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The use of sales technology by salespeople as an information source and stimulant for intrapreneurship 销售人员使用销售技术作为内部创业的信息来源和激励因素
Q4 ECONOMICS Pub Date : 2023-01-26 DOI: 10.15304/rge.32.2.8606
Pedro Mendonça Silva, Ana Pinto Lima, S. Teixeira
Digitization has changed the role of salespeople and, consequently, the dynamics of their operations at the interface between the supplier and the customer. Currently, a salesperson is often called upon to solve customer queries, which implies taking on the role of intrapreneur to internally create a solution. This study contributes to the literature by filling a gap regarding intrapreneurial salespeople and their uses of sales technology. This research focuses on the intrapreneurship of salespeople and explicitly investigates its antecedents. The structural equation modelling technique has been chosen as it is considered to be the most appropriate one for the analysis. Research data from 565 Portuguese salespeople reveals that their use of sales technology influences their intrapreneurship behaviour thanks to information systems. Last of all, this study adds invaluable knowledge to the literature, gives valuable insight to sales managers and proposes future lines of research.
数字化改变了销售人员的角色,从而改变了他们在供应商和客户之间的界面上的运营动态。目前,销售人员经常被要求解决客户的查询,这意味着要扮演内部创业者的角色,在内部创建解决方案。这项研究填补了企业内部销售人员及其销售技术使用方面的空白,为文献做出了贡献。本研究以销售人员的内部创业为研究对象,并明确探究其前因。选择了结构方程建模技术,因为它被认为是最适合分析的技术。来自565名葡萄牙销售人员的研究数据显示,由于信息系统,他们对销售技术的使用会影响他们的内部创业行为。最后,这项研究为文献增添了宝贵的知识,为销售经理提供了宝贵的见解,并提出了未来的研究方向。
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引用次数: 0
Examining the relationships between Entrepreneurship, Intrapreneurship, and e-Commerce. Evidence from Iberian and Scandinavian Countries 研究创业、内部创业和电子商务之间的关系。伊比利亚和斯堪的纳维亚国家的证据
Q4 ECONOMICS Pub Date : 2023-01-26 DOI: 10.15304/rge.32.2.8679
Pedro Mendonça Silva, Victor Ferreira Moutinho, Arminda Finisterra Paço
Digitisation is a phenomenon that inevitably affects companies and economies. Consequently, the virtual market seems an excellent alternative for aspiring entrepreneurs. Recent statistics precisely point to accelerated growth of e-commerce. Indeed, this and entrepreneurship are business tools that allow a new dynamic in the market. However, recent research has barely explored the relationship between entrepreneurship and e-commerce, so this study contributes to the literature by filling the gap. In light of the above, this study has used several indicators from two groups of countries, namely Scandinavia, in broad terms (Denmark, Sweden, Norway and Finland), and Iberia (Portugal and Spain) from the years 2012 to 2020. The Panel Corrected Standard Errors models have been used for the econometric treatment of the data. The findings confirm the bidirectional causality between entrepreneurship and e-commerce. In addition, from a widerperspective of entrepreneurship, the paper also reveals that intrapreneurship based on Research and Development (R&D) is an e-commerce driver. Therefore, this study opens up a new discussion and provides relevant support for the theoretical framework and a valuable contribution to the scarce literature on the relationship between entrepreneurship and e-commerce.
数字化是一种不可避免地影响公司和经济的现象。因此,对于有抱负的企业家来说,虚拟市场似乎是一个很好的选择。最近的统计数据恰恰表明电子商务加速增长。事实上,这和创业是商业工具,可以在市场中产生新的活力。然而,最近的研究几乎没有探讨创业与电子商务之间的关系,因此本研究填补了这一空白。鉴于上述情况,本研究使用了两组国家的几个指标,即广义的斯堪的纳维亚半岛(丹麦、瑞典、挪威和芬兰)和2012年至2020年的伊比利亚半岛(葡萄牙和西班牙)。小组修正的标准误差模型已用于数据的计量经济学处理。研究结果证实了创业与电子商务之间的双向因果关系。此外,从创业的广泛视角来看,本文还揭示了基于研发的内部创业是电子商务的驱动因素。因此,本研究开启了一个新的讨论,为创业与电子商务关系的理论框架提供了相关支持,并为稀少的创业与电子贸易关系文献做出了宝贵贡献。
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引用次数: 0
From hashtag to cashback: Success determinants in crowdfunders' user behavior 从标签到现金返还:众筹用户行为的成功决定因素
Q4 ECONOMICS Pub Date : 2023-01-26 DOI: 10.15304/rge.32.2.8582
Katrin Kizilkan
Crowdfunding is a popular approach for entrepreneurs to obtain financial support and has therefore gained importance in the literature and practice in recent years. The communication behavior of starters that lead to the success of a campaign will be summarized and expanded by new findings. As a theoretical added value, this article offers the first attempt to transfer communication theories to the field of reward-based crowdfunding to reveal success determinants in crowdfunders user behavior. The purpose of this paper is to give practical recommendations to starters on how to run a campaign successfully and, more generally, on how they can make full use of social media. By analyzing the dataset of crowdfunding campaigns from Startnext, the largest German-speaking reward-based crowdfunding platform, new success factors are identified using multivariate analysis methods. The results show that social media can offer significant value for businesspeople in terms of marketing if it is used strategically and frequently.
