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Analisa Kepuasan Pelanggan Pengangkutan Sampah Menggunakan Metode Importance Performance Analysis (Studi Kasus Pada Dinas Lingkungan Hidup Kabupaten Jember) 通过下水道绩效分析方法对垃圾运输满意度进行分析(Jember office案例研究)
Pub Date : 2022-02-03 DOI: 10.31967/prodimanajemen.v2i2.550
Harvian Bagus Dewantara, H. Sulaksono
This study aims to determine what quality dimension attributes have met customer satisfaction for waste transportation of the Department of the Environment of Jember Regency. The data used in this study are primary data. The data processing method in this study uses the Data Instrument Test Analysis method, namely: Validity Test and Reliability Test, and uses the Importance Performance Analysis (IPA) analysis method, using 5 service quality dimension attributes, namely Physical Evidence (Tangibles), Reliability (Reliability), Responsiveness, Assurance, and Empathy (Emphaty). The results showed that the Reliability Dimension has a very low gap value, which indicates that the quality of service provided by the Environmental Service Office of Jember Regency is very satisfying for customers. Meanwhile, the dimension of responsiveness has the highest gap, which can be concluded that there is dissatisfaction for customers with the responsiveness of the Jember Regency Environmental Service in dealing with existing problems. This of course will become a reference for the Jember Regency Environmental Service in improving the quality of its services.
本研究旨在确定哪些品质维度属性符合Jember Regency环境部门废弃物运输的顾客满意度。本研究使用的数据为原始数据。本研究的数据处理方法采用数据工具检验分析方法,即:效度检验和信度检验,并采用重要性绩效分析(IPA)分析方法,使用5个服务质量维度属性,即物理证据(有形)、可靠性(可靠性)、响应性(Responsiveness)、保证性(Assurance)和移情(Empathy)(强调)。结果表明,可靠性维度的差距值非常小,表明顾客对Jember reggency环境服务办公室提供的服务质量非常满意。与此同时,响应性维度的差距最大,由此可以看出,顾客对Jember Regency环境服务公司处理现有问题的响应性存在不满。这当然将成为Jember Regency环境服务提高服务质量的参考。
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引用次数: 0
Pengaruh Kualitas Jaringan, Harga Dan Promosi Terhadap Keputusan Pembelian Paket Data Xl Axiata Melalui Minat Beli Sebagai Variabel Intervening (Studi Kasus: Pengguna Xl Axiata Di Kabupaten Jember) 网络质量、价格和推广决策的影响,通过兴趣购买作为变量的交易(案例研究:Jember区Xl ashata用户)
Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i1.545
S. Maslahah, H. Sulaksono, Hamzah Fansuri Yusuf
This study entitled "The Effect of Network Quality, Price and Promotion on XL Axiata Data Card Purchase Decisions through Purchase Interest as an Intervening Variable (XL Axiata Case study of XL Axiata users in Jember Regency)". This study aims to determine the direct and indirect effect of Network Quality, Price and Promotion on XL Axiata Data Card Purchase Decisions through Purchase Interest as Intervening Variable in Jember Regency. The population of this study are people who have used XL Axiata in Jember. The sample used was 50 respondents. The sampling technique using Non-Probability Sampling is Accidental Sampling. The data analysis method used path analysis with the help of SPSS 25. Data analysis used data instrument tests (validity test and reliability test), classical assumption test (normality test, multicollinearity and hiteroscedasticity test), Sobel test, coefficient of determination, t test and F test. Results The research shows that there is a direct effect of the network quality variable on buying interest, while for the price and promotion variables there is no direct effect on buying interest. For a direct influence on purchasing decisions, there is a direct influence of buying interest variables on purchasing decisions, while network quality, price and promotion have no direct effect. For the indirect effect of the network quality variable, it is stated that it has an indirect effect on purchasing decisions through buying interest. While prices and promotions do not have an indirect influence on purchasing decisions through buying interest.
