ABSTRACTThis study was conducted to know the effect of internal CSR and external CSR on employee satisfaction and performance during the Covid-19 pandemic. This research was performed using a quantitative approach by collecting questionnaire data. Respondents in this study amounted to 74 employees with the Relationship Manager level in a banking company. The analysis was carried out using the Partial Least Square (PLS) technique. This research shows that the company's internal CSR and external CSR influence employee satisfaction and performance during the Covid-19 pandemic.Key Words : Internal CSR, Eksternal CSR, Employee Satisfaction, Employee PerformanceCorrespondence to : melinsanimanalu@gmail.com ABSTRAK :Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh CSR internal dan CSR eksternal terhadap kepuasan dan kinerja karyawan di masa pandemi Covid-19. Penelitian ini dilakukan dengan memakai pendekatan kuantitatif, dengan cara pengumpulan data memakai kuesioner. Responden dalam penelitian ini berjumlah 74 karyawan dengan level jabatan Relationship Manager disuatu perusahaan perbankan. Analisis yang dilakukan menggunakan teknik Partial Least Square (PLS). Penelitian ini menunjukkan bahwa CSR internal dan CSR eksternal yang dilakukan perusahaan memberikan pengaruh terhadap kepuasan dan kinerja karyawan di masa pandemi Covid-19Kata Kunci : CSR Internal, CSR Eksternal, Kepuasan Karyawan, Kinerja Karyawan
摘要本研究旨在了解新冠疫情期间企业内部社会责任和外部社会责任对员工满意度和绩效的影响。本研究采用定量方法，收集问卷数据。在这项研究的受访者总计74名员工与银行公司的关系经理级别。分析采用偏最小二乘(PLS)技术进行。本研究表明，在新冠疫情期间，公司的内部社会责任和外部社会责任影响员工满意度和绩效。关键词:内部企业社会责任，外部企业社会责任，员工满意度，员工绩效对应:melinsanimanalu@gmail.com摘要:Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh CSR内部企业社会责任，外部企业社会责任，kepuasan dan kinerja karyawan di masa大流行Covid-19。Penelitian ini dilakukan dengan memakai penakan quantiticati, dengan dengan ppumpulan数据memakai kuioner。关系经理dissuatu perushaan perbankan关系经理dissuatu perushaan perbankan关系经理偏最小二乘分析(PLS)。Penelitian ini menunjukkan bahwa CSR内部dan CSR eksternal yang dilakukan perusahaan memberikan pengaruh terhadap kepuasan dan kinerja karyawan di masa covid -19大流行kata Kunci: CSR内部，CSR eksternal, kepuasan karyawan, kinerja karyawan
{"title":"Peran Kepuasan Memediasi Antara CSR Internal dan Eksternal terhadap Kinerja Karyawan Di Masa Pandemi Covid-19","authors":"M. Manalu, G. Premananto","doi":"10.30651/blc.v19i1.9108","DOIUrl":"https://doi.org/10.30651/blc.v19i1.9108","url":null,"abstract":"ABSTRACTThis study was conducted to know the effect of internal CSR and external CSR on employee satisfaction and performance during the Covid-19 pandemic. This research was performed using a quantitative approach by collecting questionnaire data. Respondents in this study amounted to 74 employees with the Relationship Manager level in a banking company. The analysis was carried out using the Partial Least Square (PLS) technique. This research shows that the company's internal CSR and external CSR influence employee satisfaction and performance during the Covid-19 pandemic.Key Words : Internal CSR, Eksternal CSR, Employee Satisfaction, Employee PerformanceCorrespondence to : melinsanimanalu@gmail.com ABSTRAK :Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh CSR internal dan CSR eksternal terhadap kepuasan dan kinerja karyawan di masa pandemi Covid-19. Penelitian ini dilakukan dengan memakai pendekatan kuantitatif, dengan cara pengumpulan data memakai kuesioner. Responden dalam penelitian ini berjumlah 74 karyawan dengan level jabatan Relationship Manager disuatu perusahaan perbankan. Analisis yang dilakukan menggunakan teknik Partial Least Square (PLS). Penelitian ini menunjukkan bahwa CSR internal dan CSR eksternal yang dilakukan perusahaan memberikan pengaruh terhadap kepuasan dan kinerja karyawan di masa pandemi Covid-19Kata Kunci : CSR Internal, CSR Eksternal, Kepuasan Karyawan, Kinerja Karyawan","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134006029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Development aims to improve the welfare of the people. To improve welfare, it requires economic growth that is quitte high, stable and equiable in income. High enough economic growth must be balanced with equity, so as not to create ineqalty. Growth is not a goal, but only a tool as a process to reduce proverty and redurce inequality in income distribution. Hence the reduction of inequality ofincome distribution is the essence of development results can be enjoyed fairly and equitably by all people, the problemof unequal income distribution will not arise. If the economic proformance is betteror is experiencing progress, then all people must also feel the impact of this progress in the form of an increase in the level of income. Because the distribution of income is very useful in increasing economic growth and development,it is important for us to know whar factor affect in the inequality of income didtribution in Java. This variables used are econoc growth, provincial minium wages , open employment rate, ddegree of fiscal decentralization and growth in the human development index with multiple regression analysis for 2014-2019. The results showed that the only variables affecting income inequality were the provincial minimum wage and the open unemployment rate. The open unemployment rate variable has a coefficient value of -0.0502438. This means that when the exchange rate increases by Rp.1, income inequality will decrease by 0.0502438%. The open unemployment rate variable has a coefficient value of 0.0056812. This means that when the open unemployment rate increases by one percent, income inequality will increase by 0.0056812%. Meanwhile, economic growth, the degree of fiscal decentralization and the human development index have no effect on income inequality
