The issue of women and migrant workers is still a sub-issue in media. Their representation is often unpleasant. The media are often trapped in discriminatory exploitation tendencies. A media program that tries to raise the issue of women and migrant workers is the Narasi People, Penjemput Jenazah TKI. This study aims to find out how Narasi TV represents women activists and their roles. The research uses a critical paradigm with a descriptive qualitative approach and critical discourse analysis of Sara Mills to see the position of the object and subject, and the position of the reader. The results indicate that women activists are positioned as subjects. Readers in the text are placed in the position of women as subjects. Narasi TV represents female figures realistically and fights the classic stereotype of women in media. First, women are shown as the main sources on social issues. Second, women are representatives some minority groups that are not the main priority of media. Third, women are shown as empowered figures in social change. Feminism ideology appears in discourses that seek to represent women in a realistic and fair manner as a discourse that challenges the majority discourse of media.
{"title":"Representasi Perempuan Aktivis Gerakan Anti Human Trafficking NTT Dalam Program TV Narasi People","authors":"Isti Purwi Tyas Utami","doi":"10.36914/jikb.v8i1.860","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.860","url":null,"abstract":"The issue of women and migrant workers is still a sub-issue in media. Their representation is often unpleasant. The media are often trapped in discriminatory exploitation tendencies. A media program that tries to raise the issue of women and migrant workers is the Narasi People, Penjemput Jenazah TKI. This study aims to find out how Narasi TV represents women activists and their roles. The research uses a critical paradigm with a descriptive qualitative approach and critical discourse analysis of Sara Mills to see the position of the object and subject, and the position of the reader. The results indicate that women activists are positioned as subjects. Readers in the text are placed in the position of women as subjects. Narasi TV represents female figures realistically and fights the classic stereotype of women in media. First, women are shown as the main sources on social issues. Second, women are representatives some minority groups that are not the main priority of media. Third, women are shown as empowered figures in social change. Feminism ideology appears in discourses that seek to represent women in a realistic and fair manner as a discourse that challenges the majority discourse of media.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130960352","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Influence of Monkeypox's Exposure to the Cyberchondria Severity through Fear of Monkeypox","authors":"M. ., D. Hidayat, Gema Nusantara Bakry","doi":"10.36914/jikb.v8i1.841","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.841","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121346533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to assess the impacts of implementing Transformational Leadership (TL) and Information Communication and Technology (ICT) in the education sector to increase Customer Satisfaction especially during uncertainties and in pandemic situations. Using the quantitative approach, this research argues the importance of customer satisfaction in education influenced by the communication skills implemented in Transformational Leadership and ICT. The research setting is in a private school located in Jakarta. Data from 286 respondents using stratified data sampling are gathered and analysed using SMART PLS. The results showed that TL has a stronger influence than ICT in improving customer satisfaction with a value of 0.547 and 0.329, respectively, especially to overcome problems in the learning process during pandemic times. Therefore, we can conclude that both Transformational Leadership and ICT are vital to increase Customer Satisfaction with a higher strength on Leadership. This study indicates the importance of Communication to build relationships in Transformational Leadership to improve Customer Satisfaction in education. Customer Satisfaction is also an essential focus in education, and the correct type of Leadership is needed. With transformational Leadership and the application of ICT, educational institutions can provide better service and, as an implication, can improve Customer Satisfaction.