本研究题目为“以购买兴趣为中介变量的网络质量、价格和促销对XL Axiata数据卡购买决策的影响(XL Axiata用户在2016年9月的案例研究)”。本研究旨在通过购买兴趣作为干预变量,以确定网络质量、价格和促销对XL Axiata数据卡购买决策的直接和间接影响。这项研究的人群是在去年12月使用过XL Axiata的人。所使用的样本是50名受访者。使用非概率抽样的抽样技术是偶然抽样。数据分析方法采用路径分析,使用SPSS 25软件。数据分析采用数据仪器检验(效度检验和信度检验)、经典假设检验(正态性检验、多重共线性检验和方差检验)、索贝尔检验、决定系数、t检验和F检验。结果研究表明,网络质量变量对购买兴趣有直接影响,而价格和促销变量对购买兴趣没有直接影响。对于购买决策的直接影响,购买兴趣变量对购买决策有直接影响,而网络质量、价格和促销没有直接影响。对于网络质量变量的间接影响,指出它通过购买兴趣对购买决策产生间接影响。而价格和促销不会通过购买兴趣间接影响购买决策。
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引用次数: 0
Pengaruh Stres, Kerja Disiplin Kerja Dan Semangat Kerja Terhadap Kinerja Karyawan Ptpn XII Sumber Tengah Desa Silo, Kec.Silo Kab.Jember 压力影响、工作纪律和工作热情对Kec -仓仓中村员工绩效的影响。筒仓Kab。九月
Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.549
Muhammad Fakri Arifin, Tamriatin Hidayah, Nely Supeni
This study aims to determine the partial and simultaneous influence of the variables of work stress, work discipline and work spirit on the performance of permanent employees of PTPN XII Sumber Tengah Desa.Silo, Kec. Silo Kab. Jember. The data used in this study were primary data in the form of data from questionnaires and secondary data in the form of vision and mission, values ​​and organizational structure which were obtained directly from PTPN XII Sumber Tengah Silo Village, Silo District, Jember Regency. The data processing method in this study uses the Research Indicator Test Analysis method, namely Validity Test and Reliability Test, Classical Assumption Test, namely Normality Test, Multicollinearity Test, Heteroscedasticity Test and Autocorrelation Test, Multiple Linear Regression, Coefficient of Determination Analysis and Hypothesis Testing, namely t-test and test F, with the help of SPSS 20 analysis tool. The results showed that the variables of work stress and work morale partially had no significant and positive effect on the performance of employees of PTPN XII Sumber Tengah Silo Village, Kec. Silo Kab. Jember and the variable work discipline partially had a significant effect and positive on the performance of employees of PTPN XII Sumber Tengah Silo Village, Kec. Silo Kab. Jember, and simultaneously the variables of work stress, work discipline and work spirit affect the performance of employees of PTPN XII Sumber Tengah Desa. Silo, Kec Silo Kab. Jember
本研究旨在确定工作压力、工作纪律和工作精神三个变量对PTPN XII Sumber Tengah Desa正式员工绩效的局部和同步影响。筒仓,Kec。筒仓出租车。jembe。本研究使用的数据为问卷调查形式的主要数据和直接从Jember Regency Silo区的PTPN XII Sumber Tengah Silo村获得的愿景和使命、价值观和组织结构形式的次要数据。本研究的数据处理方法采用研究指标检验分析方法,即效度检验和信度检验,经典假设检验,即正态性检验,多重共线性检验,异方差检验和自相关检验,多元线性回归,决定系数分析和假设检验,即t检验和F检验,借助SPSS 20分析工具。结果表明,工作压力和工作士气变量对Kec Sumber Tengah Silo村PTPN XII员工的绩效没有显著的正向影响。筒仓出租车。工作纪律和可变工作纪律部分显著影响Kec Sumber Tengah Silo村PTPN XII员工的绩效。筒仓出租车。工作压力、工作纪律和工作精神三个变量同时影响着PTPN XII Sumber Tengah Desa员工的绩效。筒仓,Kec筒仓,Kab。jembe
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引用次数: 0
Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Citra Perusahaan Terhadap Kepuasan Konsumen PT. FIFGROUP Cabang Jembe 产品质量、服务质量和企业形象对PT. FIFGROUP brands满意度的影响
Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.547
Heri Setiawan, H. Sulaksono, Haifa Haifa
The purpose of the study was to determine the effect of product quality, service quality and corporate image on customer satisfaction at PT FIFGROUP Jember Branch. The population in this study were consumers of PT FIFGROUP Jember Branch, amounting to 80 consumers who were used as respondents. The analytical model used in this study is multiple linear regression analysis. The results showed that partially product quality and service quality had an effect on consumer satisfaction, while the company image had no effect on consumer satisfaction. And simultaneously the three independent variables (product quality, service quality and company image) affect variable Y (customer satisfaction) PT FIFGROUP Jember Branch.
