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Green Marketing and its Use in a Transport Company 绿色营销及其在某运输公司的应用
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0008
Margareta Nadanyiova
Abstract Green marketing as a part of environmental management has become a new marketing philosophy of many companies. It includes more than just a simple building of corporate image but it also becomes a modern idea of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The aim of the article includes to provide a literature review on the issue from several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of a green marketing and also analyses its use in a Slovak public transport company. Based on this, in discussion are indicated some proposals to improve the effectivity and visibility of these activities in the public transport company and thus ensure the image of the company as more environmental friendly. This measures help to improve the positive perception of the company by customers and the general public.
绿色营销作为环境管理的一部分,已经成为许多企业新的营销理念。它不仅包括企业形象的简单建立,而且还成为一种现代理念,将实际的环境趋势强制执行到广泛的商业活动中。绿色营销手段的作用领域比较广泛,从保护环境开始,生产和销售具有生态条件和要求的产品和服务,通过最终消费环境友好型产品,影响到全社会的生活质量和健康。本文的目的包括对国内外几位作者关于这一问题的文献进行综述。通过描述、比较、演绎、归纳等方法,探讨了绿色营销的本质,并分析了绿色营销在斯洛伐克某公共交通公司的应用。在此基础上,在讨论中提出了一些建议,以提高这些活动在公共交通公司的有效性和知名度,从而确保公司的形象更加环保。这些措施有助于提高客户和公众对公司的正面印象。
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引用次数: 2
Uniform Market Conditions in Road Freight Transport 公路货物运输统一市场条件
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0011
Patrícia Šimurková, M. Poliak, Salvador Hernández
Abstract International road transport is a specific service within the frame of services provided in the European Union. It is because the conditions of being active on the market are influenced by the states where businessmen operate, but services can be provided throughout the whole year in other member states of the European Union. The aim of the contribution is to highlight the existing problems in international road freight transport sector. These problems persist despite the fact that market access was exempted from the national law of individual member states and regulated directly by EU regulations. The contribution identifies the factors that deform the equal operating conditions in single market.
国际公路运输是欧盟提供的服务框架内的一项特定服务。这是因为在市场上活跃的条件受商人经营的国家的影响,但在欧洲联盟的其他成员国可以全年提供服务。这篇文章的目的是突出国际公路货物运输部门存在的问题。尽管市场准入不受个别成员国国内法的约束,并由欧盟法规直接监管,但这些问题仍然存在。这一贡献确定了在单一市场中扭曲平等经营条件的因素。
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引用次数: 1
Vehicle Planetary Gearbox Simulation 汽车行星齿轮箱仿真
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0002
T. Gajdošík, F. Brumerčík, M. Lukáč, P. Droździel
Abstract This article is about design and calculation of planetary gearbox which can be used in transport applications. The gearbox is designed with respect to the input parameters. The gearbox has two planetary gears. The model of gearbox is created in Simscape Driveline software containing blocks which represent the key components of the gearbox. There is also a kinematic analysis performed and confronted with the simulation results.
摘要:本文介绍了可用于运输的行星齿轮箱的设计与计算。齿轮箱是根据输入参数设计的。齿轮箱有两个行星齿轮。齿轮箱的模型是在Simscape Driveline软件中创建的,其中包含代表齿轮箱关键部件的块。并对仿真结果进行了运动学分析。
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引用次数: 1
How do Today's Modern Passenger Cars Brake? 今天的现代乘用车是如何刹车的?
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0010
Ján Ondruš, Pavol Kohút, Rastislav Jurina, K. Brösdorf
Abstract The article deals with issues of vehicle braking from different points of view. We made repeated braking tests of modern vehicles during intensive braking on various asphalt surfaces with the goal to evaluate character of this random variable. We dedicated our attention also to the accuracy attainable using various measuring methods and equipment. Within measurement of braking deceleration we used low-end measuring device (mobile smartphone) and measuring devices most used in Slovakia (XL Meter™ Pro Gamma). The collected data were processed in the software XL Vision and evaluated by SW PC-Crash 10.9. Usable result from article is mainly measurement set of braking deceleration of current modern vehicles during intensive braking on various asphalt surfaces as well as evaluation of accuracy levels with respect to various used devices.