{"title":"Faktor Berpengaruh pada Ketimpangan Distribusi Pendapatan Enam Provinsi di Pulau Jawa","authors":"Daivy Olliffiana, Rifki Khoirudin","doi":"10.30651/blc.v19i1.8738","DOIUrl":"https://doi.org/10.30651/blc.v19i1.8738","url":null,"abstract":"Development aims to improve the welfare of the people. To improve welfare, it requires economic growth that is quitte high, stable and equiable in income. High enough economic growth must be balanced with equity, so as not to create ineqalty. Growth is not a goal, but only a tool as a process to reduce proverty and redurce inequality in income distribution. Hence the reduction of inequality ofincome distribution is the essence of development results can be enjoyed fairly and equitably by all people, the problemof unequal income distribution will not arise. If the economic proformance is betteror is experiencing progress, then all people must also feel the impact of this progress in the form of an increase in the level of income. Because the distribution of income is very useful in increasing economic growth and development,it is important for us to know whar factor affect in the inequality of income didtribution in Java. This variables used are econoc growth, provincial minium wages , open employment rate, ddegree of fiscal decentralization and growth in the human development index with multiple regression analysis for 2014-2019. The results showed that the only variables affecting income inequality were the provincial minimum wage and the open unemployment rate. The open unemployment rate variable has a coefficient value of -0.0502438. This means that when the exchange rate increases by Rp.1, income inequality will decrease by 0.0502438%. The open unemployment rate variable has a coefficient value of 0.0056812. This means that when the open unemployment rate increases by one percent, income inequality will increase by 0.0056812%. Meanwhile, economic growth, the degree of fiscal decentralization and the human development index have no effect on income inequality","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129153279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT The purpose of this study is to examine the effect of growth opportunity and leverage on firm value with capital structure as an intervening variable. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020. The sampling technique used purposive sampling with 20 sample companies. Data were analyzed using WARP PLS 6.0. The results of this study are that growth opportunity has a significant effect on firm value, and leverage has an impact. Still, it is not substantial on strong value, capital structure has an effect but is not marked on firm value, growth opportunity has an effect but is not significant. On the capital structure, leverage has a significant impact on capital structure; growth opportunity has an important but not significant impact on firm value with capital structure as an intervening variable, leverage has no significant effect on firm value with capital structure as an intervening variable.Keywords : Growth Opportunity; Leverage; Firm Value; Capital StructureCorrespondence to : nahdanabilah@ymail.com ABSTRAKTujuan studi ini guna menguji pengaruh growth opportunity dan leverage terhadap firm value dengan capital structure sebagai variabel intervening. Populasi dalam studi ini yaitu perusahaan manufaktur yang tercatat di Bursa Efek Indonesia tahun 2016-2020. Teknik pengambilan sampel menggunakan purposive sampling dengan 20 perusahaan sampel. Data dianalisis menggunakan WARP PLS 6.0. Hasil penelitian ini adalah Growth opportunity berpengaruh signifikan pada firm value, Leverage berpengaruh namun tidak signifikan pada firm value, Capital structure berpengaruh namun tidak signifikan pada firm value, Growth opportunity berpengaruh namun tidak signifikan pada capital structure, Leverage berpengaruh signifikan pada capital structure, Growth opportunity berpengaruh namun tidak signifikan pada firm value dengan capital structure sebagai variabel intervening, Leverage berpengaruh namun tidak signfikan pada firm value dengan capital structure sebagai variabel intervening.Kata Kunci : Growth Opportunity; Leverage; Firm Value; Capital Structure
{"title":"Capital Structure Memediasi Antara Growth Opportunity Dan Leverage Terhadap Firm Value Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2016-2020","authors":"Nahda Nabilah, S. Anwar","doi":"10.30651/blc.v19i1.9568","DOIUrl":"https://doi.org/10.30651/blc.v19i1.9568","url":null,"abstract":"ABSTRACT The purpose of this study is to examine the effect of growth opportunity and leverage on firm value with capital structure as an intervening variable. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange in 2016-2020. The sampling technique used purposive sampling with 20 sample companies. Data were analyzed using WARP PLS 6.0. The results of this study are that growth opportunity has a significant effect on firm value, and leverage has an impact. Still, it is not substantial on strong value, capital structure has an effect but is not marked on firm value, growth opportunity has an effect but is not significant. On the capital structure, leverage has a significant impact on capital structure; growth opportunity has an important but not significant impact on firm value with capital structure as an intervening variable, leverage has no significant effect on firm value with capital structure as an intervening variable.Keywords : Growth Opportunity; Leverage; Firm Value; Capital StructureCorrespondence to : nahdanabilah@ymail.com ABSTRAKTujuan studi ini guna menguji pengaruh growth opportunity dan leverage terhadap firm value dengan capital structure sebagai variabel intervening. Populasi dalam studi ini yaitu perusahaan manufaktur yang tercatat di Bursa Efek Indonesia tahun 2016-2020. Teknik pengambilan sampel menggunakan purposive sampling dengan 20 perusahaan sampel. Data dianalisis menggunakan WARP PLS 6.0. Hasil penelitian ini adalah Growth opportunity berpengaruh signifikan pada firm value, Leverage berpengaruh namun tidak signifikan pada firm value, Capital structure berpengaruh namun tidak signifikan pada firm value, Growth opportunity berpengaruh namun tidak signifikan pada capital structure, Leverage berpengaruh signifikan pada capital structure, Growth opportunity berpengaruh namun tidak signifikan pada firm value dengan capital structure sebagai variabel intervening, Leverage berpengaruh namun tidak signfikan pada firm value dengan capital structure sebagai variabel intervening.Kata Kunci : Growth Opportunity; Leverage; Firm Value; Capital Structure","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114687086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-28DOI: 10.30651/blc.v19i1.10069
T. Farlian, Siti Lutfiah Novitri, Meutia Handayani
This study aims to determine the effect of the variables of capital, age of business, and working hours on the income of street vendors in Kuta Alam. This type of research is quantitative research, namely research that aims to obtain evidence for the hypothesis; data collection through interviews and direct observation; the sample used is 20 respondents using random sampling technique; data analysis technique using multiple linear regression techniques. The results showed that when testing the partial regression coefficient = 5%, only capital among the three variables (capital, company age, and working hours) had a significant effect on the income of street vendors in Kuta Anan.
