Bandung Conference Series: Communication Management最新文献

{"title":"Hubungan Antara Konten Kreator dengan Mengunjungi \"Situdatar Campstation\" pada Followers","authors":"Rizki Mochamad Hanafi, O. Hasbiansyah","doi":"10.29313/bcscm.v3i2.7183","DOIUrl":"https://doi.org/10.29313/bcscm.v3i2.7183","url":null,"abstract":"Abstract. This study aims to determine the relationship between the credibility of creator @fidz92 content and the interest in visiting Situdatar Campstation, the relationship between the attraction of content creator @fidz92 and the interest in visiting Situdatar Campstation, the relationship between satisfaction of content creator @fidz92 and the interest in visiting Situdatar Campstation, the relationship between communicative content creator @fidz92 with an interest in visiting Sitodatar Campstation on followers of the Instagram account @fidz92. The research method used in this study is quantitative with a correlational approach. The population of this study were followers from the Instagram account @fidz92 with a total sample of 99 people from the total population using accidental sampling technique. Data collection techniques were carried out by distributing questionnaires using Google forms and analyzed using inferential statistics. Data were analyzed using descriptive analysis test, spearman rank order correlation statistical test with the help of the SPSS version 26 application and hypothesis testing. Based on the hypothesis testing that has been done, it can be concluded that there is a significant relationship between creator content and interest in visiting Situdatar Campstation, there is a significant relationship between credibility and interest in visiting Situdatar Campstation, there is a significant relationship between attraction and interest in visiting Situdatar Campstation, there is a significant relationship between satisfaction with the interest in visiting Situdatar Campstation, there is a significant relationship between communicative and the interest in visiting Sitodatar Campstation. Overall, the relationship between creator content and the interest in visiting Situdatar Campstation for followers has a very strong relationship and which gives the strongest level of closeness to the interest in visiting Situdatar Campstation, namely the sub variable credibility of creator@fidz92 content. \u0000Abstract. Penelitian ini bertujuan untuk mengetahui hubungan credibility konten kreator @fidz92 dengan minat mengunjungi Situdatar Campstation, hubungan antara attraction konten kreator @fidz92 dengan minat mengunjungi Situdatar Campstation, hubungan antara satisfaction konten kreator @fidz92 dengan minat mengunjungi Situdatar Campstation, hubungan antara communicative konten kreator @fidz92 dengan minat mengunjungi Situdatar Campstation pada followers akun instagram @fidz92. Metode penelitian yang digunakan dalam penelitian ini yaitu kuantitatif dengan pendekatan korelasional. Populasi dari penelitian ini adalah followers dari akun Instagram @fidz92 dengan jumlah sampel sebanyak 99 orang dari total populasi serta dengan menggunakan teknik accidental sampling. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner menggunakan google formulir dan di analisis menggunakan statistik inferensial. Data dianalisis menggunakan uji anali","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130021734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Perencanaan Strategi Promosi Rewind Photobooth Melalui Instagram","authors":"Galih Ramadani Pangestu, Aning Sofyan","doi":"10.29313/bcscm.v3i1.7099","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.7099","url":null,"abstract":"Abstract. In the development of technology, it is increasingly developing and technology is now very easy to carry out daily activities, in many countries technology has become part of their daily activities where technology can facilitate their activities, with the many uses of technology in Indonesia, of course, is a big target. for businesses to market their business. Promotion is an activity that is part of the marketing communication mix. Promotion provides information to the public or consumers about the products or services offered by the company. The purpose of this study is to analyze and discuss promotion strategies and the use of social media in marketing business services in order to attract customers' interest which is carried out by rewind photobooth. The method used in this research is a qualitative descriptive method with a case study approach. The data from this study were obtained through observations and interviews specifically using several sources or informants. The results of this study are Rewind Photobooth in a promotional strategy that focuses on