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Improve Creative Industry Competitiveness Penta Helix and Human Capital in Digital Era 数字时代提升创意产业竞争力、五螺旋结构与人力资本
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.014
Gendut Sukarno, Resa Rasyidah, Kholifatus Saadah
. As it predicted as one of the creative industry proponents, the culinary industry is growing rapidly in Indonesia. The culinary industry sub-sector grows because of cultural and lifestyle shifts, as well as technology development. It becomes one of the determining factors in the successfulness of the culinary business, especially in this digital area within offline to online shifting. This research aims to discuss about Penta Helix and Human Capital concepts in strengthening competitiveness which impacts the creative industry business performance on culinary industry sub-sector The population in this study were all managers/owners of the Surabaya culinary creative industry who collaborated with online delivery services (Go-Jek and Grab), with 75 respondents as the samples. The authors are using a data analysis technique with Partial Least Square (PLS). Based on the results of the research found that all dimensions (Academics, Business, Civil Society, Government, Media) are to be a gauge/indicator variable Penta Helix. Variable in human capital; competitiveness and business performance show that all of these indicators are valid and serve as indicators of the human capital, competitiveness, and business performance variables. Penta Helix, human capital, and competitiveness can provide a fair design contribution to business performance.
. 正如它作为创意产业支持者之一所预测的那样,印尼的烹饪产业正在迅速发展。由于文化和生活方式的转变以及技术的发展,烹饪行业的子行业正在增长。它成为烹饪业务成功的决定性因素之一,尤其是在线下向线上转移的数字领域。本研究旨在讨论Penta Helix和人力资本的概念,以加强竞争力,影响创意产业在烹饪产业子部门的业务绩效。本研究中的人口是泗水烹饪创意产业的所有经理/所有者,他们与在线外卖服务(Go-Jek和Grab)合作,共有75名受访者作为样本。作者使用偏最小二乘(PLS)的数据分析技术。根据研究结果发现,所有维度(学术、商业、公民社会、政府、媒体)都是一个衡量/变量五边形螺旋指标。人力资本变量;竞争力和企业绩效表明,所有这些指标都是有效的,并作为人力资本,竞争力和企业绩效变量的指标。Penta Helix、人力资本和竞争力可以为企业绩效提供公平的设计贡献。
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引用次数: 6
The Effectiveness of Tropicana Slim Advertising on Television (Quantitative Descriptive Study of the Effectiveness of the Advertisement of Dion Wiyoko on Television in the Society of Surabaya) 纯果乐瘦身广告在电视上的效果(对迪翁·维洋子在泗水社会电视广告效果的定量描述研究)
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.020
Juwito
Tropicana Slim as a low-calorie sweetener, promotion of products through television media, because it is expected to attract the public to want to buy and consume the product. This study aims to determine and identify quantitatively how much advertising effectiveness Tropicana Slim version of Dion Wiyoko on TV. The theory used is the theory of S-O-R (Stimulus Organism Response) and analysis of DRM (Direct Rating Method) against people aged twenty until seventy-nine years in Surabaya. Testing variables using a Likert scale to one hundred respondents with Quota sampling technique conclusion from this study, that the effectiveness of ads Tropicana Slim version of Dion Wiyoko on television, is effective in attracting attention, understanding, arouse feelings or emotions communities , and is able to increase the desire to buy, to get a value of seventy three-point forty five.
