There are various ways to measure conflict costs, however no study has considered the distinction of conflict types in the approaches yet. The purpose of this study is to measure internal indirect conflict costs in terms of lost time and to evaluate the association to task-, relationship-, and process conflict. An online survey with 507 respondents was conducted to gather data on individual conflict situations. The measurement of internal indirect conflict costs and different conflict types was based on former research. Multiple Regression and Kruskal-Wallis testing was used to test our hypotheses. We found support that relationship conflict influences the amount of lost time on internal indirect conflict costs. Task conflict did not indicate any significant association. Process conflict demonstrated mixed results. The overall variable did not have a significant effect, however in case of international conflict set-ups process conflict was significantly linked to conflict costs. The multiple regression has an explanatory power of approximately 25%. Future research should consider other variables to be included affecting internal indirect conflict costs. Process conflict should also be researched thoroughly again. The distinction of logistical and contribution conflict was not possible.
{"title":"TIME LOST ON TASK-, RELATIONSHIP AND PROCESS CONFLICT","authors":"Phyllis Dirrler, S. Podruzsik","doi":"10.3846/btp.2023.17774","DOIUrl":"https://doi.org/10.3846/btp.2023.17774","url":null,"abstract":"There are various ways to measure conflict costs, however no study has considered the distinction of conflict types in the approaches yet. The purpose of this study is to measure internal indirect conflict costs in terms of lost time and to evaluate the association to task-, relationship-, and process conflict. An online survey with 507 respondents was conducted to gather data on individual conflict situations. The measurement of internal indirect conflict costs and different conflict types was based on former research. Multiple Regression and Kruskal-Wallis testing was used to test our hypotheses. We found support that relationship conflict influences the amount of lost time on internal indirect conflict costs. Task conflict did not indicate any significant association. Process conflict demonstrated mixed results. The overall variable did not have a significant effect, however in case of international conflict set-ups process conflict was significantly linked to conflict costs. The multiple regression has an explanatory power of approximately 25%. Future research should consider other variables to be included affecting internal indirect conflict costs. Process conflict should also be researched thoroughly again. The distinction of logistical and contribution conflict was not possible.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42599243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Syahmardi Yacob, Johannes Johannes, E. Edward, U. Sulistiyo, A. Mukminin
The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples using an online survey, and Structural Equation Model with Smart Partial Least Square was applied to test the model and hypotheses. The research found that service quality, culture,loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on customer loyalty than service quality and culture variables. Customer satisfaction acts as a mediator in the relationship between service quality, loyalty programs, customer trust, and customer loyalty. The results have some critical academic and professional implication for determining the model of consumer loyalty and the internet generation (iGen) in mobile communication services. The study can be used as a part model in formulating a marketing strategy operation that has a competitive advantage in the mobile communication services in Indonesia.
{"title":"AN INVESTIGATION OF THE INTERNET GENERATION CUSTOMER LOYALTY: AN EMPIRICAL STUDY IN INDONESIA MOBILE SERVICES","authors":"Syahmardi Yacob, Johannes Johannes, E. Edward, U. Sulistiyo, A. Mukminin","doi":"10.3846/btp.2023.17324","DOIUrl":"https://doi.org/10.3846/btp.2023.17324","url":null,"abstract":"The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples using an online survey, and Structural Equation Model with Smart Partial Least Square was applied to test the model and hypotheses. The research found that service quality, culture,loyalty programs, and trust are combined to predict customer loyalty. Trust and loyalty programs exert a more powerful impact on customer loyalty than service quality and culture variables. Customer satisfaction acts as a mediator in the relationship between service quality, loyalty programs, customer trust, and customer loyalty. The results have some critical academic and professional implication for determining the model of consumer loyalty and the internet generation (iGen) in mobile communication services. The study can be used as a part model in formulating a marketing strategy operation that has a competitive advantage in the mobile communication services in Indonesia.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46541499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although there are many theoretical references regarding the adoption of artificial intelligence, its practical challenges remain unknown. This article uses a market research aiming to identify the critical success factors to prepare for the artificial intelligence implementation, indicating the most appropriate strategies to adddress them. The results allow us to conclude that there are several challenges, the main ones being the lack of data infrastructure and trained people, and the lack of a better understanding of applications. Artificial intelligence, as well as other disruptive technologies, makes room for rethinking business models, not only improving existing processes, but also making it possible to see new opportunities. It is interesting to point out that, much more than a simple innovative project to improve processes and business, a succesful artificial intelligence implementation enables the creation of a new culture of interaction, experimentation, automation, analysis and prediction.
