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Communications Strategy PT. Taspen Branch Mataram for Implementation of Public Service 通信策略PT. Taspen分部马塔兰公共服务实施
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.040
Yulanda Trisula Sidarta Yohanes
. PT. Taspen is BUMN company engaged old age savings insurance for the state civil apparatus. Products owned by PT. Taspen not oly old age insurance, Taspen also introduce new product, namely Taspen Scholarship and Taspen Dwiguna Sejahtera. This study aims to assess the communication strategy practiced by employees for implementation of public services on the company's new products. The method used in this research is focus group discussion, observation, and documentation, as well as post test involving all employees of PT. Taspen to practice communication in introducing new products. This method shows outsiders as a medium of communication participant presentation to be able to demonstrate the communication skills of participants in dealing with various client characters. Based on the results of research using FGD, observation, documentation, post-test, strategic communication conducted by employees of PT. Taspen in relations with clients to do public speaking activities through several shelves, such as making personal contact by conducting personal communication before starting to introduce product, representing each group, showing readiness in explaining material, seeking complaints about the product Expected by representatives each group, the flexibility of communication participants by answering questions from the target, as well as the results of post tests about the marketing communication strategies carried out by the employees. Post-test results show about the increase of knowledge for marketing communication strategy by 27 employees.
. PT. Taspen是一家为国家民用机构从事养老保险的公司。塔斯本旗下的产品不仅仅是老年保险,塔斯本还推出了新产品,即塔斯本奖学金和塔斯本养老保险。本研究旨在评估员工在公司新产品实施公共服务时所采取的沟通策略。本研究采用的方法是焦点小组讨论、观察、记录,以及PT. Taspen全体员工参与的岗位测试,在新产品推出过程中进行沟通练习。这种方法展示了局外人作为沟通媒介的参与者呈现,能够展示参与者在处理各种客户角色时的沟通技巧。根据FGD的研究结果,观察,文档,后测,PT. Taspen员工在与客户的关系中进行战略沟通,通过几个货架进行公开演讲活动,如在开始介绍产品之前通过个人沟通进行个人接触,代表每个小组,在解释材料时表现出准备就绪,寻求每个小组代表对产品的预期投诉。通过回答目标提出的问题进行沟通的参与者的灵活性,以及员工进行的营销传播策略的岗位测试结果。后测结果显示,27名员工的营销传播策略知识有所增加。
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引用次数: 0
Effectiveness of Using 2D Animation Video with Live Shoot Motion Graphic 使用2D动画视频与实时拍摄运动图形的有效性
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.011
Fandy Neta, Rina Yulius, M. Nasrullah
Programming is not just about writing programs that are "as long as they are", "as long as they can run", "as long as they can deliver the results they expect". Programming requires good methods, techniques, and methodologies so that the written program is an effective program. It is true that many people can make programs, but only a few can program properly. In current technological developments, Algorithms play an imperative part in the field of programming. Especially in the lectures of the Department of Informatics, its relationship is strong with its specific algorithmic programming for students of Multimedia Engineering and Network Study Program. An understanding of algorithms is needed so that it can make the program more effective and efficient. To be able to help students understand the Algorithm and programming material, suitable learning media are important. Media that can be used are 2D Animation Video and Live Shoot Motion Graphic. Given the development of learning media in the form of 2D Animation Video and Live Shoot Motion Graphic that can help students understand the concepts of Algorithms and Programming, it is necessary to conduct research related to testing the effectiveness of learning. This study compares the effectiveness of the use of 2D Animation Video with Live Shoot Motion Graphic on the first-semester student of Multimedia Engineering and Network, Politeknik Negeri Batam. The results of this study indicate that learning using 2D video with live shoot motion graphics is relatively better than learning using power-point.
