Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_22
Victoria Zahopoulos
{"title":"Understanding Neuromarketing Techniques and Their Use in Localization","authors":"Victoria Zahopoulos","doi":"10.1007/978-3-030-24374-6_22","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_22","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79825214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_5
Radhika Sharma, Vandana Ahuja, Shirin Alavi
{"title":"Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping","authors":"Radhika Sharma, Vandana Ahuja, Shirin Alavi","doi":"10.1007/978-3-030-24374-6_5","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_5","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74768664","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_23
Monica Rodriguez-Moran
{"title":"Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth","authors":"Monica Rodriguez-Moran","doi":"10.1007/978-3-030-24374-6_23","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_23","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77394510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_24
Anouk de Boer
{"title":"Attracting New Students, Satisfying Current Students, and Creating Fans of an Educational Institution","authors":"Anouk de Boer","doi":"10.1007/978-3-030-24374-6_24","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_24","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86942457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_17
S. Guimond
{"title":"Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value","authors":"S. Guimond","doi":"10.1007/978-3-030-24374-6_17","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_17","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76821330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_11
Juana María Padilla-Piernas, M. C. Parra-Meroño, Miguel Ángel Beltrán-Bueno
{"title":"The Importance of App Store Optimization (ASO) for Hospitality Applications","authors":"Juana María Padilla-Piernas, M. C. Parra-Meroño, Miguel Ángel Beltrán-Bueno","doi":"10.1007/978-3-030-24374-6_11","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_11","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88090848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_7
Zainah Qasem, R. Algharabat, A. Alalwan, Doa'a Hajawi
{"title":"Materialism Effect on Apparel Collaborative Consumption Platform Usage: A Research Proposal","authors":"Zainah Qasem, R. Algharabat, A. Alalwan, Doa'a Hajawi","doi":"10.1007/978-3-030-24374-6_7","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_7","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88942781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_13
C. H. Steinmetz
{"title":"Smart Cities and Marketing: The Female-Relational-Orientation","authors":"C. H. Steinmetz","doi":"10.1007/978-3-030-24374-6_13","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_13","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82387316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Persona Classification of Celebrity Twitter Users","authors":"Aastha Kaul, Vatsala Mittal, Monica Chaudhary, Anuja Arora","doi":"10.1007/978-3-030-24374-6_8","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_8","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73360094","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-24374-6_4
Salma S. Abed, S. Ezzi
{"title":"Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia","authors":"Salma S. Abed, S. Ezzi","doi":"10.1007/978-3-030-24374-6_4","DOIUrl":"https://doi.org/10.1007/978-3-030-24374-6_4","url":null,"abstract":"","PeriodicalId":37158,"journal":{"name":"Journal of Digital and Social Media Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80961358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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