{"title":"The Impacts of Communication in Transformational Leadership and ICT on Customer Satisfaction in the Educational Sector","authors":"Elfindah Princes, Tita Rosita, Rais Hidayat","doi":"10.36914/jikb.v8i1.859","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.859","url":null,"abstract":"This research aims to assess the impacts of implementing Transformational Leadership (TL) and Information Communication and Technology (ICT) in the education sector to increase Customer Satisfaction especially during uncertainties and in pandemic situations. Using the quantitative approach, this research argues the importance of customer satisfaction in education influenced by the communication skills implemented in Transformational Leadership and ICT. The research setting is in a private school located in Jakarta. Data from 286 respondents using stratified data sampling are gathered and analysed using SMART PLS. The results showed that TL has a stronger influence than ICT in improving customer satisfaction with a value of 0.547 and 0.329, respectively, especially to overcome problems in the learning process during pandemic times. Therefore, we can conclude that both Transformational Leadership and ICT are vital to increase Customer Satisfaction with a higher strength on Leadership. This study indicates the importance of Communication to build relationships in Transformational Leadership to improve Customer Satisfaction in education. Customer Satisfaction is also an essential focus in education, and the correct type of Leadership is needed. With transformational Leadership and the application of ICT, educational institutions can provide better service and, as an implication, can improve Customer Satisfaction.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"72 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122827969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Hidayatullah, Muhammad Rizal Ardiansah Putra, Jumaddil Jumaddil
{"title":"Peran Bagian Protokoler dan Komunikasi Pimpinan dalam Meningkatkan Citra","authors":"M. Hidayatullah, Muhammad Rizal Ardiansah Putra, Jumaddil Jumaddil","doi":"10.36914/jikb.v8i1.764","DOIUrl":"https://doi.org/10.36914/jikb.v8i1.764","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"64 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115944748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Advertising is the most used marketing communication mix by marketers. However, there are behavioral changes where consumers object to being forced to watch advertisements, resulting in zapping and zipping behavior. The use of advertisements inserted in a program, or product placement, still considered a non-priority for marketers. Despite that, one product that uses product placement is Kopiko. Kopiko is an Indonesian product that uses product placement in Korean drama Vincenzo. This research aims to find out how much Kopiko's product placement in Korean drama Vincenzo impacted audience response. This research uses quantitative methods. The sample were chosen using non-probability sampling method purposive sampling type, with the number of respondents 410 people. Data analysis technique used is descriptive analysis and simple linear regression analysis. According to the results of hypothesis testing, Kopiko's product placement in Korean drama Vincenzo has a significant impact towards audience response, as shown by t count > t table (8,337 > 1,965). Based on coefficient determination, Kopiko's product placement in Korean drama Vincenzo has 14,6% impact towards audience response, while 85,4% influenced by other factors not examined in this study. So, it can be concluded that Kopiko's product placement in Korean drama Vincenzo has 14,6% impact towards audience response.
广告是营销人员最常用的营销传播组合。然而，由于消费者对被迫观看广告表示反对，因此出现了“跳”和“跳”行为。在节目中插入广告或产品植入，仍然被认为不是营销人员的优先考虑。尽管如此，一款使用植入式广告的产品是Kopiko。Kopiko是在韩剧《文森佐》中使用植入式广告的印尼产品。本研究旨在了解韩剧《文森佐》中Kopiko的植入式广告对观众反应的影响程度。本研究采用定量方法。样本选取采用非概率抽样法，目的式抽样，受访者人数410人。使用的数据分析技术是描述性分析和简单的线性回归分析。根据假设检验的结果，韩剧《文森佐》中Kopiko的植入式广告对观众反应有显著的影响，t count > t table(8337 > 1965)表明。经系数确定，韩剧《文森佐》中Kopiko的植入式广告对观众反应的影响为14.6%，而其他本研究未考察的因素对其影响为85.4%。因此，可以得出韩剧《文森佐》中Kopiko的植入式广告对观众反应的影响为14.6%。
{"title":"Pengaruh Product Placement Kopiko dalam Drama Korea Vincenzo terhadap Respon Khalayak","authors":"Ashaffa Rizky Meidianti, R. Nugrahani","doi":"10.36914/jikb.v7i2.726","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.726","url":null,"abstract":"Advertising is the most used marketing communication mix by marketers. However, there are behavioral changes where consumers object to being forced to watch advertisements, resulting in zapping and zipping behavior. The use of advertisements inserted in a program, or product placement, still considered a non-priority for marketers. Despite that, one product that uses product placement is Kopiko. Kopiko is an Indonesian product that uses product placement in Korean drama Vincenzo. This research aims to find out how much Kopiko's product placement in Korean drama Vincenzo impacted audience response. This research uses quantitative methods. The sample were chosen using non-probability sampling method purposive sampling type, with the number of respondents 410 people. Data analysis technique used is descriptive analysis and simple linear regression analysis. According to the results of hypothesis testing, Kopiko's product placement in Korean drama Vincenzo has a significant impact towards audience response, as shown by t count > t table (8,337 > 1,965). Based on coefficient determination, Kopiko's product placement in Korean drama Vincenzo has 14,6% impact towards audience response, while 85,4% influenced by other factors not examined in this study. So, it can be concluded that Kopiko's product placement in Korean drama Vincenzo has 14,6% impact towards audience response.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"38 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120890547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Twitter @KemensetnegRI is the Twitter account of the State Secretariat who is tasked and responsible to the President for State activities. The presence of Jokowi and Prabowo at Atta and Aurel’s wedding in the midst of the Covid-19 pandemic was posted on the Twitter account @KemensetnegRI. The posting of the presence of Jokowi and Prabowo caused a lot of controversy among netizens. This study aims to find out how the reception analysis of the presence of Jokowi and Prabowo at Atta dan Aurel’s wedding posted on the Twitter account @KemensetnegRI. This study uses a qualitative approach with Stuart Hall’s reception analysis method which is categorized into three types of reception. The result of this study indicate that the acceptance of netizens in receiving news related to the presence of Jokowi and Prabowo at Atta and Aurel’s wedding posted on the @KemensetnegRI Twitter account has different views. In receiving the news, one informant occupies the Dominant Hegemonic Position, indicating that the informant accepts the news, two informants occupy the Negotiated Position, indicating that they accept the news but also provide input and suggestions, and others mostly occupy the Oppostional Position, indicating that the informant does not accept and does not agree with the news.