本研究的目的是要确定产品品质、服务品质与企业形象对PT FIFGROUP Jember分公司顾客满意度的影响。本次研究的人群为PT FIFGROUP Jember分行的消费者,共80名消费者作为调查对象。本研究使用的分析模型为多元线性回归分析。结果表明,产品质量和服务质量对消费者满意度有部分影响,而企业形象对消费者满意度没有影响。同时三个自变量(产品质量、服务质量和公司形象)对变量Y(顾客满意度)产生影响。
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引用次数: 1
Pengaruh Gaya Kepemimpinan, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada CV Bali Coral Di Banyuwangi 领导风格的影响,动力和工作环境对员工绩效的简历巴厘岛珊瑚在板鱼网
Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.546
Nuramalia Hasanah, H. Sulaksono, Hayatul Masfufah
This study aims to determine the effect of Leadership Style, Motivation, and Work Environment on Employee Performance at CV Bali Coral in Banyuwangi. The population in this study are all employees at CV Bali Coral in Banyuwangi. The sample used is 64 employees or respondents who are employees at CV. Bali Coral in Banyuwangi. Technique the sampling used is Non Probability Sampling With the sample method census (saturated). The test used is the data instrument test (validity test and test). reliability), classical assumption test (normality test, multicollinearity test, and test heteroscedasticity), Coefficient of Determination (R2), and t test, the analytical technique that used is Multiple Linear Regression analysis. Data analysis method using the help of SPSS 20. The results showed that the f . test results statistically it can be proven that the independent variable Style Leadership, Motivation and Work Environment simultaneously affect significant impact on employee performance at CV Bali Coral in Banyuwangi. Results T-Test Leadership Style and Motivation and Work Environment Influence partially on Employee Performance at CV Bali Coral.
本研究旨在探讨领导风格、工作动机和工作环境对巴厘珊瑚公司员工绩效的影响。本研究的人群均为Banyuwangi CV Bali Coral的员工。使用的样本是64名员工或受访者,他们是CV的员工。Banyuwangi的巴厘岛珊瑚。抽样技术采用非概率抽样,抽样方法为人口普查(饱和)。所使用的测试是数据仪器测试(效度测试和检验)。信度)、经典假设检验(正态性检验、多重共线性检验和检验异方差)、决定系数(R2)和t检验,使用的分析技术是多元线性回归分析。数据分析方法借助SPSS 20。结果表明,f。统计结果表明,自变量领导风格、动机和工作环境同时对Banyuwangi的CV Bali Coral员工绩效产生显著影响。结果领导风格、工作动机和工作环境对员工绩效有部分影响。
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引用次数: 0
Pengaruh Harga, Kualitas Produk, Inovasi Produk Dan Gaya Hidup Terhadap Keputusan Pembelian Melalui Brand Image Sebagai Variabel Intervening 价格、产品质量、产品创新和生活方式的影响,通过品牌形象作为一个变量的干预
Pub Date : 2022-01-31 DOI: 10.31967/prodimanajemen.v2i2.548
Dede Syafulloh, Suwignyo Widagdo, Saiful Amin
This study aims to determine the effect of price, product quality, product innovation and lifestyle on purchasing decisions and their effect on brand image as an intervening variable at Rumah Batik Rolla Jember. The population in this study are consumers from Rumah Batik Rolla Jember. The sample used as many as 60 respondents who are consumers of the House of Batik Rolla Jember. The sampling technique used is purposive sampling. The data analysis method used is path analysis with the help of SPSS 23. The results show that price and product innovation have no direct effect on brand image, while product quality and lifestyle have a direct effect on brand image. In addition, price, product quality, product innovation, lifestyle and brand image have a direct influence on purchasing decisions. Price and product innovation have no indirect effect on purchasing decisions through brand image, while product quality and lifestyle have an indirect effect on purchasing decisions through brand image.
