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PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT HARJAGUNATAMA LESTARI (TOSERBA BORMA) CABANG DAKOTA 销售促进对收购决定的影响影响达科塔分公司
Pub Date : 2018-06-06 DOI: 10.31955/JIMEA.VOL2.ISS2.PP57-65
Budi Prasetio, Y. Rismawati
Tujuan penelitian ini untuk mengetahui kondisi promosi penjulan,keputusan pembelian di PT. Harjagunatama Lestari (Toserba Borma) Cabang Dakota.  Selain itu, untuk mengetahui berapa besar pengaruh promosi penjualan terhadap keputusan pembelian di PT. Harjagunatama Lestari (Toserba Borma) Cabang Dakota.  . Populasi dalam penelitian ini adalah seluruh konsumen yang telah berbelanja di PT. Harjagunatama Lestari (Toserba Borma) Cabang Dakota.  Ukuran sampel sebanyak 88 responden, pengambilan sample menggunakan teknik simple random sampling.  Data dikumpulkan melalui penyebaran kuesioner yang telah lulus uji validitas dan reliabilitas.  Teknik analisis datanya menggunakan analisis deskriptif dan analisis asosiatif (regresi linear berganda).  Hasil penelitian ini menunjukkan bahwa (1) promosi penjualan dalam indikasi lemah khususnya pada alat insentif yang ditawarkan (2) Secara umum keputusan pembelian cukup baik (3) Terdapat Pengaruh promosi penjualan terhadap keputusan pembelian.
本研究的目的是了解销售促进情况,以及达科塔分公司的收购决定。此外,了解销售促进对达科塔分公司的收购决定的影响有多大。这项研究的总体人口是所有在PT Harjagunatama Lestari(达科塔分公司)消费的消费者。样本测量88人,采用简单的随机抽样技术进行取样。数据是通过通过验证有效性和可靠性测试的问卷的部署收集的。他的数据分析技术使用描述性分析和联想分析。本研究的结果表明(1)市场推广,尤其是在激励机制方面(2)通常是相当好的购买决定(3),销售推广对购买决策的影响。
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引用次数: 4
APLIKASI PENERIMAAN KAS DARI SIMPANAN ANGGOTA PADA KOPERASI PEGAWAI DINAS KOPERASI 12 JULI PRIVINSI JAWA BARAT 7月12日西爪哇省普韦尼西的一名合作社工作人员从一名成员那里获得现金
Pub Date : 2018-06-06 DOI: 10.31955/jimea.vol2.iss2.pp15-28
Junaedi Abdillah, Sentosa Halim
Koperasi merupakan badan usaha yang beranggotakan orang atau badan hukum yang didirikan berasaskan kekeluargaan serta melandaskan kegiatan berdasarkan prinsip gerakan ekonomi rakyat yang bertujuan untuk mensejahterakan anggotanya, demikian halnya dengan Koperasi Pegawai Dinas Koperasi 12 Juli Provinsi Jawa Barat atau yang biasa disebut dengan KPDK 12 Juli, didirikan dengan tujuan mensejahterakan para anggotanya yang terdiri dari para pegawai pada Dinas Koperasi 12 Juli Provinsi Jawa Barat.  Sistem berjalan pada KPDK 12 Juli sudah baik, namun pada pelaksanaan kegiatan operasional dan administrasi seperti pencatatan data transaksi masih dilakukan secara manual sehingga data transaksi masih tersebar diberbagai buku, pemrosesan data transaksi khususnya simpanan anggota masih lambat sehingga terkadang penyajian informasi untuk anggota memakan waktu, dan pembuatan laporan penerimaan kas yang masih kurang optimal dan akurat. Berdasarkan ilustrasi permasalahan tersebut, diusulkan solusinya dengan membuat sebuah aplikasi berbasis desktop menggunakan Microsoft Access 2013, metodologi pengembangan sistem yang digunakan adalah waterfall, dengan alat bantu yang (tools) dalam analisa perancangan sistem adalah Flowchart, Data Flow Diagram, Context Diagram, Entity Relation Diagram dan Data Dictionary. Pembuatan aplikasi ini bertujuan untuk mempermudah pelaksanaan kegiatan koperasi khususnya untuk bagian simpanan, meningkatkan keakuratan data dan meningkatkan produktifitas dengan pemanfaatan teknologi.
