Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.412
Irma Indira
This study aims to test and analyze empirically the effect of Growth Opportunity, Intellectual Capital, ROA and leverage on Firm Value. This research was conducted by making observations in manufacturing companies on the Indonesia Stock Exchange. The sampling technique used was purposive sampling. In this study, hypothesis testing uses PLS (Partial Least Square) application tools 3.3. The results of this study indicate that if Growth Opportunity, ROA and Leverage affect the firm value while the firm value cannot be influenced by the Intellectual Capital variable.
{"title":"PENGARUH GROWTH OPPORTUNITY , INTELLECTUAL CAPITAL, ROA DAN LEVERAGE PADA FIRM VALUE","authors":"Irma Indira","doi":"10.29062/mahardika.v20i3.412","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.412","url":null,"abstract":"This study aims to test and analyze empirically the effect of Growth Opportunity, Intellectual Capital, ROA and leverage on Firm Value. This research was conducted by making observations in manufacturing companies on the Indonesia Stock Exchange. The sampling technique used was purposive sampling. In this study, hypothesis testing uses PLS (Partial Least Square) application tools 3.3. The results of this study indicate that if Growth Opportunity, ROA and Leverage affect the firm value while the firm value cannot be influenced by the Intellectual Capital variable. \u0000 ","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"505 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76987238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.425
Mahrita Mahrita, Rosadiro Cahyono
This writing starts with a theoretical framework, expert opinion, or the researchers' knowledge based on their experiences, and then progresses to challenges with proposed solutions in order to seek justification (verification) in the form of empirical data support in the field. The goal of this study is to determine the degree to which learning facilities, emotional intelligence, and teacher creativity contribute to the effectiveness of students at SDN Binuang 4 Tapin Regency. The study takes a quantitative approach, with a 34-person population, a 34-person sample size, and data analysis processes. The findings of this study indicate that the variables Learning Facilities, Emotional Intelligence, and Teacher Creativity all have an effect on the Learning Effectiveness of students at SDN Binuang 4 Tapin Regency, that each of these independent factors has a substantial influence on the dependent variable continuously (simultaneously), and that the variable with the greatest effect on the dependent variable concurrently is the variable with the greatest effect on the dependent variable concurrently (simultaneously).
{"title":"PENGARUH FASILITAS BELAJAR, KECERDASAN EMOSIONAL DAN KREATIVITAS GURU TERHADAP EFEKTIVITAS BELAJAR SISWA SDN BINUANG 4 KABUPATEN TAPIN","authors":"Mahrita Mahrita, Rosadiro Cahyono","doi":"10.29062/mahardika.v20i3.425","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.425","url":null,"abstract":"This writing starts with a theoretical framework, expert opinion, or the researchers' knowledge based on their experiences, and then progresses to challenges with proposed solutions in order to seek justification (verification) in the form of empirical data support in the field. The goal of this study is to determine the degree to which learning facilities, emotional intelligence, and teacher creativity contribute to the effectiveness of students at SDN Binuang 4 Tapin Regency. The study takes a quantitative approach, with a 34-person population, a 34-person sample size, and data analysis processes. The findings of this study indicate that the variables Learning Facilities, Emotional Intelligence, and Teacher Creativity all have an effect on the Learning Effectiveness of students at SDN Binuang 4 Tapin Regency, that each of these independent factors has a substantial influence on the dependent variable continuously (simultaneously), and that the variable with the greatest effect on the dependent variable concurrently is the variable with the greatest effect on the dependent variable concurrently (simultaneously). ","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89323470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.305
