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THE EFFECT OF PRODUCT, BRAND ASSOCIATION, BRAND PERSONALITY AND ENDORSER IN INTENSE BUYING 产品、品牌联想、品牌个性和代言人在密集购买中的作用
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.508
Anang Firmansyah
This study is aimed to determine how the effect of endorser, brand association, brand personality and product characteristics in intense buying of Energy drinks Herbaviton. This study is took the 150 respondents and used judgmental sampling method. Data analysis techniques used factor analysis and multiple regression analysis. The results showed that the brand association and product characteristic significantly effect intense buying of Herbaviton, while the celebrity endorser and the brand personality does not significantly effect intense buying of Herbaviton. The Company should use the popular commercials person that have power and physical attraction or personality so can effect the consumer, and more attractive to the formation of a good brand personality and good product, because will be consumer in buying product which according to him.
本研究旨在确定代言人、品牌联想、品牌个性和产品特征在Herbaviton能量饮料密集购买中的作用。本研究选取150名调查对象,采用判断抽样的方法。数据分析技术采用因子分析和多元回归分析。结果表明,品牌联想和产品特征显著影响品牌的强烈购买行为,而名人代言和品牌个性对品牌的强烈购买行为影响不显著。公司应该利用那些具有力量和身体吸引力或个性的受欢迎的广告人,这样才能对消费者产生影响,并更有吸引力地形成良好的品牌个性和良好的产品,因为会被消费者在购买产品时根据他。
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引用次数: 0
DAMPAK GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA KANTOR TUKANG KIRIM CABANG SURABAYA 领导风格对泗水分公司员工绩效的影响
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.795
Anggita Putri Ananda, Etin Puspita Sari, Fianita Malati, Mochamad Fatchurrohman
Writing this article aims to find out the impact or leadership aty on the work of the Surabaya branch delivery workers,to achieve the employee performance goals expected by the company, a leader must be able to unite himself to subordinates or employees in order to create a good bomd beetwen leaders and subordinates. To achieve this goal, of course, it is not only to leader who carriesout the work bond, but the subordinates or employees must also support each other. Members are expected to manage good workers so that they can rely on them for the members’ goals, because managing bad workers is bad for the company and business achievements. In this study using qualitatif research with data collection techniques through field studies by means of interviews.
写这篇文章的目的是为了找出领导力对泗水分公司快递员工作的影响,为了实现公司所期望的员工绩效目标,领导者必须能够团结自己的下属或员工,以便在领导和下属之间建立良好的纽带。当然,要实现这一目标,不仅领导要履行工作纽带,下属或员工也必须相互支持。成员被期望管理好员工,这样他们就可以依靠他们来实现成员的目标,因为管理不好的员工对公司和业务成就都是不利的。本研究采用定性研究和数据收集技术,通过访谈的方式进行实地调查。
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引用次数: 0
ANALISIS PORTOFOLIO OPTIMAL MODEL CAPM DALAM PENGAMBILAN KEPUTUSAN INVESTASI SAHAM PADA IDXQ30 CAPM模型对IDXQ30投资决策的最佳投资组合分析
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.802
None Gracia Nazaretha Nauli br Silitonga, Alfida Aziz
This paper aimed to analyze the optimal portfolio based on the Capital Asset Pricing Model (CAPM) method by classifying the undervalued and overvalued stocks. The population of this paper are stocks listed on IDXQ30 in the 2022-2023 period, there are 22 stocks used as research samples. This paper used IDXQ30 daily closing price, closing price of the daily Jakarta Stock Exchange Composite Index on the IDX, and Bank Indonesia's daily reference interest rate or the BI-7 Day Reverse Repo Rate. The results of this paper indicated that CAPM method generates 8 undervalued stocks and 14 overvalued stocks. Undervalued stocks consist of KLBF, ITMG, ASII, UNTR, BBCA, PTBA, BMRI and HRUM while overvalued stocks consist of MIKA, SIDO, HEAL, INTP, UNVR, HMSP, MNCN, CPIN, TLKM, TAPG, LSIP, ACES, SCMA and SRTG. The investment decisions are made by buying stocks that are classified as undervalued and selling stocks that are classified as overvalued. Keywords: Capital Asset Pricing Model, IDXQ30, Investment Decision, Optimal Portfolio