众筹是企业家获得资金支持的一种流行方式,因此近年来在文献和实践中具有重要意义。新的发现将总结和扩展导致竞选成功的发起人的沟通行为。作为一种理论附加值,本文首次尝试将传播理论转移到基于奖励的众筹领域,以揭示众筹用户行为的成功决定因素。本文的目的是就如何成功开展竞选活动,以及更广泛地说,就如何充分利用社交媒体,向创业者提出切实可行的建议。通过分析最大的德语奖励众筹平台Startnext的众筹活动数据集,使用多元分析方法确定了新的成功因素。研究结果表明,如果社交媒体被战略性地、频繁地使用,它可以为商人提供显著的营销价值。
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引用次数: 0
O Efeito do "Storytelling" associado à COVID-19 no Engagement 与新冠肺炎相关的讲故事对参与度的影响
Q4 ECONOMICS Pub Date : 2022-11-30 DOI: 10.15304/rge.31.3.8263
Anabela Ribeiro, M. A. Rodrigues, Patrícia Lemos
Esta investigação teve como objetivo principal compreender como é que as histórias contadas na comunicação das marcas associadas à causa COVID-19, influenciaram o engagement com os seus consumidores. Relativamente às histórias avaliou-se o enredo, as personagens e a verosimilhança. No que diz respeito ao consumer engagement (CE), o envolvimento afetivo, emocional e cognitivo. Este estudo contou com uma metodologia qualitativa e um método baseado na netnografia que teve em consideração os comentários dos anúncios publicados em duas redes sociais, o Facebook e o Instagram, por nove marcas portuguesas. Os resultados desta pesquisa revelam que para as histórias, associadas à COVID-19, terem um maior nível de influência no consumidor, devem utilizar os seus elementos como um todo, para gerar um engagement positivo no consumidor.
本研究旨在了解与COVID-19相关的品牌传播中讲述的故事如何影响其消费者的参与。在故事方面,我们评估了情节、人物和可能性。关于消费者参与(CE),情感、情感和认知参与。本研究采用定性方法和基于网络志的方法,考虑了9个葡萄牙品牌在Facebook和Instagram两个社交网络上发布的广告评论。这项研究结果表明,与COVID-19相关的故事要对消费者产生更大程度的影响,必须将其元素作为一个整体,在消费者中产生积极的参与。
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引用次数: 0
Agradecemento aos revisores e revisoras de 2022 感谢2022年的评审员和评审员
Q4 ECONOMICS Pub Date : 2022-11-30 DOI: 10.15304/rge.31.3.8881
M. Chas-Amil
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引用次数: 0
The use of transfer entropy to analyse the comovements of European Union stock markets: a dynamical analysis in times of crises 用传递熵分析欧盟股票市场的变动:危机时期的动态分析
Q4 ECONOMICS Pub Date : 2022-11-24 DOI: 10.15304/rge...8400
Paulo Ferreira, Dora Almeida, A. Dionísio, D. Quintino, Faheem Aslam
Understanding the linkages among stock markets holds great importance for investors, policymakers and portfolio managers. When considering the integration of international stock markets and given they are complex systems, it is important to understand how they are related and how they influence each other. Studying data from 25 European Union stock market indices, this piece of research aims to evaluate the dynamics of influence among them. In terms of method, a non-linear approach has been applied, based on transfer entropy with static and dynamic analysis. As the main finding, a strongly influential relationship between some indices should be highlighted. The static analysis allows us to infer that central and western European Union countries are the main influencers, while the dynamic analysis leads us to the conclusion that the relationships between the stock markets have changed over time, revealing their dynamism. The results obtained have several implications. For instance, for investors and portfolio managers, the information about comovements is relevant for diversification purposes and for their decisions on where to make their investments, build portfolio strategies and manage risks; however, for policymakers, the constant monitoring of stock markets may detect increases in the connection between markets, which could be understood as signs of instability.