合作社是由人组成的公司活动或家庭berasaskan成立的法人团体,并建立基于人民经济运动的原则旨在为合作社成员,这样的员工福利服务合作社西爪哇省或所谓的7月12日KPDK福利7月12日,成立的目的是合作社成员服务员工组成的西爪哇省7月12日。系统在7月12 KPDK已经顺利执行,但在运营和管理活动,比如记录还在手动完成,所以交易数据交易仍然分散了本书,交易数据处理,尤其是情妇成员仍然缓慢,有时呈现信息的制作时间,还不到最佳的现金收据和准确的报告。根据这一问题的说明,有人提出了一个解决方案,用微软Access 2013创建一个基于桌面的应用程序,采用的系统开发方法是waterfall,在系统设计分析中使用的工具是Flowchart,流图数据,Context图表,Entity Relation Dictionary。该应用程序的创建旨在使合作活动更容易执行,特别是对存款,提高数据的准确性和利用技术提高生产率。
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引用次数: 2
PENGARUH PEMERIKSAAN PAJAK TERHADAP KEPATUHAN WAJIB PAJAK DAN DAMPAKNYA TERHADAP EFEKTIVITAS PENERIMAAN PAJAK PENGHASILAN BADAN 纳税对纳税人合规的影响及其对所得税收入收入收入的影响
Pub Date : 2018-06-06 DOI: 10.31955/JIMEA.VOL2.ISS2.PP115-143
Neng Siti Rw, Agus Bagianto, Y. Yuniati
Human resources are a supporting factor for companies to survive in competition. Compensation plays an important role in improving employee performance, one of the main reasons a person works is to make ends meet. Someone will work maximally to get the compensation in accordance with expectations. The compensation policy in addition to rewarding employees for the work performed by employees is also one way to retain potential employees. Based on the variables studied, the research method used in this research is descriptive and associative method. Descriptive research is a study conducted to determine the value of independent variables and does not make the comparison of variables with other variables Descriptive research here aims to obtain a picture of direct compensation, indirect compensation and employee performance at PT Pranata Jaya Abadi. While the method of associative research is research that aims to determine the influence or also the relationship between two variables or more. The results of this study show a multiple linear regression equation as follows: Y = 0.414 + 0.997X1 + 0.866X2, which can be interpreted as that the variables X1 and X2 are zero (0), then the variable Y will be worth 0.414 units; if the direct compensation (X1) increases by one unit and the other variable is constant, then the Y variable will increase by 0.997 units, and if the indirect compensation (X2) increases by one unit and the other variable is constant, then the Y variable will increase by 0.866 units. The conclusion of this study obtained the value of determination coefficient of 82.7% or the value of 0.827 which indicates the meaning that direct compensation (X1) and indirect compensation (X2) gives simultaneous effect of 82.7% on employee performance (Y ). While the rest of 17.3% influenced by other factors that ignored the author. The value of Adjusted R2 0.820 or the value of 82.0% indicating the meaning that, if there are other independent variables to be included, direct and indirect compensation variables, remain to have an effect of 82.0%. Against employee performance.
人力资源是企业在竞争中生存的支撑因素。薪酬在提高员工绩效方面起着重要作用,一个人工作的主要原因之一是收支平衡。有人会尽最大努力得到符合预期的报酬。薪酬政策除了奖励员工所做的工作外,也是留住潜在员工的一种方式。基于所研究的变量,本研究采用的研究方法是描述性关联法。描述性研究是一种确定自变量值的研究,而不是将变量与其他变量进行比较。描述性研究的目的是获得PT Pranata Jaya Abadi的直接薪酬,间接薪酬和员工绩效的情况。而联想研究的方法是旨在确定两个或多个变量之间的影响或关系的研究。本研究结果得到多元线性回归方程:Y = 0.414 + 0.997X1 + 0.866X2,可以理解为变量X1和X2均为零(0),则变量Y值0.414单位;如果直接补偿(X1)增加1个单位,另一个变量不变,则Y变量增加0.997个单位;如果间接补偿(X2)增加1个单位,另一个变量不变,则Y变量增加0.866个单位。本研究结论得出的决定系数值为82.7%或0.827,说明直接薪酬(X1)和间接薪酬(X2)对员工绩效(Y)同时产生82.7%的影响。而其余17.3%受其他因素的影响而忽略了作者。调整后R2 0.820的值或82.0%的值表明,如果还包括其他自变量,直接和间接补偿变量,仍然有82.0%的影响。反对员工的表现。
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引用次数: 6
PENGARUH KOMPENSASI LANGSUNG DAN KOMPENSASI TIDAK LANGSUNG TERHADAP KINERJA KARYAWAN BAGIAN STAFF OPERASIONAL PT PRANATA JAYA ABADI BANJARAN PT PRANATA JAYA BANJARAN工作人员的直接补偿和间接补偿对永久工作人员绩效的影响
Pub Date : 2018-06-06 DOI: 10.31955/jimea.vol2.iss2.pp90-114