@KemensetnegRI是国务秘书处的推特账户，负责总统的国家活动。在Covid-19大流行期间，佐科威和普拉博沃出席了阿塔和奥雷尔的婚礼，这一消息被发布在推特账户@KemensetnegRI上。佐科威和普拉博沃现身的照片在网友中引发了很多争议。这项研究旨在找出Jokowi和Prabowo出席Atta dan Aurel婚礼的接受分析如何发布在推特账户@KemensetnegRI上。本研究采用定性方法，采用斯图尔特·霍尔的接收分析方法，将接收分为三种类型。本研究的结果表明，在@KemensetnegRI推特账户上发布的有关Jokowi和Prabowo出席Atta和Aurel婚礼的新闻中，网民的接受程度存在不同的观点。在接受新闻时，一个告密者占据支配性霸权地位，表明告密者接受新闻;两个告密者占据协商地位，表明他们接受新闻，但也提供输入和建议;其他告密者大多占据反对地位，表明告密者不接受和不同意新闻。
{"title":"Reception Analysis terhadap Kehadiran Jokowi dan Prabowo pada Pernikahan Atta dan Aurel di Postingan Akun Twitter @KemensetnegRI","authors":"V. Afifah, Herlina Suksmawati","doi":"10.36914/jikb.v7i2.687","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.687","url":null,"abstract":"Twitter @KemensetnegRI is the Twitter account of the State Secretariat who is tasked and responsible to the President for State activities. The presence of Jokowi and Prabowo at Atta and Aurel’s wedding in the midst of the Covid-19 pandemic was posted on the Twitter account @KemensetnegRI. The posting of the presence of Jokowi and Prabowo caused a lot of controversy among netizens. This study aims to find out how the reception analysis of the presence of Jokowi and Prabowo at Atta dan Aurel’s wedding posted on the Twitter account @KemensetnegRI. This study uses a qualitative approach with Stuart Hall’s reception analysis method which is categorized into three types of reception. The result of this study indicate that the acceptance of netizens in receiving news related to the presence of Jokowi and Prabowo at Atta and Aurel’s wedding posted on the @KemensetnegRI Twitter account has different views. In receiving the news, one informant occupies the Dominant Hegemonic Position, indicating that the informant accepts the news, two informants occupy the Negotiated Position, indicating that they accept the news but also provide input and suggestions, and others mostly occupy the Oppostional Position, indicating that the informant does not accept and does not agree with the news.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116684387","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Data Storytelling sebagai Bentuk Komunikasi Bisnis pada Revolusi Industri 4.0","authors":"Shiddiq Sugiono","doi":"10.36914/jikb.v7i2.575","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.575","url":null,"abstract":"","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"368 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114785253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to find out how the influence of E-WOM and Brand Image on the purchase intention of Starbucks Reserve Dewata Bali consumers. The quantitative method used in this research is descriptive research type. Sampling used non-probability sampling with purposive sampling with 100 respondents. The method of analysis using descriptive and multiple linear regression analysis. E-WOM and brand image variables categorized as good with a score of 80% for E-WOM and 81.2% for brand image. The results of the multiple linear regression analysis method simultaneously reflect positively on purchase intentions.