{"title":"Factors Affects The Income of Street Sellers in Kuta Alam","authors":"T. Farlian, Siti Lutfiah Novitri, Meutia Handayani","doi":"10.30651/blc.v19i1.10069","DOIUrl":"https://doi.org/10.30651/blc.v19i1.10069","url":null,"abstract":"This study aims to determine the effect of the variables of capital, age of business, and working hours on the income of street vendors in Kuta Alam. This type of research is quantitative research, namely research that aims to obtain evidence for the hypothesis; data collection through interviews and direct observation; the sample used is 20 respondents using random sampling technique; data analysis technique using multiple linear regression techniques. The results showed that when testing the partial regression coefficient = 5%, only capital among the three variables (capital, company age, and working hours) had a significant effect on the income of street vendors in Kuta Anan.","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125068435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT This study aims to prove the effect of relational marketing and brand equity on the loyalty of Islamic bank customers in Surabaya. This research was carried out through a quantitative approach by running a survey method by distributing questionnaires to 100 active customers of PT Bank Syariah Indonesia Tbk in the Surabaya City area. Analysis of the data obtained using the multiple linear regression method by SPSS program. Based on the test results, the regression equation Y = 3.009 + 0.160 X1 + 0.023 X2. The results of the partial significance test (t-test) it is known that the Relationship Marketing variable obtained the value of t count (2.304) > t table (1.982) with a regression coefficient of 0.160, it can be concluded that part there is a positive and significant influence between Relationship Marketing on the dependent variable namely the variable Customer Loyalty. In the partial significance test of the Brand Equity variable, the t value (2.304) > t table (1.982) with a regression coefficient of 0.393 can be concluded that part there is a positive and significant influence between Brand Equity on Customer Loyalty. The simultaneous significance test (F test) obtained a comparison of the calculated F value (95.543) which is greater than the F table (F (0.05.2/100) = 3.067. Thus, it can be concluded that there is a significant and simultaneous influence between Relationship Marketing and Brand Equity variables on the Customer Loyalty variable. Keywords : Relationship Marketing; Brand Equity; Customer Loyalty; Islamic BankCorrespondence to : herwin.ardianto@perbanas.ac.id ABSTRAKPenelitian ini bertujuan untuk membuktikan pengaruh dari pemasaran relasional dan ekuitas merek terhadap loyalitas nasabah bank syariah di Surabaya. Penelitian ini dilaksanakan melalui pendekatan kuantitatif dengan metode survey penyebaran kuesioner kepada 100 responden nasabah aktif PT Bank Syariah Indonesia Tbk area kota Surabaya. Analisa data yang diperoleh menggunakan metode regresi linier berganda program SPSS. Berdasarkan hasil pengujian didapatkan persamaan regresi Y = 3,009 + 0,160 X1 + 0,023 X2. Berdasarkan hasil uji signifikansi parsial (Uji t) diketahui pada variabel Relationship Marketing diperoleh nilai t hitung (2,304) > t tabel (1,982) dengan koefisien regresi sebesar 0,160, dapat disimpulkan bahwa secara parsial terdapat pengaruh positif dan signifikan antara Relationship Marketing terhadap variabel terikat Loyalitas Nasabah. Pada uji signifikansi parsial variabel Brand Equity diperoleh nilai t hitung (2,304) > t tabel (1,982) dengan koefisien regresi sebesar 0,393 sehingga dapat disimpulkan bahwa secara parsial terdapat pengaruh yang positif dan signifikan antara Brand Equity terhadap Loyalitas Nasabah. Pada uji signifikansi simultan (Uji F) diperoleh perbandingan nilai F hitung (95,543) lebih besar dari F tabel (F (0.05,2/100) = 3,067) dengan demikian dapat disimpulkan bahwa terdapat pengaruh yang signifikan dan simul
本研究旨在证明关系营销和品牌资产对泗水伊斯兰银行客户忠诚度的影响。本研究采用定量方法，通过对泗水市地区PT Bank ysariah Indonesia Tbk的100名活跃客户进行问卷调查。采用SPSS程序对所得数据进行多元线性回归分析。根据检验结果，得到回归方程Y = 3.009 + 0.160 X1 + 0.023 X2。通过部分显著性检验(t检验)的结果可知，关系营销变量得到t count (2.304) > t table(1.982)的值，回归系数为0.160，可以得出部分关系营销对因变量即顾客忠诚度变量存在正显著影响的结论。在品牌资产变量的部分显著性检验中，t值(2.304)> t表(1.982)，回归系数为0.393，可以得出部分品牌资产对顾客忠诚存在正显著影响。同时显著性检验(F检验)得到计算F值(95.543)大于F表(F(0.05.2/100) = 3.067)的比较。因此，我们可以得出结论，关系营销和品牌资产变量对顾客忠诚变量存在显著且同步的影响。关键字 : 关系营销;品牌资产;客户忠诚度;伊斯兰银行通讯:herwin.ardianto@perbanas.ac.id摘要:penelitian ini bertujuan untuk membuktikan pengaruh dari pemasaran关系dan kuitas merek terhadap loyalitas nasabah bank伊斯兰教银行泗水。Penelitian ini dilaksanakan melalui pendekatan kuantiantidengan方法调查penyebaran kuesioner对100名受访者进行了调查。分析数据杨迪佩罗赫孟古纳坎方法回归线性贝甘达程序SPSS。Berdasarkan hasil penguin didapatkan persamaan regresi Y = 3,009 + 0,160 X1 + 0,023 X2Berdasarkan hasil uji显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)，显著性(uji)。品牌资产的显著性(p < 0.05)大于品牌资产的显著性(p < 0.05);品牌资产的显著性(p < 0.05)大于品牌资产的显著性(p < 0.05);品牌资产的显著性(p < 0.05);关系营销与品牌资产之间的关系营销与品牌资产之间的关系营销与品牌资产之间的关系营销之间的关系营销与品牌资产之间的关系营销之间的关系营销之间的关系营销与品牌资产之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销之间的关系营销。型Kunci : Pemasaran relasional;Ekuitas merek;Loyalitas Nasabah;银行Syariah