编程不仅仅是编写“只要它们是”、“只要它们能运行”、“只要它们能交付预期的结果”的程序。编程需要好的方法、技术和方法论,这样编写出来的程序才是有效的程序。的确,很多人会编写程序,但只有少数人能正确地编写程序。在当前的技术发展中,算法在程序设计领域起着至关重要的作用。特别是在信息系的讲座中,它与多媒体工程和网络研究项目的学生的特定算法编程的关系很强。对算法的理解是必要的,这样才能使程序更有效和高效。为了能够帮助学生理解算法和编程材料,合适的学习媒体是很重要的。可以使用的媒体是2D动画视频和实时拍摄运动图形。鉴于2D动画视频和Live Shoot Motion Graphic等学习媒体的发展,可以帮助学生理解算法和编程的概念,因此有必要进行测试学习有效性的相关研究。本研究比较了在巴丹理工大学多媒体工程与网络专业第一学期学生中使用2D动画视频和Live Shoot Motion Graphic的效果。本研究的结果表明,使用带有实时运动图形的2D视频学习比使用powerpoint学习相对更好。
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引用次数: 3
International Business in Tourism: Media Promotion Perspective in Industry 4.0 国际旅游商务:工业4.0下的媒体推广视角
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.033
S. Hartati, A. Bajari, Rukmi Juwita
In this era, technologies are fundamental to doing business. The role of technologies in business communications is expanding, and it offers many opportunities. Not only it creates impacts on the internal matters to business, but it also helps to develop social, political, and economic environments. Many technologies internet that is using to promote the business or collaborate with the other platform business. Social media has become one amongst the most-used channel both for private and business communication since the start of this decade, but its various sides might not use within the same manner as individual usage, while for business or company purposes, it becomes a tool to develop the tourism sector. This study aims to know and how the tourism industry business today is in anticipating competition in industry 4.0, how the tourism industry doing business communication, and the media tourism industry to promote business. The tourism industry is the world's largest economic sector, which contributes 10,4% to global GDP. Three hundred thirteen million jobs or 1/10 jobs in the world supported by the travel and tourism industry, this is equal to 9,9 % of global employment and 1/5 of all global net jobs created in last decade have been within the travel and tourism sector (World and Tourism Council,2018 p.3). The tourism industry is an industry that has a positive impact on improving the economy of countries. In addition to creating employment in the tertiary sector, the tourism industry often promotes growth in the primary and secondary industries regarded as the multiplier effect. Increasing the tourism industry will create new entrepreneurs and a new workforce, and often see as a promotion media used by the tourism industry. To achieve these objectives, the writers use a qualitative methodology by collecting the data from primer and secondary data. This research addressed how the tourism industry can exist in industry 4.0 by using the key reveal determinants found in the
在这个时代,技术是做生意的基础。技术在商业通信中的作用正在扩大,它提供了许多机会。它不仅对企业内部事务产生影响,而且还有助于发展社会、政治和经济环境。许多互联网技术被用来促进业务或与其他平台业务合作。自本世纪初以来,社交媒体已成为私人和商业交流中最常用的渠道之一,但其各个方面的使用方式可能与个人使用方式不同,而出于商业或公司目的,它成为发展旅游业的工具。本研究旨在了解和了解今天的旅游业业务如何在工业4.0中预测竞争,旅游业如何进行业务沟通,以及媒体旅游业促进业务。旅游业是世界上最大的经济部门,占全球GDP的10.4%。旅游业提供了3.13亿个就业岗位,即全球1/10的就业岗位,相当于全球就业岗位的9.9%,过去十年中创造的全球净就业岗位的1/5来自旅游业(世界和旅游理事会,2018年第3页)。旅游业是一个对改善国家经济有积极影响的行业。除了在第三产业创造就业机会外,旅游业还经常促进被视为乘数效应的第一和第二产业的增长。增加旅游业将创造新的企业家和新的劳动力,并经常被视为旅游业使用的宣传媒体。为了实现这些目标,作者使用定性的方法,从初级和二级数据收集数据。本研究通过使用在工业4.0中发现的关键揭示决定因素来解决旅游业如何在工业4.0中存在
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引用次数: 1
Determinants of Fear of Demographic Changes and the Tendency to Spread Viral News Among Millennials 对人口变化的恐惧的决定因素和在千禧一代中传播病毒新闻的趋势
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.023
M. Abdullah, Alim Syariati
: Tendency of spreading viral news had become quite a problem in itself, as the information mostly was not authorized, and could trigger the fear of structural changes in the society. This study aimed to investigate whether political preference, religiosity, and group chat involvements affected the tendency to spread viral news, and ultimately led to fear of demographic changes. Quantitatively, 170 youths participated in this study and were analyzed in SEM-PLS. The study found that millennials' political preference affected their news dissemination; involvement in group chats also increased their news channeling. Interestingly, religious millennials feared the shift in demographics. Aside from that acceptance, other hypotheses were rejected. This contributed to the discussion of communication among millennials.