promotion on Instagram social media because the results of the 360 ​​video are mainly to share a moment through video-based social media. Abstrak. Dalam perkembangan teknologi semakin hari semakin berkembang dan teknologi pun kini sangatlah memudahkan dalam beraktivitas sehari-hari, di banyak negara teknologi sudah menjadi bagian keseharian mereka dalam berkegiatan yang dimana teknologi dapat mempermudah dalam berkegiata, dengan banyaknya penggunaan teknologi yang ada di Indonesia tentunya merupakan target besar bagi dunia usaha untuk memasarkan bisnisnya. Promosi adalah suatu kegiatan yang merupakan bagian dari bauran komunikasi pemasaran. Promosi memberikan informasi kepada masyarakat atau konsumen tentang produk atau jasa yang ditawarkan perusahaan. Tujuan dari penelitian ini adalah untuk menganalisis dan membahas strategi promosi dan pemanfaatan media sosial dalam memasarkan jasa usaha agar bisa menarik minat pelanggan yang dilakukan oleh rewind photobooth.Metode yang digunakan dalam penelitian ini adalah metode deskriptif kualitatif dengan pendekatan studi kasus. Data dari penelitian ini didapatkan melalui hasil observasi dan juga wawancara secara spesifik menggunakan beberapa sumber atau informan. Hasil dari penelitian ini yaitu  Rewind Photobooth dalam strategi promosi berfokus pada promosi di media sosial instagram karena hasil dari video 360 tersebut tujuan utamanya untuk membagikan sebuah momen melalui media sosial berbasis video.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128860507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Instagram dalam Membangun Brand Awareness Produk Minuman Lokal","authors":"Arie Mukhamad Akbar Zulfikrie, Ike Junita Triwardhani","doi":"10.29313/bcscm.v3i1.6834","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6834","url":null,"abstract":"Abstract. Social media has an important role in the process of social interaction that occurs between users without any difficulties and time constraints. One of the media that is widely used by the public is Instagram. Instagram is now not only a place that introduces personal identity. Instagram is now a media identity for a brand as well as tropical LOS as a local beverage product. The activity of introducing identity through social media is a concept that is commonly termed as an activity to build brand awareness. Brand awareness through social media has the aim of getting as much attention as possible from other Instagram users to get recognition of existence with the many social interactions that occur in its implementation. In accordance with the purpose of this study, which is to find out how the role, obstacles, and reasons for tropical LOS use Instagram as a medium in building brand awareness. This study uses a qualitative method with a case study approach, and data collection techniques with interviews, observations, and documentation. The results of this study are tropical LOS in the process of utilizing Instagram to determine attention and existence in social interaction activities as the goals and objectives. These aims and objectives will not be achieved without knowing the right marketing method in accordance with the target market that LOS Tropical has. In addition, marketing activities must be supported by various types of uploaded materials or content that have brand value. All these processes can run with the concept of determining media coverage used by tropical LOS. \u0000Abstrak. Media sosial mempunyai peranan penting dalam proses interaksi sosial yang terjadi antar pengguna tanpa adanya kesulitan dan batasan waktu. Salah satu media yang marak digunakan oleh khalayak adalah Instagram. Instagram sekarang ini tidak hanya menjadi sebuah wadah yang memperkenalkan identitas secara personal saja. Instagram sekarang ini menjadi media identitas suatu brand seperti halnya LOS tropis dalam sebagai sebuah produk minuman lokal. Aktivitas memperkenalkan identitas melalui media sosial adalah sebuah konsep yang umum diistilahkan sebagai kegiatan membangun brand awareness. Brand awareness melalui media sosial mempunyai tujuan untuk mendapatkan atensi sebagak-banyaknya dari pengguna Instagram lain dengan tujuan mendapatkan pengakuan eksistrensi dengan banyaknya interaksi sosial yang terjadi pada pelaksanannya. Sesuai dengan tujuan penelitian ini, yaitu mengetahui bagaimana peran, hambatan, dan alasan LOS tropis menggunakan Instagram sebagai media dalam membangun brand awareness. