Pub Date : 2016-11-17DOI: 10.3232/UBR.2016.V13.N4.05
F. Ballina, L. V. Peláez
The standards of quality have had a great development in the sector services, especially in the tourism. The spread of different standards´ types, with approaches well different, have submitted to the sector hotel to a high degree of uncertainty in their decisions on the certification of quality more suitable. Then, they are too much works that relate to the different standards of quality with the economic performance of the hotel companies. Here, the existence of synergies between the different standards has more consideration, which would help to the executives, and the certifying organizations, to coordinate and plan the different standards of quality manage. Specifically, the work proposes the use of standard Q -tourist quality Spanish- as the link base on which to build an effective quality plan for the hotel companies.
{"title":"LOS EFECTOS DE LA COMBINACIÓN DE ESTÁNDARES DE CALIDAD SOBRE LOS RESULTADOS EMPRESARIALES EN EL SECTOR HOTELERO","authors":"F. Ballina, L. V. Peláez","doi":"10.3232/UBR.2016.V13.N4.05","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N4.05","url":null,"abstract":"The standards of quality have had a great development in the sector services, especially in the tourism. The spread of different standards´ types, with approaches well different, have submitted to the sector hotel to a high degree of uncertainty in their decisions on the certification of quality more suitable. Then, they are too much works that relate to the different standards of quality with the economic performance of the hotel companies. Here, the existence of synergies between the different standards has more consideration, which would help to the executives, and the certifying organizations, to coordinate and plan the different standards of quality manage. Specifically, the work proposes the use of standard Q -tourist quality Spanish- as the link base on which to build an effective quality plan for the hotel companies.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2016-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69585063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-07DOI: 10.3232/UBR.2016.V13.N3.05
P. Bernal, E. Garrido, P. Ríos
Industry maturity usually involves concentration processes as natural reactions towards competition intensification. This is the case of the mobile telecommunications industry. Domestic mergers have increased during the last years. Although existing literature has analyzed concentration processes in other older industries, the more recent industry of mobile telecommunications has received less attention. This study aims to analyze the role of domestic mergers as a competitive mechanism in the long term. We have reviewed all domestic mergers between mobile operators in 43 European markets from 2000 to 2015. After identifying 26 domestic mergers, this study observes that they not only have immediate effects in the market power of participants, domestic mergers also influence the evolution of rivalry in the long term. We observe that domestic mergers slow down the increase of competition that has taken place from 2000 to 2015 as a consequence of factors such as the entry of new competitors and regulators’ intervention.
{"title":"SI NO PUEDES CON TU ENEMIGO, ÚNETE A ÉL: ANÁLISIS DE LAS FUSIONES EN EL SECTOR EUROPEO DE LA TELEFONÍA MÓVIL","authors":"P. Bernal, E. Garrido, P. Ríos","doi":"10.3232/UBR.2016.V13.N3.05","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N3.05","url":null,"abstract":"Industry maturity usually involves concentration processes as natural reactions towards competition intensification. This is the case of the mobile telecommunications industry. Domestic mergers have increased during the last years. Although existing literature has analyzed concentration processes in other older industries, the more recent industry of mobile telecommunications has received less attention. This study aims to analyze the role of domestic mergers as a competitive mechanism in the long term. We have reviewed all domestic mergers between mobile operators in 43 European markets from 2000 to 2015. After identifying 26 domestic mergers, this study observes that they not only have immediate effects in the market power of participants, domestic mergers also influence the evolution of rivalry in the long term. We observe that domestic mergers slow down the increase of competition that has taken place from 2000 to 2015 as a consequence of factors such as the entry of new competitors and regulators’ intervention.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":"130-167"},"PeriodicalIF":0.3,"publicationDate":"2016-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-05DOI: 10.3232/UBR.2016.V13.N3.01
Haydeé Calderón-García, M. González-Gallarza, Teresa Fayos-Gardó, P. Osullivan
Tourism and shopping are interdependent, and the influence of fashion purchasing on travel decision and tourist destination merits consideration. The concept of cognitive and hedonic involvement allows us to relate consumer perceived importance of fashion and tourism services. This paper develops a model to predict trip length that considers cognitive and affective involvement, shopping motivations (service quality, quality of the products within the store, and shopping enjoyment), and traditional factors as demographics (age, gender and shopping enjoyment). Data collected from a sample of 370 tourists highlights some interesting conclusions for destination managers and other tourism decision-makers since fashion involvement, shopping enjoyment, service quality, cognitive involvement in destination selection, age and income significantly predict trip length.
