Pub Date : 2021-11-21DOI: 10.54439/gupayad.1020082
C. Baş, Şükran Karaca
{"title":"Sağlık Turizm İşletmelerinde Hizmet Telafi Stratejilerinin Olumlu Ağızdan Ağıza İletişim ve Tekrar Satın Alma Niyetine Etkisi","authors":"C. Baş, Şükran Karaca","doi":"10.54439/gupayad.1020082","DOIUrl":"https://doi.org/10.54439/gupayad.1020082","url":null,"abstract":"","PeriodicalId":375265,"journal":{"name":"Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi","volume":"115 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129865120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-11-04DOI: 10.54439/gupayad.1001556
Süleyman Can Yildirir
{"title":"ALGILANAN KALİTE VE MARKA GÜVENİNİN, MARKA SADAKATİ ÜZERİNDEKİ ETKİSİNDE REFERANS GRUBUN ARACILIK ROLÜ","authors":"Süleyman Can Yildirir","doi":"10.54439/gupayad.1001556","DOIUrl":"https://doi.org/10.54439/gupayad.1001556","url":null,"abstract":"","PeriodicalId":375265,"journal":{"name":"Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-11-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126409315","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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