{"title":"Pengaruh E-WOM dan Brand Image terhadap Niat Beli pada Starbucks Reserve Dewata Bali","authors":"Hentriska Paramanandita Sulistyono, Ari Kuswanto","doi":"10.36914/jikb.v7i2.661","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.661","url":null,"abstract":"The purpose of this research is to find out how the influence of E-WOM and Brand Image on the purchase intention of Starbucks Reserve Dewata Bali consumers. The quantitative method used in this research is descriptive research type. Sampling used non-probability sampling with purposive sampling with 100 respondents. The method of analysis using descriptive and multiple linear regression analysis. E-WOM and brand image variables categorized as good with a score of 80% for E-WOM and 81.2% for brand image. The results of the multiple linear regression analysis method simultaneously reflect positively on purchase intentions.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"289 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123438543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to determine how interpersonal communication between couples in maintaining long-distance relationships. The theory used in this study is the theory of social penetration and a qualitative approach with the number of informants 6 people obtained from the purposive sampling method. The results showed that maintaining communication can facilitate long-distance relationships between couples. Conflict becomes a dynamic in maintaining relationships. The process of adjusting or matching relationships that occur during conflict according to social penetration theory is for the process of developing and breaking interpersonal relationships. If a relationship is to be at a more serious stage, partners must be able to work through conflict to maintain the relationship, even if the conflict is part of developing the relationship.
{"title":"Komunikasi Antarpersona Hubungan Jarak Jauh","authors":"Sumartono Sumartono, M. Megawati","doi":"10.36914/jikb.v7i2.727","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.727","url":null,"abstract":"This study aims to determine how interpersonal communication between couples in maintaining long-distance relationships. The theory used in this study is the theory of social penetration and a qualitative approach with the number of informants 6 people obtained from the purposive sampling method. The results showed that maintaining communication can facilitate long-distance relationships between couples. Conflict becomes a dynamic in maintaining relationships. The process of adjusting or matching relationships that occur during conflict according to social penetration theory is for the process of developing and breaking interpersonal relationships. If a relationship is to be at a more serious stage, partners must be able to work through conflict to maintain the relationship, even if the conflict is part of developing the relationship.","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130972791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Instagram becomes one of the options by umkm and brand to market products. With social media growth, many business fashion industries use it to carry out marketing activities. One of the local brand in fashion in the activewear business that incorporated an effective marketing communication strategy in marketing its product was AUM Apparel. The study focused in describing an effective brand aum apparel communication strategy on social media instagram. The study employed qualitative descriptive methods with a constructive paradigm. The validity technique of data using the method of triangulation. In the strategic planning phase, AUM Apparel implemented a determination of segmentation, a market target and a detailed positioning that contributed to success in executing the strategy they had. In the execution of strategy, the effective method of marketing strategy was employed aum apparel in communicating the idea in social media of instagram with a content of visual audio and copywriting intended to encourage their audiences to be more confident with aum apparel products. In the evaluation stage, aum apparel used the report and the response of the audience to strategize a new strategy and take the next step in the event of misappropriation of the existing strategy. The researchers formulated that AUM Apparel had been successful in implementing a marketing communication strategy
{"title":"Strategi Komunikasi Pemasaran Efektif Brand AUM Apparel pada Media Sosial Instagram","authors":"I. G. K. S. Kasmirada, Itca Istia Wahyuni","doi":"10.36914/jikb.v7i2.710","DOIUrl":"https://doi.org/10.36914/jikb.v7i2.710","url":null,"abstract":"Instagram becomes one of the options by umkm and brand to market products. With social media growth, many business fashion industries use it to carry out marketing activities. One of the local brand in fashion in the activewear business that incorporated an effective marketing communication strategy in marketing its product was AUM Apparel. The study focused in describing an effective brand aum apparel communication strategy on social media instagram. The study employed qualitative descriptive methods with a constructive paradigm. The validity technique of data using the method of triangulation. In the strategic planning phase, AUM Apparel implemented a determination of segmentation, a market target and a detailed positioning that contributed to success in executing the strategy they had. In the execution of strategy, the effective method of marketing strategy was employed aum apparel in communicating the idea in social media of instagram with a content of visual audio and copywriting intended to encourage their audiences to be more confident with aum apparel products. In the evaluation stage, aum apparel used the report and the response of the audience to strategize a new strategy and take the next step in the event of misappropriation of the existing strategy. The researchers formulated that AUM Apparel had been successful in implementing a marketing communication strategy","PeriodicalId":335538,"journal":{"name":"Jurnal Ilmu Komunikasi dan Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-04-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123176136","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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