{"title":"Relationship Marketing dan Brand Equity Mempengaruhi Loyalitas Nasabah Bank Syariah di Kota Surabaya","authors":"Herwin Ardianto","doi":"10.30651/blc.v19i1.9616","DOIUrl":"https://doi.org/10.30651/blc.v19i1.9616","url":null,"abstract":"ABSTRACT This study aims to prove the effect of relational marketing and brand equity on the loyalty of Islamic bank customers in Surabaya. This research was carried out through a quantitative approach by running a survey method by distributing questionnaires to 100 active customers of PT Bank Syariah Indonesia Tbk in the Surabaya City area. Analysis of the data obtained using the multiple linear regression method by SPSS program. Based on the test results, the regression equation Y = 3.009 + 0.160 X1 + 0.023 X2. The results of the partial significance test (t-test) it is known that the Relationship Marketing variable obtained the value of t count (2.304) > t table (1.982) with a regression coefficient of 0.160, it can be concluded that part there is a positive and significant influence between Relationship Marketing on the dependent variable namely the variable Customer Loyalty. In the partial significance test of the Brand Equity variable, the t value (2.304) > t table (1.982) with a regression coefficient of 0.393 can be concluded that part there is a positive and significant influence between Brand Equity on Customer Loyalty. The simultaneous significance test (F test) obtained a comparison of the calculated F value (95.543) which is greater than the F table (F (0.05.2/100) = 3.067. Thus, it can be concluded that there is a significant and simultaneous influence between Relationship Marketing and Brand Equity variables on the Customer Loyalty variable. Keywords : Relationship Marketing; Brand Equity; Customer Loyalty; Islamic BankCorrespondence to : herwin.ardianto@perbanas.ac.id ABSTRAKPenelitian ini bertujuan untuk membuktikan pengaruh dari pemasaran relasional dan ekuitas merek terhadap loyalitas nasabah bank syariah di Surabaya. Penelitian ini dilaksanakan melalui pendekatan kuantitatif dengan metode survey penyebaran kuesioner kepada 100 responden nasabah aktif PT Bank Syariah Indonesia Tbk area kota Surabaya. Analisa data yang diperoleh menggunakan metode regresi linier berganda program SPSS. Berdasarkan hasil pengujian didapatkan persamaan regresi Y = 3,009 + 0,160 X1 + 0,023 X2. Berdasarkan hasil uji signifikansi parsial (Uji t) diketahui pada variabel Relationship Marketing diperoleh nilai t hitung (2,304) > t tabel (1,982) dengan koefisien regresi sebesar 0,160, dapat disimpulkan bahwa secara parsial terdapat pengaruh positif dan signifikan antara Relationship Marketing terhadap variabel terikat Loyalitas Nasabah. Pada uji signifikansi parsial variabel Brand Equity diperoleh nilai t hitung (2,304) > t tabel (1,982) dengan koefisien regresi sebesar 0,393 sehingga dapat disimpulkan bahwa secara parsial terdapat pengaruh yang positif dan signifikan antara Brand Equity terhadap Loyalitas Nasabah. Pada uji signifikansi simultan (Uji F) diperoleh perbandingan nilai F hitung (95,543) lebih besar dari F tabel (F (0.05,2/100) = 3,067) dengan demikian dapat disimpulkan bahwa terdapat pengaruh yang signifikan dan simul","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124069451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Noerchoidah - Noerchoidah, Nurdina Nurdina, Tri Ariprabowo
ABSTRACTThis study explores the effect of creative self-efficacy and knowledge sharing on the innovative performance of SMEs in East Java. Creative interpretation is very important for SMEs because it is a business sustainability effort. A total of 132 SMEs in East Java as the research sample using the purposive sampling technique. This study uses a quantitative approach with Partial Least Square (PLS) to process the questionnaire results. The results of this study reveal that creative self-efficacy has a significant effect on creative performance. Creative self-efficacy significantly affects knowledge sharing, while knowledge sharing has a significant impact on creative performance. An important finding from this research is knowledge sharing as an intervening of creative self-efficacy on creative performance. The results of this study support the social cognitive theory.Keywords: Knowledge sharing; creative self-efficacy; creative performanceCorrespondence to : noerchoidah@unipasby.ac.id ABSTRAKPenelitian ini mengeksplor pengaruh efikasi diri kreatif dan berbagi pengetahuan pada kinerja kreatif UKM di Jawa Timur. Kinerja kreatif sangat penting bagi UKM karena sebagai upaya keberlanjutan bisnis. Sebanyak 132 pelaku UKM di Jawa Timur sebagai sampel penelitian dengan menggunakan teknik purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan alat Partial Least Square (PLS) untuk mengolah hasil kuesioner. Hasil penelitian ini mengungkapkan bahwa efikasi diri kreatif berpengaruh signifikan terhadap kinerja kreatif. Efikasi diri kreatif berpengaruh signifikan terhadap berbagi pengetahuan, sedangkan berbagi pengetahan berpengaruh signifikan terhadap kinerja kreatif. Temuan penting dari penelitian ini adalah berbagi pengetahuan sebagai intervening efikasi diri kreatif terhadap kinerja kreatif. Hasil penelitian ini mendukung social cognitive theory.Kata Kunci: berbagi pengetahuan; efikasi diri kreatif; kinerja kreatif
摘要本研究探讨东爪哇中小企业创新自我效能感和知识共享对创新绩效的影响。创造性的解释对中小企业来说非常重要，因为这是一项商业可持续发展的努力。采用目的抽样法，以东爪哇地区132家中小企业为研究样本。本研究采用偏最小二乘(PLS)的定量方法对问卷结果进行处理。本研究结果表明，创造性自我效能感对创造性绩效有显著影响。创新自我效能显著影响知识共享，知识共享显著影响创新绩效。本研究的一个重要发现是知识共享在创造性自我效能对创造性绩效的干预作用。本研究结果支持社会认知理论。关键词:知识共享;创造性自我效能感;摘要penelitian ini mengeksplor pengaruh efikasi diri kreatif dan berbagi pengetahuan padkinerja kreatif UKM di javatimur。Kinerja karena sebagai upaya keberlanjutan bisnis。Sebanyak 132 pelaku UKM di java Timur sebagai sample penelitian dengan menggunakan teknik目的抽样。用偏最小二乘(PLS)方法分析了蒙古蒙古民族的民族特征。Hasil penelitian ini mengungkapkan bahwa efikasi diri kreatif berpengaruh signfikan terhadap kinerja kreatif。Efikasi diri kreatif berpengaruh signfikan terhadap berbagi pengetahuan, sedangkan berbagi pengetahan berpengaruh signfikan terhadap kinerja kreatif。Temuan penpenelitian ini adalah berbagi pengetahuan sebagai干预efikasi diri kreatii hahap kinerja kreatii。Hasil penelitian ini mendukung社会认知理论。卡塔昆慈:小茴香;Efikasi diri kreatif;kinerja kreatif