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, dan teknik pengumpulan data dengan wawancara, observasi, dan dokumentasi. Hasil dari penelitian ini yaitu LOS tropis pada proses pemanfaatan Instagram menetapkan atensi dan eksistensi dalam kegiatan interaksi sosial menjadi maksud dan tujuan. Maksud dan tujuan tersebut tidak akan tercapai tanpa m","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"145 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123303021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Branding Startup Kreatifest Indonesia dalam Membangun Brand Image","authors":"Hammam Alwi Mahfudz, O. Hasbianysah","doi":"10.29313/bcscm.v3i1.6990","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6990","url":null,"abstract":"Abstrak. Integrated marketing communication is an effort to make all marketing and promotional activities of the company able to produce an image that is one and consistent for consumers. This study aims to analyze strategies, forming factors, and find out the implementations of branding strategies on Kreatifest Indonesia startups in building brand images. This research uses qualitative research methods using a case study approach. The paradigm used is the paradigm of constructivism. The research subjects chosen in conducting this research were Arief Munandar, Ramadhan Nur Faizy, and Mia Rosmalia creator. The object of this study is about the branding strategy carried out by startup Kreatifest Indonesia in building a brand image so that it is able to attract consumers and be able to maintain its existence in the Indonesian market. The data collection techniques used in this study were interviews, observations, and documentation. Data analysis of this study uses interactive analysis data referring to the Miles & Huberman concept which classifies data analysis into three processes, namely data reduction, data presentation, and data verification or drawing conclusions. The results showed that branding strategies use Integrated Marketing Communication by utilizing various media. Building this strategy, including how the initial process is, the product brand as an identity, and also the media to be used. In addition, the factors that shape this strategy include competence, standards, and also style. Implementation of this strategy is to create programs and increase sales of product and services. \u0000Abstract. Komunikasi pemasaran terpadu merupakan upaya untuk menjadikan seluruh kegiatan pemasaran dan promosi perusahaan dapat menghasilkan citra atau image yang bersifat satu dan konsisten bagi konsumen. Penelitian ini memiliki tujuan yaitu untuk menganalisis terkait strategi, faktor pembentuk, dan mengetahui implementasi strategi branding pada startup Kreatifest Indonesia dalam membangun brand image. Penelitian ini menggunakan metode penelitian kualitatif dengan menggunakan pendekatan studi kasus. Paradigma yang digunakan adalah paradigma konstruktivisme. Adapun Subjek penelitian yang dipilih dalam melakukan penelitian ini yaitu Arief Munandar, Ramadhan Nur Faizy, dan Mia Rosmalia. Objek penelitian ini adalah mengenai strategi branding yang dilakukan startup Kreatifest Indonesia dalam membangun brand image sehingga mampu memikat para konsumen dan mampu menjaga eksistensinya di pasar Indonesia. Teknik pengumpulan data yang digunakan pada penelitian ini adalah dengan wawancara, observasi, dan juga dokumentasi. Analisis data penelitian ini menggunakan data analisis interaktif mengacu kepada konsep Miles & Huberman yang mengklasifikasikan analisis data kedalam tiga proses yaitu reduksi data, penyajian data, dan verifikasi data atau menarik kesimpulan. Hasil penelitian menunjukkan bahwa startegi branding menggunakan Komunikasi Pemasaran Terpadu dengan memanfaat","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122985900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Kepemimpinan dalam Kelompok pada Film Series","authors":"Andika Miftah Fauzi, Dede Lilis Chaerowati","doi":"10.29313/bcscm.v3i1.6867","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6867","url":null,"abstract":"Abstract.  In a group there are several individuals who want to achieve a common goal. In a group there is one person who is the leader or who can influence others. As in the movie All Of Us Are Dead, there is a group trying to survive and there is one person who leads the group whose words are heard by all group members and decide an action. This study discusses the representation of leadership in groups in the film series All Of Us Are Dead where the content is the result of observing the dialogue as the basic device and is clarified with scene cuts. in Group. This study focuses on the existing scene and the meaning of the scene. The research method used is qualitative, and uses the semiotics approach of Roland Barthes. The results of this study are that there is a denotative meaning. The myth that emerges is that a leader can be seen from his words that can influence and motivate a person, actions that can protect, keep his group