Pub Date : 2023-01-01DOI: 10.1504/ijsmm.2023.10057591
P. Kaltenbacher, J. Urrutia, Jessie R. Dickens, Scott J. Bukstein, Jacob K. Tingle, Kathy Babiak, C. Harrison
{"title":"Eliciting emotional attachment: Jordan brand and college fan purchasers","authors":"P. Kaltenbacher, J. Urrutia, Jessie R. Dickens, Scott J. Bukstein, Jacob K. Tingle, Kathy Babiak, C. Harrison","doi":"10.1504/ijsmm.2023.10057591","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.10057591","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijsmm.2023.133776
Matthias Dombrowski, Alexander Hodeck
As sponsorship revenue is a major source of income for professional football clubs and even more important during the challenging COVID-19-shaped times, this study examines the impact of several factors on sponsorship awareness of European elite football clubs. The German-speaking survey participants were asked to recall the shirt sponsors of the 15 most successful football clubs based on the UEFA's Club Coefficient Ranking. Additionally, respondents evaluated the sponsorship fit between each club and its respective shirt sponsor. Regarding all three investigated factors (duration of the sponsorship, on-field success of the sponsored club, national or international partnership), a significant influence on sponsorship awareness could be determined. On-field success, long-term sponsorships and national sponsors have a positive impact on sponsorship awareness, while the numbers decrease for short-term partnerships and lower-ranked teams (on-field success).
{"title":"Shirt sponsorship awareness of European football clubs: a survey among German-speaking fans","authors":"Matthias Dombrowski, Alexander Hodeck","doi":"10.1504/ijsmm.2023.133776","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.133776","url":null,"abstract":"As sponsorship revenue is a major source of income for professional football clubs and even more important during the challenging COVID-19-shaped times, this study examines the impact of several factors on sponsorship awareness of European elite football clubs. The German-speaking survey participants were asked to recall the shirt sponsors of the 15 most successful football clubs based on the UEFA's Club Coefficient Ranking. Additionally, respondents evaluated the sponsorship fit between each club and its respective shirt sponsor. Regarding all three investigated factors (duration of the sponsorship, on-field success of the sponsored club, national or international partnership), a significant influence on sponsorship awareness could be determined. On-field success, long-term sponsorships and national sponsors have a positive impact on sponsorship awareness, while the numbers decrease for short-term partnerships and lower-ranked teams (on-field success).","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135953448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijsmm.2023.133162
Matteo Balliauw, Thomas Verlinden, Tomas van Den Spiegel, Jani Van Hecke
{"title":"How to achieve a sustainable circuit for professional tennis players","authors":"Matteo Balliauw, Thomas Verlinden, Tomas van Den Spiegel, Jani Van Hecke","doi":"10.1504/ijsmm.2023.133162","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.133162","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66741075","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijsmm.2023.133770
C. Keith Harrison, Katherine Babiak, Jacob K. Tingle, Jessie R. Dickens, Scott Bukstein, Juan Pablo Urrutia, Patrick Kaltenbacher
It is widely documented that emotions play an important role in product marketing and branding. The current study explores the role that a human brand association can play in eliciting emotional responses and attachments from consumers that drive their subsequent behaviour. The human-centred Jordan Brand was examined because it uses the likeness/image of Michael Jordan. The study revealed the impact of consumer responses and decision-making through survey analysis (N = 1,133) at two Jordan Brand partner university's athletic events. The results demonstrate that the partnership between the university athletic department and Jordan Brand elicits strong emotional responses, the propensity to donate to the university, and increased consumer willingness to pay for merchandise bearing the human brand's likeness. The findings are useful for both scholars and practitioners as evidence that strategies designed to elicit emotional responses can yield positive results in consumer perception of the brand and financial success.
{"title":"Eliciting emotional attachment: Jordan brand and college fan purchasers","authors":"C. Keith Harrison, Katherine Babiak, Jacob K. Tingle, Jessie R. Dickens, Scott Bukstein, Juan Pablo Urrutia, Patrick Kaltenbacher","doi":"10.1504/ijsmm.2023.133770","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.133770","url":null,"abstract":"It is widely documented that emotions play an important role in product marketing and branding. The current study explores the role that a human brand association can play in eliciting emotional responses and attachments from consumers that drive their subsequent behaviour. The human-centred Jordan Brand was examined because it uses the likeness/image of Michael Jordan. The study revealed the impact of consumer responses and decision-making through survey analysis (N = 1,133) at two Jordan Brand partner university's athletic events. The results demonstrate that the partnership between the university athletic department and Jordan Brand elicits strong emotional responses, the propensity to donate to the university, and increased consumer willingness to pay for merchandise bearing the human brand's likeness. The findings are useful for both scholars and practitioners as evidence that strategies designed to elicit emotional responses can yield positive results in consumer perception of the brand and financial success.","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"93 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135953085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijsmm.2023.10055869
A. Kriemadis, A. Kourtesopoulou
{"title":"Leadership development of university students through outdoor training: a systematic literature review","authors":"A. Kriemadis, A. Kourtesopoulou","doi":"10.1504/ijsmm.2023.10055869","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.10055869","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"66 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijsmm.2023.10057594
Yuchen Wang, V. Prybutok, Hakan Tarakci
{"title":"Model comparison of regression, neural networks, and XGBoost as applied to the English Premier League transfer market","authors":"Yuchen Wang, V. Prybutok, Hakan Tarakci","doi":"10.1504/ijsmm.2023.10057594","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.10057594","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740918","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijsmm.2023.133161
Michal Kuběnka, Michal Varmus, Milan Kubina, Dominika Tumová
{"title":"The analysis and prediction of sports clubs' funding via the assignation tax in Slovakia","authors":"Michal Kuběnka, Michal Varmus, Milan Kubina, Dominika Tumová","doi":"10.1504/ijsmm.2023.133161","DOIUrl":"https://doi.org/10.1504/ijsmm.2023.133161","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"2020 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134888315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijsmm.2022.10045434
A. Vainikka, W. Gartner, R. Komppula, Lari Turunen, Jarno Suni
{"title":"Determinants of the value of fishing tourism experience among anglers","authors":"A. Vainikka, W. Gartner, R. Komppula, Lari Turunen, Jarno Suni","doi":"10.1504/ijsmm.2022.10045434","DOIUrl":"https://doi.org/10.1504/ijsmm.2022.10045434","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740421","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijsmm.2022.10053745
Kevin E. S. Wilson, Patti Millar
{"title":"Investigating the sport participation legacy of a major event: the case of one multi-use sport facility","authors":"Kevin E. S. Wilson, Patti Millar","doi":"10.1504/ijsmm.2022.10053745","DOIUrl":"https://doi.org/10.1504/ijsmm.2022.10053745","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijsmm.2022.124050
Sanjita Jaipuria, Sumit Kumar Jha
{"title":"A study on influence of toss result, toss decision and venue on the outcome of IPL cricket match","authors":"Sanjita Jaipuria, Sumit Kumar Jha","doi":"10.1504/ijsmm.2022.124050","DOIUrl":"https://doi.org/10.1504/ijsmm.2022.124050","url":null,"abstract":"","PeriodicalId":35362,"journal":{"name":"International Journal of Sport Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66740805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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