Pub Date : 2021-09-16DOI: 10.34001/jsuluh.v4i1.2418
Suharto Suharto, Moh Sofwan Syauri, T. Alfian, Dwi Agus Susila
AP Guitars company produces the guitar, the uniqueness of this guitar is the design shape of the neck and head of the guitar which has a V-shaped guitar neck contour and there are carvings to decorate and company character. Due to the lack of promotion of the media used to promote, it is necessary to have a more effective promotional media through Audio Visual media to attract potential consumers and introduce them to the wider community. The design of the AP Guitars Product Promotion Video uses a qualitative method as a source in collecting AP Guitars Product Promotion Video Design using the delivery of messages in the form of Audio Visual with the concept of Video Mapping, namely by highlighting objects or products with a monitor screen whose visuals have been adjusted to the highlighted product. The supporting media used to support the main media in the form of audio visual consists of posters, x-banners, tshirts, price tags, guitar straps, guitar bags, guitar picks, and product catalog books ..Audio visual works that have been created will be uploaded through the channel. youtube company AP guitars as promotional media
{"title":"PERANCANGAN MEDIA PROMOSI PRODUKAP GUITARS MELALUI AUDIO VISUAL","authors":"Suharto Suharto, Moh Sofwan Syauri, T. Alfian, Dwi Agus Susila","doi":"10.34001/jsuluh.v4i1.2418","DOIUrl":"https://doi.org/10.34001/jsuluh.v4i1.2418","url":null,"abstract":"AP Guitars company produces the guitar, the uniqueness of this guitar is the design shape of the neck and head of the guitar which has a V-shaped guitar neck contour and there are carvings to decorate and company character. Due to the lack of promotion of the media used to promote, it is necessary to have a more effective promotional media through Audio Visual media to attract potential consumers and introduce them to the wider community. The design of the AP Guitars Product Promotion Video uses a qualitative method as a source in collecting AP Guitars Product Promotion Video Design using the delivery of messages in the form of Audio Visual with the concept of Video Mapping, namely by highlighting objects or products with a monitor screen whose visuals have been adjusted to the highlighted product. The supporting media used to support the main media in the form of audio visual consists of posters, x-banners, tshirts, price tags, guitar straps, guitar bags, guitar picks, and product catalog books ..Audio visual works that have been created will be uploaded through the channel. youtube company AP guitars as promotional media","PeriodicalId":335190,"journal":{"name":"SULUH: Jurnal Seni Desain Budaya","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130088995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-02DOI: 10.34001/jsuluh.v4i1.2422
Juni Amanullah, Fivin Bagus Septiya Pambudi
In the science of human psychology is a creature that has a soul and in a life that has a soul that is reflected in human behavior and activities in their daily lives. Beauty or aesthetics is something that is related to something beautiful and a special taste in enjoying it. In art life when an artist feels a lot of what is inside him, the results will be divested into a work of art. From the two disciplines of science between psychology and art, the writer uses psychological methods, namely perception, fantasy, feeling and emotion to dissect in the life of art with a subject, namely artists. Perception in the world of art by artists is the act of compiling, recognizing, and interpreting sensory information in order to provide a picture and understanding of the environment in the world of art. Artist's fantasy is something that is related to imagination or something that only exists in the mind or mind to be poured into a work of art. Artist's emotion is a feeling (intense / frequent) aimed at something more physical, that is, a work of art, the artist's emotions are expressed as a reaction to the results of an artist's perceptions and fantasies.
