This is an exploratory study of Quick Response (QR) code usage in India in Bangalore city during the Covid-19. QR is a ubiquitous tool extensively used in many developed countries to attract customers through sustainability marketing. The significant penetration among smartphone users in developing countries like India has increased the usage of QR codes for various services like digital information sharing, digital payments, digital shopping, digital coupons, etc. The digital payment method is one of the top 17 agendas of United Nations sustainable development goals. This research paper aims to identify the critical elements of behavioural intention towards QR code acceptance (BIQRA) among Indian smartphone users. This research uses survey data from 432 smartphone users from Bangalore city during COVID-19. This research paper focuses on the knowledge gap of sustainability marketing using QR codes and helps beginners understand how PLS-SEM uses sustainability marketing research. The research finding found increased QR-code usage among the customers during the Covid-19 in Bangalore city.
{"title":"Antecedents of QR code acceptance during Covid-19: Towards sustainability","authors":"V. Damodharan, K. A. Ahmed","doi":"10.33182/tmj.v10i1.2289","DOIUrl":"https://doi.org/10.33182/tmj.v10i1.2289","url":null,"abstract":"This is an exploratory study of Quick Response (QR) code usage in India in Bangalore city during the Covid-19. QR is a ubiquitous tool extensively used in many developed countries to attract customers through sustainability marketing. The significant penetration among smartphone users in developing countries like India has increased the usage of QR codes for various services like digital information sharing, digital payments, digital shopping, digital coupons, etc. The digital payment method is one of the top 17 agendas of United Nations sustainable development goals. This research paper aims to identify the critical elements of behavioural intention towards QR code acceptance (BIQRA) among Indian smartphone users. This research uses survey data from 432 smartphone users from Bangalore city during COVID-19. This research paper focuses on the knowledge gap of sustainability marketing using QR codes and helps beginners understand how PLS-SEM uses sustainability marketing research. The research finding found increased QR-code usage among the customers during the Covid-19 in Bangalore city.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45102528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
COVID-19 temporarily hindered the development of physical stores, nevertheless, triggered the outbreak of online business. Consequently, there should be growing demands for purchasing over internet-based platform. In order to investigate online purchase intention and online shopping behaviour, this study developed a research framework basing on the analysis of 05 different variables, namely: subjective norm, attitude, behavioural control, trust, and perceived risk. A sample of 307 Vietnamese online customers have been surveyed, resulting to the findings that behavioural control and trust have direct influence on online purchase intention, then indirectly generates online shopping behaviour. Especially, trust is considered to have the greatest effects, followed by behavioural control. From the results, implications can be established about marketing implementation in online shopping service. In other words, marketing campaigns for COVID-19 context is aimed at highly productive purposes in order to coping with epidemic time.
{"title":"The shifting trend in online buyer's behaviour under the impact of COVID-19 pandemic in Vietnam","authors":"H. Nguyen, Thuy Dam Luong Hoang, Huy Khanh Nguyen","doi":"10.33182/tmj.v10i1.1676","DOIUrl":"https://doi.org/10.33182/tmj.v10i1.1676","url":null,"abstract":"COVID-19 temporarily hindered the development of physical stores, nevertheless, triggered the outbreak of online business. Consequently, there should be growing demands for purchasing over internet-based platform. In order to investigate online purchase intention and online shopping behaviour, this study developed a research framework basing on the analysis of 05 different variables, namely: subjective norm, attitude, behavioural control, trust, and perceived risk. A sample of 307 Vietnamese online customers have been surveyed, resulting to the findings that behavioural control and trust have direct influence on online purchase intention, then indirectly generates online shopping behaviour. Especially, trust is considered to have the greatest effects, followed by behavioural control. From the results, implications can be established about marketing implementation in online shopping service. In other words, marketing campaigns for COVID-19 context is aimed at highly productive purposes in order to coping with epidemic time.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41479407","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper focuses on developing a tourist destination in the UAE, alongside the Sustainable Development Goals of increasing work opportunities and economic growth. The UAE has long recognised the importance of tourism for developing its economy. Abu Dhabi registered five sites in the UNESCO list of global heritage in 2011, and one of these sites is in the Oasis city of Al Ain. There is a potential for Al Ain to grow as a tourist destination, as part of the UAE nation brand. The research approach is mainly quantitative, using marketing research techniques such as Discrete Choice Analysis and Max-Diff to ascertain consumer preferences. The present study uses the 178 online questionnaires completed out of about 350 respondents. The findings of this study pose several practical implications. In the first place, it will determine how Al Ain can fit within a brand architecture of the Abu Dhabi Emirate or the UAE nation brand. Secondly, it can shed light on brand associations and the brand identity that Al Ain must pursue. It is considered that this piece of research can contribute to the development of Al Ain as a tourist destination and help organisations such as Abu Dhabi Department of Tourism and Cultural with the promotional messages and the positioning of Al Ain.