Helena Sidharta, Sara Patricia
Penelitian ini memiliki tujuan untuk menguji dan menganalisis Pengaruh Kualitas layanan dan persepsi harga terhadap kepuasan dan loyalitas pelanggan pada UD. Petra Stamps. Responden dari penelitian ini berjumlah 114 responden dimana sudah sesuai dengan kriteria yang ditetapkan di awal penelitian. Metode analisis yang digunakan dengan Regresi Linier Berganda dan diolah menggunakan Smart PLS 3.0. Hasil yang diperoleh dalam penelitian ini adalah kualitas layanan berpengaruh positif terhadap kepuasan pelanggan, oleh karena itu sangatlah penting bagi UD. Petra Stamps untuk terus melakukan peningkatan terhadap layanan yang diberikan agar dapat terus meningkatkan kepuasan setiap pelanggan. Persepsi harga juga berpengaruh positif terhadap Kepuasan pelanggan, dengan kata lain persepsi harga yang dimiliki oleh UD. Petra Stamps akan mempengaruhi kepuasan dari setiap pelanggannya, oleh karena itu persepsi harga yang dimiliki UD. Petra Stamps perlu lebih diperhatikan dan ditingkatkan lagi agar tetap bisa mencapai kepuasan pelanggan yang maksimal. Kepuasan pelanggan secara langsung berpengaruh terhadap loyalitasnya oleh karenanya kepuasan pelanggan wajib diperhatikan. Selain itu, kualitas layanan dan Persepsi harga juga berpengaruh langsung terhadap Loyalitas pelanggan, oleh karenanya Petra Stamps harus terus melakukan inovasi dan juga peningkatan baik dari segi kualitas layanan, persepsi harga dan juga kepuasan setiap pelanggannya hal ini bertujuan agar loyalitas pelanggan pada UD. Petra Stamps dapat terus mengalami peningkatan sehingga UD. Petra Stamps dapat terus bertahan dan mampu memenuhi setiap kebutuhan setiap pelanggan.
{"title":"PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA UD. PETRA STAMPS","authors":"Helena Sidharta, Sara Patricia","doi":"10.29062/mahardika.v20i3.305","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.305","url":null,"abstract":"Penelitian ini memiliki tujuan untuk menguji dan menganalisis Pengaruh Kualitas layanan dan persepsi harga terhadap kepuasan dan loyalitas pelanggan pada UD. Petra Stamps. Responden dari penelitian ini berjumlah 114 responden dimana sudah sesuai dengan kriteria yang ditetapkan di awal penelitian. Metode analisis yang digunakan dengan Regresi Linier Berganda dan diolah menggunakan Smart PLS 3.0. Hasil yang diperoleh dalam penelitian ini adalah kualitas layanan berpengaruh positif terhadap kepuasan pelanggan, oleh karena itu sangatlah penting bagi UD. Petra Stamps untuk terus melakukan peningkatan terhadap layanan yang diberikan agar dapat terus meningkatkan kepuasan setiap pelanggan. Persepsi harga juga berpengaruh positif terhadap Kepuasan pelanggan, dengan kata lain persepsi harga yang dimiliki oleh UD. Petra Stamps akan mempengaruhi kepuasan dari setiap pelanggannya, oleh karena itu persepsi harga yang dimiliki UD. Petra Stamps perlu lebih diperhatikan dan ditingkatkan lagi agar tetap bisa mencapai kepuasan pelanggan yang maksimal. Kepuasan pelanggan secara langsung berpengaruh terhadap loyalitasnya oleh karenanya kepuasan pelanggan wajib diperhatikan. Selain itu, kualitas layanan dan Persepsi harga juga berpengaruh langsung terhadap Loyalitas pelanggan, oleh karenanya Petra Stamps harus terus melakukan inovasi dan juga peningkatan baik dari segi kualitas layanan, persepsi harga dan juga kepuasan setiap pelanggannya hal ini bertujuan agar loyalitas pelanggan pada UD. Petra Stamps dapat terus mengalami peningkatan sehingga UD. Petra Stamps dapat terus bertahan dan mampu memenuhi setiap kebutuhan setiap pelanggan.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86951628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.409
Johnny Hadi Raharjo
This study aims to determine the position of the City Car product of Toyota Yaris with competing products based on consumer perceptions of product attributes. The method used is quantitative. approach, which in this study used perceptual mapping with an assessment based on attributes among several brands that compete with the Toyota Yaris. Data collection is done by assigning the students S1 all Surabaya's University,. Data from the Questionnaire in the MDS analysis showed that the product of the Toyota Yaris only has an advantage in the resale price of 16 attributes. City Car compared to other competing products.