{"title":"“PSIKOLOGISENI” SENIMAN ANTARA PERSEPSI, FANTASI DAN EMOSI","authors":"Juni Amanullah, Fivin Bagus Septiya Pambudi","doi":"10.34001/jsuluh.v4i1.2422","DOIUrl":"https://doi.org/10.34001/jsuluh.v4i1.2422","url":null,"abstract":"In the science of human psychology is a creature that has a soul and in a life that has a soul that is reflected in human behavior and activities in their daily lives. Beauty or aesthetics is something that is related to something beautiful and a special taste in enjoying it. In art life when an artist feels a lot of what is inside him, the results will be divested into a work of art. From the two disciplines of science between psychology and art, the writer uses psychological methods, namely perception, fantasy, feeling and emotion to dissect in the life of art with a subject, namely artists. Perception in the world of art by artists is the act of compiling, recognizing, and interpreting sensory information in order to provide a picture and understanding of the environment in the world of art. Artist's fantasy is something that is related to imagination or something that only exists in the mind or mind to be poured into a work of art. Artist's emotion is a feeling (intense / frequent) aimed at something more physical, that is, a work of art, the artist's emotions are expressed as a reaction to the results of an artist's perceptions and fantasies.","PeriodicalId":335190,"journal":{"name":"SULUH: Jurnal Seni Desain Budaya","volume":"211 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115114438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-02DOI: 10.34001/jsuluh.v4i1.2420
Komda Saharja, Muhammad Rizqi Auliansyah, Kukuh Dwi Wijanarko
The use of two-dimensional (2D) animation as a medium for nconveying messages and information has been widely used. The message or invitation can be applied in various media which are very easy to access in the digital era like now. The theme that the author raises in this animated video is about the benefits of coffee as a media for soft selling promotion for Cafe Killiney Indonesia. This is done with the aim of marketing the Killiney Indonesia brand through educational media and can have a positive impact on the audience. The method used in making this 2-dimensional animation is by conducting observation and research through various reading media such as articles, news, newspapers, and other media information media. Then, the finished 2-dimensional animation will result in a video that is displayed on various social media so that it iseasier for many people to access.
{"title":"PENCIPTAAN KURSI TERAS GAYA MODERN DENGAN KOMBINASI BAHAN KAYU DAN STAINLESS","authors":"Komda Saharja, Muhammad Rizqi Auliansyah, Kukuh Dwi Wijanarko","doi":"10.34001/jsuluh.v4i1.2420","DOIUrl":"https://doi.org/10.34001/jsuluh.v4i1.2420","url":null,"abstract":"The use of two-dimensional (2D) animation as a medium for nconveying messages and information has been widely used. The message or invitation can be applied in various media which are very easy to access in the digital era like now. The theme that the author raises in this animated video is about the benefits of coffee as a media for soft selling promotion for Cafe Killiney Indonesia. This is done with the aim of marketing the Killiney Indonesia brand through educational media and can have a positive impact on the audience. The method used in making this 2-dimensional animation is by conducting observation and research through various reading media such as articles, news, newspapers, and other media information media. Then, the finished 2-dimensional animation will result in a video that is displayed on various social media so that it iseasier for many people to access.","PeriodicalId":335190,"journal":{"name":"SULUH: Jurnal Seni Desain Budaya","volume":"2018 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115620153","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-02DOI: 10.34001/jsuluh.v4i1.2423
Isrizal Anwar
Human needs are increasing, chairs and tables are one of the supporting factors for human activity, the design of a process to create products for humans in their activities, in creating products, a research approach is needed so that the products created are really needed. The design process is a long series of work to create a product, design covers all possible aspects to be solved by imagination and creativity, so that innovative products are created. Sketches are selected at the initial stage in the product process, work drawings as a reference for product work, system construction or the method used to strengthen the product, finishing increases the beauty value of wood grain, durability, friction and punch strength can add value to the product, creating a product needs to explore shape and adequate study and supported by complete data.
{"title":"TROLI BELANJA SEBAGAI KONSEP PERANCANGAN KURSI TERAS","authors":"Isrizal Anwar","doi":"10.34001/jsuluh.v4i1.2423","DOIUrl":"https://doi.org/10.34001/jsuluh.v4i1.2423","url":null,"abstract":"Human needs are increasing, chairs and tables are one of the supporting factors for human activity, the design of a process to create products for humans in their activities, in creating products, a research approach is needed so that the products created are really needed. The design process is a long series of work to create a product, design covers all possible aspects to be solved by imagination and creativity, so that innovative products are created. Sketches are selected at the initial stage in the product process, work drawings as a reference for product work, system construction or the method used to strengthen the product, finishing increases the beauty value of wood grain, durability, friction and punch strength can add value to the product, creating a product needs to explore shape and adequate study and supported by complete data.","PeriodicalId":335190,"journal":{"name":"SULUH: Jurnal Seni Desain Budaya","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132263466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The terrace is one part of the house that serves to connect the living room and the yard. Designing unique and different patio furniture is a good solution. This final project aims to design creative and innovative, unique, and suitable furniture designs in accordance with today's millennial needs.The design study begins with a qualitative research method with data collection techniques using literature study, observation and interviews. The next process is the design stage of analyzing data, conceptualizing, design sketches, work drawings, product processing and finishing processes.The design results of the patio chairs are the uniqueness of the shape of the chairs and tables with the coffee bean shape transformation technique, namely by changing the style, position, volume and dimensions of the shape elements but without leaving the original elements of the shape of the arabica coffee beans. In addition, the chairs and patio tables are designed using modern-style furniture products.