本文旨在通过对估值过低和过高的股票进行分类,分析基于资本资产定价模型(CAPM)的最优投资组合。本文的人口是2022-2023年期间在IDXQ30上市的股票,有22只股票作为研究样本。本文采用IDXQ30的每日收盘价、IDX上雅加达证券交易所综合指数的每日收盘价和印尼银行的每日参考利率或BI-7天逆回购利率。本文的研究结果表明,CAPM方法产生了8只低估股和14只高估股。低估的股票包括KLBF、ITMG、ASII、UNTR、BBCA、PTBA、BMRI和hrm,而高估的股票包括MIKA、SIDO、HEAL、INTP、UNVR、HMSP、MNCN、CPIN、TLKM、TAPG、LSIP、ACES、SCMA和SRTG。投资决策是通过买进被低估的股票和卖出被高估的股票来做出的。& # x0D;关键词:资本资产定价模型,IDXQ30,投资决策,最优组合
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引用次数: 0
ANALISIS SWOT: PROBLEM KANTOR KONSULTAN PAJAK X KABUPATEN LAMONGAN SWOT 分析:税务顾问处的问题 X 林公庵区
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.801
Qosim Qosim, Sri Yaumi, Tri Winarsih, Rahma Jariatul
This study aims to analyze the strengths, weaknesses, opportunities, and strategies that should be applied by Tax Consultants X during the Covid-19 pandemic. This research was conducted at the Tax Consultant Office in East Java and used a qualitative research method, with data collection techniques using interviews, questionnaires, observation and documentation. The data validation technique used is source triangulation technique and method triangulation. The results of this study indicate that the condition of the Tax Consultant Office X is declared good. Where the internal condition of the Tax Consultant Office X is 2.96 with the total strength factor obtained is 2.25, while the total weakness factor is 0.791. While the external factor of the Tax Consultant Firm X is 2.25 with the total opportunity factor obtained is 1.47, while the total of the threat factor is 0.787. When viewed from the results of the identification of internal and external factors of the Tax Consulting Office X, it shows that for now the most appropriate strategy is the SO Strategy. In the future, the X Tax Consultant can improve service facilities, expand the network to clients, create a website and carry out promotions using e-WOM.
本研究旨在分析在Covid-19大流行期间税务顾问X应采用的优势、劣势、机会和策略。这项研究是在东爪哇的税务顾问办公室进行的,采用了定性研究方法,并利用访谈、问卷调查、观察和文件收集数据。使用的数据验证技术是源三角测量技术和方法三角测量技术。本研究的结果表明,X税务顾问办公室的状况是良好的。其中,X税务咨询处的内部条件为2.96,得到的总强度因子为2.25,总弱点因子为0.791。而税务咨询公司X的外部因素为2.25,获得的总机会因子为1.47,而威胁因子的总和为0.787。从X税务咨询事务所对内外部因素的识别结果来看,目前最合适的策略是SO策略。未来,X税务顾问可以完善服务设施,扩大客户网络,建立网站,利用e-WOM进行推广。
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引用次数: 0
ASEAN GO PUBLIC COMPANIES’ STOCK SPLIT: CUMULATIVE ABNORMAL RETURN AND CUMULATIVE TRADING VOLUME ACTIVITY 东盟上市公司股票分割:累积异常收益与累积交易量活动
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.633
Caroline Illene Hari Darsono, Cyrillius Martono, Gesti Memarista
The current study compares the differences between Cumulative Abnormal Returns (CAR) and Cumulative Trading Volume Activity (CTVA) for publicly traded companies that execute stock splits in the year 2021 on the ASEAN Stock Exchange. According to estimates and timelines, businesses listed on the ASEAN Stock Exchange in 2021 are not permitted to take additional corporate action. There are 47 companies using the sampling exchange in the countries of Indonesia, Malaysia, Philippines, Vietnam, Thailand, and Singapore. The data analysis methodology used by researchers is a different test through the Wilcoxon Rank Test. The first result from this study is that there is a difference in CAR before and after a stock split that is significant. In contrast, for the second result, there is no significant difference in the CTVA for the prior and subsequent stock split. Before the stock split happened, researchers discovered a bigger discrepancy in CAR. This shows that the market responded from time t-31 to time t-1. Due to a number of reasons, including the global influence of dominant data and patterns in investor behavior, there was no discernible difference in the CTVA.
