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Representasi Kebahagiaan pada Film The Minimalists: Less is Now dengan Analisis Semiotika John Fiske 《极简主义者》中幸福的表现:现在少了约翰·菲斯克的符形性分析
Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.683
Anita Dewi Widya Putri, Yudiana Indriastuti
This study aims to determine the representation of happiness in the documentary film The Minimalist: less is now. Problem in this research is how represented of happiness in film The Minimalist: Less is Now. The research method used is qualitative with John Fiske's semiotic analysis. Collecting data obtained from observations through the film The Minimalist: Less is Now and the object of research is the film The Minimalists: less is now. The results showed that the representation of happiness from the film The minimalists less is now by using the code of reality, representation, and ideology semiotics by John Fiske. The film reveals that happiness in a minimalist lifestyle is happiness with a meaningful life.
本研究旨在确定纪录片《极简主义者》中幸福的表征:less is now。本研究的问题是电影《极简主义者:少即是现在》是如何表现幸福的。研究方法采用菲斯克的符号学定性分析方法。通过电影《极简主义者:少即是现在》收集观察数据,研究对象是电影《极简主义者:少即是现在》。研究结果表明,电影《极简主义者》中对幸福的表征现在是通过约翰·菲斯克的现实、表征和意识形态符号学的代码来实现的。这部电影揭示了极简生活方式中的幸福是有意义生活的幸福。
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引用次数: 0
Komunikasi Word-of-Mouth dalam Keputusan Pemilihan Perguruan Tinggi Swasta di Jakarta
Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.557
F. Wirawan, Elsie Oktivera
This study aims to find out how word of mouth occurs and shapes consumer behavior in the decision-making process for choosing further studies in private universities, especially in Sekolah Tinggi Ilmu Komunikasi dan Sekretari (STIKS) Tarakanita. This study uses a qualitative method with in-depth interviews with 10 informants who are first-year students of the Batch 2021. The results of the study found that experiential word of mouth from parents and families provided a stimulus and formed buying decision behavior in choosing STIKS Tarakanita as a place to continue informants’ higher education. In addition, the word of mouth found to have the highest effect on purchasing decisions was intentional word of mouth formed from alumni and users.
本研究旨在了解在选择私立大学深造的决策过程中,口碑是如何发生并影响消费者行为的,尤其是在泰国国立大学。本研究采用定性方法,对10名2021批一年级学生进行了深入访谈。研究结果发现,来自父母和家庭的体验式口碑提供了一种刺激,形成了举报人选择stks Tarakanita作为继续高等教育的地方的购买决策行为。此外,发现对购买决策影响最大的口碑是校友和用户形成的有意口碑。
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引用次数: 0
Kearifan Lokal melalui Makna Nganggung Sepintu Sedulang sebagai City Branding Kabupaten Bangka 当地的智慧就像一座城市的邦加区
Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.669
Agung Ferianda, Ferdiana Ferdiana, Herwan Herwan
A tradition owned by a region is potentially becoming a city branding. Bangka regency has a tradition named Nganggung Sepintu Sedulang, and it has been a motto of this region as well. The research on this tradition uses Barthes’s Semiotics and City Branding theory on revealing the local wisdom. The data is collected by qualitative descriptive method with observations, interviews, and documentation. This research reveals the value of Indonesian Gotong Royong (mutual assistance); the good relationship among Muslims; equality in social life; gratefulness; social interest; persistence, optimism, and kindness; conserving natural resources. Preserving the Nganggung Sepintu Sedulang is one of city branding of Bangka Regency. The government has been enacted local regulations to present this tradition in some annual cultural events in Sepintu Sedulang hall, Kenanga, Zed, and Air Anyir village. To strengthen this tradition as its city branding, the government must show the distinctive of local wisdom because every region in Bangka Belitung province has Nganggung as its tradition.