{"title":"PERANCANGAN KURSI SET TERASDENGAN IDE DASAR BIJI KOPI","authors":"Achmad Zainudin, Ariyanto Ariyanto, Hamdan Muftian","doi":"10.34001/jsuluh.v4i1.2419","DOIUrl":"https://doi.org/10.34001/jsuluh.v4i1.2419","url":null,"abstract":"The terrace is one part of the house that serves to connect the living room and the yard. Designing unique and different patio furniture is a good solution. This final project aims to design creative and innovative, unique, and suitable furniture designs in accordance with today's millennial needs.The design study begins with a qualitative research method with data collection techniques using literature study, observation and interviews. The next process is the design stage of analyzing data, conceptualizing, design sketches, work drawings, product processing and finishing processes.The design results of the patio chairs are the uniqueness of the shape of the chairs and tables with the coffee bean shape transformation technique, namely by changing the style, position, volume and dimensions of the shape elements but without leaving the original elements of the shape of the arabica coffee beans. In addition, the chairs and patio tables are designed using modern-style furniture products.","PeriodicalId":335190,"journal":{"name":"SULUH: Jurnal Seni Desain Budaya","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117129580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-02DOI: 10.34001/jsuluh.v4i1.2421
Didung Putra Pamungkas
Reading Putu Sutawijaya's painting entitled "Single Energy" portrays the body as a central focus, through documentation, and direct observation through his painting which is then analyzed using Roland Barthes's semiotic approach, genealogy of body Foucault, Phenomenology ponty, Heidegger's Existentialism, and Freud's Psychoanalysis. Roland Barthes's semiotic approach divides signs in denotation and connotation. At the level of denotation, Putu is describing the movements of figures with the burden that surrounds them. At the level of connotation explains that the burden on social systems and value systems, binding and not dehumanizing people. Then Foucault explained the body as a soft body. Putu shows that there is no aspect of freedom possessed by free humans in their own bodies. Phenomenology Ponty, the world has been available for individuals. So human relations and their world are never truly distant, but are dialectical. Heidegger's existentialism, saw the relationship of the body with his world. In his paintings, Putu sees culture as always constructing a person, showing the form of one's relationship with his world. Freud's psychoanalysis of libido, as a form of individual freedom to actualize itself, but is always limited by rules, values and norms, Putu's work illustrates that there are efforts to escape, but are still charged by social considerations. With the study of this painting it is hoped that it can stimulate enthusiasm in creating art and enrich new discourses in the world of Indonesian art.
{"title":"KARYA PUTU SUTAWIJAYA SEBUAH REFLEKSI ATAS TUBUH","authors":"Didung Putra Pamungkas","doi":"10.34001/jsuluh.v4i1.2421","DOIUrl":"https://doi.org/10.34001/jsuluh.v4i1.2421","url":null,"abstract":"Reading Putu Sutawijaya's painting entitled \"Single Energy\" portrays the body as a central focus, through documentation, and direct observation through his painting which is then analyzed using Roland Barthes's semiotic approach, genealogy of body Foucault, Phenomenology ponty, Heidegger's Existentialism, and Freud's Psychoanalysis. Roland Barthes's semiotic approach divides signs in denotation and connotation. At the level of denotation, Putu is describing the movements of figures with the burden that surrounds them. At the level of connotation explains that the burden on social systems and value systems, binding and not dehumanizing people. Then Foucault explained the body as a soft body. Putu shows that there is no aspect of freedom possessed by free humans in their own bodies. Phenomenology Ponty, the world has been available for individuals. So human relations and their world are never truly distant, but are dialectical. Heidegger's existentialism, saw the relationship of the body with his world. In his paintings, Putu sees culture as always constructing a person, showing the form of one's relationship with his world. Freud's psychoanalysis of libido, as a form of individual freedom to actualize itself, but is always limited by rules, values and norms, Putu's work illustrates that there are efforts to escape, but are still charged by social considerations. With the study of this painting it is hoped that it can stimulate enthusiasm in creating art and enrich new discourses in the world of Indonesian art.","PeriodicalId":335190,"journal":{"name":"SULUH: Jurnal Seni Desain Budaya","volume":"46 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114611251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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