{"title":"A MARKET RESEARCH ON CHALLENGES INFLUENCING ARTIFICIAL INTELLIGENCE ADOPTION","authors":"Fernando Schmiegelow, Francisco C. L. Melo","doi":"10.3846/btp.2023.17655","DOIUrl":"https://doi.org/10.3846/btp.2023.17655","url":null,"abstract":"Although there are many theoretical references regarding the adoption of artificial intelligence, its practical challenges remain unknown. This article uses a market research aiming to identify the critical success factors to prepare for the artificial intelligence implementation, indicating the most appropriate strategies to adddress them. The results allow us to conclude that there are several challenges, the main ones being the lack of data infrastructure and trained people, and the lack of a better understanding of applications. Artificial intelligence, as well as other disruptive technologies, makes room for rethinking business models, not only improving existing processes, but also making it possible to see new opportunities. It is interesting to point out that, much more than a simple innovative project to improve processes and business, a succesful artificial intelligence implementation enables the creation of a new culture of interaction, experimentation, automation, analysis and prediction.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44129005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. R. Cabrera-Moya, H. Vasudevan, Germán Prieto-Rodriguez
The purpose of this article is to propose a strategic evaluation framework based on KASH training models, applicable in the first instance to SMEs in the clothing manufacturing sector in Bogota (Colombia), which in turn allows the possibility of developing new methodologies based on this proposal to be replicated in organisations from different sectors, as well as taking advantage of the possibility of increasing levels of commitment and motivation. The population of formal employees in this sector in 2021 was 626,350, and therefore the sample will be 384 employees. This framework is proposed as a set of postulates or tentative hypotheses in such a way that its approach becomes the support of a general framework and its subsequent verification through the analysis of the information collected in the sample about the perception of the relationship of the 4 KASH dimensions with commitment and organisational effectiveness. The main conclusion of this article proposes that each employer has differential expectations regarding the knowledge, skills, attitudes, and habits of employees and that, for this reason, the standard recruitment profiles must be complemented with adjusted training models that allow the use of the interaction of these 4 dimensions for the improvement of the levels of organisational effectiveness and commitment of the employees with the objectives of the firm.
{"title":"KASH TRAINING MODELS: INCREASING LEVELS OF COMMITMENT AND ORGANIZATIONAL EFFECTIVENESS","authors":"D. R. Cabrera-Moya, H. Vasudevan, Germán Prieto-Rodriguez","doi":"10.3846/btp.2023.17480","DOIUrl":"https://doi.org/10.3846/btp.2023.17480","url":null,"abstract":"The purpose of this article is to propose a strategic evaluation framework based on KASH training models, applicable in the first instance to SMEs in the clothing manufacturing sector in Bogota (Colombia), which in turn allows the possibility of developing new methodologies based on this proposal to be replicated in organisations from different sectors, as well as taking advantage of the possibility of increasing levels of commitment and motivation. The population of formal employees in this sector in 2021 was 626,350, and therefore the sample will be 384 employees. This framework is proposed as a set of postulates or tentative hypotheses in such a way that its approach becomes the support of a general framework and its subsequent verification through the analysis of the information collected in the sample about the perception of the relationship of the 4 KASH dimensions with commitment and organisational effectiveness. The main conclusion of this article proposes that each employer has differential expectations regarding the knowledge, skills, attitudes, and habits of employees and that, for this reason, the standard recruitment profiles must be complemented with adjusted training models that allow the use of the interaction of these 4 dimensions for the improvement of the levels of organisational effectiveness and commitment of the employees with the objectives of the firm.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45481376","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Developing research methodology contributes to better management research outputs, links better management theory to business practice, as well as enriches the academic training received by the students at universities. Researchers might be tempted to provide generalizations on management research methodology based on global bibliographic databases, such as Scopus and Web of Science, and draw conclusions on the possible educational outline. However, since students are educated mainly in national languages, the literature in these languages might gain priority over more internationally recognized publications available only in English. Then, the question arises if scholars who might be recognized globally due to their presence in large, international bibliographic databases retain their visibility and influence at the national level. We conduct a comparative bibliometric study using Scopus, Web of Science, and BazEkon to answer this question. Our research reveals that for the case of Poland, information and social networks of management methodology scholars do not support the assumption of direct visibility of such global scholars at the national level, thus putting into question the reliability of global bibliographic databases to study management at the national level.