病毒式新闻的传播趋势本身已经成为一个相当大的问题,因为这些信息大多是未经授权的,并且可能引发对社会结构变化的恐惧。本研究旨在调查政治偏好、宗教信仰和群聊参与是否会影响病毒式新闻传播的趋势,并最终导致对人口变化的恐惧。在数量上,170名青少年参与了这项研究,并在SEM-PLS中进行了分析。研究发现,千禧一代的政治偏好影响了他们的新闻传播;参与群聊也增加了他们的新闻渠道。有趣的是,信仰宗教的千禧一代担心人口结构的变化。除了这个被接受之外,其他的假设都被拒绝了。这促成了关于千禧一代之间沟通的讨论。
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引用次数: 1
The Dynamics of Development Communication (A Case Study: Community-Based Participatory Development Program (P3BK) Government of Bekasi City) 发展传播的动力(以社区参与式发展项目(P3BK)为例)
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.003
Akbar Prasetyo, Choirul Fajri
P3BK is a program created by the Government of Bekasi City in order to improve the welfare of community through the development that is carrying out on community participation. communication and coordination are the important factors of the successful implementation of P3BK, so that the Government can handle the various obstacles. This research examines the dynamics of development communication that occurs in the implementation of P3BK. This research is using the descriptive qualitative method based on case studies. The data analyzed are the result of interviews, observations and documentation aimed to understand and describing the dynamics of the development communication from the government of Bekasi City through the implementation of P3BK. The result showed that communication in the implementation of P3BK conducted by BKM as the sole implementing agency appointed directly by the Government of Bekasi City is very dynamic. Although facing various obstacles in the process, the implementation of P3BK in Bekasi City continues to run well. BKM carries out internal and external communication through a variety of activities, such: Musrenbang, visit of BKM Bekasi City forum, distribute leaflets of development realization, etc. In addition, BKM’s communication efforts in increasing public’s participation succeed making the public to be actively involved in the implementation of P3BK.
P3BK是由贝卡西市政府创建的一个项目,目的是通过社区参与的发展来改善社区福利。沟通和协调是P3BK成功实施的重要因素,使政府能够处理各种障碍。本研究考察了P3BK实施过程中发展沟通的动态。本研究采用基于个案研究的描述性定性方法。所分析的数据是访谈、观察和文件的结果,旨在了解和描述通过实施P3BK而与别卡西市政府进行发展沟通的动态。结果表明,BKM作为Bekasi市政府直接指定的唯一执行机构,在执行P3BK过程中进行的沟通是非常活跃的。尽管在这一过程中面临各种障碍,但P3BK在Bekasi市的实施继续顺利进行。BKM通过各种活动开展对内对外沟通,如:Musrenbang、参观BKM Bekasi城市论坛、发放发展实现宣传单等。此外,BKM在提高公众参与方面的传播努力取得了成功,使公众积极参与到P3BK的实施中来。
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引用次数: 1
The Influence of Political Communication Toward Public Opinion About the Victory of the Regent and Vice of the Regent of Tulungagung 政治传播对土伦加贡摄政胜利与摄政失败舆论的影响
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.010
Erna Sugiarti, P. Ruliana, Irwansyah
. The problem in this study is the development of the issue of the elected regent of Tulungagung, Syahri Mulyo, who was declared a corruption suspect by the Corruption Eradication Commission for accepting bribes related to road infrastructure development projects, and then came public opinion that was controversial. The purpose of this study was to find out and explain the influence of communication politics of public opinion about the victory of the Regent and Deputy Regent of Tulungagung. The theory of political communication is used from Dan Harold D Lasswell, developed by Dan Nimmo into elements of political communication and to measure public opinion the ABCs of Attitude theory put forward by D.W Rejecky. The approach used in this research is quantitative using survey research methods, with the intention of analyzing and explaining the causal effects between variables through hypothesis testing. The population in this study are all residents of Tulungagung Regency who are at least 17 years old or already have a KTP or are married. While the number of samples involved 400 respondents. Data collection is done