{"title":"Berbagi Pengetahuan Dalam Memediasi Antara Efikasi Diri Kreatif Terhadap Kinerja Kreatif Pada UKM di Jawa Timur","authors":"Noerchoidah - Noerchoidah, Nurdina Nurdina, Tri Ariprabowo","doi":"10.30651/blc.v19i1.9952","DOIUrl":"https://doi.org/10.30651/blc.v19i1.9952","url":null,"abstract":"ABSTRACTThis study explores the effect of creative self-efficacy and knowledge sharing on the innovative performance of SMEs in East Java. Creative interpretation is very important for SMEs because it is a business sustainability effort. A total of 132 SMEs in East Java as the research sample using the purposive sampling technique. This study uses a quantitative approach with Partial Least Square (PLS) to process the questionnaire results. The results of this study reveal that creative self-efficacy has a significant effect on creative performance. Creative self-efficacy significantly affects knowledge sharing, while knowledge sharing has a significant impact on creative performance. An important finding from this research is knowledge sharing as an intervening of creative self-efficacy on creative performance. The results of this study support the social cognitive theory.Keywords: Knowledge sharing; creative self-efficacy; creative performanceCorrespondence to : noerchoidah@unipasby.ac.id ABSTRAKPenelitian ini mengeksplor pengaruh efikasi diri kreatif dan berbagi pengetahuan pada kinerja kreatif UKM di Jawa Timur. Kinerja kreatif sangat penting bagi UKM karena sebagai upaya keberlanjutan bisnis. Sebanyak 132 pelaku UKM di Jawa Timur sebagai sampel penelitian dengan menggunakan teknik purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan alat Partial Least Square (PLS) untuk mengolah hasil kuesioner. Hasil penelitian ini mengungkapkan bahwa efikasi diri kreatif berpengaruh signifikan terhadap kinerja kreatif. Efikasi diri kreatif berpengaruh signifikan terhadap berbagi pengetahuan, sedangkan berbagi pengetahan berpengaruh signifikan terhadap kinerja kreatif. Temuan penting dari penelitian ini adalah berbagi pengetahuan sebagai intervening efikasi diri kreatif terhadap kinerja kreatif. Hasil penelitian ini mendukung social cognitive theory.Kata Kunci: berbagi pengetahuan; efikasi diri kreatif; kinerja kreatif","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128373611","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTThis study aims to identify the quality of corporate social responsibility disclosure in the health industry sector companies listed on the Indonesia Stock Exchange (IDX) in 2016-2019. The indicators for assessing the quality of CSR disclosure in this study employed GRI G4 indicators with 91 assessment indicators. This study is quantitative descriptive research with content analysis methods. The sample selection in this study used a purposive sampling method, a sample of 15 companies. Data collection was done by accessing the official website of the IDX and the company's website. This study concluded that the health industry sector companies listed on the IDX in 2016-2019 each year experience an increase in the quality of CSR reporting. The improved quality of CSR disclosure during 2016-2019 reflects the commitment of companies in the healthcare industry that are listed on the IDX is getting higher in implementing CSR. PT Phapros, Tbk. in 2016-2019 that have the highest average QCSR, and the company that has the lowest average QCSR is PT SOHO Global Health, Tbk. Companies that have published annual reports and sustainability reports have a better quality of CSR disclosure than companies in the health industry sector that only publish yearly reports. Keywords : CSR Quality Disclosure, Global Reporting Initiative, Health Industry Correspondence to : diskaarliena@unisayogya.ac.id ABSTRAKPenelitian ini bertujuan untuk mengidentifikasi kualitas pengungkapan corporate social responsibility pada perusahaan sektor industri kesehatan yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2016-2019. Penilaian kualitas pengungkapan CSR menggunakan GRI G4 dengan jumlah 91 indikator. Penelitian ini adalah penelitian deskriptif kuantitatif dengan metode analisis koten/isi. Penelitian ini menggunakan metode purposive sampling, sampel sejumlah 15 perusahaan. Pengumpulan data dengan mengakses situs resmi BEI dan website perusahaan. Penelitian ini menyimpulkan bahwa perusahaan sektor industri kesehatan yang listing di BEI tahun 2016-2019 setiap tahunnya mengalami kenaikan kualitas pelaporan CSR. Peningkatan kualitas pengungkapan CSR selama tahun 2016-2019 mencerminkan komitmen perusahaan semakin tinggi dalam mengimplementasikan CSR. PT Phapros, Tbk tahun 2016-2019 memiliki nilai rata-rata QCSR tertinggi dan terendah pada PT SOHO Global Health Tbk. Perusahaan yang telah menerbitkan annual report dan sustainability report memiliki kualitas pengungkapan CSR yang lebih baik dibandingkan perusahaan yang hanya menerbitkan annual report. Kata Kunci : Kualitas Pengungkapan CSR; Global Reporting Initiative; Industri Kesehatan
摘要本研究旨在确定2016-2019年在印尼证券交易所(IDX)上市的健康行业公司的企业社会责任披露质量。本研究评估企业社会责任披露质量的指标采用GRI G4指标，共有91个评估指标。本研究采用内容分析法进行定量描述性研究。本研究的样本选择采用了有目的的抽样方法，选取了15家公司作为样本。通过访问IDX官方网站和公司网站进行数据收集。本研究得出结论，2016-2019年在IDX上市的健康行业公司的CSR报告质量每年都在提高。2016-2019年企业社会责任披露质量的提高反映了IDX上市医疗保健行业公司在履行企业社会责任方面的承诺越来越高。PT Phapros, Tbk。2016-2019年平均QCSR最高的公司，而平均QCSR最低的公司是PT SOHO Global Health, Tbk。发布年度报告和可持续发展报告的公司比仅发布年度报告的健康行业公司的社会责任披露质量更好。关键词:企业社会责任质量披露，全球报告倡议，健康产业通讯:diskaarliena@unisayogya.ac.id摘要:penelitian ini bertujuan untuk mengidentifikasi kualitas pengungkapan企业社会责任，perushaan行业行业，kesehaan yang terdaftar di Bursa Efek (BEI)， 2016-2019。penilaiitas pengungkapan CSR menggunakan GRI G4 dengan jumlah 91指标。Penelitian ini adalah Penelitian deskrif .定量登根和方法分析[j]。Penelitian ini mongunakan方法有目的取样，样品sejumlah 15 perusahaan。彭普兰的数据登载在北丹网站perusahaan上。Penelitian ini menypulkkan bahwa perushaan行业行业kesehaan yang上市公司BEI tahun 2016-2019年seap tahunya mengalami kenaikan kualitas pelaporan CSR。peningkan kualitas pengungkan CSR selama tahun 2016-2019年，peningkan komititmen, perusaaan semakin dalam，履行亚洲CSR。PT Phapros, Tbk tahun, 2016-2019年的记忆，如按比例的QCSR, terendah, PT SOHO全球健康Tbk。Perusahaan yang telah menerbitkan年度报告和可持续发展报告memoriliki kualitas pengungkapan CSR yang lebih baik dibandingkan Perusahaan yang hanya menerbitkan年度报告。Kata Kunci:高力达彭家湾CSR;全球报告倡议;Industri Kesehatan