发展研究方法有助于更好的管理研究成果，将更好的管理理论与商业实践联系起来，并丰富大学学生接受的学术培训。研究人员可能会试图根据Scopus和Web of Science等全球书目数据库对管理研究方法进行概括，并就可能的教育大纲得出结论。然而，由于学生主要以民族语言接受教育，这些语言的文学作品可能会优先于仅以英语出版的国际公认出版物。然后，问题来了，那些由于在大型国际书目数据库中的存在而可能在全球范围内获得认可的学者是否能在国家层面保持其知名度和影响力。我们使用Scopus、Web of Science和BazEkon进行了一项比较文献计量学研究来回答这个问题。我们的研究表明，就波兰而言，管理方法论学者的信息和社会网络不支持这种全球学者在国家层面直接可见性的假设，从而使全球书目数据库在国家层面研究管理的可靠性受到质疑。
{"title":"GLOBAL AND NATIONAL VISIBILITY OF MANAGEMENT RESEARCH METHODOLOGY SCHOLARS – THE CASE OF POLAND","authors":"O. Kosch, M. Szarucki, Ilona Skačkauskienė","doi":"10.3846/btp.2023.18655","DOIUrl":"https://doi.org/10.3846/btp.2023.18655","url":null,"abstract":"Developing research methodology contributes to better management research outputs, links better management theory to business practice, as well as enriches the academic training received by the students at universities. Researchers might be tempted to provide generalizations on management research methodology based on global bibliographic databases, such as Scopus and Web of Science, and draw conclusions on the possible educational outline. However, since students are educated mainly in national languages, the literature in these languages might gain priority over more internationally recognized publications available only in English. Then, the question arises if scholars who might be recognized globally due to their presence in large, international bibliographic databases retain their visibility and influence at the national level. We conduct a comparative bibliometric study using Scopus, Web of Science, and BazEkon to answer this question. Our research reveals that for the case of Poland, information and social networks of management methodology scholars do not support the assumption of direct visibility of such global scholars at the national level, thus putting into question the reliability of global bibliographic databases to study management at the national level.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43199584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of this study was to measure or assess competitive advantage in mediating the effect of green innovation on firm performance. The data in the study were PROPER companies for the 2010-2018 period and the sample was selected using purposive sampling so that 369 companies were obtained. The results of this study proved that green innovation had a positive effect on competitive advantage, the competitive advantage had a positive effect on firm performance, green innovation had no effect on firm performance, and competitive advantage mediated the effect of green innovation on firm performance. In reducing environmental problems, companies can apply green innovation to increase the company’s competitive advantage and firm performance.
