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Reinventing Luxury Travel Imaginaries: Early Responses of Travel Influencers to the COVID-19 Pandemic 重塑奢华旅游想象：旅游影响者对 COVID-19 流行病的早期反应
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211022
Christian Ritter
This chapter assesses how luxury travel imaginaries were modified in the aftermath of the outbreak of the coronavirus pandemic. Drawing on long-term fieldwork among travel influencers, the chapter presents their response strategies to the COVID-19 pandemic. Based on an analysis of evidence from participant observation in tourist sites, network visualisations, in-depth interviews and platform profiles, I trace the transformations luxury travel imaginaries have undergone since the beginning of 2020. Before this global crisis, travel influencers became new puissant players in the highly globalised tourism industry as they regularly received assignments from tourism boards and hotels. Although brand sponsorship was considered a substantial source of revenue for travel influencers, their collaborations in travel destinations and the monetisation of travel content on YouTube were further assets to secure a livelihood. The coronavirus outbreak, however, turned their life-worlds upside down. This ethnographic investigation identified three main responses of travel influencers to the current long-term crisis of tourism: (1) diversification of content creation and orientation towards other influencer genres, (2) support for local tourism organisations and online promotion of staycations and (3), finally, travel to tourist sites for circulating online content on safe travel standards. Digital platforms became a major arena where the future of tourism has been re-negotiated in the wake of the COVID-19 outbreak. The in-depth investigation suggests that travel influencers were in a position to create new powerful representations of luxury as safe travel since they acquired the skills to establish stable storyworlds for their travel experiences, which attracted the attention of large platform audiences. © 2022 by Emerald Publishing Limited. All rights reserved.
本章评估了冠状病毒大流行爆发后，人们对豪华旅行的想象是如何改变的。根据对旅行影响者的长期实地调查，本章介绍了他们对COVID-19大流行的应对策略。基于对旅游网站参与者观察、网络可视化、深度访谈和平台概况的证据分析，我追踪了自2020年初以来豪华旅游想象所经历的转变。在这场全球危机之前，在高度全球化的旅游业中，有影响力的人成为了新的强有力的参与者，因为他们经常接到旅游局和酒店的任务。虽然品牌赞助被认为是旅游网红的重要收入来源，但他们在旅游目的地的合作和YouTube上旅游内容的货币化是确保生计的进一步资产。然而，冠状病毒的爆发颠覆了他们的生活世界。这项民族志调查确定了旅游影响者对当前旅游业长期危机的三种主要反应:(1)内容创作的多样化和向其他影响者类型的方向发展;(2)支持当地旅游组织和在线推广住宿;(3)最后，根据安全旅行标准前往旅游网站传播在线内容。2019冠状病毒病疫情爆发后，数字平台成为重新谈判旅游业未来的主要舞台。深入调查表明，旅游网红能够创造出新的强大的奢侈品安全旅行形象，因为他们掌握了为自己的旅行体验建立稳定故事世界的技能，这吸引了大量平台受众的注意。©2022 by Emerald Publishing Limited。版权所有。
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引用次数: 0
Luxury Tourism in the New Normal: In Search of the New Memorability 新常态下的奢华旅游:寻找新的记忆
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211026
Diana Gavilan, Adela Balderas-Cejudo, Gema Martinez-Navarro
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引用次数: 0
Sustainable Luxury Tourism: Promises and Perils 可持续奢华旅游:承诺与危险
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211018
D. J. Gurung, Paridhi Brahma, Chandana Goswami
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引用次数: 0
Challenges and Prospects for Oman in the Making of Luxury Tourism Destination 阿曼打造奢华旅游目的地面临的挑战与展望
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211005
A. Mishra, M. Kukreti
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引用次数: 0
Historical Progression of Luxury 奢侈品的历史进程
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211001
V. Chauhan, Suvidha Khanna, Sandeva Khajuria
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引用次数: 0
The Language of Luxury: Decoding the Luxury Hotel Brand's Marketing Communication 奢华的语言:解读奢华酒店品牌营销传播
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211011
Senthilkumaran Piramanayagam, Partho Pratim Seal
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引用次数: 1
Consuming Luxury Tourism – Differences in Consumption Patterns in the Czech Market 奢侈旅游消费——捷克市场消费模式的差异
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211006
M. Novotná, J. Kunc
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引用次数: 1
The Pandemic of Tourism: How Tourism Has Become an Unsustainable Luxury 旅游大流行:旅游如何成为不可持续的奢侈品
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211024
C. Hindley, W. Legrand, Gabriel C. M. Laeis
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引用次数: 0
‘The Butler Did It!’ Luxury Accommodation Management in Tourism from the Caribbean to the Pacific Islands “是管家干的!”《从加勒比到太平洋岛屿旅游中的豪华住宿管理》
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211008
Johnnel Smith
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引用次数: 0
Branding Luxury Travel 奢华旅游品牌
The Emerald Handbook of Luxury Management for Hospitality and Tourism
Pub Date : 2022-01-25 DOI: 10.1108/978-1-83982-900-020211012
A. Baksi
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引用次数: 0
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