目前的研究比较了2021年在东盟证券交易所执行股票分割的上市公司的累积异常收益(CAR)和累积交易量活动(CTVA)之间的差异。根据估计和时间表,2021年在东盟证券交易所上市的企业不允许采取额外的公司行动。在印度尼西亚、马来西亚、菲律宾、越南、泰国、新加坡等国家有47家公司使用抽样交换。研究人员使用的数据分析方法是通过Wilcoxon秩检验进行不同的检验。本研究的第一个结果是,在股票分割之前和之后,CAR有显著的差异。相比之下,对于第二个结果,在之前和随后的股票分割的CTVA没有显著差异。在股票拆分发生之前,研究人员发现了更大的CAR差异。这表明市场从时间t-31到时间t-1的反应。由于许多原因,包括主导数据和投资者行为模式的全球影响,CTVA没有明显的差异。
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引用次数: 0
SYARIAH FINTECH DALAM PERSPEKTIF MASLAHAH MURSALAH 从伊斯兰教法的角度看伊斯兰金融科技
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.612
Zainal Ach zainal anshari
The increasingly developing Islamic fintech in this technological era needs to be complemented by knowledge. Therefore, this research aims to understand Islamic fintech from the perspective of Islamic law using a descriptive qualitative method. The research methodology employed in this study is a literature review gathered from various sources. The results obtained indicate that Islamic fintech has become a contemporary fiqh discourse that has not been definitively addressed in the Quran and the Hadith of the Prophet Muhammad (peace be upon him). Hence, it relies on ijma (consensus of scholars) as its legal source. The Indonesian Ulema Council issued Fatwa DSN-MUI No.117/DSN-MUI/II/2018 regarding Information Technology-Based Financing Services with Sharia Principles. This fatwa is in accordance with Islamic Sharia and has clear legal protections outlined in legislation and regulations.
在这个科技时代,日益发展的伊斯兰金融科技需要知识的补充。因此,本研究旨在运用描述性定性的方法,从伊斯兰法律的角度来理解伊斯兰金融科技。本研究采用的研究方法是从各种来源收集的文献综述。所获得的结果表明,伊斯兰金融科技已经成为一种当代的宗教话语,在《古兰经》和先知穆罕默德(愿主福安之)的圣训中还没有明确提到。因此,它依赖于ijma(学者共识)作为其法律来源。印尼乌里玛理事会发布了教法令DSN-MUI No.117/DSN-MUI/II/2018,关于基于伊斯兰教法原则的信息技术融资服务。这一法特瓦符合伊斯兰教法,在立法和条例中有明确的法律保护。
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引用次数: 0
PENGARUH DETERMINAN FINANCIAL DISTRESS PADA SEKTOR MAKANAN DAN MINUMAN 财务困境决定因素对食品饮料行业的影响
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.615
Nathania Ardelia, Marini Purwanto
Macroeconomics were shaken by pandemic Covid-19. The food and beverage sector was most affected by pandemic. The worst scenario is that they got financial distress which can lead to bankruptcy. This study aims to analyze the influence of Current Ratio (CR), Debt to Equity Ratio (DER), Return on Assets (ROA), Institutional Ownership (KI), and Composition of Independent Commissioners (KKI), and Company Size as a control variable to Financial Distress. The object of this research is the food and beverage sector listed on the IDX for the 2019–2021 period. The sample in this study was 50 companies were selected using purposive sampling technique. Data is obtained through the company's annual report on IDX or the company's official website. The data analysis technique used is multiple linear analysis. The results of the study show that ROA has a significant negative effect on FD. CR, KI, and UP have no significant negative effect on FD. DER and KKI have no significant positive effect on FD. ROA will show the company's ability to generate profits, where a negative profit value will signal that the company is experiencing financial difficulties. Companies will use profit as the main funding, so that a low ROA value will indicate a large need for external funding where the high level of risk and return expected by external parties.   