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International Journal of Sport Management and Marketing最新文献

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Doomed to fail A study of how junior managers at a major sport event cope with leadership issues 一项关于大型体育赛事中初级经理如何处理领导问题的研究
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/ijsmm.2020.10032923
Annika Bodemar, A. Strittmatter, Josef Fahlén
Due to lack of leadership combined with occasional and haphazard top-level management, the 2012 Oslo World Snowboard Championships (WSC) were faced with wicked and critical problems (Grint, 2005) r ...
由于缺乏领导,加上偶尔和随意的高层管理,2012年奥斯陆世界滑雪板锦标赛(WSC)面临着邪恶和严重的问题(Grint, 2005)。
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引用次数: 1
Determinants of the intention to participate in semi-marathons events 决定参加半马拉松比赛意向的因素
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/ijsmm.2020.10032073
Andreas Papadopoulos, J. Douvis, K. Koronios, A. Kriemadis, Panagiotis E. Dimitropoulos
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引用次数: 1
Why the men's UEFA Champions League reduces competitive balance in domestic football leagues: an empirical study of the French league 为什么欧洲男子冠军联赛会降低国内足球联赛的竞争平衡:对法国联赛的实证研究
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/ijsmm.2020.10032915
Sebastien C. Dessus, Gaël Raballand
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引用次数: 4
The role of patriotism in the city-brand-sport-event relationship 爱国主义在城市-品牌-体育-赛事关系中的作用
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/ijsmm.2020.10032051
Ilias Kapareliotis, Katerina Voutsina
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引用次数: 0
Applying network analysis to the social media communication of the Youth Olympic Games and the Olympic Games 将网络分析应用于青奥会和奥运会的社交媒体传播
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/ijsmm.2020.10032922
Juha Yoon, Alex C. Gang, P. Pedersen
This study examined the social media interactions between online stakeholders and the Youth Olympic Games (YOG) and the Olympic Games (OG). The investigation observed what type of users exist as network members within the organisations’ social networks (i.e., Twitter), analysed the network structures as they relate to the users engaged with the organisations, and mapped the network members and their online relationships to reveal how the network formations facilitate the social media interactions. Python was used to mine the data and create adjacency metrics and UCINET 6.627 and NetDraw were utilised for analytical procedures and visual representations of the networks. Key findings revealed that for the YOG there has been an evolution with regard to the structure and complexity of the network and that national sport organisations made up one of the key stakeholders for the YOG in comparison to other key stakeholders (e.g., media, Olympians, celebrities) for the OG.
本研究考察了网络利益相关者与青奥会(YOG)和奥运会(OG)之间的社交媒体互动。调查观察了组织的社交网络(即Twitter)中作为网络成员存在的用户类型,分析了与组织参与的用户相关的网络结构,并绘制了网络成员及其在线关系的地图,以揭示网络形成如何促进社交媒体互动。Python用于挖掘数据并创建邻接度量,UCINET 6.627和NetDraw用于分析过程和网络的可视化表示。主要调查结果显示,对于奥组委来说,网络的结构和复杂性已经发生了演变,与奥组委的其他主要利益相关者(如媒体、奥运选手、名人)相比,国家体育组织构成了奥组委的主要利益相关者之一。
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引用次数: 0
Non-professional sport academies in Spain: the parents' perspective 西班牙非职业体育院校:家长的视角
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/ijsmm.2020.115127
José Bonal, Jairo León Quismondo, P. Burillo, B. Gonzalez, Á. F. Luna
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引用次数: 0
Mobile marketing influence on football fan behaviour: the case of FC Persepolis 手机营销对足球迷行为的影响:以波斯波利斯足球俱乐部为例
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/IJSMM.2020.10037971
R. Mohammadkazemi, B. Ebrahimi, M. Shiri
The purpose of this study is to identify the effect of mobile marketing (photo, video, and short message service, SMS or text messaging) in promoting one of the best Iranian football clubs, Persepolis, fans' behaviour in the 2018-2019 season. We collected data on the attitudinal loyalty, behavioural loyalty, and mobile marketing use of the fans attending a home game. We utilised structural equation modelling (SEM) to analyse the data. The findings indicate that mobile marketing has a positive effect on fans' attitudinal and behavioural loyalties. Also, attitudinal loyalty has a positive impact on the behavioural loyalty of the Iran Persepolis Football Club fans. We recommend that the managers of the Pro League clubs such as Persepolis prepare the infrastructure for the implementation of fan supporting systems for their organisations. Furthermore, they should employ media experts and professionals to enhance the relationship between their brand, customers, and delivery of information. This is among the first mobile marketing studies about football fans behaviour in the Middle East.