{"title":"ANALISIS PEMETAAN PERSEPSI CITY CAR MELALUI MULTI DIMENSIONAL SCALING PADA STUDI KASUS PERSAINGAN KENDARAAN CITY CAR DI SURABAYA","authors":"Johnny Hadi Raharjo","doi":"10.29062/mahardika.v20i3.409","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.409","url":null,"abstract":"This study aims to determine the position of the City Car product of Toyota Yaris with competing products based on consumer perceptions of product attributes. The method used is quantitative. approach, which in this study used perceptual mapping with an assessment based on attributes among several brands that compete with the Toyota Yaris. Data collection is done by assigning the students S1 all Surabaya's University,. Data from the Questionnaire in the MDS analysis showed that the product of the Toyota Yaris only has an advantage in the resale price of 16 attributes. City Car compared to other competing products.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83211236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.424
Rika Yuliastuti
The research’s title is An Analysis of Household Financial Management and State Finances During the Covid-19 Pandemic According to the Sharia Economic Perspective. The background of this research is the condition of the outbreak of the COVID-19 pandemic in all countries in 2020. The move to close the economic sector has an impact on household finances and state finances. The purpose of this study is to analyze household financial management and state finances during the COVID-19 pandemic from a sharia economic perspective. The method used in this study is a descriptive qualitative method approach using content analysis techniques. From a study conducted on various literatures, the following points are shown. First, should follow the example of the Prophet in managing family financial spending by using the principles of a simple lifestyle. When managing shopping, prioritize needs, not wants. Second, the expenditure should be regulated based on the amount of income. When an epidemic occurs which results in reduced income, some spending must be cut. Third, keep spending your wealth on infaq, shodaqoh etc when you are free or when you are short of sustenance. Fourth, set the largest allocation for mass basic needs. As for the regulation of state finances according to the sharia economy in an epidemic condition, all income owned by the state is allocated to meet the basic needs of the people. Especially the basic needs of each household and the fulfillment of health needs. In the Islamic economic system, there is a solution to rearrange regulations on macro and micro economic aspects to become sharia-based.
{"title":"ANALISIS MANAJEMEN KEUANGAN RUMAH TANGGA DAN KEUANGAN NEGARA DAMPAK PANDEMI COVID-19 MENURUT PERSPEKTIF EKONOMI SYARIAH","authors":"Rika Yuliastuti","doi":"10.29062/mahardika.v20i3.424","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.424","url":null,"abstract":"The research’s title is An Analysis of Household Financial Management and State Finances During the Covid-19 Pandemic According to the Sharia Economic Perspective. The background of this research is the condition of the outbreak of the COVID-19 pandemic in all countries in 2020. The move to close the economic sector has an impact on household finances and state finances. \u0000The purpose of this study is to analyze household financial management and state finances during the COVID-19 pandemic from a sharia economic perspective. The method used in this study is a descriptive qualitative method approach using content analysis techniques. \u0000From a study conducted on various literatures, the following points are shown. First, should follow the example of the Prophet in managing family financial spending by using the principles of a simple lifestyle. When managing shopping, prioritize needs, not wants. Second, the expenditure should be regulated based on the amount of income. When an epidemic occurs which results in reduced income, some spending must be cut. Third, keep spending your wealth on infaq, shodaqoh etc when you are free or when you are short of sustenance. Fourth, set the largest allocation for mass basic needs. As for the regulation of state finances according to the sharia economy in an epidemic condition, all income owned by the state is allocated to meet the basic needs of the people. Especially the basic needs of each household and the fulfillment of health needs. In the Islamic economic system, there is a solution to rearrange regulations on macro and micro economic aspects to become sharia-based.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81766417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.388
M. Naufal, Suparna Wijaya
Palm oil collector traders are entities or individuals whose business activities are collecting oil palm plantation products in the form of oil palm fresh fruit bunches (FFB) and selling them to industrial business entities or exporters engaged in the plantation sector. The purpose of the study was to determine the potential income tax, the steps that have been taken and the obstacles, the realization of tax revenue for the collectors of Fresh Fruit Bunches (FFB) of oil palm at the Tax Service Office (KPP) ABC. The research method used is descriptive qualitative. The results of the study show that the potential taxes of palm oil collectors are PPh Article 21, PPh Article 22, PPh Article 23, PPh Article 25/29, Final PPh Article 4 paragraph (2) including the MSME taxation provisions. Steps that have been taken are socialization and appeals to taxpayers. The obstacles are geography, human resources, and awareness of taxpayers. Meanwhile, the realization of tax revenue is quite good and shows an increase, especially in Article 22 Income Tax.