了解股票市场之间的联系对投资者、决策者和投资组合经理来说非常重要。在考虑国际股票市场的一体化时,鉴于它们是复杂的系统,了解它们之间的关系以及它们如何相互影响是很重要的。这项研究研究了25个欧盟股市指数的数据,旨在评估它们之间的影响力动态。在方法方面,采用了一种基于传递熵的非线性方法,并进行了静态和动态分析。作为主要发现,应该强调一些指数之间具有强烈影响的关系。静态分析使我们能够推断中欧和西欧国家是主要的影响者,而动态分析使我们得出结论,即股市之间的关系随着时间的推移而发生了变化,揭示了它们的动态。所获得的结果具有若干启示。例如,对于投资者和投资组合经理来说,有关合作的信息与多元化目的以及他们决定在哪里进行投资、制定投资组合战略和管理风险有关;然而,对于政策制定者来说,对股市的持续监测可能会发现市场之间的联系增加,这可以被理解为不稳定的迹象。
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引用次数: 0
O efeito semana do ano e a Hipótese dos Mercados Adaptativos: Evidências a partir de uma nova base de dados 一年中的周效应和适应性市场假说:来自新数据库的证据
Q4 ECONOMICS Pub Date : 2022-11-21 DOI: 10.15304/rge.31.3.8411
Júlio Lobão, Ana Costa
Neste artigo estudamos pela primeira vez a anomalia de calendário designada de efeito semana do ano no mercado de acções português. O efeito semana do ano foi identificado originalmente por Levy e Yagil (2012) e refere-se à verificação de rendibilidades de mercado significativamente diferentes em algumas semanas do ano. A amostra utilizada foi construída a partir de uma nova base de dados histórica que cobre cerca de 120 anos de história do mercado accionista português. Verificou-se que a primeira e a última semanas do ano geraram rendibilidades significativamente mais elevadas do que as restantes semanas do ano. Além disso, a análise de subamostras revelou que o efeito semana do ano evoluiu de forma adaptativa ao longo do tempo. Em geral, os nossos resultados sugerem que a Hipótese dos Mercados Adaptativos proporciona uma melhor explicação para a dinâmica do mercado de acções português.
在本文中,我们首次研究了葡萄牙股市中被称为年度周效应的日历异常现象。年度周效应最初由Levy和Yagil(2012)确定,指的是在一年中的几周内验证显著不同的市场收益率。所使用的样本是根据一个新的历史数据库构建的,该数据库涵盖了葡萄牙股市约120年的历史。研究发现,今年的前几周和最后几周的回报率明显高于一年中的其他几周。此外,子样本分析显示,一年中的周效应会随着时间的推移而自适应地演变。总的来说,我们的研究结果表明,适应性市场假说为葡萄牙股市的动态提供了更好的解释。
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引用次数: 0
How zombie firms affect healthy firms: The case of Portuguese trade sector 僵尸企业如何影响健康企业:葡萄牙贸易部门的案例
Q4 ECONOMICS Pub Date : 2022-11-14 DOI: 10.15304/rge.31.3.8295
Armando Da Silva, Ana Gonçalves
Zombie companies can be classified as being nonprofitable, having low productivity and being ten years old or over; these businesses continue to exist due to the support of banks and governments. This paper aims to understand the impact of these types of firms on the investment, employment growth and labour productivity of healthy companies from the wholesale and retail trade and the hospitality sector during the period 2011-2018. The data obtained indicate that the prevalence of zombie companies in Portugal (in the sectors under study) is higher in periods of economic crisis and that most of them are old and large companies, especially in the hotel industry sector. By using panel data models with fixed effects, our investigation concludes that zombie firms negatively affect how healthy companies are run, because they reduce the latter’s investment expenditure and workforce productivity.