{"title":"Kualitas Pengungkapan Corporate Social Responsibility pada Perusahaan Sektor Industri Kesehatan yang Listing Di BEI Tahun 2016-2019","authors":"Kurniawati Kurniawati, Diska Arliena Hafni","doi":"10.30651/blc.v19i1.9869","DOIUrl":"https://doi.org/10.30651/blc.v19i1.9869","url":null,"abstract":"ABSTRACTThis study aims to identify the quality of corporate social responsibility disclosure in the health industry sector companies listed on the Indonesia Stock Exchange (IDX) in 2016-2019. The indicators for assessing the quality of CSR disclosure in this study employed GRI G4 indicators with 91 assessment indicators. This study is quantitative descriptive research with content analysis methods. The sample selection in this study used a purposive sampling method, a sample of 15 companies. Data collection was done by accessing the official website of the IDX and the company's website. This study concluded that the health industry sector companies listed on the IDX in 2016-2019 each year experience an increase in the quality of CSR reporting. The improved quality of CSR disclosure during 2016-2019 reflects the commitment of companies in the healthcare industry that are listed on the IDX is getting higher in implementing CSR. PT Phapros, Tbk. in 2016-2019 that have the highest average QCSR, and the company that has the lowest average QCSR is PT SOHO Global Health, Tbk. Companies that have published annual reports and sustainability reports have a better quality of CSR disclosure than companies in the health industry sector that only publish yearly reports. Keywords : CSR Quality Disclosure, Global Reporting Initiative, Health Industry Correspondence to : diskaarliena@unisayogya.ac.id ABSTRAKPenelitian ini bertujuan untuk mengidentifikasi kualitas pengungkapan corporate social responsibility pada perusahaan sektor industri kesehatan yang terdaftar di Bursa Efek Indonesia (BEI) tahun 2016-2019. Penilaian kualitas pengungkapan CSR menggunakan GRI G4 dengan jumlah 91 indikator. Penelitian ini adalah penelitian deskriptif kuantitatif dengan metode analisis koten/isi. Penelitian ini menggunakan metode purposive sampling, sampel sejumlah 15 perusahaan. Pengumpulan data dengan mengakses situs resmi BEI dan website perusahaan. Penelitian ini menyimpulkan bahwa perusahaan sektor industri kesehatan yang listing di BEI tahun 2016-2019 setiap tahunnya mengalami kenaikan kualitas pelaporan CSR. Peningkatan kualitas pengungkapan CSR selama tahun 2016-2019 mencerminkan komitmen perusahaan semakin tinggi dalam mengimplementasikan CSR. PT Phapros, Tbk tahun 2016-2019 memiliki nilai rata-rata QCSR tertinggi dan terendah pada PT SOHO Global Health Tbk. Perusahaan yang telah menerbitkan annual report dan sustainability report memiliki kualitas pengungkapan CSR yang lebih baik dibandingkan perusahaan yang hanya menerbitkan annual report. Kata Kunci : Kualitas Pengungkapan CSR; Global Reporting Initiative; Industri Kesehatan","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128057384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-28DOI: 10.30651/blc.v19i1.11516
Noor Hudha, M. Rahadhini, Aris Eddy Sarwono
ABSTRACT The Covid-19 pandemic impacts sales of lurik cloth in Mlese Village, Cawas, Klaten, which continues to decline due to people isolating themselves at home. This study aims to analyze the influence of digital marketing on marketing performance through competitive advantage. This research is survey research. The research population was 160 Lurik Weaving UKM artisans in Mlese Village, Cawas, Klaten. Collecting data using a questionnaire. Sampling technique with purposive sampling method, namely Lurik Weaving UKM who know online marketing and run their business for more than 5 years. The sample is 62 respondents. Validity testing uses Confirmatory Factor Analysis (CFA), and Cronbach's Alpha for reliability testing. Data analysis using Structural Equation Model (SEM) with Partial Least Squares (PLS). This study indicates that digital marketing affects competitive advantage, digital marketing has an effect on marketing performance, competitive advantage has no impact on marketing performance, and digital marketing does not mediate marketing performance on competitive advantage. The practical implication of this research is that it can contribute ideas for the artisans of Lurik Weaving SMEs in Mlese Village, Cawas, Klaten to continuously improve marketing performance by using digital marketing to achieve a competitive advantage in the market share.Keywords : Digital Marketing; Marketing Performance; Competitive Advantage Correspondence to : noor.hudha@unisri.ac.id ABSTRAKPandemi Covid-19 berdampak terhadap penjualan kain lurik yang ada di Desa Mlese, Cawas, Klaten yang terus menurun dikarenakan masyarakat mengisolasi diri dirumah. Penelitian ini bertujuan menganalisis pengaruh digital marketing terhadap kinerja pemasaran melalui keunggulan bersaing. Penelitian ini adalah penelitian survei. Populasi penelitian adalah 160 Pengrajin UKM Tenun Lurik di Desa Mlese, Cawas, Klaten. Pengumpulan data menggunakan kuesioner. Teknik sampling dengan metode purposive sampling, yaitu UKM Tenun Lurik yang mengetahui pemasaran online dan menjalankan lama usahanya lebih dari 5 tahun. Sampel sebanyak 62 responden. Pengujian validitas menggunakan Confirmatory Factor Analysis (CFA), dan Cronbach’s Alpha untuk pengujian reliabilitas. Analisis data menggunakan Structural Equation Model (SEM) dengan Partial Least Squares (PLS). Hasil penelitian ini menunjukkan digital marketing berpengaruh terhadap keunggulan bersaing, digital marketing berpengaruh terhadap kinerja pemasaran, keunggulan bersaing tidak berpengaruh terhadap kinerja pemasaran, dan digital marketing tidak memediasi kinerja pemasaran terhadap keunggulan bersaing. Implikasi praktis penelitian ini dapat memberikan sumbangan pemikiran bagi pengrajin UKM Tenun Lurik di Desa Mlese, Cawas, Klaten agar senantiasa meningkatkan kinerja pemasaran dengan menggunakan digital marketing guna mencapai keunggulan bersaing dipangsa pasar.Kata Kunci : Digital Marketing; Kinerja Pem
