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The effect of self-related humor on convergent and divergent thinking 自我相关幽默对聚合思维和发散思维的影响
Pub Date : 2023-12-31 DOI: 10.7592/ejhr.2023.11.4.820
Md. Shahinoor Rahman, Zhijin Zhou
Humour enhances creativity, but the question is whether different types of humour have a similar effect on improving individual creativity. It is evident that negative humour style is negatively related to creativity, while positive humour style is positively related to it. However, no evidence has been found that self-related humour (self-enhancing and self-defeating humour) directly affects creative thinking in the experimental setting. Thus, this study aimed to investigate the effect of self-related humour on convergent and divergent creative thinking. We included 60 (38 male, 22 female) participants and randomly assigned 20 in each condition to conduct this experiment. To evoke humour, we used 12 stimuli (12 self-enhancing jokes, 12 self-defeating jokes, and 12 non-humorous statements) in each condition. Remote Association Task (RAT) was used to measure convergent thinking, and Alternative Uses Task (AUT) was used to measure divergent thinking. We expected that i) people who engage in self-enhancing humour would perform better at convergent thinking tasks than the control group and the self-defeating humour group and ii) people who engage in self-enhancing humour would perform better at divergent thinking tasks than the control group and the self-defeating humour group. Our results supported our hypotheses and suggested that self-enhancing humour induced individual creativity both in convergent or divergent thinking (originality, fluency, flexibility). In contrast, self-defeating humour failed to affect either convergent or divergent thinking.
幽默能提高创造力,但问题是不同类型的幽默对提高个人创造力是否有相似的效果。很明显,消极幽默风格与创造力呈负相关,而积极幽默风格与创造力呈正相关。然而,目前还没有发现任何证据表明,在实验环境中,与自我相关的幽默(自我提升幽默和自我挫败幽默)会直接影响创造性思维。因此,本研究旨在调查自我相关幽默对收敛性和发散性创造性思维的影响。我们纳入了 60 名参与者(38 名男性,22 名女性),并在每种条件下随机分配了 20 人进行本实验。为了唤起幽默感,我们在每个条件下使用了 12 个刺激物(12 个自我提升的笑话、12 个自我贬低的笑话和 12 个非幽默语句)。远程联想任务(RAT)用于测量收敛性思维,替代性用途任务(AUT)用于测量发散性思维。我们预计:i)与对照组和自我挫败幽默组相比,自我提升幽默的人在收敛性思维任务中表现得更好;ii)与对照组和自我挫败幽默组相比,自我提升幽默的人在发散性思维任务中表现得更好。我们的研究结果支持了我们的假设,并表明自我提高型幽默能在聚合或发散思维(独创性、流畅性和灵活性)方面激发个人创造力。相比之下,自我挫败幽默对聚合或发散思维均无影响。
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引用次数: 0
Humour as an advertising resource: memes at the service of brands 作为广告资源的幽默:为品牌服务的流行语
Pub Date : 2023-12-31 DOI: 10.7592/ejhr.2023.11.4.854
Juan-Manuel González-Aguilar, Beatriz Feijoo, Romina Caluori
In this study, we investigated the phenomenon of memes generated based on user-generated content (UGC) discourse about the Japanese electronic brand Casio. We collected 150 memes from various platforms and applied a quantitative content analysis methodology to determine the main characteristics of the memes. Additionally, we employed statistical techniques to identify patterns and relationships among the variables studied. The results revealed that user-generated content could be interpreted as an unintentional advertising strategy for the Casio brand. We observed significant similarities in the structure and themes of the memes, indicating a mutual influence among users. Furthermore, we found that mentioning the brand in one of Shakira’s songs significantly impacted the meme generation. These findings emphasise the importance of understanding and harnessing the unintentional advertising potential that arises from the interaction between popular culture and brands.
