Pub Date : 2019-09-12DOI: 10.1093/oso/9780190687366.003.0006
Ted A. Henken
Most past studies of Cuban entrepreneurship (referred to by the Cuban government as trabajo por cuenta propia or “self-employment”) to date have focused either on a single industry or set of industries such as private paladar restaurants, bed and breakfasts, or shoe manufacturing. This chapter describes and analyzes one of the relatively underexplored potentialities of Cuba’s emergent private enterprise sector: “entrepreneurial solidarity” (emprendimiento solidario), also known as “social entrepreneurship” or “socially responsible enterprise.”. Specifically, this chapter investigates this topic thorough a case study approach that focuses on a single Old Havana neighborhood (Santo Ángel), tracing the efforts of Papito Valladares’s grassroots community project there (Artecorte) to marry: (1) economic development (via private entrepreneurship as a licensed cuentapropista) with (2) social responsibility (via a variety of community development initiatives) and (3) cultural preservation (through an important alliance with Office of the City Historian). Artecorte embraces an ethic of contagion over competition, combining bottom-line-oriented private enterprise with neighborhood uplift, community outreach, and collaborative synergy—alternately independent from or in sync (and occasional partnership) with the government’s “party line.”
迄今为止，大多数关于古巴企业家精神的研究(古巴政府称之为“trabajo por cuenta propia”或“自我雇佣”)都集中在一个行业或一系列行业上，如私人paladar餐馆、住宿加早餐或制鞋业。本章描述和分析了古巴新兴私营企业部门相对未被充分开发的潜力之一:“企业家团结”(emprendimiento solidario)，也被称为“社会企业家精神”或“社会责任企业”。具体来说，本章通过案例研究的方法来研究这个话题，重点关注一个哈瓦那老城区(Santo Ángel)，追踪Papito Valladares在那里的基层社区项目(Artecorte)为结婚所做的努力:(1)经济发展(通过私人创业作为有执照的cuentapropista);(2)社会责任(通过各种社区发展倡议);(3)文化保护(通过与城市历史办公室的重要联盟)。Artecorte拥抱了一种竞争传染的伦理，将以底线为导向的私营企业与社区提升、社区拓展和协同合作相结合——要么独立于政府的“政党路线”，要么与之同步(偶尔也会合作)。
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Pub Date : 1900-01-01DOI: 10.1093/oso/9780190687366.003.0007
Janet L. Walsh
The importance of tourism in Cuba is clear given the expected 3.8 million visitors in 2018. Under the Barack Obama administration these rules were relaxed, permitting “self-certifying” travel to Cuba, meaning it was not necessary to be part of a regimented, organized group. As a result, Cuba saw the potential for a significant increase in U.S. tourists to the island. This chapter conducts a qualitative case study to examine market entry strategies, challenges, opportunities, and organizational actions of eighteen tourism businesses operating in Cuba. By illustrating how successful tourism industry companies entered the Cuban market and achieved sustainability, potential investors can learn from these experiences to build and/or fine-tune their own market-entry strategy. This study may narrow the gap between Cuba as a potential location for foreign direct investment and the specific actions taken by companies to establish business operations in Cuba.
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Pub Date : 1900-01-01DOI: 10.1093/oso/9780190687366.003.0004
G. Johnson, Zhimin Lin
Any discussion of the thaw in U.S.-Cuban relations must address China’s key role in Cuba’s political and economic structure. Today, China is not only a longtime supporter of the regime but also Cuba’s largest trading partner. Perhaps more importantly, the thaw in Sino-U.S. relations and subsequent shift in Chinese economic policy offers a potential model to the Cuban communist regime, a “moral inspiration” that encourages openness to the international economy, while maintaining internal control. This chapter examines the ways China’s direct economic and political interactions with the Cuban government facilitate further economic opening, while maintaining state control over key political and economic sectors. The chapter also examines the limits of the Chinese model and its implications for Cuba’s future.
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