纯果乐Slim作为一种低热量甜味剂,通过电视媒体推广产品,因为它有望吸引大众想要购买和消费该产品。本研究旨在定量地确定和确定纯果乐瘦身版迪翁·维约科在电视上的广告效果。所使用的理论是S-O-R(刺激有机体反应)理论和DRM(直接评级法)分析,对象是泗水20岁至79岁的人。使用Likert量表对100名受访者使用配额抽样技术进行变量测试,从本研究中得出结论,广告纯果乐苗条版迪翁维约科在电视上的有效性,是有效的吸引注意力,理解,唤起情感或情感社区,并能够增加购买欲望,得到一个值为73.45。
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引用次数: 0
Relationship Between CSR Quality with Corporate Reputation PT Indonesia Power UP Semarang 企业社会责任质量与企业声誉的关系PT Indonesia Power UP三宝垄
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.002
A. Naryoso
PT Indonesia Power UP Semarang has organized various activities as a social responsibility for the community. The Corporate Social Responsibility (CSR) activities of the company are already established so that it produces a positive impact on the people who receive it. PT Indonesia Power UP Semarang committed to helping Micro, Small and Medium Enterprises (MSMEs) to continue to increase their potential to create works that have a positive impact on the economy and other aspects so that the fostered partners can be independent. CSR as a form of corporate goodwill in developing good relations with the community will be a priority on positive companies. This study uses explanatory research methods that can be accepted between variables with the Pearson test of 30 respondents who receive CSR benefits and live around the company site. Based on hypothesis testing conducted using Pearson analysis, it shows the relationship between CSR quality variables and those recognized by the company. It is evidenced by the high Pearson conversion coefficient with a value of 0.470 and a significance value of 0.009. This value represents the difference between CSR quality and company awards. It is contrary to the theory of Griffin (2008), which stated that corporate social responsibility is one of the factors forming corporate or management trust.
PT Indonesia Power UP三宝垄组织了各种活动,作为对社区的社会责任。公司的企业社会责任(CSR)活动已经建立,因此它对接受它的人产生积极的影响。三宝垄致力于帮助中小微企业(MSMEs)继续提高其潜力,以创造对经济和其他方面产生积极影响的作品,以便培养合作伙伴能够独立。企业社会责任作为企业与社会建立良好关系的一种商誉形式,将是积极企业的优先事项。本研究采用变量间可接受的解释性研究方法,对30名领取企业社会责任福利并居住在公司附近的受访者进行Pearson检验。基于使用Pearson分析进行的假设检验,它显示了企业社会责任质量变量与公司认可的质量变量之间的关系。Pearson转换系数较高,为0.470,显著性值为0.009。这个值代表了企业社会责任质量和公司奖励之间的差异。这与Griffin(2008)的理论相反,该理论认为企业社会责任是形成企业或管理层信任的因素之一。
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引用次数: 2
CSR Communication Model in Facing Industry Revolution 4.0 面向工业革命4.0的企业社会责任沟通模式
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.038
Susi Andrini, P. Ruliana, Suhendra Atmaja, Irwansyah, Riyanto, Renty Yuniarti
Abstrak . The CSR-Indonesian Awards event held by MePRindo is faced with the problem of how CSR communication models deal with the industrial revolution 4.0. The purpose of this research is to find out and find CSR communication models in facing the 4.0 industrial revolution. The method used is descriptive with a qualitative approach. Data obtained through observation and in-depth interviews and observations of informants (Managing Director & Chief Executive, MePRindo) as a counterweight to the information that researchers took three informants representing CSR Awards participants. The concept used in this study uses the communication model Anne Ellreup Nielsen and Crista Thomson, while the concept of CSR uses the opinion of Archi B. Carrol and the concept of the industrial revolution uplifts the opinion of Klaus Martin Schwab. Data analysis is performed through data reduction, data presentation, verification, and conclusions. The results showed that the CSR communication model in the face of the industrial revolution 4.0 played a major role in the successful implementation of CSR Awards conducted by MePRindo.