ABSTRAK Kondisi perekonomian makro diguncang dengan adanya pandemi Covid-19 pada tahun 2019. Sektor makanan dan minuman merupakan sektor yang paling terdampak pandemi. Skenario terburuknya perusahaan mengalami kesulitan keuangan (Financial Distress) yang dapat menyebabkan kebangkrutan. Penelitian ini bertujuan untuk menganalisis pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return on Asset (ROA), Kepemilikan Institusional (KI), dan Komposisi Komisaris Independen (KKI), dan Ukuran Perusahaan (UP) sebagai variabel kontol terhadap Financial Distress (FD). Objek penelitian ini adalah sektor makanan dan minuman yang terdaftar di BEI periode 2019–2021. Sampel dalam penelitian sebanyak 50 perusahaan dipilih menggunakan teknik purposive sampling. Data diperoleh melalui laporan tahunan perusahaan yang berada di BEI atau situs resmi perusahaan. Teknik analisis data yang digunakan adalah analisis linier berganda. Hasil penelitian menunjukan bahwa ROA berpengaruh negatif signifikan terhadap FD. CR, KI, dan UP memiliki pengaruh negatif tidak signifikan terhadap FD. DER dan KKI memiliki pengaruh positif tidak signifikan terhadap FD. ROA akan menunjukan kemampuan perusahaan dalam menghasilkan laba, dimana nilai laba negatif akan memberikan sinyal bahwa perusahaan mengalami kesulitan keuangan. Perusahaan akan menggunakan laba sebagai pendanaan utama, sehingga rendahnya nilai ROA akan menunjukan besarnya kebutuhan pendanaan eksternal dimana tingginya tingkat risiko dan return yang diharapkan oleh pihak eksternal.
宏观经济受到新冠疫情的冲击。受疫情影响最大的是食品和饮料行业。最糟糕的情况是他们陷入财务困境,可能导致破产。本研究旨在分析流动比率(CR)、负债权益比(DER)、资产报酬率(ROA)、机构所有权(KI)、独立董事组成(KKI)、公司规模作为控制变量对财务困境的影响。本研究的对象是2019-2021年期间在IDX上市的食品和饮料行业。本研究的样本是50家公司,采用有目的的抽样技术。数据通过IDX上的公司年报或公司官网获取。使用的数据分析技术是多元线性分析。研究结果表明,ROA对FD有显著的负向影响。CR、KI、UP对FD无显著负性影响。DER和KKI对FD无显著正向影响。ROA将显示公司产生利润的能力,其中负利润值将表明公司正在经历财务困难。公司将以利润作为主要的资金来源,因此,较低的ROA值将表明对外部资金的需求很大,而外部各方所期望的风险和回报水平较高。 & # x0D;ABSTRAK& # x0D;Kondisi perekonomian makmako diuncang dengan adanya 2019年新冠肺炎大流行。卫生部部长杨佩林说:“这是一场大流行。金融危机(金融危机)。Penelitian ini bertujuan untuk menganalis pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Asset Return (ROA), Kepemilikan institutional (KI), dan Komposisi Komisaris Independen (KKI), dan Ukuran Perusahaan (UP) sebagai variable control of Financial Distress (FD)。2019年至2021年期间,中国经济发展的主要领域是经济发展和社会发展。抽样:目的抽样。数据的双重特性:数据的双重特性、数据的双重特性、数据的双重特性、数据的双重特性、数据的双重特性和数据的双重特性。Teknik分析数据阳迪古纳坎adalah分析linier berganda。Hasil penelitian menunjukan bahwa ROA对FD有负显著性影响。CR、KI、p、p均呈负相关,显著高于FD。DER和KKI的记忆量呈阳性,与FD有显著性差异。ROA akan menunjukan kemampuan perusahaan dalam menghasilkan laba, dimana nilai laba阴性akan memberikan sinal bahwa perusahaan mengalami kesulitan keuangan。【译文】在这里,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,我想说的是,这是我想说的。
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引用次数: 0
KOMITMEN ORGANISASI DAN KOMPENSASI DALAM MEMPENGARUHI TURNOVER INTENTION PADA KARYAWAN PT BERSAMA ZATTA JAYA PASCA COVID-19 组织承诺和补偿影响PT雇员与ZATTA JAYA联合COVID-19的改变意图的影响
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.800
Gunawan Gunawan