{"title":"Branding Al Ain as a tourist destination","authors":"Pedro Longart, Katia Iankova","doi":"10.33182/tmj.v10i1.2032","DOIUrl":"https://doi.org/10.33182/tmj.v10i1.2032","url":null,"abstract":"This paper focuses on developing a tourist destination in the UAE, alongside the Sustainable Development Goals of increasing work opportunities and economic growth. The UAE has long recognised the importance of tourism for developing its economy. Abu Dhabi registered five sites in the UNESCO list of global heritage in 2011, and one of these sites is in the Oasis city of Al Ain. There is a potential for Al Ain to grow as a tourist destination, as part of the UAE nation brand. The research approach is mainly quantitative, using marketing research techniques such as Discrete Choice Analysis and Max-Diff to ascertain consumer preferences. The present study uses the 178 online questionnaires completed out of about 350 respondents. The findings of this study pose several practical implications. In the first place, it will determine how Al Ain can fit within a brand architecture of the Abu Dhabi Emirate or the UAE nation brand. Secondly, it can shed light on brand associations and the brand identity that Al Ain must pursue. It is considered that this piece of research can contribute to the development of Al Ain as a tourist destination and help organisations such as Abu Dhabi Department of Tourism and Cultural with the promotional messages and the positioning of Al Ain.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43817609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
We examined the presence of women directors in top-level management and their effect on principal-principal conflict (PP) and principal-agent conflict (PA) on the firms listed on Indian stock exchange using a panel model approach. For analysis purpose, this study covers the sample of 75 companies belonging to various industries and listed in Bombay Stock Exchange Index, has been studied over thirteen financial years, i.e. from year 2006 to year 2019. This study uses panel data analysis, i.e. fixed effect model and random effect model. The proportion and presence (dichotomous) of women directors on top level management board is taken as the independent variable. Principal-principal conflict measured by assets utilization ratio (AUR), and principal-agent conflict is been measured by dividend payout ratio (DPR), are taken as dependent variable in this study. The prime results of this study using panel data analysis, i.e. fixed effect (FE) and random effects (RE) estimation models point towards no significant impact of the female director (proportion and presence) on the firm’s agency cost (PP and PA).
{"title":"Female Director and Agency Cost: Does board gender diversity at Indian corporate board reduce agency conflict?","authors":"Shubhanker Yadav, M. Yadav","doi":"10.33182/tmj.v9i3.1322","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1322","url":null,"abstract":"We examined the presence of women directors in top-level management and their effect on principal-principal conflict (PP) and principal-agent conflict (PA) on the firms listed on Indian stock exchange using a panel model approach. For analysis purpose, this study covers the sample of 75 companies belonging to various industries and listed in Bombay Stock Exchange Index, has been studied over thirteen financial years, i.e. from year 2006 to year 2019. This study uses panel data analysis, i.e. fixed effect model and random effect model. The proportion and presence (dichotomous) of women directors on top level management board is taken as the independent variable. Principal-principal conflict measured by assets utilization ratio (AUR), and principal-agent conflict is been measured by dividend payout ratio (DPR), are taken as dependent variable in this study. The prime results of this study using panel data analysis, i.e. fixed effect (FE) and random effects (RE) estimation models point towards no significant impact of the female director (proportion and presence) on the firm’s agency cost (PP and PA). ","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43383723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Khan, Ferdinand J. Epoc, Veer P. Gangwar, T. Ligori, Zaid Ahmad Ansari
Online Banking has received a boost during Covid 19. It is believed that the cultured sector of the population has quickly adopted online banking since the outbreak of the virus. Online banking not only provides a platform for performing financial transactions but also acts as a medium of communication between the bank and the customer. Unlike rest of the world, perception of online banking came slightly late in the Kingdom of Bhutan, which already had a good network of banking access points for its populace, enabling the physical banking. However, due to lockdown observed in the aftermath of Covid-19, the online banking has established development in the country. In the present study, the researchers have confidence in that if the customer satisfaction can be ensured amongst the existing users of the online banking, then they will become dependable to such platform and would continue even in the post Covid-19 time. This study is imperative as the banking system of Bhutan has spent a significant number of resources in obtaining and implementing the online banking system, and sustainability of the system will be a point of concern for the decision makers.