本研究旨在确定价格,产品质量,产品创新和生活方式对购买决策的影响,以及它们对品牌形象的影响作为干预变量在鲁玛蜡染罗拉Jember。本研究的人群是Rumah Batik Rolla Jember的消费者。该样本使用了多达60名受访者,他们都是蜡染罗拉·琼贝尔之家的消费者。使用的抽样技术是有目的的抽样。使用的数据分析方法是路径分析,借助SPSS 23。结果表明,价格和产品创新对品牌形象没有直接影响,而产品质量和生活方式对品牌形象有直接影响。此外,价格、产品质量、产品创新、生活方式和品牌形象对购买决策有直接影响。价格和产品创新通过品牌形象对购买决策没有间接影响,而产品质量和生活方式通过品牌形象间接影响购买决策。
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引用次数: 2
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA FIFGROUP DI LUMAJANG 服务质量对消费者满意度的影响
Pub Date : 2022-01-29 DOI: 10.31967/prodimanajemen.v2i1.544
Dimas Julius Hari Kencana, A. Hp, Bagus Qomaruzzaman Ratu Edi
This  study  entitled  The  Influence  Of  Service  Quality  On  Customer  Satisfaction  In Fifgroup In Lumajang with the aim of knowing and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and partial empathy on consumer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency and to find out and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and empathy simultaneously on customer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency.   The number of samples in this study was 60 using purposive sampling technique. purposive sampling is a sampling technique using certain criteria. The testing and analysis used in this research is the data instrument test which includes the validity test and reliability test, and the classical assumption test which includes the normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression analysis, the coefficient of determination and hypothesis testing which includes testing t and F test.  And the results of this study: 1.) There is no effect of physical evidence on customer satisfaction at FIFGROUP Lumajang 2.) There is no effect of reliability on customer satisfaction at FIFGROUP Lumajang 3.) There is no effect of responsiveness on customer satisfaction at FIFGROUP Lumajang 4.) There is a guarantee effect on customer satisfaction at FIFGROUP Lumajang Branch 5.) There is no influence of empathy on customer satisfaction at FIFGROUP Lumajang. Suggestions from this study to further improve customer satisfaction need to increase again from employees in the company in serving consumers because these employees interact directly with consumers, especially in punctuality as well. So that it will make consumers satisfied and not hesitate to use the company's services again.
本研究旨在了解和分析物证、可靠性、响应性、保证性和部分移情性构成的服务质量对Fifgroup yosowilanguan分公司鲁章县分公司顾客满意度的影响,并找出和分析物证、可靠性、响应性构成的服务质量对顾客满意度的影响。同时对FIFGROUP yosowiljun Branch Lumajang酒店客户满意度的保证和同理心。本研究采用目的抽样技术,样本数量为60个。有目的抽样是一种采用一定标准的抽样技术。本研究使用的检验和分析是数据工具检验,包括效度检验和信度检验,经典假设检验,包括正态性检验、多重共线性检验和异方差检验,多元线性回归分析,决定系数和假设检验,包括检验t和F检验。本研究的结果是:物证对FIFGROUP Lumajang的顾客满意没有影响。可靠性对FIFGROUP Lumajang 3的客户满意度没有影响。在FIFGROUP Lumajang,响应性对顾客满意度没有影响。对FIFGROUP鹿江分公司的顾客满意度存在保证效应。共情对鲁江FIFGROUP的顾客满意度没有影响。本研究提出的进一步提高顾客满意度的建议需要再次增加公司员工在服务消费者方面的意见,因为这些员工直接与消费者互动,特别是在准时性方面。这样才能让消费者满意,并毫不犹豫地再次使用该公司的服务。