for. A leader is also a strong person, in this case being able to guard and fight when there is an attack aimed at a group. the connotation meaning of students who have a sense of caring among fellow students and protect each other to stay intact and stay together in passing the zombie outbreak disaster. Delivering motivation so that all students do not despair and remain strong in the face of disasters. The meaning of the myth that often arises is that the leader must pay attention and encourage his members, giving him hope so that no one gets discouraged. \u0000Abstrak. Dalam sebuah kelompok terdapat beberapa individu yang ingin mencapai tujuan Bersama. Sebuah kelompok terdapat satu orang yang dijadikan pemimpin atau yang dapat mempengaruhi orang lainnya. Seperti halnya dalam film All Of Us Are Dead yang terdapat kelompok yang mencoba bertahan hidup dan terdapat satu orang yang memimpin dalam kelompok yang perkataannya didengar oleh seluruh anggota kelompok dan memutuskan suatu tindakan. Pada penelitian ini membahas tentang representasi kepemimpinan dalam kelompok pada film series All Of Us Are Dead dimana isinya merupakan hasil dari mengamati dialog sebagai perangkat dasarnya dan diperjelas dengan gambar potongan adegan, Tujuan penelitian ini adalah melihat makna denotatif, makna konotatif, dan mitos yang merepresentasikan kepemimpinan dalam kelompok. Penelitian ini memfokuskan pada adegan yang ada dan makna dari adegan tersebut Metode Penelitian yang digunakan adalah Kualitatif, dan menggunakan pendekatan Semiotika Roland Barthes.Hasil penelitian ini yaitu terdapat makna denotasi Mitos yang muncul ialah seorang pemimpin dapat terlihat dari perkataannya yang dapat memengaruhi dan memotivasi seseorang, perbuatan yang dapat melindungi, menjaga kelompoknya untuk. Seorang pemimpin juga merupakan orang yang kuat, dalam hal ini bisa menjaga dan melawan disaat ada serangan ditujukan kepada suatu kelompok. makna konotasinya  siswa yang memiliki rasa peduli antar sesama siswa dan melindungi satu sama lain untuk tetap utuh dan te","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128687544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Komunikasi Persuasif Kepemimpinan Mehmed II dalam Film Series","authors":"Muhammad Rizky Tanjung, Dede Lilis Chaerowati","doi":"10.29313/bcscm.v3i1.6741","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6741","url":null,"abstract":"Abstract. Communication is a very important aspect of human life, when doing activities or doing relationships with each other humans need a communication. Communication has several forms, one of which is persuasive communication. Persuasive communication can be done anywhere when someone has certain desires and goals to motivate someone in achieving the goals to be achieved, just like a king who communicates persuasively to soldiers in order to motivate his soldiers. Leadership is an activity to influence a group to achieve a goal. The communication skills of a leader must be combined with a good leadership style in order to achieve better goals. The purpose of this study is to find out the meaning of denotation, connotation, and myth contained in scenes that contain representations of persuasive communication in the film series Rise Of Empires: Ottoman. The method used in this study uses a qualitative method with a semiotics analysis approach of Roland Barthes. The results of this study are The denotative meaning of persuasive communication by Mehmed II is an instruction and negotiation to soldiers to motivate and increase the self-confidence of soldiers. The meaning of the connotation that often appears is that Mehmed II as a leader provides motivation by prioritizing the basic beliefs that exist in his soldiers, Mehmed II motivates the soldiers by exemplifying himself who never gives up and continues to be persistent to achieve the desired goals. The meaning of the myth that often arises is that a leader must be able to make a decision, and not be easily influenced by the words of others. A leader must be able to unite the strengths and motivate his subordinates in achieving the desired goals together. \u0000Abstrak. Komunikasi merupakan aspek yang sangat penting bagi kehidupan manusia, saat melakukan aktivitas maupun melakukan hubungan satu sama lain manusia memerlukan sebuah komunikasi. komunikasi memiliki beberapa bentuk, salah satunya adalah komunikasi persuasif. Komunikasi persuasif bisa dilakukan dimana saja saat seseorang memiliki keinginan dan tujuan tertentu untuk memotivasi seseorang dalam mencapai tujuan yang ingin dicapai, seperti halnya seorang raja yang melakukan komunikasi persuasif kepada prajurit agara memotivasi prajuritnya. Kepemimpinan merupakan sebuah kegiatan untuk mempengaruhi