Abstrak。MePRindo举办的企业社会责任-印尼奖活动面临着企业社会责任传播模式如何应对工业革命4.0的问题。本研究的目的是寻找和发现企业社会责任在面对4.0工业革命时的沟通模式。所使用的方法是定性的描述性方法。通过对举报人(MePRindo的董事总经理和首席执行官)的观察和深入访谈获得的数据,作为研究人员选取代表企业社会责任奖参与者的三名举报人的信息的平衡。本研究中使用的概念使用了Anne Ellreup Nielsen和Crista Thomson的传播模型,而企业社会责任的概念使用了Archi B. carroll的观点,工业革命的概念提升了Klaus Martin Schwab的观点。数据分析是通过数据简化、数据呈现、验证和结论来完成的。结果表明,面对工业革命4.0的企业社会责任传播模式在MePRindo CSR Awards的成功实施中发挥了重要作用。
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引用次数: 0
Rhetorical Questions: What Google Couldn’t Provide for Education 反问:谷歌不能为教育提供什么
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.017
Herlina Suksmawati, Praja Firdaus Nuryananda
. We believe that education nowadays has been conducted differently both sides, for the subject and the object. The term “education” has been inherently related to moral obligation in studying and implicitly looking for answers to theoretical and practical problems in life. Meanwhile, current education has integrated to Internet of Things (IoT), and subsequently confirming the existence of Manuel Castells’ “network society”. This informational society thus undermines the epistemological mechanism in education. The word “googling”, refers to searching with Google, has been so popular in education nowadays because Google often gives us answers to theoretical and practical problems in life, answers that should have been provided by education. Hence it becomes a valid common sense to think that Google almost provide us with all information they had inside the online network. Whilst technology always associated with double-edged sword to humanity, the use of Google has made younger generation become fragile in foundational thinking, as Rhenald Kasali called them “Strawberry Generation”. But as Google gives society with abundant information, yet Google fails to deepen society knowledge and understanding things. Therefore, our hypothesis is what Google has failed to provide the society is rhetorical questions. With the internet, everyone could make their own fabricated “truth”, but ironically people sometimes fail to understand the knowledge itself. This paper propose the idea of “rhetorical question” that vital in knowledge, has failed to be provided by internet. In sum, “rhetorical question” would be a good instrument to counter “Google mechanism” to make education better.
. 我们认为,现在的教育在主客体两方面都有所不同。“教育”一词本质上与学习和含蓄地寻找生活中理论和实践问题的答案的道德义务有关。同时,当今的教育已经与物联网(IoT)融合,从而证实了Manuel Castells所说的“网络社会”的存在。因此,这个信息社会破坏了教育的认识论机制。“Google”这个词,指的是用谷歌搜索,如今在教育领域非常流行,因为谷歌经常为我们提供生活中理论和实践问题的答案,这些答案本应由教育提供。因此,认为谷歌几乎为我们提供了他们在在线网络中的所有信息,这成为一个有效的常识。虽然科技对人类来说总是一把双刃剑,但谷歌的使用使年轻一代在基本思维上变得脆弱,正如罗纳德·卡萨里所说的“草莓一代”。但是,虽然谷歌给社会提供了丰富的信息,但谷歌并没有加深社会对事物的认识和理解。因此,我们的假设是谷歌未能向社会提供的是反问句。有了互联网,每个人都可以编造自己的“真相”,但讽刺的是,人们有时无法理解知识本身。本文提出了在知识中至关重要的“反问句”的概念,这一概念未能被互联网所提供。总而言之,“反问句”将是对抗“谷歌机制”的一个很好的工具,可以让教育变得更好。
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引用次数: 0
Analysis of the Communication Model of Atta Halilintar on YouTube 《阿塔·哈利林达》在YouTube上的传播模式分析
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.036
Supadiyanto, Pelagia Adinda We e Pande, Vespian Varianta, T. Budiarti
. Atta Halilintar successfully became a YouTuber with the highest subscribes in Indonesia. Total subscribers reached 19.4 million people and 1,743,742,459 viewers. On average there are 1.77 million views per day. Atta Halilintar has uploaded 617 videos. YouTuber is a profession that is loved by millennial youth. The profession is dynamic, not bound by space and time, and other advantages. Atta Halilintar makes characters and artists as guest stars or main topics in some of the videos uploaded by Atta Halilintar. Atta Halilintar made President Joko Widodo the main topic in the content uploaded on YouTube. How is Atta Halilintar's communication model through a video titled: "Grebek Istana RI President Jokowi! Atta Appointed as a Child?"? The research paradigm is qualitative. Data collection techniques through: library research, analyzing or reviewing videos. Analyze the data by looking at and reviewing Youtube videos of Atta Halilintar (https://www.youtube.com/watch?v=9SH6QcPNfT4). The video was chosen because of its exclusive content and coverage. As a result, Atta Halilintar uses slang, is popular, and often using iconic language. Support eccentric costumes with colored hair. Atta Halilintar's communication model breaks the conventional communication tradition and the content model that YouTube fans love. Atta Halilintar can utilize Joko Widodo's popularity as the President of Indonesia and the sacredness of the Presidential Palace and the momentum of the 2019 Elections to attract the attention and sympathy of YouTube viewers. However, a number of corrections must be made so that the quality is better.