{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA FIFGROUP DI LUMAJANG","authors":"Dimas Julius Hari Kencana, A. Hp, Bagus Qomaruzzaman Ratu Edi","doi":"10.31967/prodimanajemen.v2i1.544","DOIUrl":"https://doi.org/10.31967/prodimanajemen.v2i1.544","url":null,"abstract":"This  study  entitled  The  Influence  Of  Service  Quality  On  Customer  Satisfaction  In Fifgroup In Lumajang with the aim of knowing and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and partial empathy on consumer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency and to find out and analyzing the effect of service quality consisting of physical evidence, reliability, responsiveness, assurance and empathy simultaneously on customer satisfaction at FIFGROUP Yosowilangun Branch Lumajang Regency.   The number of samples in this study was 60 using purposive sampling technique. purposive sampling is a sampling technique using certain criteria. The testing and analysis used in this research is the data instrument test which includes the validity test and reliability test, and the classical assumption test which includes the normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression analysis, the coefficient of determination and hypothesis testing which includes testing t and F test.  And the results of this study: 1.) There is no effect of physical evidence on customer satisfaction at FIFGROUP Lumajang 2.) There is no effect of reliability on customer satisfaction at FIFGROUP Lumajang 3.) There is no effect of responsiveness on customer satisfaction at FIFGROUP Lumajang 4.) There is a guarantee effect on customer satisfaction at FIFGROUP Lumajang Branch 5.) There is no influence of empathy on customer satisfaction at FIFGROUP Lumajang. Suggestions from this study to further improve customer satisfaction need to increase again from employees in the company in serving consumers because these employees interact directly with consumers, especially in punctuality as well. So that it will make consumers satisfied and not hesitate to use the company's services again.","PeriodicalId":376436,"journal":{"name":"JMBI : Jurnal Manajemen Bisnis dan Informatika","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125496871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Dimensi Servqual Terhadap Loyalitas Tamu Bossotel Inn, Bangkok Dengan Kepuasan Sebagai Variabel Intervening Servqual维度对Bossotel Inn的忠诚影响,曼谷客户满意度作为可变干预变量
Pub Date : 2022-01-28 DOI: 10.31967/prodimanajemen.v2i1.543
Galuh Putri Manggali, H. Sulaksono
This research aims to analyze servqual dimension that consisting of tangible, empathy, reliability, responsiveness, and assurance towards guest loyalty at Bossotel Inn, Bangkok, with satisfaction as an intervening variable. This research method uses quantitative descriptive research, data collection techniques using purposive sampling by distributing 100 questionnaires to the guest of Bossotel Inn, Bangkok, the analysis method used is path analysis using SPSS version 20 and the sobel test calculator to test hypotheses. The results of this research indicate that: 1) reliability and assurance variable have a direct effect on Bossotel Inn, Bangkok guest satisfaction. While  tangible, empathy, and responsiveness variable do not have direct effect, 2) empathy and responsiveness  variable  have  direct    effect  on  Bossotel  Inn,  Bangkok  guest loyalty, while  tangible, reliability, and assurance variable have no effect, 3) hotel guest satisfaction variable has a direct effect on   Bossotel Inn, Bangkok guest loyaltsy, and the last, 4) hotel guest satisfaction cannot be a mediate the relationship between tangible, empathy, reliability, responsiveness, and assurance towards guest loyalty at Bossotel Inn, Bangkok, Thailand.