Challenges in the industrial world related to employee turnover continue to occur until after the Covid-19 pandemic. Early indications of employee turnover can be predicted from organizational commitment and employee competence. The purpose of this study is to obtain the results of an analysis of the effect of organizational commitment and compensation on employee turnover of PT Bersama Zatta Jaya (Elzatta Hijab) both partially and simultaneously. This study uses quantitative research methods and uses path analysis as a hypothesis test, this is supported by data collection based on interviews, surveys and distribution of questionnaires to respondents. The population in this study were all employees of PT Bersama Zatta Jaya (Elzatta Hijab), with research sampling identifying employees who had an intention to leave the company. The population was too large using the slovin formula so that 211 respondents were obtained. The results showed that organizational commitment to turnover intention. in the Elzatta Hijab company was very low. Influencing factors include structured career development opportunities and a supportive work environment. Meanwhile, compensation has a fairly high influence, with the importance of fairness in salary and performance-based incentive programs. Simultaneously, organizational competencies also play an important role in influencing turnover intention. Overall, reducing employee turnover is a challenge that companies must face. However, by paying attention to factors such as organizational commitment, compensation, and career development, companies can reduce turnoverrates and create a stable and productive work environment.
直到2019冠状病毒病大流行之后,工业世界中与员工流动相关的挑战仍在继续。员工离职的早期迹象可以通过组织承诺和员工胜任力来预测。本研究的目的是获得组织承诺和薪酬对PT Bersama Zatta Jaya (Elzatta Hijab)员工离职的部分和同时影响的分析结果。本研究采用定量研究方法,采用通径分析作为假设检验,通过访谈、调查和发放问卷等方式收集数据。本研究的人群是PT Bersama Zatta Jaya (Elzatta Hijab)的所有员工,通过研究抽样确定有意离开公司的员工。使用slovin公式,人口太大,因此得到211名受访者。结果表明,组织承诺对离职倾向有显著影响。在Elzatta Hijab公司的收入非常低。影响因素包括结构化的职业发展机会和支持性的工作环境。同时,薪酬的影响也相当大,在薪酬和绩效激励方案中,公平的重要性也很高。同时,组织胜任力对离职倾向也有重要影响。总的来说,减少员工流动率是公司必须面对的挑战。然而,通过关注组织承诺、薪酬和职业发展等因素,公司可以减少人员流失率,创造一个稳定而富有成效的工作环境。
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引用次数: 0
ANALISIS GAYA KEPEMIMPINAN DALAM MENINGKATKAN EFEKTIVITAS KINERJA KARYAWAN PADA PT GRAHA SERIBU SATU JAYA 分析领导风格,以提高PT GRAHA 1001 JAYA的员工绩效
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.794
Mochamad Fatchurrohman, M. Syamsul Ma’arif, Fanny Dwi Puspitasari
To maximize business outcomes and ensure customer satisfaction, it is crucial to enhance the performance of the staff. The objective of this study is to ascertain the leadership model employed by PT Graha Seribu Satu Jaya and to evaluate its effectiveness in improving employee output at PT Graha Seribu Satu Jaya. The methodology for data collection, analysis of results, and drawing conclusions is an integral part of the qualitative research approach. Literature review, in-depth observations, and extensive interviews with four employees and production supervisors were used as data sources. The research findings are based on the democratic management approach adopted by PT Graha Seribu Satu Jaya. Production supervisors value each other's potential by engaging in activities expected to enhance employee performance effectiveness, the utilization of training, employee performance effectiveness, employee capabilities, and the extent to which employees rely on others for assistance. Employees do not feel sufficiently motivated, leading to a lack of initiative in their work.
