Pub Date : 2019-04-04DOI: 10.1007/978-3-030-03617-1
Neil Robinson, Alex Fenton, Crispin Dale
{"title":"Social Commerce: Consumer Behaviour in Online Environments","authors":"Neil Robinson, Alex Fenton, Crispin Dale","doi":"10.1007/978-3-030-03617-1","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87789655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-04DOI: 10.1007/978-3-030-03617-1_12
Noreen Siddiqui, M. Mannion, R. Marciniak
{"title":"An Exploratory Investigation into the Consumer Use of WeChat to Engage with Luxury Fashion Brands","authors":"Noreen Siddiqui, M. Mannion, R. Marciniak","doi":"10.1007/978-3-030-03617-1_12","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_12","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89797118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-01DOI: 10.1007/978-3-030-03617-1_4
J. Cheung, D. Vazquez, T. Conway
{"title":"Personalised and Participative Branding Through Fashion Blogging","authors":"J. Cheung, D. Vazquez, T. Conway","doi":"10.1007/978-3-030-03617-1_4","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_4","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90384199","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_2
C. Henninger, Nina Bürklin, C. Parker
{"title":"Social Media’s Evolution in S-commerce","authors":"C. Henninger, Nina Bürklin, C. Parker","doi":"10.1007/978-3-030-03617-1_2","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_2","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74706071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_5
N. Robinson, C. Dale, A. Fenton
{"title":"Video Killed the Radio Star: A Review of Social Commerce Music Platforms in Facilitating Production Dissemination","authors":"N. Robinson, C. Dale, A. Fenton","doi":"10.1007/978-3-030-03617-1_5","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_5","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75143181","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_6
Marta Blazquez, Tianran Zhang, R. Boardman, C. Henninger
{"title":"Exploring the Effects of Social Commerce on Consumers’ Browsing Motivations and Purchase Intentions in the UK Fashion Industry","authors":"Marta Blazquez, Tianran Zhang, R. Boardman, C. Henninger","doi":"10.1007/978-3-030-03617-1_6","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_6","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88481999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_13
Weifang Ding, C. Henninger, Marta Blazquez, R. Boardman
{"title":"Effects of Beauty Vloggers’ eWOM and Sponsored Advertising on Weibo","authors":"Weifang Ding, C. Henninger, Marta Blazquez, R. Boardman","doi":"10.1007/978-3-030-03617-1_13","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_13","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73349293","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_14
Courtney Chrimes, R. Boardman, C. Henninger
{"title":"The Challenges and Future Opportunities of Social Commerce","authors":"Courtney Chrimes, R. Boardman, C. Henninger","doi":"10.1007/978-3-030-03617-1_14","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_14","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81660892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_7
R. Boardman
{"title":"Attitudes Towards Brands’ Facebook Pages Across Different Age Groups","authors":"R. Boardman","doi":"10.1007/978-3-030-03617-1_7","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_7","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90558909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.1007/978-3-030-03617-1_8
C. Henninger, Xiaoli Zhao, Aurelie Le Normand
{"title":"Unravelling a Mystery: Selling an Entrepreneurial Perspective Through Instagram","authors":"C. Henninger, Xiaoli Zhao, Aurelie Le Normand","doi":"10.1007/978-3-030-03617-1_8","DOIUrl":"https://doi.org/10.1007/978-3-030-03617-1_8","url":null,"abstract":"","PeriodicalId":37316,"journal":{"name":"Pakistan Journal of Commerce and Social Science","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79600132","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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