Pub Date : 2019-11-12DOI: 10.1007/978-3-030-24374-6_3
R. Algharabat, N. Rana, A. Alalwan, A. Baabdullah
{"title":"Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-creation: A Theoretical Analysis","authors":"R. Algharabat, N. Rana, A. Alalwan, A. Baabdullah","doi":"10.1007/978-3-030-24374-6_3","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_3","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85544653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Return on Investment in Social Media Marketing: Literature Review and Suggestions for Future Research","authors":"Banita Lal, Elvira Ismagilova, Yogesh Kumar Dwivedi, Shirumisha Kwayu","doi":"10.1007/978-3-030-24374-6_1","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_1","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-11-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81559058","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_19
M. Ciocca
{"title":"Online Product Localization: Challenges and Solutions in Global Online Marketplaces","authors":"M. Ciocca","doi":"10.1007/978-3-030-24374-6_19","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_19","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"50 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78189247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_9
S. Bijarnia, P. Ilavarasan, A. Kar
{"title":"Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets: Insights from Twitter Analytics","authors":"S. Bijarnia, P. Ilavarasan, A. Kar","doi":"10.1007/978-3-030-24374-6_9","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_9","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"33 10 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82673343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_14
S. Muhammad, B. Dey, S. Alwi, M. M. Babu
{"title":"Examining the Underlying Attitudinal Components Driving Technology Adoption, Adaptation Behaviour and Outcome in Entirety","authors":"S. Muhammad, B. Dey, S. Alwi, M. M. Babu","doi":"10.1007/978-3-030-24374-6_14","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_14","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83621681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_6
H. Alzubaidi
{"title":"A Qualitative Exploration of Consumers’ Pro-environmental Behaviours: Identifying Emerging Themes","authors":"H. Alzubaidi","doi":"10.1007/978-3-030-24374-6_6","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_6","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"359 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76384180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_10
E. Mogaji, S. Olaleye, D. Ukpabi
{"title":"Using AI to Personalise Emotionally Appealing Advertisement","authors":"E. Mogaji, S. Olaleye, D. Ukpabi","doi":"10.1007/978-3-030-24374-6_10","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_10","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"27 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91285881","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_18
E. Howard
{"title":"Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market","authors":"E. Howard","doi":"10.1007/978-3-030-24374-6_18","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_18","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82920603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_15
Esther Curiel
{"title":"Considerations on Global Social Media Marketing","authors":"Esther Curiel","doi":"10.1007/978-3-030-24374-6_15","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_15","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"44 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83190631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_16
K. Tamilmani, N. Rana, Yogesh Kumar Dwivedi
{"title":"Multi-channel Digital Marketing Strategy in an Emerging Economy: The Case of Flintobox in India","authors":"K. Tamilmani, N. Rana, Yogesh Kumar Dwivedi","doi":"10.1007/978-3-030-24374-6_16","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_16","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":"7 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75423508","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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