. Atta Halilintar成功成为印度尼西亚订阅量最高的youtube用户。总订阅者达1940万,观众达1,743,742,459人。平均每天有177万的浏览量。Atta Halilintar上传了617个视频。YouTuber是一个深受千禧一代年轻人喜爱的职业。该行业具有动态、不受时空限制等优点。Atta Halilintar在上传的部分影片中,以角色和艺术家作为客串明星或主题。阿塔·哈利林塔将总统佐科·维多多(Joko Widodo)作为上传到YouTube上的内容的主要话题。Atta Halilintar透过影片的沟通模式如何:“Grebek Istana RI总统Jokowi!”被任命为儿童?”研究范式是定性的。数据收集技术通过:图书馆研究,分析或审查视频。通过观看Atta Halilintar (https://www.youtube.com/watch?v=9SH6QcPNfT4)的Youtube视频来分析数据。该视频因其独家内容和报道而被选中。因此,阿塔·哈利林塔使用俚语,很受欢迎,而且经常使用标志性的语言。支持带有彩色头发的古怪服装。Atta Halilintar的传播模式打破了传统的传播传统和YouTube粉丝喜爱的内容模式。阿塔·哈利林达可以利用佐科·维多多作为印尼总统的知名度、总统府的神圣性以及2019年大选的势头,吸引YouTube观众的关注和同情。然而,为了使质量更好,必须进行一些修正。
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引用次数: 2
Mediated Interpersonal Communication: A New Way of Social Interaction in the Digital Age 中介人际交往:数字时代社会互动的新方式
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.041
Yuli Candrasari
Although previously intended to seek information, the Internet becomes a means to communicate and social interaction. Thus, it has since proven that social media mediates interpersonal communication, connecting people that never met in face-to-face situations. Social media continuously shaped and shifted the way netizens interact amongst themselves This paper seeks how the netizens interact with each other and how this interactivity takes place within social media realms. Therefore, Social Construction theory and Social Information theory will be used to answer these questions. Using this method of research netnography was done on Bening Society community Facebook account. The informants in this study were drawn from members of the active Bening Society community. Netnography is utilized as a method and the Bening society on Facebook which garnered thousands of members is used as a case study. Hence, the informants are those who are active in participating in this online society. The results showed that social media, in this case, Facebook is able to provide comfort for users, especially in managing social interaction with friends. The process of interpersonal communication that occurs through Facebook resembles those in face-to-face interpersonal communication.