{"title":"Will Online Banking Sustain in Bhutan Post Covid-19? A Quantitative Analysis of The Customer E-Satisfaction and E-Loyalty in The Kingdom of Bhutan","authors":"S. Khan, Ferdinand J. Epoc, Veer P. Gangwar, T. Ligori, Zaid Ahmad Ansari","doi":"10.33182/tmj.v9i3.1288","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1288","url":null,"abstract":"Online Banking has received a boost during Covid 19. It is believed that the cultured sector of the population has quickly adopted online banking since the outbreak of the virus. Online banking not only provides a platform for performing financial transactions but also acts as a medium of communication between the bank and the customer. Unlike rest of the world, perception of online banking came slightly late in the Kingdom of Bhutan, which already had a good network of banking access points for its populace, enabling the physical banking. However, due to lockdown observed in the aftermath of Covid-19, the online banking has established development in the country. In the present study, the researchers have confidence in that if the customer satisfaction can be ensured amongst the existing users of the online banking, then they will become dependable to such platform and would continue even in the post Covid-19 time. This study is imperative as the banking system of Bhutan has spent a significant number of resources in obtaining and implementing the online banking system, and sustainability of the system will be a point of concern for the decision makers. ","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43769319","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Coronavirus disease which generated the unique virus appeared first in Port city of Hubei, China at the close of 2019, which significantly changed the whole humankind around the globe. Because of it’s rapid outspread, it taken into consideration as a global issue such as health, wellness, social and economic, eventually it ended up being a significant global health as a result of its pathogenicity. In spite of an expanding rate, modest is investigated about the present state, The lack of understanding on this has motivated academic element for detailed check out, This bibliometric examined the peer scientific literary works to figure out the procedure of noesis on COVID-19, The research study is based upon bibliometric researches on Coronavirus, published data were collected from Scopus data source, quantitative assessment was carried out to evaluate the features of the present learning and generate visualizations for understanding, 668 documents were preserved. Web of writers, as well as nations were picturized in maps. However, COVID-19 search discloses special archeozoic use knowledge, spot a spaciotemporal as well as extensive introduction continues to be untended.. The precise knowledge on n-Cov is helpful for evidence-based policymakers in direction to avert and also resolve the pandemic.
{"title":"A Bibliometric Analysis of COVID-19 Across Economics and Business Research Landscape","authors":"Nida Nida, Ashish Chandra, R. Shukla","doi":"10.33182/tmj.v9i3.1316","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1316","url":null,"abstract":"The Coronavirus disease which generated the unique virus appeared first in Port city of Hubei, China at the close of 2019, which significantly changed the whole humankind around the globe. Because of it’s rapid outspread, it taken into consideration as a global issue such as health, wellness, social and economic, eventually it ended up being a significant global health as a result of its pathogenicity. In spite of an expanding rate, modest is investigated about the present state, The lack of understanding on this has motivated academic element for detailed check out, This bibliometric examined the peer scientific literary works to figure out the procedure of noesis on COVID-19, The research study is based upon bibliometric researches on Coronavirus, published data were collected from Scopus data source, quantitative assessment was carried out to evaluate the features of the present learning and generate visualizations for understanding, 668 documents were preserved. Web of writers, as well as nations were picturized in maps. However, COVID-19 search discloses special archeozoic use knowledge, spot a spaciotemporal as well as extensive introduction continues to be untended.. The precise knowledge on n-Cov is helpful for evidence-based policymakers in direction to avert and also resolve the pandemic.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43308771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Drawing on the theory of responsible environmental behaviour, the study seeks to examine the relationship between internal environmental locus of control (IntLOC)and behaviour towards sustainable apparel in the presence of intention to purchase as a mediator. Consumer knowledge about sustainable apparel was applied as a moderator in this mediated relationship. Data was collected from a sample of 294 Gen Z consumers through an online questionnaire Structural Equation modelling and Hayes PROCESS MACROS were the statistical tools employed to test the moderated mediation model. The results depict that IntLOC is animportant predictor of purchase behaviour towards sustainable apparel products. Intention to purchase has also been established as a partial mediator in the mode. Finally, consumer knowledge also acts as a significant moderator in the study.
