Euskararen marka-irudiaren azterketa da ikerlan honen muina. Markagintzaren alorretik datorren eremu kontzeptuala hizkuntzaren eremura ekartzea izan da lehenengo urratsa: hizkuntza markagintzaren kontzeptuari gorputz teorikoa ematea, alegia. Ondoren, focus taldeen teknika kualitatiboa erabili da oinarri teoriko horretan sakondu eta fase kuantitatiboa (inkesta) diseinatzeko urrats arakatzaile gisa. Azkenik, euskararen marka irudiaren argazkira heltzeko, makroinkesta bat egin da Euskal Herri osoan. Hizkuntzek ere badute bere irudia, badituzte inguratzen dituzten marko asoziatibo eta gogo-loturak. Hizkuntza politika eta plangintzan markagintza eta marketinetik datozen jakintzak baliatzeko oinarria jartzea da lan honen proposamena. • Hitz gakoak: markagintza, hizkuntza, marketina, euskara, hizkuntza-plangintza.
{"title":"Euskararen marka: marketinetik hizkuntza plangintzara","authors":"Estitxu Garai, Irati Agirreazkuenaga, Irene Garcia, Sergio Monge, Angeriñe Elorriaga, Patxi Azpillaga, Ainara Miguel, Naroa Jauregizuria, Koldo Atxaga","doi":"10.55714/bat-122123.2","DOIUrl":"https://doi.org/10.55714/bat-122123.2","url":null,"abstract":"Euskararen marka-irudiaren azterketa da ikerlan honen muina. Markagintzaren alorretik datorren eremu kontzeptuala hizkuntzaren eremura ekartzea izan da lehenengo urratsa: hizkuntza markagintzaren kontzeptuari gorputz teorikoa ematea, alegia. Ondoren, focus taldeen teknika kualitatiboa erabili da oinarri teoriko horretan sakondu eta fase kuantitatiboa (inkesta) diseinatzeko urrats arakatzaile gisa. Azkenik, euskararen marka irudiaren argazkira heltzeko, makroinkesta bat egin da Euskal Herri osoan. Hizkuntzek ere badute bere irudia, badituzte inguratzen dituzten marko asoziatibo eta gogo-loturak. Hizkuntza politika eta plangintzan markagintza eta marketinetik datozen jakintzak baliatzeko oinarria jartzea da lan honen proposamena. • Hitz gakoak: markagintza, hizkuntza, marketina, euskara, hizkuntza-plangintza.","PeriodicalId":351175,"journal":{"name":"BAT SOZIOLINGUISTIKA ALDIZKARIA","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130071217","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Language has a role to play in the complex world of healthcare, to the extent that we could say that it is the basis for the principal activity of healthcare. Canada is a pioneer in research that analyses the quality of healthcare and the language associated with it. The situation of bilingualism that we have in Euskal Herria means that we suffer from certain linguistic limitations, and older people are one of the most vulnerable groups in this respect. Here and now, being older and Basque means being subjugated. The objective of the project has been to analyse healthcare and the linguistic interaction of people of 65 years of age or more in the district of Urola Kosta. 89% of the respondents say that they would like to receive healthcare in euskera, and they attach great importance to the language (4.64/5) in the quality of the healthcare they receive. To address this, resources are needed as well as ears willing to listen. • Key words: older people, healthcare, quality, euskera
{"title":"Hizkuntza erdigunera: Urola Kostako adinekoen osasun arretan hizkuntzak duen eragina aztergai","authors":"Saioa Martinez de la Hidalga Azkue","doi":"10.55714/bat-122123.6","DOIUrl":"https://doi.org/10.55714/bat-122123.6","url":null,"abstract":"Language has a role to play in the complex world of healthcare, to the extent that we could say that it is the basis for the principal activity of healthcare. Canada is a pioneer in research that analyses the quality of healthcare and the language associated with it. The situation of bilingualism that we have in Euskal Herria means that we suffer from certain linguistic limitations, and older people are one of the most vulnerable groups in this respect. Here and now, being older and Basque means being subjugated. The objective of the project has been to analyse healthcare and the linguistic interaction of people of 65 years of age or more in the district of Urola Kosta. 89% of the respondents say that they would like to receive healthcare in euskera, and they attach great importance to the language (4.64/5) in the quality of the healthcare they receive. To address this, resources are needed as well as ears willing to listen. • Key words: older people, healthcare, quality, euskera","PeriodicalId":351175,"journal":{"name":"BAT SOZIOLINGUISTIKA ALDIZKARIA","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129223082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper works on the reconcile of language and culture, supposing that this relation can offer important clues on language revitalization processes. On this way, taking into account the last researchs, firstly we developt theoretically the main topic. Secondly, we propose a pattern based on the theory we worked on the first point. We base our work on anthropology, linguistic anthropology, neurosciences and basque language revitalization process. In fact, our principal target is to open a new reflexion about basque language revitalization process. Finnaly, we conclude that in the language revitalization processes is essential to work the language with the mediation of a cultur context. On this way, the choices to use the language increase. • Key words: Cultural context of language, Language Anthropology, Sociolinguistics, Language Revitalization.