一个地区拥有的传统有可能成为一个城市的品牌。Bangka摄政有一个传统叫做Nganggung Sepintu Sedulang,这也是这个地区的座右铭。对这一传统的研究运用了巴特的符号学和城市品牌化理论来揭示地方智慧。数据的收集采用定性描述方法,包括观察、访谈和文献。本研究揭示了印尼互帮互助的价值;穆斯林之间的良好关系;社会生活中的平等;感恩;社会利益;坚持、乐观、善良;保护自然资源。保护Nganggung Sepintu Sedulang是Bangka摄政的城市品牌之一。政府已经制定了地方法规,在Sepintu Sedulang大厅,Kenanga, Zed和Air Anyir村的一些年度文化活动中展示这一传统。因为在邦加勿里洞省的每个地区都有“nganggong”的传统,所以为了强化这一城市品牌,政府必须表现出地方智慧的独特性。
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引用次数: 2
Analisis Semiotika Representasi Budaya Tionghoa dalam Film Crazy Rich Asians “疯狂Rich Asians”中中国文化表现的符形学分析
Pub Date : 2022-04-21 DOI: 10.36914/jikb.v7i2.758
Tjhing Tjhing, Yasinta Ariati
Film is a mass communication media that cannot be separated from the relationship between film and society. The Crazy Rich Asians movie directed by Jon M.Chu and writer by Kevin Kwan is not onlyfor the entertainment media of the audience but an education that provides insight and experience regarding the touch of history, culture, language, life of people of Chinese descent. For example about the inherent characteristics between the people of "Overseas Chinese" and "Mainland China". This research was conducted to determine the signs or symbols used as cultural representations in the film Crazy Rich Asians. The method used for this research is descriptive qualitative using Christian Metz's mise-en-scene. In the study, researchers used several relevant theories, namely:Intercultural Communication, Face Negotiation Theory, Semiotics, and Representations. Referring to the research objectives, the conclusion of this study is the representation ofculture in the Crazy Rich Asiansfilm is shown through scenes by Rachel Chu and Nick Young in Singapura and the use of language and kinds of customs andfamily culture for generations like the meaning of the choice of red, party of wijayakusuma flower blooms, the reason for making dumplings, the meaning ofa family and the mahjong strategy game. mengenai sentuhan kebudayaan, bahasa, kehidupan orang-orang keturunan Tionghoa. Penelitian dilakukan yang digunakan sebagai representasi budaya Rich ini menggunakan metode penelitian kualitatif deskriptif dengan teknik analisis semiotika mise-en-scene. penelitian, peneliti relevan, : Antarbudaya, Negosiasi Rich Asians ditampilkan arti
电影作为一种大众传播媒介,离不开电影与社会的关系。《摘金奇缘》由朱浩伟执导,关凯文编剧,这部电影不仅是为观众提供娱乐媒体,也是一种教育,让人们对中国血统的历史、文化、语言和生活有了深入的了解和体验。例如关于“海外华人”和“中国大陆人”之间的内在特征。这项研究是为了确定电影《摘金奇缘》中用作文化表征的符号或符号。本研究使用的方法是描述定性使用克里斯蒂安·梅茨的场景。在研究中,研究者使用了几种相关理论,即:跨文化交际理论、面孔谈判理论、符号学和表征。参考研究目标,本研究的结论是文化在《摘金奇缘》电影中的表现,通过Rachel Chu和Nick Young在新加坡的场景,以及几代人的语言使用和各种习俗和家庭文化,如选择红色的意义,wijayakusuma花盛开的聚会,包饺子的原因,家庭的意义以及麻将策略游戏。mengenai sentuhan kebudayaan, bahasa, kehidupan orange - orange keturunan Tionghoa。Penelitian dilakukan yang digunakan sebagai代表budaya Rich ini menggunakan方法Penelitian定性描述dengan技术分析符号化场景。【翻译】:有钱的亚洲人,有钱的亚洲人
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引用次数: 1
Cover, editorial team, table of contents 封面,编辑团队,目录
Pub Date : 2022-03-20 DOI: 10.36914/jikb.v7i2.773
Editorial Team
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引用次数: 0
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