{"title":"COMPETITIVE ADVANTAGE AS A MEDIATING EFFECT IN THE IMPACT OF GREEN INNOVATION AND FIRM PERFORMANCE","authors":"M. Novitasari, Dian Agustia","doi":"10.3846/btp.2023.15865","DOIUrl":"https://doi.org/10.3846/btp.2023.15865","url":null,"abstract":"The objective of this study was to measure or assess competitive advantage in mediating the effect of green innovation on firm performance. The data in the study were PROPER companies for the 2010-2018 period and the sample was selected using purposive sampling so that 369 companies were obtained. The results of this study proved that green innovation had a positive effect on competitive advantage, the competitive advantage had a positive effect on firm performance, green innovation had no effect on firm performance, and competitive advantage mediated the effect of green innovation on firm performance. In reducing environmental problems, companies can apply green innovation to increase the company’s competitive advantage and firm performance.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49022671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
T. Momot, Nataliia Chekh, S. Prylypko, O. Filonych, O. Cherednychenko
The paper devoted to the research of the corruption offenses in the activity of business entities which are quite a common phenomenon that causes serious moral, economic and political problems, hinders development and distorts fair competition. The purpose of the study is to reveal the distinguishing peculiarities of corruption in business to business relations and special features of the behavior of the corrupt company employee in the context of corruption influence on the level of the shadow economy of Ukraine. The differences between employment in the public and private sectors are highlighted. Analyzing relevant literature, the paper offers a model of corruption-related decision-making of an enterprise employee that takes into account all the factors that may influence a choice of involvement in the corruption offenses. The main causes of corruption in business are viewed as the competitive advantages the company can gain and the level of corruption around it. The research proves that the company can start participating in corrupt practices because many representatives of the business environment are involved in it, claiming that it is the only way to survive. The paper proves the impact of corruption on the level of shadow economy on the example of Ukraine. The essence and constituent elements of the shadow economy are revealed, as well as the negative consequences of the shadow economy, the spread of which is facilitated by corruption in the authorities and government. We proved that the higher level of corruption in the public sphere will result in a higher level of corruption inside the business environment. We proved that special attention should be given to the corruption in business relations as a sub-set of a general corruption phenomenon. The suggested by authors model of corruption-related decision making in business to business relations facilitates better understanding of the true nature of the business corruption phenomenon and development of well thought anti-corruption measures both on company and government levels.
{"title":"CORRUPTION IN BUSINESS: MOTIVES AND INFLUENCE ON SHADOW ECONOMY","authors":"T. Momot, Nataliia Chekh, S. Prylypko, O. Filonych, O. Cherednychenko","doi":"10.3846/btp.2023.17365","DOIUrl":"https://doi.org/10.3846/btp.2023.17365","url":null,"abstract":"The paper devoted to the research of the corruption offenses in the activity of business entities which are quite a common phenomenon that causes serious moral, economic and political problems, hinders development and distorts fair competition. The purpose of the study is to reveal the distinguishing peculiarities of corruption in business to business relations and special features of the behavior of the corrupt company employee in the context of corruption influence on the level of the shadow economy of Ukraine. The differences between employment in the public and private sectors are highlighted. Analyzing relevant literature, the paper offers a model of corruption-related decision-making of an enterprise employee that takes into account all the factors that may influence a choice of involvement in the corruption offenses. The main causes of corruption in business are viewed as the competitive advantages the company can gain and the level of corruption around it. The research proves that the company can start participating in corrupt practices because many representatives of the business environment are involved in it, claiming that it is the only way to survive. The paper proves the impact of corruption on the level of shadow economy on the example of Ukraine. The essence and constituent elements of the shadow economy are revealed, as well as the negative consequences of the shadow economy, the spread of which is facilitated by corruption in the authorities and government. We proved that the higher level of corruption in the public sphere will result in a higher level of corruption inside the business environment. We proved that special attention should be given to the corruption in business relations as a sub-set of a general corruption phenomenon. The suggested by authors model of corruption-related decision making in business to business relations facilitates better understanding of the true nature of the business corruption phenomenon and development of well thought anti-corruption measures both on company and government levels.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47242583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mirza Muhammad Ahtisham Ahtisham, Muhammad Anwar ul Haq, M. Ahmed, Shaista Khalid
The purpose of this study was to find out the effect of despotic leadership on organizational cynicism both directly and with the mediating role of moral disengagement. It was also posited that organizational identification inversely moderates the effect of despotic leadership on organizational cynicism. Data was collected from the SMEs in Gujranwala Division of Punjab, Pakistan. The sample consisted of 280 randomly chosen front line employees from nine strata of SME manufacturing concerns. To empirically test the hypothesized model, SEM (Structural equation modelling) and Process Macros in SPSS 25 were used. The results confirm the hypothesized model. Despotic leadership has positive effect on organizational cynicism. Moral disengagement mediated between despotic leadership and organizational cynicism. Furthermore, results proved that employees higher on organizational identification were lesser cynic and vice versa. The study is first of its first kind and has advanced our understanding of dark leadership, cynicism, disengagement and organizational identification in the SMEs. The results guide the leadership practice by highlighting the ill-effects of despotic leadership. The study has important implications for literature, policy and managerial practice presented in the end.