本研究旨在以满意度为中介变量,分析曼谷博索特酒店对客人忠诚度的影响,包括有形维度、同理心维度、可靠性维度、响应性维度和保证维度。本研究方法采用定量描述性研究,采用有目的抽样的数据收集技术,通过向曼谷Bossotel Inn酒店的客人发放100份问卷,使用的分析方法是路径分析,使用SPSS version 20和sobel检验计算器来检验假设。本研究结果表明:1)可靠性和保证变量对曼谷博索特酒店的客人满意度有直接影响。而有形、共情、响应变量不具有直接影响,2)共情和响应变量对博斯特酒店曼谷客人忠诚度有直接影响,而有形、可靠性和保证变量没有影响,3)酒店客人满意度变量对博斯特酒店曼谷客人忠诚度有直接影响,最后,4)酒店客人满意度不能作为有形、共情、可靠性、响应之间关系的中介。并保证了泰国曼谷博索特酒店的客人忠诚度。
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引用次数: 1
Pengaruh Persepsi Keamanan, Kemudahan Bertransaksi, Harga, Dan Kualitas Informasi Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Pada Online Travel Agency (OTA) Traveloka.com 安全感知、交易便利、价格和信息质量对消费者通过在线旅游代理(OTA) Traveloka com的客户满意度对重新购买感兴趣的影响
Pub Date : 2022-01-28 DOI: 10.31967/prodimanajemen.v2i1.541
Munawaroh Munawaroh, H. Sulaksono, Tamriatin Hidayah
This study aims to analyze the effect of perceived security, ease of transaction, price and quality of information on buying interest through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com. This research method uses descriptive quantitative research, data collection techniques use purposive sampling by distributing 60 questionnaires to STIE Mandala Jember students, the analytical method used is path analysis using SPSS version 20 and Sobel test calculator to test hypotheses. The results of this study indicate that: 1) the perceived security, price and quality of information variables have a direct effect on customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com, while the ease of transacting variable has no direct influence, 2) the ease of transaction and quality of information variables. Information has   a   direct   effect   on   buying   interest   at   the   Online   Travel   Agency   (OTA) Traveloka.Com, while the perceived security and price variables do not have a direct influence, 3) customer  satisfaction has a direct influence on buying interest at the Online Travel Agency (OTA) Traveloka. Com, and finally 4) the customer satisfaction variable cannot mediate the relationship between the variables of perceived security, ease  of  transaction,  price  and  quality  of  information  on  buying  interest  through customer satisfaction at the Online Travel Agency (OTA) Traveloka.Com.
本研究旨在通过在线旅行社(OTA) Traveloka.Com的客户满意度,分析感知安全性、交易便利性、价格和信息质量对购买兴趣的影响。本研究方法采用描述性定量研究,数据收集技术采用有目的抽样,通过向STIE Mandala Jember学生发放60份问卷,分析方法采用路径分析,使用SPSS version 20和Sobel检验计算器进行假设检验。本研究结果表明:1)感知安全、价格和信息质量变量对在线旅行社(OTA) Traveloka.Com的客户满意度有直接影响,而交易难易度变量对客户满意度无直接影响;2)交易难易度和信息质量变量对客户满意度无直接影响。信息对在线旅行社(OTA) Traveloka.Com的购买兴趣有直接影响,而感知安全性和价格变量没有直接影响。3)客户满意度对在线旅行社(OTA) Traveloka.Com的购买兴趣有直接影响。最后4)客户满意度变量不能中介感知安全、交易便利性、价格和信息质量变量与通过在线旅行社(OTA) Traveloka.Com购买兴趣之间的关系。
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引用次数: 0
Pengaruh Kualitas Produk,Kualitas Pelayanan Dan Media Sosial Terhadap Keputusan Pembelian ( Studi Pada UKM Makaroni Bantet Banyuwangi ) 产品质量、服务质量和社交媒体对采购决策的影响(UKM通心粉班特班裕旺的研究)
Pub Date : 2022-01-28 DOI: 10.31967/prodimanajemen.v2i1.542
Husnul Hotimah, Muhammad Firdaus, Saiful Amin
This study aims to determine the effect of product quality, service quality, and social media on purchasing decisions for macaroni bantet Banyuwangi. This study is based on quantitative methods, the data used in this study are primary data obtained from respondents' responses to questionnaires. Samples were taken as many as 100 respondents with a sampling technique using a simple random sample. The data obtained is then processed using SPSS analysis tools, analysis method using multiple linier regression analysis. The results showed that the variables of product quality, service quality, and social media had a simultaneous effect on purchasing decisions.
本研究旨在探讨产品品质、服务品质和社交媒体对Banyuwangi通心粉购买决策的影响。本研究以定量方法为基础,本研究使用的数据为从被调查者对问卷的回答中获得的原始数据。采用简单随机抽样的抽样技术,抽取了多达100名回答者的样本。然后使用SPSS分析工具对所得数据进行处理,分析方法采用多元线性回归分析。结果表明,产品质量、服务质量和社交媒体变量对购买决策有同步影响。
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引用次数: 1
期刊
JMBI : Jurnal Manajemen Bisnis dan Informatika
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