{"title":"POTENSI PAJAK PENGHASILAN PEDAGANG PENGUMPUL TANDAN BUAH SEGAR (TBS) KELAPA SAWIT (STUDI DI KPP ABC)","authors":"M. Naufal, Suparna Wijaya","doi":"10.29062/mahardika.v20i3.388","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.388","url":null,"abstract":"Palm oil collector traders are entities or individuals whose business activities are collecting oil palm plantation products in the form of oil palm fresh fruit bunches (FFB) and selling them to industrial business entities or exporters engaged in the plantation sector. The purpose of the study was to determine the potential income tax, the steps that have been taken and the obstacles, the realization of tax revenue for the collectors of Fresh Fruit Bunches (FFB) of oil palm at the Tax Service Office (KPP) ABC. The research method used is descriptive qualitative. The results of the study show that the potential taxes of palm oil collectors are PPh Article 21, PPh Article 22, PPh Article 23, PPh Article 25/29, Final PPh Article 4 paragraph (2) including the MSME taxation provisions. Steps that have been taken are socialization and appeals to taxpayers. The obstacles are geography, human resources, and awareness of taxpayers. Meanwhile, the realization of tax revenue is quite good and shows an increase, especially in Article 22 Income Tax.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"225 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89351878","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.405
Rudi Santoso
Penelitian ini bertujuan untuk menghasilkan sebuah generalisasi dari sebuah fenomena yang ditemukan selama proses penelitian dengan mengumpulan berbagai macam material sumber Pustaka. Variabel yang digunakan dalam penelitian ini adalah Pendidikan, disiplin (etos kerja), dan kemampuan (teknis) kerja mendorong kinerja karyawan. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi literatur. Basic postulate (asumsi dasar) dalam penelitian ini adalah bahwa Pendidikan tinggi/training (sebagai kompetensi hard skill), dan kedisiplinan (sebagai kompetensi soft skill) berperan meningkatkan kinerja karyawan. Basic postulate atau basic assumption ini berdasarkan empirical study terhadap penelitian terhadulu. Hasil penelitian menunjukkan gejala yang sama di mana tingkat Pendidikan, disiplin (etos kerja sebagai manifestasi soft skill), dan kemampuan teknis (hard skill) mampu mendorong peningkatan kinerja karyawan.
{"title":"TINJAUAN LITERATUR TENTANG PENDIDIKAN, DISIPLIN, DAN KEMAMPUAN KERJA MENDORONG KINERJA KARYAWAN","authors":"Rudi Santoso","doi":"10.29062/mahardika.v20i3.405","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.405","url":null,"abstract":"Penelitian ini bertujuan untuk menghasilkan sebuah generalisasi dari sebuah fenomena yang ditemukan selama proses penelitian dengan mengumpulan berbagai macam material sumber Pustaka. Variabel yang digunakan dalam penelitian ini adalah Pendidikan, disiplin (etos kerja), dan kemampuan (teknis) kerja mendorong kinerja karyawan. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi literatur. Basic postulate (asumsi dasar) dalam penelitian ini adalah bahwa Pendidikan tinggi/training (sebagai kompetensi hard skill), dan kedisiplinan (sebagai kompetensi soft skill) berperan meningkatkan kinerja karyawan. Basic postulate atau basic assumption ini berdasarkan empirical study terhadap penelitian terhadulu. Hasil penelitian menunjukkan gejala yang sama di mana tingkat Pendidikan, disiplin (etos kerja sebagai manifestasi soft skill), dan kemampuan teknis (hard skill) mampu mendorong peningkatan kinerja karyawan.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83247641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bisnis kesehatan menjadi primadona pada masa pandemic seperti ini, oleh karena itu pihak manajemen harus dapat menangkap peluang dan menghadapi tantangan untuk memberikan pelayanan yang terbaik kepada pelanggan. Pengalaman baik selama pelayanan yang akan membekas di ingatan pelanggan dan akan disebarluaskan sehinga menjadi informasi yang menjual sejalan dengan teori experiential marketing. Metode pemasaran jenis ini dirasakan sesuai untuk bisnis kesehatan yang menawarkan jasa yang bersifat intangible karena pelanggan akhirnya dapat merasakan pengalaman mengkonsumsi jasa melalui lima pendekatan (sense, feel, think, act, relate) secara langsung. Penelitian kali ini dianalisa memakai Systematic Literature Review (SLR) dengan metode meta-sintesis melalui pendekatan meta-agregasi pada rentang waktu 2018 – 2021. Dari hasil penelitian ini dapat diambil kesimpulan bahwa experiential marketing dengan lima variable yang terdiri dari sense, feel, think, act dan relate masing-masing mempunyai pengaruh positif dan signifikan terhadap customer satisfaction dan dapat memberikan pengaruh positif terhadap customer loyalty. Tetapi experiential marketing tidak secara langsung dan tidak signifikan dalam mempengaruhi customer loyalty. Ada beberapa hal pada variable experiential marketing yang tetap harus ditingkatkan dan kondisi ini berbeda pada masing-masing rumah sakit. Untuk variable relate adalah dimensi pada experiential marketing yang paling dominan dalam membangun customer satisfaction dan berpengaruh terhadap customer loyalty.