摘要本文从不同的角度探讨了汽车制动问题。为了评价这一随机变量的特性,我们对现代车辆在不同沥青路面上进行了多次密集制动试验。我们还专注于使用各种测量方法和设备可达到的精度。在测量制动减速时,我们使用了低端测量设备(移动智能手机)和斯洛伐克最常用的测量设备(XL Meter™Pro Gamma)。收集的数据在XL Vision软件中进行处理,并在SW PC-Crash 10.9中进行评估。本文的可用结果主要是当前现代车辆在各种沥青路面上进行密集制动时制动减速度的测量集,以及对各种使用装置的精度水平的评价。
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引用次数: 7
The Analysis of Logistic Chains from China to the European Union Countries 中国到欧盟国家的物流链分析
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0007
V. Klapita, Xiquan Liu
Abstract The article analyzes possibilities of alternative routes of logistics chains between China and Europe. The new routes should shorten up the transportation time and alleviate the current flows through the big European ports, nevertheless, simultaneously, ensure to preserve other qualitative as well as economic parameters.
摘要本文分析了中欧物流链备选路线的可能性。新的航线将缩短运输时间,缓解目前通过欧洲各大港口的流量,同时确保保持其他质量和经济参数。
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引用次数: 0
Evaluation of the Influence of a Rail Vehicle Running with Wheel-flat on the Railway Track 轮毂扁平轨道车辆运行对轨道影响的评价
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0004
J. Dižo, M. Blatnický, S. Steišūnas, G. Vaičiūnas
Abstract The railway transport network is currently in a quite big expansion. Therefore, railway tracks are modernized and the attention is given also on the technical state of rail vehicles, which operate on them. However, it may happen that the wheel surface is damaged. One of the most common reasons of wheel damage is too much braking, which results to the wheel-flat formation. This article is focused on the evaluation of the influence of a rail vehicle running on the railway track, which a wheel is damaged by the wheel-flat. Investigation of these negative effects was performed by means of simulation computations. As evaluating parameters, values of the wheel force in the contact of the rail and wheel with a flat where observed.
铁路运输网目前正处于相当大的扩张阶段。因此,铁路轨道的现代化和在轨道上运行的轨道车辆的技术状况也受到重视。但是,也可能发生车轮表面损坏的情况。车轮损坏最常见的原因之一是制动过多,导致车轮扁平。本文主要研究了轨道车辆在轨道上行驶时,车轮因扁轮而损坏时的影响评价。通过模拟计算对这些负面影响进行了研究。作为评估参数,车轮力的值在接触的轨道和车轮与平观察。
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引用次数: 6
Tools for Sharing and Transferring Information in the Field of Logistics 物流领域信息共享和传递的工具
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0006
Jiří Kalenský, A. Antoni
Abstract Manuscript presents possible tools for sharing and transferring information in the field of logistics. Initial parts of the paper describe the need of a comprehensive logistics portal within entities operating in the Central Europe as well as outline various information regarding marketing tools for sharing and transferring information. Next part of the paper deals with the importance of mass media in terms of logistics. The most important chapter characterizes individual stages of the CELP project (Central European Logistics Portal) during its realization especially in relation to the logistics issues.
摘要手稿提出了在物流领域共享和传递信息的可能工具。本文的开头部分描述了在中欧运营的实体需要一个全面的物流门户,并概述了有关共享和传递信息的营销工具的各种信息。论文的下一部分论述了大众传媒在物流方面的重要性。最重要的一章描述了CELP项目(中欧物流门户)在其实现过程中的各个阶段,特别是与物流问题有关的阶段。
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引用次数: 0
Determining of Provable Loss in Municipal Bus Transport and Its Influence on Public Budgets in Sparsely Populated Areas of the Czech Republic 捷克共和国人口稀少地区市政公交运输可证明损失的确定及其对公共预算的影响
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0012
Martin Telecký, J. Čejka, M. Guchenko
Abstract This paper is aimed to compare two regulations concerned with the issue of determining the amount of a provable loss or, newly, a compensation, i.e. Government Decree No. 493/2004 Sb., regulating the provable loss in the public line transport and specifying the method of the exercise of the professional government supervision in the road transport over funding the traffic services, and Regulation No. 296/2010 Sb. on the procedures for establishing the financial model and setting the maximum amount of the compensation. Both regulations suggest the different methodology for determining the amount of compensation in a transport company for the accounting period. The goal is to analyse which methodology encourages the explanatory power of individual items of economically substantiated costs and revenues and whether it has a consistent influence on the final value of compensation. The question is raised of whether we can achieve the same or at least a similar amount of compensation if both methodologies of the provable loss or compensation calculation are applied in the municipal bus transport.