在本研究中,我们调查了基于用户生成内容(UGC)话语产生的有关日本电子品牌卡西欧的备忘录现象。我们从各种平台上收集了 150 个流行语,并运用定量内容分析方法确定了流行语的主要特征。此外,我们还采用了统计技术来确定所研究变量之间的模式和关系。研究结果表明,用户生成的内容可以被解释为卡西欧品牌的一种无意广告策略。我们观察到备忘录的结构和主题具有明显的相似性,这表明用户之间存在相互影响。此外,我们还发现在夏奇拉的一首歌曲中提及卡西欧品牌也极大地影响了备忘录的生成。这些发现强调了理解和利用流行文化与品牌之间互动所产生的无意广告潜力的重要性。
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引用次数: 0
Humour-themed holistic learning processes in a Finnish primary school 芬兰小学以幽默为主题的整体学习过程
Pub Date : 2023-12-31 DOI: 10.7592/ejhr.2023.11.4.841
Juli-Anna Aerila, Marja-Leena Rönkkö, Tuula Stenius
Although humour in education has shown positive research results, its use in Finnish classrooms is not common and is not included in Finland’s curricula. In this study, pupils’ humour is utilised as part of a holistic learning process in Finnish primary education. Implementing holistic learning processes means focusing on child-centredness, dissolving subject boundaries and concentrating on learning-to-learn skills, overall growth and traditional subject-learning goals. As a framework for the learning process, this study follows the guidelines of the Narratives and Crafts model, which aims to connect arts-based activities with different themes. This study aims to investigate the role of humour in the context of an arts-based learning process and to assess opportunities for its more conscious use in learning. The data were taken from the outcomes of 36 pupils during a holistic learning process and were analysed using qualitative content analysis. The results indicated that creative or arts-based activities and humour worked well together as a means for pupils to incorporate their inner thoughts and personal perceptions into their assignments. Furthermore, humour can be a source of a long-term process, and expressions of pupils’ humour can be steered by assignments and preliminary materials, as well as by collaboration with other pupils and the teacher. However, teachers should have more research-based information about humour in the classroom and about the importance of humour in the community and for pupils.
尽管幽默教育已经取得了积极的研究成果,但在芬兰课堂上的应用并不普遍,也未被纳入芬兰的教学大纲。在这项研究中,小学生的幽默被用作芬兰小学教育整体学习过程的一部分。实施全面学习过程意味着要注重以儿童为中心,打破学科界限,专注于学会学习技能、全面成长和传统的学科学习目标。作为学习过程的框架,本研究遵循 "叙事与手工艺 "模式的指导方针,旨在将艺术活动与不同的主题联系起来。本研究旨在调查幽默在以艺术为基础的学习过程中的作用,并评估在学习中更有意识地使用幽默的机会。数据来自 36 名学生在整体学习过程中的成果,并采用定性内容分析法进行了分析。结果表明,创造性或艺术性活动与幽默配合得很好,是学生将内心想法和个人感悟融入作业的一种手段。此外,幽默可以是一个长期过程的源泉,学生的幽默表达可以通过作业和初步材料以及与其他学生和教师的合作来引导。不过,教师应该掌握更多关于课堂幽默的研究信息,了解幽默在社会和学生中的重要性。
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引用次数: 0
The humorous body 幽默的身体
Pub Date : 2023-12-31 DOI: 10.7592/ejhr.2023.11.4.850
Neha Khurana
This paper is a commentary upon the mingling of the affective and discursive varieties of humour in the eighteenth century based on the observation that the body and bodily processes are at the core of humour in Laurence Sterne’s The Life and Opinions of Tristram Shandy, Gentleman. The author notes in this novel a curious coming together of the various conceptions of the functioning of the human body prevalent at that time and linguistic slippages. Linguistic quips aid in a slippery transition between the various conceptions of the body and discursive linguistic aspects, thus creating humour. Linguistic slips of this kind seem to be inspired by John Locke’s philosophy popular at the time, while an analysis using Henri Bergson’s essay on the comic is carried out to look at the mechanism in which humour is produced through the body in the novel as the iatromechanistic and humoral models of the body lend themselves to be seen as comic in the Bergsonian sense.