虽然以前的目的是寻求信息,互联网成为一种手段,沟通和社会互动。因此,事实证明,社交媒体促进了人际交流,将从未在面对面的情况下见过面的人联系在一起。社交媒体不断塑造和改变着网民之间的互动方式。本文寻求的是网民之间是如何互动的,以及这种互动是如何在社交媒体领域内发生的。因此,将运用社会建构理论和社会信息论来回答这些问题。利用该方法对北京社会社区的Facebook账号进行了网络研究。本研究的被调查者来自活跃的北京社会社区的成员。本研究以网络摄影为研究方法,并以Facebook上拥有数千名会员的北京社会为研究案例。因此,告密者是那些积极参与这个网络社会的人。结果表明,社交媒体,在这种情况下,Facebook能够为用户提供安慰,特别是在管理与朋友的社交互动方面。通过Facebook进行的人际交流过程类似于面对面的人际交流。
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引用次数: 10
Development of Print and Illustration Laboratories Using Creative Tools 使用创造性工具开发印刷和插图实验室
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.024
Masnuna, Lily Syahrial, D. Agustin
The Faculty of Architecture and Design is one of the faculties at UPN “Veteran” Jawa Timur, which consists of the Architecture Study Program and the Visual Communication Design (VCD) Study Program. Various teaching, research and service activities have been carried out by lecturers and students who are members of the laboratory. There are 4 laboratories incorporated in the VCD program, one of which is the Print and Illustration laboratory. Many products have been produced by this laboratory, including Visual Design and Souvenir Products, popup books, profile books, sign systems, illustration book, etc. However, there are few obstacles faced by print and illustration laboratories and several other laboratories, namely the lack of tools, facilities and infrastructure. There are currently several tools that are damaged and cannot function optimally. The tools needed are digital press machines, A3 printers, cameras, and display cabinets. With these tools, it can produce souvenir products as a promotional media, as well as a reminder (memento), which has artistic value in introducing the campus UPN "Veteran" Jawa Timur on a wider area. Among them were the cup package and profile book of UPN "Veteran" Jawa Timur. This research method outlines through two stages, namely: (1) the preparation phase; (2) the stage of creation. The preparation phase includes data collection, observation, and analysis. While the stages of creation include preproduction, production and post-production. With the existence of these production support tools, it is expected that laboratory performance will be more optimal and the products produced can be better and can be commercialized.
建筑与设计学院是UPN“老兵”爪哇帖木儿的院系之一,由建筑研究项目和视觉传达设计(VCD)研究项目组成。实验室的教师和学生开展了各种教学、研究和服务活动。VCD项目有4个实验室,其中一个是印刷和插图实验室。该实验室制作了许多产品,包括视觉设计和纪念品,弹出书,简介书,标志系统,插图书等。然而,印刷和插图实验室以及其他几个实验室面临的障碍很少,即缺乏工具、设施和基础设施。目前有几个工具已经损坏,无法发挥最佳功能。所需的工具是数码印刷机、A3打印机、相机和展示柜。通过这些工具,它可以制作纪念品作为宣传媒体,以及提醒(纪念品),具有艺术价值,在更广泛的地区介绍校园UPN“老兵”爪哇帖木儿。其中包括UPN“老兵”贾瓦·帖木儿的杯包和简介。本研究方法通过两个阶段进行概述,即:(1)准备阶段;(2)创作阶段。准备阶段包括数据收集、观察和分析。而创作的阶段包括前期制作,制作和后期制作。有了这些生产支持工具的存在,预计实验室性能将更加优化,生产的产品可以更好,可以商业化。
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引用次数: 0
Model of Socialization and Internalization of State Defense Values Among UPN “Veteran” Yogyakarta Students to Embody “State Defense Campus” 日惹大学“老兵”学生国防价值观的社会化与内化模式体现“国防校园”
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.019
Isbandi Sutrisno, Sigit Tripambudi
. The issue of state defense becomes an important issue as the emerge of the descent of nationalism, the fading spirit of unity, economic domination by foreigners issues and so on. National Development University “ Veteran ” of Yogyakarta (UPNVY) is the college which has concern for the state defense problem. It reinforced by Presidential Regulation No. 121 of 2014 concerning the Establishment of National Development University “ Veteran ” of Yogyakarta, which is necessary to develop as a State Defense Campus. UPNVY campus wants to produce quality graduates who have the state defense values so that they have the spirit to apply the capacity they have for the nation and state. Therefore, the formulation of the socialization and internalization of state defending values model to students was formulated. This model is carried out through an integrated process under the coordination of the Kampus Bela Negara, since the student enters until the student completes their studies. Five courses in the pillars of state defense (Wimaya, Pancasila, Citizenship. Religion and Sport) and all courses provide the content for state defense. The process is strengthened by examplary in discipline, struggle and creativity. The symbols of state defense are also presented to create a state defense atmosphere. The supporting factors to realize UPNVY as a state defense campus is a historical factor, which stated that UPNVY was established to facilitate the national movement fighters in the independence period to study. The spirit of the struggle to defend the country continues to be maintained and become a maintained value.