{"title":"MASIH AMPUHKAH EXPERIENTIAL MARKETING MENINGKATKAN CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA USAHA RUMAH SAKIT?","authors":"Suci Meilia Setyarini, Ekawati Ekawati, Hadiah Fitriyah","doi":"10.29062/mahardika.v20i3.422","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.422","url":null,"abstract":"Bisnis kesehatan menjadi primadona pada masa pandemic seperti ini, oleh karena itu pihak manajemen harus dapat menangkap peluang dan menghadapi tantangan untuk memberikan pelayanan yang terbaik kepada pelanggan. Pengalaman baik selama pelayanan yang akan membekas di ingatan pelanggan dan akan disebarluaskan sehinga menjadi informasi yang menjual sejalan dengan teori experiential marketing. Metode pemasaran jenis ini dirasakan sesuai untuk bisnis kesehatan yang menawarkan jasa yang bersifat intangible karena pelanggan akhirnya dapat merasakan pengalaman mengkonsumsi jasa melalui lima pendekatan (sense, feel, think, act, relate) secara langsung. Penelitian kali ini dianalisa memakai Systematic Literature Review (SLR) dengan metode meta-sintesis melalui pendekatan meta-agregasi pada rentang waktu 2018 – 2021. \u0000Dari hasil penelitian ini dapat diambil kesimpulan bahwa experiential marketing dengan lima variable yang terdiri dari sense, feel, think, act dan relate masing-masing mempunyai pengaruh positif dan signifikan terhadap customer satisfaction dan dapat memberikan pengaruh positif terhadap customer loyalty. Tetapi experiential marketing tidak secara langsung dan tidak signifikan dalam mempengaruhi customer loyalty. Ada beberapa hal pada variable experiential marketing yang tetap harus ditingkatkan dan kondisi ini berbeda pada masing-masing rumah sakit. Untuk variable relate adalah dimensi pada experiential marketing yang paling dominan dalam membangun customer satisfaction dan berpengaruh terhadap customer loyalty.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"105 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88036053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-30DOI: 10.29062/mahardika.v20i3.423
Dita Puspita Sari, Ony Kurniawati
Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors
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This stydy aims to provide an overview of a marketing program that is suitable for running a business, especially a franchise business during the COVID-19 pandemic, which has not yet been confirmed. To achieve this goal, the researchers chose a systematic literature review research method as a method in determining these goals. With the method of collecting data through a previous research on a scientific journal system with the theme of the research discussing a research that has to do with the cross selling marketing program as the main discussion in this study. The results of this study indicate that the most effective cross selling marketing program as an option in surviving the COVID-19 pandemic situation for a franchise business is to emphasize a promotion without ruling out other marketing programs. Penelitian ini bertujuan untuk memberi gambaran program pemasaran yang sesuai untuk dijalankan sebuah usaha bisnis terutama pada usaha bisnis waralaba di masa pandemi covid-19 yang masih belum dipastikan masa tersebut berakhir. Untuk mencapai tujuan tersebut maka peneliti memilih metode penelitian systematic review sebagai metode dalam menetukan tujuan tersebut. Dengan metode mengumpulkan data melalui sebuah penelitian-penelitian terdahulu pada sebuah sistus jurnal ilmiah dengan tema pada penelitiannya membahas sebuah penelitian yang ada kaitannya dengan program pemasaran cross selling sebagai bahasan utama dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa program pemasaran cross selling yang terefektif menjadi sebuah pilihan dalam bertahan disituasi masa pandemi covid-19 untuk sebuah usaha bisnis waralaba adalah menekankan pada sebuah promosi tanpa menyampingkan program-program pemasaran yang lain.