by direct interviews with respondents through questionnaires, field observations, documentation and literature and internet studies in order to obtain relevant information and data. Data analysis uses simple regression analysis to determine the effect of political communication on public opinion. The results showed that there was a strong influence of political communication on public opinion about the victory of the Regent and Deputy Regent of Tulungagung. The findings in this study are interpersonal communication and public belief, if one day Syahri Mulyo will be re-elected as regent of Tulungagung Regency
. 本研究的问题是土伦加贡的当选摄政王,Syahri Mulyo,因收受与道路基础设施发展项目有关的贿赂而被铲除腐败委员会宣布为腐败嫌疑人的问题的发展,然后出现了有争议的舆论。本研究的目的是发现和解释的影响沟通的政治舆论的胜利摄政和Tulungagung副摄政。政治传播理论采用了丹·哈罗德·D·拉斯韦尔(Dan Harold D. laswell)的理论,由丹·尼莫(Dan Nimmo)发展为政治传播的要素,并采用了D·w·雷杰基(D.W Rejecky)提出的态度理论的abc来衡量民意。本研究采用定量的调查研究方法,旨在通过假设检验来分析和解释变量之间的因果关系。本研究的人口均为图龙加贡摄政区年满17岁或已经拥有KTP或已婚的居民。而样本数量涉及400名受访者。数据收集是通过问卷调查、实地观察、文件和文献以及互联网研究等方式与受访者进行直接访谈,以获得相关信息和数据。数据分析采用简单的回归分析来确定政治传播对民意的影响。结果表明,有一个强大的政治传播对舆论的影响对摄政的胜利和Tulungagung副摄政。本研究的结果是人际沟通和公众信念,如果有一天Syahri Mulyo将再次当选为Tulungagung摄政
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引用次数: 1
Luweng as a Traditional Cultural Heritage 鲁翁作为传统文化遗产
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.022
Koniherawati
The culinary culture that is constantly developing in various countries and regions cannot be separated from the existence of a cooking culture that is unique. In Indonesian traditional cooking culture, there is a cooking tool called luweng. Luweng made from clay is a specifically of kitchenware that can be considered of the most traditional types of pottery, it does not need the process of firing. The existence of pottery was brought to life by human civilization, where during the times ancient humans were not nomadic, to live farming, then began to create necessary equipment. Cooking, eating and drinking utensils were made using natural materials found in surroundings. Clay being the main source of earthenware exemplifies the simplicity and sensitivity humans show to nature for survival. Luweng is a traditional cooking stove is very interesting and fascinating especially to show the local genius of ancient humans. Luweng is used by rural communities to cook using wood or dry twigs as fuel. Its simple shape consists of rectangles with several holes at the top that are made according to the heat generated. Special ancestors skills passed down from generation to generation are transfer of knowledge in the traditional education culture. Furthermore, this research will find the unique functions of Luweng that are still used by rural communities at the countryside in Indonesia, are artifacts in traditional culture that still survive in this modern technology era. This paradox although is very interesting to have been criticized, and proven to have inspired writers when ideating installation art concepts. Through this research and artwork are expected to become a track record and a new knowledge for young to learn about history; particularly on cooking tools and traditional culture.
在各个国家和地区不断发展的饮食文化,离不开独特的饮食文化的存在。在印尼的传统烹饪文化中,有一种烹饪工具叫鲁翁。由粘土制成的鲁翁是一种特殊的厨具,可以被认为是最传统的陶器类型,它不需要烧制过程。陶器的存在是由人类文明带来的,在古代人类还没有游牧的时候,为了生活农耕,就开始创造必要的设备。烹饪、饮食用具都是用在周围环境中发现的天然材料制成的。粘土是陶器的主要来源,体现了人类为了生存而对自然表现出的简单和敏感。鲁翁是一种传统的炊具,非常有趣和迷人,特别是展示了当地古代人类的天才。芦翁被农村社区用来做饭,用木头或干树枝作为燃料。它的简单形状由矩形组成,顶部有几个孔,这些孔是根据产生的热量而制作的。代代相传的特殊祖先技艺是传统教育文化中的知识传承。此外,本研究将发现,鲁翁的独特功能仍在印度尼西亚农村地区的农村社区使用,是传统文化中的文物,在现代技术时代仍然存在。这种悖论虽然被批评得很有趣,但也被证明启发了作家在构思装置艺术概念时的灵感。通过这一研究和艺术品有望成为年轻人学习历史的记录和新知识;尤其是烹饪工具和传统文化。
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引用次数: 0
期刊
Proceedings of the 2nd International Media Conference 2019 (IMC 2019)
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