根据负责任的环境行为理论，本研究试图研究内部环境控制点(IntLOC)与在有购买意图的情况下对可持续服装的行为之间的关系。消费者关于可持续服装的知识在这种中介关系中被应用为调节因子。通过在线问卷调查收集了294名Z世代消费者的数据，结构方程模型和Hayes PROCESS MACROS是用来检验有调节的中介模型的统计工具。结果表明，IntLOC是可持续服装产品购买行为的重要预测因子。购买意向也被确立为该模式的部分中介。最后，消费者知识在研究中也起着重要的调节作用。
{"title":"Investigating the relationship between Internal Environmental Locus of control and Behaviour towards sustainable apparel: The mediating role of intention to purchase","authors":"Dr. Nupur Arora, Parul Manchanda","doi":"10.33182/tmj.v9i3.1305","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1305","url":null,"abstract":"Drawing on the theory of responsible environmental behaviour, the study seeks to examine the relationship between internal environmental locus of control (IntLOC)and behaviour towards sustainable apparel in the presence of intention to purchase as a mediator. Consumer knowledge about sustainable apparel was applied as a moderator in this mediated relationship. Data was collected from a sample of 294 Gen Z consumers through an online questionnaire Structural Equation modelling and Hayes PROCESS MACROS were the statistical tools employed to test the moderated mediation model. The results depict that IntLOC is animportant predictor of purchase behaviour towards sustainable apparel products. Intention to purchase has also been established as a partial mediator in the mode. Finally, consumer knowledge also acts as a significant moderator in the study.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41841706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The literature on the limitations on the current archaic education system is limitless, the consequences of which have only been exacerbated in the current lockdown scenario. The timed evaluations have not only failed as an assessment tool during these times but research has shown there are increased rates of using unfair means and proctoring as a result. Not only was the system faulty to begin with, it is failing miserably under current lockdown situations. Simultaneously the current literature keeps positing that since technology has become an integral part of our life already, it would not be long before technology integrates with education and assessments. Taking into consideration the need and potential of an integrative system, this paper aims to explore how artificial intelligence can be effectively introduced into education and improve learning outcomes. The paper performs a Comprehensive Literature Review (CLR), and analyses data based on the framework developed by Onwuegbuzie and Frels (2015). The paper thus reviews literature with the aim to explore current models of AIEd and relevant psychological concepts relating to learning and career outcomes.
{"title":"AI Diagnosis: Rise of AI-Powered Assessments in Modern Education Systems","authors":"D. Yadav, Rajdeep Dey, Piyush Gupta","doi":"10.33182/tmj.v9i3.1323","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1323","url":null,"abstract":"The literature on the limitations on the current archaic education system is limitless, the consequences of which have only been exacerbated in the current lockdown scenario. The timed evaluations have not only failed as an assessment tool during these times but research has shown there are increased rates of using unfair means and proctoring as a result. Not only was the system faulty to begin with, it is failing miserably under current lockdown situations. Simultaneously the current literature keeps positing that since technology has become an integral part of our life already, it would not be long before technology integrates with education and assessments. Taking into consideration the need and potential of an integrative system, this paper aims to explore how artificial intelligence can be effectively introduced into education and improve learning outcomes. The paper performs a Comprehensive Literature Review (CLR), and analyses data based on the framework developed by Onwuegbuzie and Frels (2015). The paper thus reviews literature with the aim to explore current models of AIEd and relevant psychological concepts relating to learning and career outcomes. ","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47646847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Global pandemic COVID 19 has emerged as a significant episode in global history which has taught the world multiple lessons of endurance, vitality and revival. The emergence of corona virus represents the most difficult pandemic that caused a big impact on various economic sectors worldwide. Governments across the globe have been enforcing different approaches to minimize the effect on public health through lockdown procedures, restrictions on the movement of individuals, and practising social distancing. These actions have impacted most businesses as consumers' purchase behaviours changed radically, which caused significant implications on profitability and the efficacy of marketing practices.