kelompok untuk mencapai sebuah tujuan. Kemampuan komunikasi yang dimiliki seorang pemimpin harus disatukan dengan gaya kepemimpinan yang baik agar dapat mencapai tujuan yang lebih baik. Tujuan dari penelitian ini yaitu untuk mengetahui makna denotasi, konotasi, dan mitos yang terdapat pada adegan yang mengandung representasi komunikasi persuasif dalam film series Rise Of Empires: Ottoman. Metode yang digunakan dalam penelitian ini menggunakan metode kualitatif dengan pendekatan analisis Semiotika Roland Barthes. Hasil penelitian ini yaitu, Makna denotasi dari komunikasi persuasif yang dilakukan Mehmed II yaitu sebuah intruksi dan negosiasi kepada praju","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133559576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Persepsi Penonton terhadap Layanan Streaming Resmi Animasi Jepang dalam Channel Muse Indonesia di Aplikasi Youtube","authors":"Muhammad Gurmilang Sukasah, O. Hasbiansyah","doi":"10.29313/bcscm.v3i1.6754","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6754","url":null,"abstract":"Abstract. With the presence of the Youtube platform by utilizing the internet network, it will make it easier for the public to watch various kinds of shows, one of which is Japanese animation. One of the channels showing Japanese animation is Muse Indonesia on the Youtube platform with the advantages of easy access for its users and no fees being charged, which is another alternative and even a solution for connoisseurs of Japanese animation. The presence of this channel is expected to show that Muse Indonesia, which displays Japanese animation shows, already has qualified shows and has its own quality and uniqueness and advantages, thus this research will discuss how students of the Faculty of Communication Sciences Unisba class of 2018 perceive Japanese animation on the Muse Indonesia channel. . The purpose of this study was to find out the sensational perceptions, attention, and interpretations experienced by Unisba Communication Faculty students in class 2018 regarding the Muse Indonesia Youtube Channel. This study uses a positivistic paradigm with a descriptive method through a quantitative approach. a population of 368 people and a sample taken of 79 respondents using the Slovin formula. The data collection technique used was a questionnaire and literature study. The results in this study state that the audience's perception of the Japanese animation streaming service at Muse Indonesia with sensation is included in the very good category, for attention it is in the good category, while interpretation is included in the very good category. \u0000Abstrak. Dengan hadirnya platform Youtube dengan memanfaatkan jaringan internet maka akan mempermudah masyarakat untuk menyaksikan berbagai macam tayangan salah satunya animasi Jepang. Salah satu Channel yang menayangkan animasi Jepang adalah Muse Indonesia pada platform Youtube dengan kelebihannya yakni kemudahan akses bagi penggunanya serta tidak adanya pungutan biaya menjadi sebuah alternatif lain bahkan menjadi solusi bagi para penikmat animasi Jepang. Hadirnya channel tersebut diharapkan pandangan terhadap Muse Indonesia yang menampilkan tayangan animasi Jepang sudah memiliki tayangan yang mumpuni dan terdapat kualitas serta keunikan dan kelebihannya tersendiri, dengan demikian penelitian ini akan membahas mengenai bagaimana persepsi mahasiswa Fakultas Ilmu Komunikasi Unisba angakatan 2018 terhadap animasi Jepang dalam channel Muse Indonesia. Tujuan dalam penelitian ini untuk mengetahui persepsi yang sensasi, atensi, dan interpretasi yang dialami oleh mahasiswa Fakultas Ilmu Komunikasi Unisba tahun angkatan 2018 terkait Channel Youtube Muse Indonesia. Penelitian ini menggunakan paradigma positivistik dengan metode deskriptif melalui pendekatan kuantitatif. populasi sebanyak 368 orang lalu sampel yang diambil sebanyak 79 responden dengan menggunakan rumus Slovin. Teknik pengumpulan data yang digunakan adalah menggunakan kuesioner dan studi kepustakaan. Hasil dalam penelitian ini menyatakan bahwa pers","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131702383","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Komunikasi Antarpribadi pada Keluarga dalam Film Drama Keluarga","authors":"Kiki Muhamad Khadafi, Anne Maryani","doi":"10.29313/bcscm.v3i1.6835","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6835","url":null,"abstract":"Abstract. Family is a marriage bond that lives in one household, in a state of interdependence by interacting and caring for one another. This can be created by the existence of interpersonal communication carried out by the family so that it can make the relationship between families even closer by being shown in a family genre