新冠肺炎疫情影响了克拉滕州卡瓦斯市Mlese村lurik布的销售，由于人们在家隔离，lurik布的销量持续下降。本研究旨在分析数字营销通过竞争优势对营销绩效的影响。本研究为调查研究。研究对象是克拉滕州Cawas的Mlese村的160名Lurik Weaving UKM工匠。使用问卷收集数据。抽样技术与有目的的抽样方法，即Lurik编织UKM谁知道在线营销和经营他们的业务超过5年。样本为62名受访者。效度测试采用验证性因子分析(CFA)，信度测试采用Cronbach’s Alpha。数据分析采用偏最小二乘结构方程模型(SEM)。本研究表明，数字营销影响竞争优势，数字营销对营销绩效有影响，竞争优势对营销绩效没有影响，数字营销不中介营销绩效对竞争优势的影响。本研究的现实意义在于，它可以为克拉滕州卡瓦斯市Mlese村Lurik织布中小企业的手艺人利用数字营销手段不断提高营销绩效，从而获得市场份额的竞争优势提供思路。关键词:数字营销;营销业绩;【摘要】2019冠状病毒病(Covid-19)大流行(pandemic -19)，中国，中国，中国，中国，中国，中国。Penelitian ini bertujuan menganalis pengarh digital marketing terhahad kinerja pemasaran melalui keguulan bersaing。Penelitian ini adalah Penelitian survei。Populasi penelitian adalah 160 Pengrajin UKM Tenun Lurik di Desa Mlese, Cawas, Klaten。彭普兰数据，孟古纳坎数据。技术抽样登干方法目的抽样，yitu UKM Tenun Lurik yang mengetahui pemasaran online dan menjalankan lama usahanya lebih dari 5 tahun。Sampel sebanyak 62回答。验证性因子分析(CFA)， dan Cronbach’s Alpha分析，企鹅信度。分析数据采用蒙古纳坎结构方程模型(SEM)和登甘偏最小二乘(PLS)。Hasil penelitian ini menunjukkan数字营销berpengaruh terhadap keguulan berguaruh terhaka kinerja pemasaran，数字营销berpengaruh terhaka kinerja pemasan，数字营销tidak memedias kinerja pemasan terhadap keguulan bersaing。impikasi praktis penelitian ini pasar成员，kan sumbangan pemikiran bagi pengrajin UKM Tenun Lurik di Desa Mlese, Cawas, Klaten agar senantiasa meningkatkan kinerja pemasaran dengan menggunakan数字营销guna menkatai keunggulan bersaing dipangsa pasar。Kata Kunci:数字营销;Kinerja Pemasaran;Keunggulan Bersaing
{"title":"Keunggulan Bersaing Sebagai Mediator Antara Digital Marketing dan Kinerja Pemasaran (Survei Pada UKM Tenun Lurik di Desa Mlese, Cawas, Klaten)","authors":"Noor Hudha, M. Rahadhini, Aris Eddy Sarwono","doi":"10.30651/blc.v19i1.11516","DOIUrl":"https://doi.org/10.30651/blc.v19i1.11516","url":null,"abstract":"ABSTRACT The Covid-19 pandemic impacts sales of lurik cloth in Mlese Village, Cawas, Klaten, which continues to decline due to people isolating themselves at home. This study aims to analyze the influence of digital marketing on marketing performance through competitive advantage. This research is survey research. The research population was 160 Lurik Weaving UKM artisans in Mlese Village, Cawas, Klaten. Collecting data using a questionnaire. Sampling technique with purposive sampling method, namely Lurik Weaving UKM who know online marketing and run their business for more than 5 years. The sample is 62 respondents. Validity testing uses Confirmatory Factor Analysis (CFA), and Cronbach's Alpha for reliability testing. Data analysis using Structural Equation Model (SEM) with Partial Least Squares (PLS). This study indicates that digital marketing affects competitive advantage, digital marketing has an effect on marketing performance, competitive advantage has no impact on marketing performance, and digital marketing does not mediate marketing performance on competitive advantage. The practical implication of this research is that it can contribute ideas for the artisans of Lurik Weaving SMEs in Mlese Village, Cawas, Klaten to continuously improve marketing performance by using digital marketing to achieve a competitive advantage in the market share.Keywords : Digital Marketing; Marketing Performance; Competitive Advantage Correspondence to : noor.hudha@unisri.ac.id ABSTRAKPandemi Covid-19 berdampak terhadap penjualan kain lurik yang ada di Desa Mlese, Cawas, Klaten yang terus menurun dikarenakan masyarakat mengisolasi diri dirumah. Penelitian ini bertujuan menganalisis pengaruh digital marketing terhadap kinerja pemasaran melalui keunggulan bersaing. Penelitian ini adalah penelitian survei. Populasi penelitian adalah 160 Pengrajin UKM Tenun Lurik di Desa Mlese, Cawas, Klaten. Pengumpulan data menggunakan kuesioner. Teknik sampling dengan metode purposive sampling, yaitu UKM Tenun Lurik yang mengetahui pemasaran online dan menjalankan lama usahanya lebih dari 5 tahun. Sampel sebanyak 62 responden. Pengujian validitas menggunakan Confirmatory Factor Analysis (CFA), dan Cronbach’s Alpha untuk pengujian reliabilitas. Analisis data menggunakan Structural Equation Model (SEM) dengan Partial Least Squares (PLS). Hasil penelitian ini menunjukkan digital marketing berpengaruh terhadap keunggulan bersaing, digital marketing berpengaruh terhadap kinerja pemasaran, keunggulan bersaing tidak berpengaruh terhadap kinerja pemasaran, dan digital marketing tidak memediasi kinerja pemasaran terhadap keunggulan bersaing. Implikasi praktis penelitian ini dapat memberikan sumbangan pemikiran bagi pengrajin UKM Tenun Lurik di Desa Mlese, Cawas, Klaten agar senantiasa meningkatkan kinerja pemasaran dengan menggunakan digital marketing guna mencapai keunggulan bersaing dipangsa pasar.Kata Kunci : Digital Marketing; Kinerja Pem","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116089542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-28DOI: 10.30651/blc.v19i1.11882
Metha Karina, Dewi Komala Sari
ABSTRACTThis study aims to determine the effect of distribution channels, market orientation, and customer orientation on the marketing performance of convection SMEs in Legok Gempol Village (Study on Convection SMEs in Legok Village, Pasuruan Regency)This research is a descriptive study using quantitative methods. The data collection technique distributes questionnaires to 130 respondents who are convection business actors in Legok Village. The analytical approach used in this research is multiple linear regression using SPSS (Statistical Program for Social Science) version 21 for windows.This study proves that the distribution channel variable affects marketing performance, the market orientation variable affects marketing performance, and the customer orientation variable affects the marketing performance of the Legok Village Convection SMEs.Keywords : Distribution Channel; Customer Orientation; Market Orientation; Marketing PerformanceCorrespondence to : methakarina189@gmail.com ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh saluran distribusi, orientasi pasar, dan orientasi pelanggan terhadap kinerja pemasaran UMKM konveksi Desa Legok Gempol (Studi pada UMKM Konveksi Desa Legok Kabupaten Pasuruan)Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode kuantitatif. Teknik pengambilan data yaitu dengan menyebar kuesioner kepada 130 responden yang merupakan para pelaku usaha konveksi di Desa Legok. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda yang menggunakan program SPSS (Statistical Program for Social Science) versi 21 for windows.Hasil penelitian ini membuktikan bahwa variabel saluran distribusi berpengaruh terhadap kinerja pemasaran, variabel orientasi pasar berpengaruh terhadap kinerja pemasaran, dan variabel orientasi pelanggan berpengaruh terhadap kinerja pemasaran UMKM Konveksi Desa Legok. Kata Kunci : Kinerja Pemasaran; Orientasi Pasar; Orientasi Pelanggan; Saluran Distribusi