僵尸公司可以被归类为不盈利、生产力低、成立十年或十年以上;由于银行和政府的支持,这些业务得以继续存在。本文旨在了解2011-2018年期间,这些类型的公司对批发和零售贸易以及酒店业健康公司的投资、就业增长和劳动生产率的影响。所获得的数据表明,在经济危机时期,葡萄牙(在所研究的行业中)僵尸公司的流行率更高,其中大多数是老牌大公司,尤其是酒店业。通过使用具有固定效应的面板数据模型,我们的调查得出结论,僵尸公司会对健康公司的运营产生负面影响,因为它们会降低后者的投资支出和劳动力生产率。
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引用次数: 0
Tourism as an engine for sustainable development in the Euroregion. Insights from the Tatra Euroregion 旅游业是欧洲地区可持续发展的引擎。来自塔特拉欧元区的见解
Q4 ECONOMICS Pub Date : 2022-09-23 DOI: 10.15304/rge.31.2.8378
Vanda Maráková, Lenka Dzúriková
The significance of tourism in the development of regions has become of interest to academics in recent decades and its contribution is evident. The rapid tourism development is creating pressure on the destination’s competitiveness, as well as on its sustainable development. The Tatra Euroregion has been connecting two nationalities for decades via joint activities that develop the region by strengthening tourism. However, little attention is given to developing the Euroregion by way of tourism. Therefore, the aim of this paper is to identify whether the development of tourism in this Euroregion will be sustainable in the future, which can be fulfilled by answering two research questions, RQ1: What is the current state of tourism development in the Tatra Euroregion? and RQ2: Is the further development of tourism in the Tatra Euroregion subject to the principle of sustainability? We will answer the questions by analysing statistical data and documents that describe the cooperation activities within the Euroregion. The paper contributes to the analysis of cross-border cooperation within the Euroregion, as well as to research in the field of regional development with sustainable tourism, which is determined by the life cycle of the destination.
近几十年来,旅游业在地区发展中的重要性已引起学术界的兴趣,其贡献是显而易见的。旅游业的快速发展给旅游目的地的竞争力和可持续发展带来了压力。几十年来,塔特拉欧洲地区一直通过加强旅游业发展该地区的联合活动将两个民族联系在一起。然而,很少有人重视以旅游业的方式发展欧洲地区。因此,本文的目的是确定该欧洲地区的旅游业发展是否可持续,这可以通过回答两个研究问题来实现,RQ1:什么是塔特拉欧洲地区的旅游业发展现状?及RQ2:塔特拉欧洲地区旅游业的进一步发展是否符合可持续发展的原则?我们将通过分析统计数据和描述欧洲区域内合作活动的文件来回答这些问题。本文有助于分析欧洲区域内的跨境合作,以及研究可持续旅游的区域发展领域,这是由目的地的生命周期决定的。
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引用次数: 0
Contemplations on and practical guidelines for cooperation in the Dutch-German borderland 对荷德边境合作的思考和实际指导方针
Q4 ECONOMICS Pub Date : 2022-09-23 DOI: 10.15304/rge.31.2.8369
V. Pijnenburg
Despite decades of European financial stimulation for cross-border projects, the attention for cross-border cooperation (CBC) is still volatile. The focus on CBC has been fluctuating for decades, depending on political and economic trends among other aspects. Irrespective of that, it remains difficult to encourage citizens in the Dutch-German borderland to engage in cross-border working and living. Without commitment among citizens at grassroots level, CBC will primarily remain an enjoyable pastime for the euroregional elite. Based on scientific debates on border studies, this paper highlights CBC by reflecting on border-related policy. By way of illustration, this research will zoom in on the northern Meuse-Rhine Euroregion, one of the Dutch-German Euroregions. Based on some contemplations on Dutch-German cooperation in recent decades, this article concludes with some action-oriented principles for CBC which could contribute to strengthening its impact.
尽管几十年来欧洲对跨境项目的财政刺激,但对跨境合作(CBC)的关注仍然不稳定。几十年来,对CBC的关注一直在波动,这取决于政治和经济趋势以及其他方面。尽管如此,仍很难鼓励荷德边境的公民从事跨境工作和生活。没有基层公民的承诺,CBC将主要是欧洲地区精英的一种愉快的消遣。本文以边界研究的科学辩论为基础,通过对边界相关政策的反思来突出CBC。为了说明这一点,本研究将聚焦于荷兰-德国欧洲地区之一的默兹-莱茵河北部欧洲地区。基于对近几十年来荷德合作的一些思考,本文最后提出了一些有助于加强荷德合作影响的以行动为导向的原则。
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引用次数: 0
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Revista Galega de Economia
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