qualitative data analysis uses historical and socio-cultural approaches, especially dance sociology. The results showed that the preservation of the art of Pabitte Passapu can be done through the strategy of strengthening the space for the actualization of art, innovating the inheritance of art through learning and training.
{"title":"Actualization And Inheritance Of Pabitte Passapu Art In Tanah Towa Village, South Sulawesi","authors":"Samidi, Sarkawi B Husain","doi":"10.31091/mudra.v39i3.2694","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2694","url":null,"abstract":"The preservation of the traditional art of Pabitte Passapu faces challenges when there are changes in the community supporting the art, so that the inheritance of art to the younger generation is hampered. This condition disrupts the stability of the arts in the Kajang indigenous community. Therefore, the problem in this article is the efforts made by the Kajang indigenous community in maintaining the art of Pabitte Passapu so that the value and meaning of the art remain a source of learning. The objectives of this article are first, to explain that the Kajang indigenous people maintain local values in the midst of societal changes; second, to analyze the performance and meaning of the Pabitte Passapu dance as a source of learning local values; and third, to analyze the ability of the indigenous people to pass on the intellectual property contained in the Pabitte Passapu art. This research uses qualitative research methods. Data were collected through observation, in-depth interviews, oral history interviews, and documentation. Qualitative data analysis uses historical and socio-cultural approaches, especially dance sociology. The results showed that the preservation of the art of Pabitte Passapu can be done through the strategy of strengthening the space for the actualization of art, innovating the inheritance of art through learning and training.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141677898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2634
Faiz Alghifary, I. Hanom
Minangkabau International Airport (BIM) located in West Sumatera is used as the main air transportation mode to travel outside the province. When waiting for flights, passengers will be in the airport lounge. However, the airport lounge still doesn’t have supporting facilities to maximize activities while in the lounge area. This research uses descriptive qualitative methods with direct observation, distributing questionnaires, and literature study as a sources. An environment can be said to be good if it can meet the needs of humans in it. Therefore, a supporting facility was created to maximize passengers' activities while in the airport lounge. This supporting facility also has a high level of mobility so that it can meet the needs of airport passengers who have high mobility in the form of a multifunctional partition. In addition, this facility uses cultural elements in the form of one typical Minangkabau motif, namely "Itiak Pulang Patang" which is transformed into a new design but still maintains the essence of the original form. This motif represents the accordance with the nature, behavior, and habits of the Minangkabau people who tend to migrate. The motif implements the purposes really well in designing supporting facility at BIM Keyword : behavioral approach; BIM Airport; design; minangkabau; supporting facilities.
米南卡保国际机场（BIM）位于西苏门答腊，是前往省外的主要空中交通方式。候机时，旅客会在机场候机厅内等候。然而，机场候机厅仍然没有配套设施，无法最大限度地满足旅客在候机厅内的活动需求。本研究采用描述性定性方法，以直接观察、发放问卷和文献研究为资料来源。如果一个环境能够满足人在其中的需求，那么这个环境就可以说是好的。因此，我们创建了一个配套设施，以最大限度地满足乘客在机场候机室内的活动需求。该辅助设施还具有较高的移动性，可以通过多功能分区的形式满足机场乘客的高移动性需求。此外，该设施还采用了米南卡保典型图案 "Itiak Pulang Patang "的文化元素。这个图案代表了米南卡保人迁徙的天性、行为和习惯。关键字：行为方法；BIM 机场；设计；米南卡保；配套设施。
{"title":"A Behavioral Approach Design for Supporting Sitting Facilities at The Lounge Area Of Minangkabau International Airport (BIM)","authors":"Faiz Alghifary, I. Hanom","doi":"10.31091/mudra.v39i3.2634","DOIUrl":"https://doi.org/10.31091/mudra.v39i3.2634","url":null,"abstract":"Minangkabau International Airport (BIM) located in West Sumatera is used as the main air transportation mode to travel outside the province. When waiting for flights, passengers will be in the airport lounge. However, the airport lounge still doesn’t have supporting facilities to maximize activities while in the lounge area. This research uses descriptive qualitative methods with direct observation, distributing questionnaires, and literature study as a sources. An environment can be said to be good if it can meet the needs of humans in it. Therefore, a supporting facility was created to