摘要本研究旨在确定分销渠道、市场导向和顾客导向对乐谷Gempol村对流中小企业营销绩效的影响(Pasuruan Regency乐谷村对流中小企业研究)。本研究采用定量方法进行描述性研究。数据收集技术向乐谷村的对流商业行动者130人发放问卷。本研究中使用的分析方法是使用SPSS(社会科学统计程序)21版windows的多元线性回归。本研究证明了分销渠道变量影响营销绩效，市场导向变量影响营销绩效，客户导向变量影响乐高村对流中小企业的营销绩效。关键字 : 分销渠道;顾客导向;市场定位;摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract摘要/ abstract泰国电信数据公司yyitdengan menyebar首席执行官keppad130回应了yang merupakan para pelaku konveksi的调查。技术分析杨梦古纳坎dalam penelitian ini adalah regresi linier berganda杨梦古纳坎程序SPSS(社会科学统计程序)version 21 for windows。马来西亚人民民主联盟(UMKM): Konveksi Desa Legok。Hasil penelitian ini membuktikan bahwa variabel saluran distribusi berpengaruh terhadap kinerja pemasaran, variabel orientasi pasar berpengaruh terhadap kinerja pemasaran。Kata Kunci: Kinerja Pemasaran;Orientasi白沙;Orientasi Pelanggan;Saluran Distribusi
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This study describes the management of investment budgets in PT. Pembangkitan Jawa Bali. The investment budget that has been running has not reached the target. During its development, it was found that there was a difference between revenue in the contract with planning budget and realization. The root cause problem-solving method was chosen to determine the root of the problem and solution. The results of the analysis show that one of the factors causing gaps is partial monitoring. Therefore, an integrated monitoring system was created to controlling the execution of the investment budget. This system is expected to facilitate management in deciding on the investment budget. Keywords : Budget, Gap Analysis, Investment, Monitoring System, RevenueCorrespondence to : pu3.rositawati@gmail.com Penelitian ini memaparkan terkait pengelolaan anggaran investasi di PT. Pembangkitan Jawa Bali. Anggaran investasi yang dikelola selama ini belum mencapai target yang ditetapkan. Dalam perkembangannya, ditemukan bahwa terdapat perbedaan antara nilai pendapatan di kontrak dengan rencana kerja anggaran unit dan realisasinya. Metode root cause problem solving dipilih untuk mengetahui akar masalah dan solusi terkait ini. Hasil analisis menunjukkan bahwa salah satu faktor penyebab munculnya gap adalah monitoring yang masih bersifat parsial. Oleh karena itu, dibuatlah sebuah sistem monitoring yang terintegrasi untuk mengawal eksekusi anggaran investasi. Sistem ini diharapkan dapat memudahkan pengambilan keputusan manajemen atas progress anggaran investasi. Kata Kunci : Anggaran, Investasi, Gap analisis, Pendapatan, Sistem monitoring
本研究描述峇里岛Pembangkitan Jawa的投资预算管理。一直在运行的投资预算没有达到目标。在其发展过程中发现，合同收入与计划预算和实现之间存在差异。选择根本原因解决方法来确定问题的根源和解决方案。分析结果表明，造成差距的因素之一是监测不到位。因此，建立了一个综合监测系统来控制投资预算的执行。预计这一制度将有助于管理层决定投资预算。关键词:预算，差距分析，投资，监测系统，收入对应:pu3.rositawati@gmail.com peneltian ini memaparkan terkait penelolaan anggaran investasi di PT. penbangkitan Jawa Bali。Anggaran investment yang dikelola selama是一种投资目标yang dietapkan。Dalam perkembangannya, ditemukan bahwa terdapat perbedaan, antara nilai pendapatan, kontrak dengan rencana kerja anggaran unit dan realisasinya。方法解决根本原因问题的dipilii untuk mengetahui akar masalah和solusi terkait。Hasil分析menunjukkan bahwa salah状态因子为penyebab munculnya间隙alah监测yang masih bersiat paral。Oleh karena itu, dibuatlah sebuah系统监测yang terintegrasuntuk mengawal eksekusi anggaran投资。系统管理，管理，发展和投资。Kata Kunci: Anggaran, Investasi，差距分析，Pendapatan，系统监控
{"title":"Pengembangan Sistem Monitoring Pengelolaan Anggaran Investasi","authors":"Putri Nur Rositawati","doi":"10.30651/blc.v18i2.7140","DOIUrl":"https://doi.org/10.30651/blc.v18i2.7140","url":null,"abstract":"This study describes the management of investment budgets in PT. Pembangkitan Jawa Bali. The investment budget that has been running has not reached the target. During its development, it was found that there was a difference between revenue in the contract with planning budget and realization. The root cause problem-solving method was chosen to determine the root of the problem and solution. The results of the analysis show that one of the factors causing gaps is partial monitoring. Therefore, an integrated monitoring system was created to controlling the execution of the investment budget. This system is expected to facilitate management in deciding on the investment budget. Keywords : Budget, Gap Analysis, Investment, Monitoring System, RevenueCorrespondence to : pu3.rositawati@gmail.com Penelitian ini memaparkan terkait pengelolaan anggaran investasi di PT. Pembangkitan Jawa Bali. Anggaran investasi yang dikelola selama ini belum mencapai target yang ditetapkan. Dalam perkembangannya, ditemukan bahwa terdapat perbedaan antara nilai pendapatan di kontrak dengan rencana kerja anggaran unit dan realisasinya. Metode root cause problem solving dipilih untuk mengetahui akar masalah dan solusi terkait ini. Hasil analisis menunjukkan bahwa salah satu faktor penyebab munculnya gap adalah monitoring yang masih bersifat parsial. Oleh karena itu, dibuatlah sebuah sistem monitoring yang terintegrasi untuk mengawal eksekusi anggaran investasi. Sistem ini diharapkan dapat memudahkan pengambilan keputusan manajemen atas progress anggaran investasi. Kata Kunci : Anggaran, Investasi, Gap analisis, Pendapatan, Sistem monitoring","PeriodicalId":342761,"journal":{"name":"BALANCE: Economic, Business, Management and Accounting Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128716843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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