劳伦斯-斯特恩(Laurence Sterne)的《绅士特里斯特拉姆-香迪的生平与观点》(The Life and Opinions of Tristram Shandy, Gentleman)中,身体和身体过程是幽默的核心。作者注意到,在这部小说中,当时流行的关于人体功能的各种概念与语言的滑稽奇妙地结合在一起。语言上的调侃有助于在人体的各种概念和话语语言方面之间实现滑动过渡,从而产生幽默感。这种语言上的滑稽似乎受到了当时流行的约翰-洛克哲学的启发,而利用亨利-柏格森(Henri Bergson)关于滑稽的论文进行分析,则是为了研究小说中通过身体产生幽默的机制,因为身体的机能模式和体液模式本身就可以被视为柏格森意义上的滑稽。
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引用次数: 0
Humorous advertisement categories 幽默广告类别
Pub Date : 2023-12-31 DOI: 10.7592/ejhr.2023.11.4.781
Emese Babinszki, Katalin Balázs
Humour is a prevalent strategy in advertising, but research findings are contradictory regarding its effectiveness. A potential resolution of the contradictory findings could be to create a category system distinguishing between the basic types of humorous advertisements, which could systematically be used in future research. Several classifications have been reported and some typologies have been suggested, but none is based on the audience’s representations. Our aim was to identify the basic types of humorous advertisements with an approach that considers both the previous typologies and the non-experts’ representations. In the present study, 18 humorous advertisements were assessed based on a questionnaire study with 13 questions and 246 adult participants. Based on the cluster analyses of the empirical data, three basic types of humorous advertisements were identified: taboo-breaking, exaggeration, and cute or sentimental humour. Eight items were differentiated most clearly among the humorous advertisement types. Both the humorous advertisement categories and the applied items are worth consideration in further studies. Conscious use of the identified categories in future research could help to develop a more comprehensive model of humorous advertising effects.
幽默是广告中的一种普遍策略,但有关其有效性的研究结果却相互矛盾。解决研究结果相互矛盾的一个可能办法是建立一个分类系统,区分幽默广告的基本类型,以便在今后的研究中系统地使用。已有一些分类报告和类型学建议,但都不是基于受众的表述。我们的目的是通过一种既考虑到以往类型学又考虑到非专家表征的方法来确定幽默广告的基本类型。在本研究中,我们基于一项包含 13 个问题的问卷调查,对 18 个幽默广告进行了评估,共有 246 名成人参与。根据对实证数据的聚类分析,确定了幽默广告的三种基本类型:打破禁忌、夸张、可爱或感伤幽默。在幽默广告类型中,有八个项目区分最为明显。幽默广告类别和应用项目都值得进一步研究。在今后的研究中有意识地使用已确定的类别,有助于建立一个更全面的幽默广告效果模型。
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引用次数: 0
Genre and stylistic markers of Ukrainian folk jokes 乌克兰民间笑话的体裁和风格标志
Pub Date : 2023-12-31 DOI: 10.7592/ejhr.2023.11.4.868
Olena Yemelyanova, Svitlana Baranova, Iryna Kobyakova
This article focuses on the study of Ukrainian social and domestic folk jokes that contain information about the life of people, their habits, customs, traditions, and relations, and ridicule the weak sides of Ukrainians. The research material comprises 311 folk jokes that date back to the second part of the 19th century – the beginning of the 20th century. They are selected from the collection by M.V. Nagornyi (1940) and the book of Ukrainian folk satire and humour (1959). The goal of the research is to study the main genre and stylistic markers of Ukrainian folk jokes. It is noted that Ukrainian folk jokes have a form of dialogue. Ukrainians’ longstanding tradition of self-deprecating humour is also mentioned. The stylistic markers of the texts under consideration are the choice of vocabulary with diminutive suffixes, a wide range of expressive means, and stylistic devices that are a basis for achieving humorous effects. Diminutive suffixes are proved to have acquired specific characteristics in folk jokes giving positive or negative evaluation. Ukrainian social and domestic folk jokes, some of which take the form of joke-stories, are distinguished by precision, witty expression, and concise and dynamically constructed plot. The future research might involve the detailed study of the peculiarities of the Ukrainian social and domestic jokes of the third millennium, focusing on their linguistic and extra-linguistic features.