Wandy Zulkarnaen, R. Herlina
Human resources are a supporting factor for companies to survive in competition. Compensation plays an important role in improving employee performance, one of the main reasons a person works is to make ends meet. Someone will work maximally to get the compensation in accordance with expectations. The compensation policy in addition to rewarding employees for the work performed by employees is also one way to retain potential employees. Based on the variables studied, the research method used in this research is descriptive and associative method. Descriptive research is a study conducted to determine the value of independent variables and does not make the comparison of variables with other variables Descriptive research here aims to obtain a picture of direct compensation, indirect compensation and employee performance at PT Pranata Jaya Abadi. While the method of associative research is research that aims to determine the influence or also the relationship between two variables or more. The results of this study show a multiple linear regression equation as follows: Y = 0.414 + 0.997X1 + 0.866X2, which can be interpreted as that the variables X1 and X2 are zero (0), then the variable Y will be worth 0.414 units; if the direct compensation (X1) increases by one unit and the other variable is constant, then the Y variable will increase by 0.997 units, and if the indirect compensation (X2) increases by one unit and the other variable is constant, then the Y variable will increase by 0.866 units. The conclusion of this study obtained the value of determination coefficient of 82.7% or the value of 0.827 which indicates the meaning that direct compensation (X1) and indirect compensation (X2) gives simultaneous effect of 82.7% on employee performance (Y ). While the rest of 17.3% influenced by other factors that ignored the author. The value of Adjusted R2 0.820 or the value of 82.0% indicating the meaning that, if there are other independent variables to be included, direct and indirect compensation variables, remain to have an effect of 82.0%. Against employee performance.
人力资源是企业在竞争中生存的支撑因素。薪酬在提高员工绩效方面起着重要作用,一个人工作的主要原因之一是收支平衡。有人会尽最大努力得到符合预期的报酬。薪酬政策除了奖励员工所做的工作外,也是留住潜在员工的一种方式。基于所研究的变量,本研究采用的研究方法是描述性关联法。描述性研究是一种确定自变量值的研究,而不是将变量与其他变量进行比较。描述性研究的目的是获得PT Pranata Jaya Abadi的直接薪酬,间接薪酬和员工绩效的情况。而联想研究的方法是旨在确定两个或多个变量之间的影响或关系的研究。本研究结果得到多元线性回归方程:Y = 0.414 + 0.997X1 + 0.866X2,可以理解为变量X1和X2均为零(0),则变量Y值0.414单位;如果直接补偿(X1)增加1个单位,另一个变量不变,则Y变量增加0.997个单位;如果间接补偿(X2)增加1个单位,另一个变量不变,则Y变量增加0.866个单位。本研究结论得出的决定系数值为82.7%或0.827,说明直接薪酬(X1)和间接薪酬(X2)对员工绩效(Y)同时产生82.7%的影响。而其余17.3%受其他因素的影响而忽略了作者。调整后R2 0.820的值或82.0%的值表明,如果还包括其他自变量,直接和间接补偿变量,仍然有82.0%的影响。反对员工的表现。
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引用次数: 7
ANALISIS KAJIAN SOSIAL EKONOMI PEMBANGUNAN DAN PERLUASAN TOSERBA “ X ” 社会经济研究与发展分店“X”扩张分析
Pub Date : 2018-06-06 DOI: 10.31955/jimea.vol2.iss2.pp66-89
Desfitriady Desfitriady, Tatang Kusmayadi
The purpose of this study is to know and understand the community in the Village Sayati Margahayu District Bandung regency with the development and extension of department store (Convenience Store) "X". The research method is descriptive method using qualitative and quantitative approach as the basis of analysis and interpretation. Sample determination technique used is cluster with simple random sampling method and purposive sampling, which means that the sample used in accordance with the purpose of research. Data which is primary and secondary data. The results showed that people responded positively and variedly about the decision to the extension of the "X" Stores, and only a small portion would be used, but it was only up to the government.