{"title":"Kulturaren eragina hizkuntzaren biziberritzean. Behin-behineko ondorio batzuk","authors":"Iñigo Beitia Zabala","doi":"10.55714/bat-122123.3","DOIUrl":"https://doi.org/10.55714/bat-122123.3","url":null,"abstract":"This paper works on the reconcile of language and culture, supposing that this relation can offer important clues on language revitalization processes. On this way, taking into account the last researchs, firstly we developt theoretically the main topic. Secondly, we propose a pattern based on the theory we worked on the first point. We base our work on anthropology, linguistic anthropology, neurosciences and basque language revitalization process. In fact, our principal target is to open a new reflexion about basque language revitalization process. Finnaly, we conclude that in the language revitalization processes is essential to work the language with the mediation of a cultur context. On this way, the choices to use the language increase. • Key words: Cultural context of language, Language Anthropology, Sociolinguistics, Language Revitalization.","PeriodicalId":351175,"journal":{"name":"BAT SOZIOLINGUISTIKA ALDIZKARIA","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123238940","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Evaluation of Linguistic Impact (ELI) has become more prevalent in recent years, and the recent Decree 179/2019 has found many municipal councils unprepared. In the future it will be necessary to examine the effects of certain plans on municipalities in the Basque Autonomous Community on the use of Basque from the legal perspective, particularly when changes are proposed in the urban planning area. ELI should be considered as a tool or resource, because it enables us to act flexibly and for the benefit of euskera. Therefore, so that the evaluation of the ELI should not be a mere administrative step, and so that the Town Council of Zumaia can act in accordance with its principles, a proposal has been made for the management of the matter in the municipality, with examples after one year. • Key words: citizenry; mainstreaming; cooperation; euskera; prevention
{"title":"Zumaian ELE aplikatzeko oinarriak","authors":"Xabier Azkue Ibarbia","doi":"10.55714/bat-122123.4","DOIUrl":"https://doi.org/10.55714/bat-122123.4","url":null,"abstract":"The Evaluation of Linguistic Impact (ELI) has become more prevalent in recent years, and the recent Decree 179/2019 has found many municipal councils unprepared. In the future it will be necessary to examine the effects of certain plans on municipalities in the Basque Autonomous Community on the use of Basque from the legal perspective, particularly when changes are proposed in the urban planning area. ELI should be considered as a tool or resource, because it enables us to act flexibly and for the benefit of euskera. Therefore, so that the evaluation of the ELI should not be a mere administrative step, and so that the Town Council of Zumaia can act in accordance with its principles, a proposal has been made for the management of the matter in the municipality, with examples after one year. • Key words: citizenry; mainstreaming; cooperation; euskera; prevention","PeriodicalId":351175,"journal":{"name":"BAT SOZIOLINGUISTIKA ALDIZKARIA","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128115536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is often said that euskera is associated with social apathy, the rural environment or the world of children… but what meaning has been given to euskera from Basque cultural activity over the years? What does this tell us in relation to gender? We have tried to answer these questions in this article by analysing the multimodal texts of Basque cultural activity, particularly focusing on the gender perspective. • Key words: meaning, representation, gender perspective, euskzalgintza and multimodal texts
{"title":"Euskararen esanahia(k): euskalgintzako testu multimodalen azterketa genero perspektibatik (1960-2018)","authors":"Onintza Legorburu Larrea","doi":"10.55714/bat-122123.9","DOIUrl":"https://doi.org/10.55714/bat-122123.9","url":null,"abstract":"It is often said that euskera is associated with social apathy, the rural environment or the world of children… but what meaning has been given to euskera from Basque cultural activity over the years? What does this tell us in relation to gender? We have tried to answer these questions in this article by analysing the multimodal texts of Basque cultural activity, particularly focusing on the gender perspective. • Key words: meaning, representation, gender perspective, euskzalgintza and multimodal texts","PeriodicalId":351175,"journal":{"name":"BAT SOZIOLINGUISTIKA ALDIZKARIA","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127077556","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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