本文主要研究乌克兰社会和家庭民间笑话,这些笑话包含有关人们生活、习惯、风俗、传统和关系的信息,并嘲笑乌克兰人的弱点。研究材料包括 311 个 19 世纪下半叶至 20 世纪初的民间笑话。这些笑话选自 M.V. Nagornyi 的作品集(1940 年)和《乌克兰民间讽刺和幽默》一书(1959 年)。研究的目的是研究乌克兰民间笑话的主要体裁和风格标志。我们注意到,乌克兰民间笑话具有对话形式。还提到了乌克兰人自嘲式幽默的悠久传统。所研究文本的文体特征是选择带有小词后缀的词汇、广泛的表达方式以及作为实现幽默效果基础的文体手段。事实证明,在给予正面或负面评价的民间笑话中,小词后缀具有特定的特征。乌克兰社会和家庭民间笑话(其中一些以笑话故事的形式出现)的特点是准确、诙谐的表达方式、简洁和动态的情节结构。未来的研究可能包括详细研究第三个千年乌克兰社会和家庭笑话的特殊性,重点是其语言和语言外特征。
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引用次数: 0
Legal analysis of freedom of expression and online humour in Indonesia 印尼言论自由与网路幽默的法律分析
Pub Date : 2023-09-30 DOI: 10.7592/ejhr.2023.11.3.807
Andryka Syayed Achmad Assagaf
This paper examines the issue of freedom of expression in relation to online humour, particularly in Indonesian law. Despite being an inherent individual right within the broad scope of freedom of expression, there is currently no clear demarcation line in Indonesian law to position humour as an integral aspect of this right and of entertainment. Consequently, forms of humour such as memes, parodies, and satire may potentially be considered as insulting due to the subjective nature of humour and the lack of a consistent interpretation. This legal uncertainty raises concerns about the protection of freedom of expression as a fundamental human right in the present era. Despite the protection granted by the Constitution and various laws, Indonesia's legal framework does not explicitly define humour as a constituent of freedom of expression, thus leaving its interpretation to the discretion of the courts.
本文探讨网路幽默的言论自由问题,尤其是印尼法律。尽管在广泛的言论自由范围内,幽默是一项固有的个人权利,但印尼法律目前没有明确的界限,将幽默定位为这项权利和娱乐的一个组成部分。因此,由于幽默的主观性和缺乏一致的解释,表情包、模仿和讽刺等幽默形式可能被认为是侮辱。这种法律上的不确定性引起了人们对在当今时代保护言论自由作为一项基本人权的关注。尽管《宪法》和各种法律给予保护,但印度尼西亚的法律框架并未明确将幽默定义为言论自由的组成部分,因此将其解释留给了法院的自由裁量权。
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引用次数: 0
Have media texts become more humorous? 媒体文本变得更幽默了吗?
Pub Date : 2023-09-30 DOI: 10.7592/ejhr.2023.11.3.810
Haoran Zhu, Yueqing Deng
As a research topic, humour has drawn much attention from multiple disciplines including linguistics. Based on Engelthaler & Hills’ (2018) humour scale, this study developed a measure named Humour Index (HMI) to quantify the degree of humour of texts. This measure was applied to examine the diachronic changes in the degree of humour of American newspapers and magazines across a time span of 118 years (1900-2017) with the use of texts from Corpus of Historical American English (COHA). Besides, the study also discussed the contributions of different types of words to the degree of humour in the two genres. The results show significant uptrends in the degree of humour of both newspapers and magazines in the examined period. Moreover, derogatory and offensive words are found to be less frequently used than other categories of words in both genres. This study provides both theoretical and methodological implications for humour studies and claims or hypotheses of previous research, such as infotainment and linguistic positivity bias.
幽默作为一个研究课题,受到了包括语言学在内的多个学科的广泛关注。基于恩格尔塞勒&;根据Hills(2018)的幽默量表,本研究开发了一种名为幽默指数(HMI)的测量方法来量化文本的幽默程度。这一措施被用于研究118年(1900-2017)期间美国报纸和杂志幽默程度的历时变化,并使用了美国历史英语语料库(COHA)的文本。此外,研究还讨论了不同类型的词汇对两种文体幽默程度的贡献。结果显示,在调查期间,报纸和杂志的幽默程度都有明显的上升趋势。此外,贬义词和攻击性词汇在两种体裁中使用的频率都低于其他类别的词汇。本研究为幽默研究和先前研究的主张或假设(如信息娱乐和语言积极偏见)提供了理论和方法上的启示。
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引用次数: 0
The relationship between humour types, assertiveness, self-efficacy, personality, and perfectionism in pre-service teachers 职前教师幽默类型、自信、自我效能、个性与完美主义的关系
Pub Date : 2023-09-30 DOI: 10.7592/ejhr.2023.11.3.824
Elena Mirela Samfira, Ionel Samfira
Teachers’ humour has a special place in the educational context with multiple benefits for themselves and their students. As a complex concept, humour is strongly related to individual personality, which is also complex and diverse. The current research aimed to investigate the correlations between four types of humour (affiliative, self-enhancing, aggressive, and self-defeating) and assertiveness, perfectionism, and Big Five personality traits (openness, conscientiousness, extraversion, agreeableness, and emotional stability) in pre-service teachers. The obtained results show that the adaptive type of humour (affiliative and self-enhancing) positively correlated with assertiveness, Big Five personality traits, and the adaptive form of perfectionism, and negatively with the maladaptive form of perfectionism. Also, the maladaptive type of humour (aggressive and self-defeating) negatively correlated with assertiveness, Big Five personality traits, and positively with the maladaptive form of perfectionism. An intriguing finding was the positive correlation between aggressive humour and assertiveness.