本研究的目的是了解和了解万隆县Sayati Margahayu村社区与百货商店(便利店)的发展和扩展。“X”。研究方法采用定性和定量相结合的描述方法作为分析和解释的基础。样本的确定技术采用的是聚类与简单随机抽样相结合的方法和有目的抽样,即根据研究的目的选用样本。主要数据和次要数据。结果表明,人们对“X”店扩建的决定反应积极而多样,只有一小部分会被使用,但这只取决于政府。
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引用次数: 2
MEKANISME PENGENDALIAN PERUSAHAAN MILIK PERGURUAN TINGGI NEGERI: STUDI KASUS PT “X”. 国务院控制机制:案例研究PT“X”。
Pub Date : 2018-06-06 DOI: 10.31955/JIMEA.VOL2.ISS2.PP29-56
Sjamsuridjal Sjamsuridjal
Regulasi pemerintah tentang otonomi perguruan tinggi, memungkinkan bagi perguruan tinggi negeri (PTN) untuk memperoleh dana sendiri dengan membentuk profit centre sendiri. Salah satu bentuk profit centre yang dibuat oleh PTN adalah badan usaha berupa perusahaan. PTN dalam membentuk badan usaha mempunyai dua misi, yaitu sebagai profit center, dan sebagai ajang pengembangan bagi staf pengajar dan mahasiswa PTN agar lebih profesional di bidangnya. Agar kedua misi tersebut dapat dicapai, PTN perlu menerapkan suatu mekanisme pengendalian terhadap operasi dan manajemen perusahaan.           Perancangan mekanisme pengendalian perusahaan dalam studi ini, mengambil kasus PT.“X”, badan usaha yang dimiliki oleh suatu PTN di Jawa Barat. Studi ini bertujuan merancang program pengendalian manajemen perusahaan PT.“X” agar PTN sebagai pemilik badan usaha dapat mengakomodasi kepentingan PTN dalam memperoleh pendapatan (income) yang layak dan memanfaatkan perusahaan tersebut sebagai wadah penelitian. Studi yang dilakukan ini dibatasi pada hubungan antara PTN dengan PT.”X” agar misi PTN atas didirikannya perusahaan tersebut dapat tercapai.             Setiap pengendalian perusahaan selalu akan melihat performasi usaha dari perusahaan yang bersangkutan. PTN dalam melakukan pengendalian terhadap PT.”X” perlu menetapkan performasi tersebut. Dua misi yang dimiliki PTN dalam mendirikan perusahaan, masing-masingnya perlu diterjemahkan menjadi suatu atau beberapa tujuan. Penerjemahan dan penetapan misi menjadi tujuan dan program pengendallian dilakukan melalui proses analisis hirarki (AHP – Analytical Hierarchi Process) dan metoda scorring. Setelah melakukan analisis diperoleh beberapa kesimpulan yang diharapkan dapat menjadi guide line bagi Pimpinan PTN selaku Dewan Komisaris untuk melakukan pengawasan terhadap Manajemen PT.”X”
政府管理学院自治,使国立大学能够通过建立自己的利润中心来获得自己的资金。PTN创建的利润中心之一是一个商业实体。发展企业的PTN有两个任务,其中包括利润中心,以及PTN的教师和学生在其领域的发展。要实现这两项任务,PTN需要对业务和企业管理实施一种控制机制。该研究的企业控制机制的设计,以西爪哇省一个PTN拥有的PT.“X”为例。本研究旨在设计PT. X .企业管理控制项目,使PTN作为企业所有者能够满足PTN的利益,获得可行的收入,并将该公司作为研究对象。这项研究仅限于PTN和“X”PT之间的联系,目的是建立一个这样的企业。任何公司控制都将看到有关公司的企业改革。PTN在对PT. X进行控制时需要对其进行重组。PTN在创建公司时的两个任务,每个任务都需要翻译成几个目的。通过等级分析(AHP——Analytical Hierarchi Process)和方法论分析过程,将任务翻译成目的,并设定为目标。在进行分析后,得出了一些预期的结论,这可能是PTN主席在董事会监督PT.“X”管理方面的指导方针。
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引用次数: 0
PENGARUH RETURN ON ASSETS, DEBT TO ASSETS RATIO, DAN OPINI AUDIT TERHADAP AUDIT DELAY 资产收益率、资产负债率、审计意见、审计延迟
Pub Date : 2018-02-08 DOI: 10.31955/jimea.vol1.iss1.pp1-9
A. Suarsa, Eki Muhamad Nawawi
This research is performed in order to test the influence of  the variable ROA, DAR and audit opinion toward Audit Delay to the company of manufactur sector basic industrial and chemical in BEI for periode 2013-2014 Analysis technique used is multi regression and hypothesis test use t-statistic to test coefficient of regression partial. The analyse result indicate that data ROA and Audit Opinion in partial significant toward Audit Delay. DAR in partial not significant toward Audit Delay. Anova test result show ROA, DAR and Audit Opinion in simultan significant toward AudIt delay.
本研究旨在检验2013-2014年期间东北地区制造业部门基础工业和化工公司的ROA、DAR和审计意见对审计延迟的影响。分析方法采用多元回归和假设检验,采用t统计量检验回归偏系数。分析结果表明,数据资产收益率和审计意见对审计延迟有部分显著影响。DAR部分对审计延迟不重要。方差分析结果显示,ROA、DAR和审计意见对审计延迟有显著影响。
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引用次数: 6
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Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA)
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