摘要本文旨在比较关于确定可证明损失或赔偿数额问题的两项规定,即第493/2004 Sb号政府法令,该法令规定了公共线路运输中可证明损失的规定,并规定了政府在道路运输中对交通服务资金行使专业监督的方法。第296/2010号条例,关于建立财务模型和确定最高赔偿数额的程序。这两项规定都表明了确定运输公司会计期间赔偿数额的不同方法。目的是分析哪种方法鼓励对经济上已证实的成本和收入的个别项目的解释力,以及这种方法是否对薪酬的最终价值有持续的影响。提出的问题是,如果在市政公共汽车运输中应用可证明的损失或赔偿计算的两种方法,我们是否可以实现相同或至少相似的赔偿数额。
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引用次数: 4
Using of Sensitivity Analysis in Road Transport Pricing 敏感性分析在道路运输定价中的应用
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0005
J. Ježek, J. Nozicka, Á. Török
Abstract The paper deals with the issue of sensitivity analysis and its possible use in price formation in passenger road transport. The input variables are selected on the model example. Based on the calculation, the sensitivity of the output to these input variables is determined, and the question how these inputs affect the overall result is answered.
摘要本文讨论了敏感性分析的问题及其在公路客运价格形成中的可能应用。在模型示例中选择输入变量。根据计算,确定了输出对这些输入变量的敏感性,并回答了这些输入如何影响总体结果的问题。
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引用次数: 2
Assessment of Shippers and Ship Owners Ship and Charter Type Choice in the Wet and Dry Bulk Ship Brokering Market: Knowledge Guide for African Indigenous Ship Brokers 干湿散货船经纪市场中托运人和船东船舶和租船类型选择的评估:非洲土著船舶经纪人的知识指南
Pub Date : 2018-05-01 DOI: 10.2478/logi-2018-0009
Nwokedi Theophilus C, Moses Ntor-Ue Eba, Okonko Ifiok, Ndubuisi Leonard
Abstract The study assessed shippers and ship owners’ ship and charter party type choices in the wet and dry bulk ship broking and chartering market as guide for performance improvement for African and Nigerian ship brokers. It aims to determine if significant differences exists between shippers ship type choices among Very Large Crude Carriers (VLCC), Handymax, Supramax and capsize vessels in the wet and dry bulk market as well shippers and ship owners charter party type choice between voyage charter and time charter for the various ship types. The study adopted a survey method in which the Baltic International Maritime Council (BIMCO) was surveyed and 5 year data on ship types and charter party type choices of shippers and ship owners was obtained. The statistical tools of Analysis of Variance (ANOVA) and independent sample t-test were used to compare the ship type choices and charter party type choices of shippers and ship owners. The result indicates that shippers’ in the wet and dry bulk cargo market show greater preference for Supramax vessel type. The aggregate number of vessels chartered over the period covered in the study is 41,684 vessels out of which 22,593 representing about 54.2% are Supramax. This was seconded by VLCC which recorded 8,829 or 21.2% charters. Capsize and Handymax vessel types had 6211 and 4069 charters respectively which represent 14.9% and 9.77% each. Shippers and ship owners also show greater preference for voyage charter party type than time charter party for all types of vessels. It was recommended that ship brokers should place greater priority on trading in Supramax ship types and voyage charter party type as the demand trend for this ship type is likely to remain higher over time; followed by VLCC; while more shippers and ship owners are likely continue to show preference for voyage charter than time charter.
摘要本研究评估了干湿散货船经纪和租船市场中托运人和船东的船舶和租船合同类型选择,以指导非洲和尼日利亚船舶经纪人提高绩效。该研究旨在确定干湿散货市场上的超大型原油船(VLCC)、Handymax、超重型船和倾覆型船的托运人船型选择是否存在显著差异,以及托运人和船东在不同船型的航次租船和定期租船之间的租船合同类型选择是否存在显著差异。本研究采用调查方法,对波罗的海国际海事理事会(BIMCO)进行调查,获得了5年来托运人和船东的船型和租船合同类型选择数据。采用方差分析(ANOVA)和独立样本t检验的统计工具对托运人和船东的船型选择和租船合同类型选择进行比较。结果表明,干湿散货市场的货主对超大型船型的偏好程度较高。在研究期间,租船总数为41,684艘,其中22,593艘为超级型,约占54.2%。其次是VLCC,租船量为8829艘,占21.2%。倾覆型和通航型船舶的租船量分别为6211艘和4069艘,占14.9%和9.77%。对于所有类型的船舶,托运人和船东对航次租船合同类型的偏好大于定期租船合同类型。建议船舶经纪人应更加优先考虑超重型船型和航次租船合同类型的交易,因为这种船型的需求趋势可能会随着时间的推移而保持较高水平;其次是VLCC;而更多的托运人和船东可能会继续倾向于航次租船而不是定期租船。
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引用次数: 4
期刊
LOGI - Scientific Journal on Transport and Logistics
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