Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_3
Yao Yao, R. Boardman, D. Vazquez
{"title":"Cultural Considerations in Social Commerce: The Differences and Potential Opportunities in China","authors":"Yao Yao, R. Boardman, D. Vazquez","doi":"10.1007/978-3-030-03617-1_3","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_3","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77061806","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_10
Abrar Al Sharif, R. Marciniak
{"title":"The Influence of Electronic Word-of-Mouth on Expatriate Workers Seeking Tourist Information: The Case of Saudi Arabia","authors":"Abrar Al Sharif, R. Marciniak","doi":"10.1007/978-3-030-03617-1_10","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_10","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":"87 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82405515","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_11
Shuang Zhou, H. McCormick, Marta Blazquez, L. Barnes
{"title":"eWOM: The Rise of the Opinion Leaders","authors":"Shuang Zhou, H. McCormick, Marta Blazquez, L. Barnes","doi":"10.1007/978-3-030-03617-1_11","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_11","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":"82 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89872773","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_1
Nina Bürklin, C. Henninger, R. Boardman
{"title":"The Historical Development of Social Commerce","authors":"Nina Bürklin, C. Henninger, R. Boardman","doi":"10.1007/978-3-030-03617-1_1","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_1","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83410723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-030-03617-1_9
Nina Bürklin, Katharina Faber
{"title":"Capturing the Moment on Instagram: The Case of Successful Storytelling in Huawei’s S-commerce Campaign","authors":"Nina Bürklin, Katharina Faber","doi":"10.1007/978-3-030-03617-1_9","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_9","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":"48 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80289265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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