{"title":"Editorial","authors":"Swati Puri, P. Khurana","doi":"10.33182/tmj.v9i3.2020","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.2020","url":null,"abstract":"Global pandemic COVID 19 has emerged as a significant episode in global history which has taught the world multiple lessons of endurance, vitality and revival. The emergence of corona virus represents the most difficult pandemic that caused a big impact on various economic sectors worldwide. Governments across the globe have been enforcing different approaches to minimize the effect on public health through lockdown procedures, restrictions on the movement of individuals, and practising social distancing. These actions have impacted most businesses as consumers' purchase behaviours changed radically, which caused significant implications on profitability and the efficacy of marketing practices.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44997625","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Antriksha Negi, Mr. Ravinder Pant, Prof Nawal Kishor
Started in China’s Wuhan district late last year, the coronavirus outbreak has thrown several unprecedented challenges. As per the estimates of International Labour Organisation (ILO), due to COVID 19, over 25 million people are likely to lose job. As per the report published by Gallup Foundation, (Harter, 2020) remote workers percentage jumped from 31% to 62% which is likely to impact employee engagement. Employee working remotely can become “next new normal”. Gallup research survey found a strong association between remote mode of working and employee engagement. Employees having option of work from home are more likely to be engaged in comparison to the one who do not have such options available. (Webcast, 2020). An engaged employee is considered to be the best brand ambassador of any organisation. Such an employee is always willing and interested to go “an extra mile” and gives his best at work. For the purpose of the study, data from secondary sources such as e-newspaper, articles, blogs, journal articles and research papers, reports from government organisations, company reports, review articles etc. are gathered and compiled there after a critical analysis of the same is done with respective to objective of the study. During lockdown as per the detailed review undertaken, seven parameters abbreviated as “EFFECTS” were found to be the most important and relevant for employees working from home and making them engaged with the high level of motivation and dedication.
{"title":"Effects of Covid-19: Redefining Work from home & Employee Engagement","authors":"Antriksha Negi, Mr. Ravinder Pant, Prof Nawal Kishor","doi":"10.33182/tmj.v9i3.1298","DOIUrl":"https://doi.org/10.33182/tmj.v9i3.1298","url":null,"abstract":"Started in China’s Wuhan district late last year, the coronavirus outbreak has thrown several unprecedented challenges. As per the estimates of International Labour Organisation (ILO), due to COVID 19, over 25 million people are likely to lose job. As per the report published by Gallup Foundation, (Harter, 2020) remote workers percentage jumped from 31% to 62% which is likely to impact employee engagement. Employee working remotely can become “next new normal”. Gallup research survey found a strong association between remote mode of working and employee engagement. Employees having option of work from home are more likely to be engaged in comparison to the one who do not have such options available. (Webcast, 2020). An engaged employee is considered to be the best brand ambassador of any organisation. Such an employee is always willing and interested to go “an extra mile” and gives his best at work. For the purpose of the study, data from secondary sources such as e-newspaper, articles, blogs, journal articles and research papers, reports from government organisations, company reports, review articles etc. are gathered and compiled there after a critical analysis of the same is done with respective to objective of the study. During lockdown as per the detailed review undertaken, seven parameters abbreviated as “EFFECTS” were found to be the most important and relevant for employees working from home and making them engaged with the high level of motivation and dedication.","PeriodicalId":37194,"journal":{"name":"Transnational Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-12-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43044730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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