. 随着民族主义的衰落、团结精神的消退、外族经济统治等问题的出现,国防问题成为一个重要的问题。日惹“老兵”国立发展大学(UPNVY)是一所关注国防问题的大学。2014年第121号关于建立日惹国立发展大学“老兵”的总统令加强了这一点,这是发展为国防校园所必需的。UPNVY校园希望培养出具有国防价值观的高素质毕业生,这样他们就有精神为国家和国家应用他们的能力。为此,制定了学生国家防卫价值观社会化内化模式。这一模式是在Bela Negara校园协调下通过一个综合过程进行的,从学生进入到学生完成学业。国家防御支柱的五门课程(Wimaya, Pancasila, Citizenship)。宗教和体育)和所有课程都提供了国防的内容。这一过程通过纪律、斗争和创造力方面的榜样得到加强。同时,还提出了国防标志,营造国防氛围。实现UPNVY作为国家国防校园的支撑因素是一个历史因素,即UPNVY的建立是为了方便独立时期的民族运动战士学习。保卫国家的斗争精神继续保持,成为一种保持不变的价值。
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引用次数: 0
Effect of Use Perception and Easy Perception of the Use of WhatsApp Communication Media on Performance of Expertise of Members of the DPR RI Golkar Faction in 2019 使用感知和易感知使用WhatsApp通信媒体对2019年DPR RI Golkar派成员专业知识表现的影响
Pub Date : 2020-03-31 DOI: 10.2991/assehr.k.200325.027
R. Sagi, P. Ruliana, Irwansyah
The purpose of this study is to determine and analyze the perception of Whatsapp communication media usage on the performance of the Experts. The theory used in this study is the Technology Acceptance Model theory from Davis and the performance of Mangkunegara. The research approach used is quantitative descriptive which describes, explains and translates data and results of research analyzes in written, systematic and structured. The research method used is correlation analysis and ordinal logistic regression to see the correlation between values and the effect of perception variables on the ease of use of communication media, perceived usefulness of communication media on the performance variables of experts from members of the Golkar Faction of the Republic of Indonesia. While the population in this study were all Golkar Faction Experts who were active in 2019 with a total of 455 TAA (91 DPR Members). The sampling technique used in this study is the probability of stratified random sampling. To determine the sample size using the Taro Yamane formula to obtain a sample of 213 people as respondents, data collection was done through questionnaires, interviews and documentation as well as internet studies. Data analysis uses ordinal logistic regression analysis techniques. to find out the correlative level of the dependent variable on the independent variable. The results showed that the effect of perception of usage and perceived ease of use of WhatsApp communication media was significant to the performance of Experts of the Members of the Republic of Indonesia DPR GOLKAR Faction in 2019
本研究的目的是确定和分析使用Whatsapp传播媒体对专家绩效的看法。本研究使用的理论是Davis的技术接受模型理论和Mangkunegara的表现。所使用的研究方法是定量描述性的,它描述、解释和翻译数据和研究分析的结果,以书面、系统和结构化的方式进行。研究方法为相关分析与序贯逻辑回归,以观察价值与感知变量对传播媒介使用便利性的影响之间的相关性,以及传播媒介感知有用性对印尼共和国专业集团派成员专家绩效变量的影响。虽然本研究中的人口都是2019年活跃的专业集团派专家,共有455名TAA(91名DPR成员)。本研究采用的抽样技术是概率分层随机抽样。为了确定样本大小,使用Yamane太郎公式获得213人作为受访者的样本,通过问卷调查,访谈和文件以及互联网研究完成了数据收集。数据分析采用有序逻辑回归分析技术。找出因变量与自变量的相关程度。结果表明,使用感知和使用感知易用性对2019年印度尼西亚共和国GOLKAR派系成员专家的绩效影响显著
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引用次数: 0
期刊
Proceedings of the 2nd International Media Conference 2019 (IMC 2019)
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