本研究的目的是确定移动营销(照片、视频和短消息服务、短信或短信)在促进伊朗最好的足球俱乐部之一波斯波利斯球迷在2018-2019赛季的行为方面的影响。我们收集了参加主场比赛的球迷的态度忠诚、行为忠诚和移动营销使用的数据。我们利用结构方程模型(SEM)来分析数据。研究结果表明,移动营销对粉丝的态度和行为忠诚有积极的影响。此外,态度忠诚对伊朗波斯波利斯足球俱乐部球迷的行为忠诚有正向影响。我们建议像波斯波利斯这样的职业联赛俱乐部的经理们为他们的组织准备好实施球迷支持系统的基础设施。此外,他们应该聘请媒体专家和专业人士来加强他们的品牌、客户和信息传递之间的关系。这是针对中东地区足球迷行为的首批移动营销研究之一。
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引用次数: 2
Tourist expenditure behaviour in the strategic leveraging of sport events portfolios 体育赛事投资组合战略杠杆中的游客消费行为
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/IJSMM.2020.10037969
Jesyca Salgado-Barandela, Patricio Sánchez-Fernández, Á. Barajas
The alternative to a strategy based on unique and large-scale events is the joint use of small-scale events. In this way, the portfolio of events is shown as a new phenomenon that allows for tourism and economic development strategies in cities. This paper analyses the spending profile of attendees to three sporting events that are part of a portfolio. Differences in the expenditure behaviour of attendees are identified by event category. The results are used to analyse the event selection strategy of the portfolios and the development of strategic leveraging.
基于独特和大型活动的策略的替代方案是联合使用小型活动。通过这种方式,活动组合被显示为一种新的现象,允许城市的旅游和经济发展战略。本文分析了作为投资组合一部分的三个体育赛事的参与者的消费概况。与会者的消费行为差异是由活动类别确定的。研究结果用于分析投资组合的事件选择策略和战略杠杆的发展。
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引用次数: 0
Hidden subsidies and the public ownership of sports facilities: a case study of Levi's Stadium in Santa Clara 隐性补贴与体育设施的公有制:以圣克拉拉的李维斯体育场为例
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/IJSMM.2020.110832
R. Baumann, Victor A. Matheson, Debra J. O'Connor
Levi's Stadium in Santa Clara, California is an example of a private financing / public ownership arrangement. While the stadiumi?½s construction resulted in no direct tax increases, this ownership arrangement allows the San Francisco 49ers to avoid many types of taxes on the income generated from Levii?½s Stadium. We estimate the total tax savings to the 49ers at between $106 and $213 million over the first 20 years of Levii?½s Stadium compared with a privately financed and owned option. We argue that tax savings inherent in private financing / public ownership arrangements represent indirect and hidden subsidies.
位于加州圣克拉拉的李维斯体育场是私人融资/公共所有权安排的一个例子。而体育场呢?由于球场的建设没有导致直接的税收增加,这种所有权安排使得旧金山49人队可以避免对来自利维斯的收入征收多种税收。½年代体育场。我们估计,在莱维的头20年里,49人队节省的税收总额在1.06亿美元到2.13亿美元之间。与私人融资和拥有的选择相比。我们认为,私人融资/公有制安排中固有的税收节约代表了间接和隐性补贴。
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引用次数: 2
The social capital structure of a small-scale sport event: configuration, evolution, and legacy 小型体育赛事的社会资本结构:配置、演变与遗留
Q4 Business, Management and Accounting Pub Date : 2020-01-01 DOI: 10.1504/ijsmm.2020.10032924
H. Wäsche
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引用次数: 2
期刊
International Journal of Sport Management and Marketing
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