{"title":"EFFECT OF DESPOTIC LEADERSHIP ON ORGANIZATIONAL CYNICISM: ROLE OF MORAL DISENGAGEMENT AND ORGANIZATIONAL IDENTIFICATION","authors":"Mirza Muhammad Ahtisham Ahtisham, Muhammad Anwar ul Haq, M. Ahmed, Shaista Khalid","doi":"10.3846/btp.2023.13483","DOIUrl":"https://doi.org/10.3846/btp.2023.13483","url":null,"abstract":"The purpose of this study was to find out the effect of despotic leadership on organizational cynicism both directly and with the mediating role of moral disengagement. It was also posited that organizational identification inversely moderates the effect of despotic leadership on organizational cynicism. Data was collected from the SMEs in Gujranwala Division of Punjab, Pakistan. The sample consisted of 280 randomly chosen front line employees from nine strata of SME manufacturing concerns. To empirically test the hypothesized model, SEM (Structural equation modelling) and Process Macros in SPSS 25 were used. The results confirm the hypothesized model. Despotic leadership has positive effect on organizational cynicism. Moral disengagement mediated between despotic leadership and organizational cynicism. Furthermore, results proved that employees higher on organizational identification were lesser cynic and vice versa. The study is first of its first kind and has advanced our understanding of dark leadership, cynicism, disengagement and organizational identification in the SMEs. The results guide the leadership practice by highlighting the ill-effects of despotic leadership. The study has important implications for literature, policy and managerial practice presented in the end.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43055253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to test the role of digital marketing as a mediating variable in the relationship between financial technology and financial inclusion. The researcher applied the descriptive analytical approach to the data collected by developing a questionnaire distributed to 375 employees in the Jordanian banking sector. The researcher also used structural equation modeling to test the study hypotheses through SmartPLS software 3. One of the study’s most important findings is that digital marketing partially mediates the relationship between financial technology and financial inclusion. The study recommends that the Jordanian commercial banking sector should use advanced strategies that enhance technological innovation and digital marketing through the existence of an evolved environment for financial technology that is optimally exploited.
{"title":"FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING","authors":"Zaher Abdel Fattah Al-Slehat","doi":"10.3846/btp.2023.17624","DOIUrl":"https://doi.org/10.3846/btp.2023.17624","url":null,"abstract":"This study aims to test the role of digital marketing as a mediating variable in the relationship between financial technology and financial inclusion. The researcher applied the descriptive analytical approach to the data collected by developing a questionnaire distributed to 375 employees in the Jordanian banking sector. The researcher also used structural equation modeling to test the study hypotheses through SmartPLS software 3. One of the study’s most important findings is that digital marketing partially mediates the relationship between financial technology and financial inclusion. The study recommends that the Jordanian commercial banking sector should use advanced strategies that enhance technological innovation and digital marketing through the existence of an evolved environment for financial technology that is optimally exploited.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44149790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter. With this focus, I used bibliometric techniques to investigate over 1,200 articles published between 1992 and 2022. I regarded publication periods that shaped the progression of the research subject. Results show that there are 75 relevant publications. Those could be divided into three research streams. The first stream considers frameworks and agile supply chains, the second IT infrastructure to improve enterprise agility, and the third enterprise and organizational agility in general. I applied a historical perspective, identified the social, intellectual, and conceptual structure of marketing agility research.
{"title":"AGILITY IN MARKETING: A BIBLIOMETRIC ANALYSIS","authors":"Nico Thümler","doi":"10.3846/btp.2023.17090","DOIUrl":"https://doi.org/10.3846/btp.2023.17090","url":null,"abstract":"Research on agility in marketing has been shaped by a great number of articles published in recent decades. My research contributes to the literature by examining the basis of different intellectual frameworks and by identifying relevant references, authors, topics, and journals for the matter. With this focus, I used bibliometric techniques to investigate over 1,200 articles published between 1992 and 2022. I regarded publication periods that shaped the progression of the research subject. Results show that there are 75 relevant publications. Those could be divided into three research streams. The first stream considers frameworks and agile supply chains, the second IT infrastructure to improve enterprise agility, and the third enterprise and organizational agility in general. I applied a historical perspective, identified the social, intellectual, and conceptual structure of marketing agility research.","PeriodicalId":40066,"journal":{"name":"Business: Theory and Practice","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42269813","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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