为了最大限度地提高业务成果并确保客户满意度,提高员工的绩效至关重要。本研究的目的是确定PT Graha Seribu Satu Jaya所采用的领导模式,并评估其在提高PT Graha Seribu Satu Jaya员工产出方面的有效性。数据收集、结果分析和得出结论的方法是定性研究方法的一个组成部分。本文采用文献综述、深入观察和对四名员工和生产主管的广泛访谈作为数据来源。研究结果是基于PT Graha Seribu Satu Jaya采用的民主管理方法。生产主管通过参与旨在提高员工绩效有效性的活动、培训的利用、员工绩效有效性、员工能力以及员工对他人帮助的依赖程度来评估彼此的潜力。员工没有足够的动力,导致他们在工作中缺乏主动性。
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引用次数: 0
VISITOR RESPONSE AS THE IMPACT OF SERVICE QUALITY IN PRIVATE HOSPITAL 来访者反应对民营医院服务质量的影响
Pub Date : 2023-09-29 DOI: 10.29062/mahardika.v22i1.509
Sayyida Sayyida
Lately, there have been a lot of complaints from patients and their families who go to the hospital because they are not satisfied with the services provided by the hospital. Hospitals are a service industry that is starting to become competitive because many private hospitals are competing. This study aims to determine the effect of the response of hospital visitors on the quality of hospital services. The research sample was the introduction of patients in three middle-class private hospitals in Surabaya, namely Adi Husada Hospital, Siloam Hospital and Premier Hospital. A total of 405 samples were divided into 2 groups, namely group 1 with 30 respondents and group 2 with 375 respondents. Data analysis of group 1 with Cronbach's Alpha aims to test the quality of the questionnaire before it is used to produce data analysis. To answer the research objectives, Structural Equation Model (SEM) analysis was carried out on the data in group 2. In this test, 5 data were detected as outliers so that the remaining 370 data were analyzed. The results show that the loyalty of patients and their families to visit the same hospital is influenced by the expectations and satisfaction of patients and their families and is influenced by the quality of hospital services they feel. Service quality has the greatest influence on patient and family loyalty.
最近,由于对医院提供的服务不满意,到医院就诊的患者及其家属投诉很多。医院是一个服务行业,因为许多私立医院都在竞争,所以竞争开始变得激烈。本研究旨在探讨医院访客的反应对医院服务品质的影响。研究样本为泗水三家中产阶级私立医院的患者,分别是Adi Husada医院、Siloam医院和Premier医院。405个样本被分为2组,第1组30人,第2组375人。使用Cronbach's Alpha对第1组进行数据分析,目的是在使用问卷进行数据分析之前测试问卷的质量。为了回答研究目标,我们对第二组的数据进行了结构方程模型(SEM)分析。在本次测试中,检测出5个数据为异常值,对剩下的370个数据进行分析。结果表明,患者及其家属对同一家医院的忠诚度受到患者及其家属期望和满意度的影响,并受到患者及其家属所感受到的医院服务质量的影响。服务质量对患者和家属忠诚度的影响最大。
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引用次数: 0
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Media Mahardhika Media Komunikasi Ekonomi dan Manajemen
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