film. Among the many family films, the film Kapan Moving Rumah shows the atmosphere of communication that exists within the family. With this, the representation of interpersonal communication within the family refers to the communication that occurs within the family in the film Kapan Move Rumah. The purpose of this study is to find out how the representation of interpersonal communication in terms of denotation, connotation, and myths in the family in the film Kapan Move Rumah. The method used in this study is a qualitative research method using Roland Barthes's semiotic analysis viewed denotatively, connotatively, and mythically. Methods of data collection in this study using documentation and literature study. Good communication can make a family relationship better by creating a harmonious relationship between family members and creating happiness in the family, but this atmosphere can change because there is a difference of opinion which causes a fight because each family member has a very high ego. \u0000Abstrak. Keluarga merupakan sebuah ikatan perkawinan yang hidup dalam satu rumah tangga, dalam keadaan saling ketergantungan dengan saling berinteraksi dan saling memperhatikan satu sama lain. Hal tersebut bisa tercipta dengan adanya komunikasi antarpribadi yang dilakukan oleh keluarga sehingga dapat membuat hubungan antar keluarga menjadi semakin erat dengan diperlihatkan pada suatu film bergendre keluarga. Diantara banyaknya film keluarga, pada film Kapan Pindah Rumah memperlihatkan suasana komunikasi yang ada dalam keluarga, Dengan ini maka representasi komunikasi antarpribadi dalam keluarga mengacu kepada komunikasi yang terjadi pada keluarga dalam film Kapan Pindah Rumah. Tujuan dari penelitian ini yaitu untuk mengetahui bagaimana representasi komunikasi antar pribadi secara denotasi, konotasi, dan mitos pada keluarga dalam film Kapan Pindah Rumah. Metode yang digunakan dalam penelitian ini yaitu metode penelitian kualitatif dengan menggunakan analisis semiotika Roland Barthes dilihat secara denotative, konotatif, dan mitos. Metode pengumpulan data pada penelitian ini menggunakan dokumentasi dan studi pustaka. Komunikasi yang baik bisa membuat suatu hubungan keluarga menjadi lebih baik dengan terciptanya hubungan harmonis antar anggota keluarga dan menciptakan kebahagiaan dalam keluarga, namun suasana tersebut dapat berubah karena terdapat sebuah perbedaan pendapat yang menimbulan suatu pertikaian karena masing–masing anggota keluarga memiliki ego yang sangat tinggi.","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"28 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124435877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Fanatisme Suporter terhadap Tim Sepak Bola dalam Film Dokumenter","authors":"Ilham Akbar Mutaqin, M. Rochim","doi":"10.29313/bcscm.v3i1.6830","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6830","url":null,"abstract":"Abstract. Basically, football and supporters are an inseparable unit. Football without fans is like vegetables without salt, it's tasteless. The fanatic attitude of the fans for their favorite team is often used as a plot in a film. Ranging from fiction films to documentaries that depict real life events, as well as facts that occur in real life. As in the documentary Stay True To Your Legacy: Persib Blody Hell (Viking the Conqueror) which is a documentary about the story of supporters of one of the Pesib Bandung football clubs made by the YouTube channel Beutik Company. This documentary tells the story of how the Vikings supporter group loves and loves the football club Persib Bandung. The purpose of this study was to find out how the representation of fanaticism of fans towards football clubs in the documentary film Stay True To Your Legacy: Persib Blody Hell (Viking Sang Penakluk). The method used in this study is a qualitative method with an analysis of the semiotic approach of Roland Barthes. The results of this study are concluded as follows: 1. The denotative meaning is that the Viking Persib Club supporter group often shows fanaticism in the form of their support for the Persib Bandung football team, 2. The connotative meaning is that there are several scenes that have the meaning of fanaticism from the Viking Persib supporters group. Club when they supported the Persib Bandung team. One of them is that some members of the Viking Persib Club supporter group when they don't have money to buy match tickets, they are willing to pawn and sell their personal belongings in order to buy Persib match tickets, 3. The meaning of the myth is that there are several scenes that represent the fanaticism shown by the Viking supporters group. Persib Club when they supported the football team Persib Bandung. There