本研究旨在概述适合在COVID-19大流行期间经营企业(特别是特许经营企业)的营销计划，该计划尚未得到证实。为了实现这一目标，研究人员选择了系统的文献综述研究方法作为确定这些目标的方法。本研究以收集资料的方法，通过对一个科学期刊系统的前期研究，以研究的主题讨论了一个与交叉销售营销方案有关的研究作为主要的讨论。本研究结果表明，在2019冠状病毒病大流行的情况下，特许经营企业最有效的交叉销售营销方案是在不排除其他营销方案的情况下强调促销。Penelitian ini bertujuan untuk成员gambaran计划pemasaran yang sesuai untuk dijalankan sebuah usaha bisis terutama pausaha bisis waralaba di masa covid-19大流行yang masih belum dipastikan masa tersebuir。Untuk mencapai tujuan tersebut maka peneliti memorilii方法peneliti系统评价sebagai方法dalam menetukan tujuan tersebut。邓干方法，mengumpulkan数据，melalui, sebuah, penpentitian, terdahulu, pada, sebuah, penpentianya, habahas, sebuah, penpentianya, kaitannya，邓干程序，pemasaran，交叉销售，sebagai, bahasan, utama, dalam penpentianini。Hasil penelitian ini menunjukkan bahwa计划pemasaran交叉销售yang terefekif menjadi sebuah pililhan dalam bertahan地区masasi大流行covid-19 untuk sebuah usaha bisis waralaba adalah menekankan pada sebuah promosi tanpa menyampingkan计划-计划pemasaran yang lain。
{"title":"SYSTEMATIC REVIEW PROGRAM PEMASARAN CROSS SELLING PERUSAHAAN WARALABA PADA MASA PANDEMI","authors":"Mufidatul Jariyah, Ni'matus Sakdiyah, Hadiah Fitriyah","doi":"10.29062/mahardika.v20i3.383","DOIUrl":"https://doi.org/10.29062/mahardika.v20i3.383","url":null,"abstract":"This stydy aims to provide an overview of a marketing program that is suitable for running a business, especially a franchise business during the COVID-19 pandemic, which has not yet been confirmed. To achieve this goal, the researchers chose a systematic literature review research method as a method in determining these goals. With the method of collecting data through a previous research on a scientific journal system with the theme of the research discussing a research that has to do with the cross selling marketing program as the main discussion in this study. The results of this study indicate that the most effective cross selling marketing program as an option in surviving the COVID-19 pandemic situation for a franchise business is to emphasize a promotion without ruling out other marketing programs. \u0000Penelitian ini bertujuan untuk memberi gambaran program pemasaran yang sesuai untuk dijalankan sebuah usaha bisnis terutama pada usaha bisnis waralaba di masa pandemi covid-19 yang masih belum dipastikan masa tersebut berakhir. Untuk mencapai tujuan tersebut maka peneliti memilih metode penelitian systematic review sebagai metode dalam menetukan tujuan tersebut. Dengan metode mengumpulkan data melalui sebuah penelitian-penelitian terdahulu pada sebuah sistus jurnal ilmiah dengan tema pada penelitiannya membahas sebuah penelitian yang ada kaitannya dengan program pemasaran cross selling sebagai bahasan utama dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa program pemasaran cross selling yang terefektif menjadi sebuah pilihan dalam bertahan disituasi masa pandemi covid-19 untuk sebuah usaha bisnis waralaba adalah menekankan pada sebuah promosi tanpa menyampingkan program-program pemasaran yang lain.","PeriodicalId":32545,"journal":{"name":"Media Mahardhika Media Komunikasi Ekonomi dan Manajemen","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91187628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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