教师的幽默在教育中有着特殊的地位,对教师和学生都有多种好处。幽默是一个复杂的概念,它与个体的个性密切相关,个体的个性也是复杂多样的。本研究旨在探讨职前教师的四种幽默类型(亲和力、自我增强性、攻击性和自我挫败性)与自信、完美主义和五大人格特征(开放性、严密性、外向性、亲和性和情绪稳定性)之间的相关性。结果表明,适应型幽默(隶属型和自我增强型)与自信、大五人格特征和适应型完美主义正相关,与适应不良型完美主义负相关。此外,适应不良类型的幽默(好斗和自我挫败)与自信、五大人格特征负相关,与适应不良形式的完美主义正相关。一个有趣的发现是攻击性幽默和自信之间的正相关关系。
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引用次数: 0
Sexual jokes in Nigerian stand-up comedy 尼日利亚单口喜剧中的性笑话
Pub Date : 2023-09-30 DOI: 10.7592/ejhr.2023.11.3.791
Eyo Mensah, Idom Inyabri, Romanus Aboh
Nigerian stand-up comic artists explore emerging social, religious, and political issues as materials for comic entertainment within their performance space and community of practice. One of the resources for comic performance is the recourse to sexual contents which are deployed to reduce apprehension around stereotyped norms about sex and sexuality in the Nigerian sociocultural context. Drawing on ethnographic qualitative data using social media skits, audio-visual disks and semi-structured interviews, this article examines sexual jokes as ideological texts and rhetorical devices that embody the struggle between conservatism and postmodern conceptions of sex and sexuality. It highlights the recurrent themes and creative discourses of sexual humour which stand-up comedy performers exploit as artistic tools for the engagement of gender roles, sexual myths, sexual politics and social contradictions within a vulnerable socio-political and economic context. We adopt social relief theory and incongruity theory of humour comprehension to provide a nuanced understanding of sexual jokes and the sociocultural inhibitions that surround them. The dominant themes in these jokes include male sterility, faking orgasm, commodification of sex, prostitution, rape, and the use of aphrodisiac. The results indicate that sexual jokes are circulating within the comedy performance space as forms of protest against stereotyped sexual culture. In this way, male and female comedians, working with the tools and ideology of postmodernism, help to satirise conventional sexual values and radicalise their audiences against normative construction of sex and sexuality.
尼日利亚的单口喜剧艺术家在他们的表演空间和实践社区中探索新兴的社会,宗教和政治问题作为喜剧娱乐的材料。喜剧表演的资源之一是求助于性内容,这是为了减少对尼日利亚社会文化背景下关于性和性的刻板规范的担忧。本文利用社会媒体小品、视听光盘和半结构化访谈等民族志定性数据,将性笑话作为意识形态文本和修辞手段进行了研究,这些文本和修辞手段体现了保守主义与后现代性和性观念之间的斗争。它强调了反复出现的主题和性幽默的创造性话语,这些幽默是单口喜剧演员在脆弱的社会政治和经济背景下利用性别角色、性神话、性政治和社会矛盾参与的艺术工具。我们采用幽默理解的社会救济理论和不协调理论对性笑话及其周围的社会文化禁忌进行了细致入微的理解。这些笑话的主要主题包括男性不育、假装性高潮、性商品化、卖淫、强奸和春药的使用。结果表明,性笑话作为一种对刻板性文化的抗议形式,在喜剧表演空间中流传。通过这种方式,男女喜剧演员利用后现代主义的工具和意识形态,帮助讽刺传统的性价值观,并使他们的观众激进起来,反对对性和性的规范建构。
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引用次数: 0
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The European Journal of Humour Research
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