maximize passengers' activities while in the airport lounge. This supporting facility also has a high level of mobility so that it can meet the needs of airport passengers who have high mobility in the form of a multifunctional partition. In addition, this facility uses cultural elements in the form of one typical Minangkabau motif, namely \"Itiak Pulang Patang\" which is transformed into a new design but still maintains the essence of the original form. This motif represents the accordance with the nature, behavior, and habits of the Minangkabau people who tend to migrate. The motif implements the purposes really well in designing supporting facility at BIM \u0000Keyword : behavioral approach; BIM Airport; design; minangkabau; supporting facilities.","PeriodicalId":32449,"journal":{"name":"Mudra Jurnal Seni Budaya","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141679252","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2860
Ida Ayu Laksmita Sari, I. G. A. S. Mahardika
Nowadays, many advertisements for Japanese cosmetic products are appearing that show ecology issues. Ecology issues and the role of women shown in advertisements cause the meaning to develop and become a deconstruction of previous advertisements. Now, the ideology contained in an advertisement can contain ecology issues and women's involvement in it or is called ecofeminist ideology. This research seeks to the forms of deconstruction of ecofeminist ideology. This research is qualitative research using document study methods and netnography methods. Data was collected from eight advertisements, then analyzed using Derrida's deconstruction theory, Barthes' semiotics, and Vandana Shiva’s ecofeminism theory. The results of this research show the forms of deconstruction of ecofeminist ideology in advertising are (1) represented by the role of women and efforts to save the future of nature, (2) nature and women grow together, (3) women's beauty is natural beauty, (4) and the relationship of tsubaki cultivation, traditions and women farmers.
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Pub Date : 2024-07-04DOI: 10.31091/mudra.v39i3.2876
Guruh Ramdani, Shuri Mariasih Gietty Tambunan, Yoesoef M, Christomy Tommy
This article aims to reveal the creative process of Dede Eri Supria (DES) in the context of the development of Indonesian painting, showing the structure, style and thematics that represent the impact of development policies and New Order cultural politics. The discussion of this creative process uses Gramsci's concept of hegemony, namely the dominant group's ideology, to perpetuate its power through its apparatus spread throughout civil society, most of which are intellectual groups. This ideological hegemony also occurred in Indonesian painting during the New Order era. This article uses a qualitative description method to reveal and discuss data obtained through interviews and literature studies. Based on these methods and concepts, the following results were obtained. First, DES's creativity was influenced by his social environment with exponents of the New Fine Arts Movement (GSRB), which resulted in his critical views on social and cultural problems and ideological problems in the creative environment of ASRI students and GSRB activists. Second, the DES creative process is a creative reaction to express "freedom" in work to fight the dominant ideology that dominates art. Third, through a creative space free from dominant art ideologies, DES and GSRB exponents display their works at the TIM GSRB Exhibition. Fourth, the social, cultural and political development conditions during the New Order era impacted the socio-economic lives of marginalized urbanites, becoming one of the stimuli for the DES creative process. Fifth, DES in painting uses various visual references but does not copy them outright and creates a new reality in the space of his canvas so that his paintings represent a new type of art that is original and represents the spirit of his time, namely the hyperrealism style.
本文旨在揭示 Dede Eri Supria（DES）在印尼绘画发展背景下的创作过程，展示代表发展政策和新秩序文化政治影响的结构、风格和主题。对这一创作过程的讨论使用了葛兰西的 "霸权 "概念，即统治集团的意识形态，通过遍布民间社会（其中大部分是知识分子群体）的机构来延续其权力。这种意识形态霸权也出现在新秩序时期的印尼绘画中。本文采用定性描述的方法来揭示和讨论通过访谈和文献研究获得的数据。基于这些方法和概念，得出以下结果。首先，DES的创作受到了他与新美术运动（GSRB）倡导者所处的社会环境的影响，这导致了他在ASRI学生和GSRB活动家的创作环境中对社会和文化问题以及意识形态问题的批判性观点。第二，DES 的创作过程是一种创造性的反应，在作品中表达 "自由"，以对抗主导艺术的主流意识形态。第三，通过一个不受主流艺术意识形态影响的创作空间，DES 和 GSRB 表达者在 TIM GSRB 展览会上展示他们的作品。第四，新秩序时代的社会、文化和政治发展状况影响了城市边缘人群的社会经济生活，成为 "可持续发展教育十年 "创作过程的刺激因素之一。第五，DES在绘画中使用各种视觉参照物，但并不完全照搬，而是在画布空间中创造新的现实，因此他的绘画代表了一种新的艺术类型，具有原创性，代表了他所处时代的精神，即超现实主义风格。
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