are many scenes whose mythological meanings are almost the same as each other, one example is the fanatical attitude of the Viking Persib Club supporters group causing them to be unable to think rationally. There is a scene that shows that members of the Viking supporter group are willing to clash with the supporters team \u0000Abstrak. Pada dasarnya, memang sepak bola dan suporter merupakan satu kesatuan yang sulit untuk dipisahkan. Sepak bola tanpa adanya suporter seperti sayur tanpa garam, hambar rasanya. Sikap fanatik para penggemar terhadap tim kesayangannya kerap dijadikan sebagai plot dalam suatu film. Dari mulai dari film fiksi hingga dokumenter yang menggambarkan peristiwa kehidupan nyata, serta pula fakta yang terjadi dalam kehidupan nyata. Seperti pada film dokumenter Stay True To Your Legacy : Persib Blody Hell (Viking Sang Penakluk) yang merupakan sebuah film dokumenter mengenai kisah suporter dari salah satu klub sepak bola Pesib Bandung yang dibuat oleh channel YouTube Beutik Company. Film dokumenter ini mengisahkan bagaimana kelompok suporter Viking dalam mendukung serta mencintai klub sepak bola Persib Bandung. Tujuan penelitian ini ","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134176620","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gaya Komunikasi Kepala Desa Perempuan dalam Manajemen Konflik di Pemerintahan Desa","authors":"Soebagdja Salim, Ike junita Triwardhani","doi":"10.29313/bcscm.v3i1.6736","DOIUrl":"https://doi.org/10.29313/bcscm.v3i1.6736","url":null,"abstract":"Abstract. The Village Head is a government position that is rarely found by women. Whereas, the village has a more intensive interaction pattern that affects the welfare of the residents, especially mothers and children. This intensive pattern of interaction can lead to a higher chance of conflict. One strategy in overcoming conflict is to use communication as a management tool. But everyone has their own style of communication, women for example, have the instincts of a mother who is gentle, protects, and creates peace. Based on this phenomenon, the problems in this study are: (1) How is the conflict management process of the Ranca Kalapa Village Head who is a woman in the village environment? (2) How is the communication style of the Ranca Kalapa Village Head who is a woman in conflict management sought?, and (3). Why did the Ranca Kalapa Village Head who is a woman choose the communication style used in the conflict management process? The researcher uses a single case study method with a qualitative approach. The research subjects in this study were the village head of Ranca Kalapa, two village government officials, and one PKK cadre. Data collection techniques in this study were interviews, observation, and literature study. Data analysis technique in this research is descriptive analysis technique. From this study, it was found that the Village Head of Ranca Kalapa divided the conflict management process into three parts, (1) the observation process, (2) the settlement process, and (3) the evaluation process. In the process, research subjects can use one, alternately, or combine several communication styles depending on her needs. Abstrak. Kepala Desa ialah posisi pemerintahan yang jarang diduduki oleh perempuan. Padahal, desa memiliki pola interaksi yang lebih intensif yang berpengaruh pada kesejahteraan warga khususnya ibu dan anak. Pola interaksi yang intensif ini, dapat menimbulkan peluang konflik yang lebih tinggi. Salah satu strategi dalam mengatasi konflik ialah dengan menggunakan komunikasi sebagai alat manajemen. Namun tiap orang memiliki gaya komunikasinya tersendiri, perempuan misalnya, memiliki naluri seorang ibu yang lembut, menyayangi, melindungi, dan cenderung menciptakan kedamaian. Berdasarkan fenomena tersebut permasalahan dalam penelitian ini ialah: (1) Bagaimana proses manajemen konflik Kepala Desa Ranca Kalapa yang berstatus perempuan di lingkungan pemerintahan desa? (2) Bagaimana gaya komunikasi Kepala Desa Ranca Kalapa yang berstatus perempuan dalam manajemen konflik yang dilakukannya?, dan (3). Mengapa Kepala Desa Ranca Kalapa yang berstatus perempuan memilih gaya komunikasi yang ia gunakan dalam proses manajemen konfliknya? Peneliti menggunakan metode studi kasus tunggal dengan pendekatan kualitatif. Subjek penelitian dalam penelitian ini ialah Kepala Desa Ranca Kalapa, dua aparatur Pemerintahan Desa, dan satu Kader PKK. Teknik pengumpulan data dalam penelitian ini adalah wawancara, observasi, dan studi pustaka. Tekn","PeriodicalId":344249,"journal":{"name":"Bandung Conference Series: Communication Management","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116712962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}