{"title":"TURISMO Y MODA: FACTORES QUE AFECTAN A LA DURACIÓN DEL VIAJE","authors":"Haydeé Calderón-García, M. González-Gallarza, Teresa Fayos-Gardó, P. Osullivan","doi":"10.3232/UBR.2016.V13.N3.01","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N3.01","url":null,"abstract":"Tourism and shopping are interdependent, and the influence of fashion purchasing on travel decision and tourist destination merits consideration. The concept of cognitive and hedonic involvement allows us to relate consumer perceived importance of fashion and tourism services. This paper develops a model to predict trip length that considers cognitive and affective involvement, shopping motivations (service quality, quality of the products within the store, and shopping enjoyment), and traditional factors as demographics (age, gender and shopping enjoyment). Data collected from a sample of 370 tourists highlights some interesting conclusions for destination managers and other tourism decision-makers since fashion involvement, shopping enjoyment, service quality, cognitive involvement in destination selection, age and income significantly predict trip length.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":"34-51"},"PeriodicalIF":0.3,"publicationDate":"2016-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584492","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-05DOI: 10.3232/UBR.2016.V13.N3.04
Federico Carril-Caccia, Juliette Milgram Baleix
We study the profiles of Chinese investors in Spain. To this end, we rely on firm-level data and on primary data obtained through a questionnaire. We focus on projects in manufacturing, renewable energy and wholesale and retail trade. Chinese firms investing in manufacturing aim to acquire and develop new capabilities and to access not only the Spanish market but also other markets inside and outside the EU. Chinese investors in renewables are also export-oriented but, unlike firms in other sectors, they particularly appreciate the qualifications of Spanish workers. In wholesale, Chinese firms are more attracted by Spanish consumers: their main interests consist in acquiring new capabilities, making their brand known and supporting their exports to Spain. The present study might be useful for practitioners seeking to better understand the strategy, opportunities and risks of these new players in the Spanish market
{"title":"DE PEKÍN A MADRID: PERFILES DE INVERSORES CHINOS EN ESPAÑA","authors":"Federico Carril-Caccia, Juliette Milgram Baleix","doi":"10.3232/UBR.2016.V13.N3.04","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N3.04","url":null,"abstract":"We study the profiles of Chinese investors in Spain. To this end, we rely on firm-level data and on primary data obtained through a questionnaire. We focus on projects in manufacturing, renewable energy and wholesale and retail trade. Chinese firms investing in manufacturing aim to acquire and develop new capabilities and to access not only the Spanish market but also other markets inside and outside the EU. Chinese investors in renewables are also export-oriented but, unlike firms in other sectors, they particularly appreciate the qualifications of Spanish workers. In wholesale, Chinese firms are more attracted by Spanish consumers: their main interests consist in acquiring new capabilities, making their brand known and supporting their exports to Spain. The present study might be useful for practitioners seeking to better understand the strategy, opportunities and risks of these new players in the Spanish market","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":""},"PeriodicalIF":0.3,"publicationDate":"2016-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-05DOI: 10.3232/UBR.2016.V13.N3.03
Jorge Matute, I. M. Polo
espanolLos avances tecnologicos han permitido que la educacion tambien evolucione introduciendo herramientas pedagogicas innovadoras que mejoran la experiencia de aprendizaje para los individuos. Una de estas herramientas para el aprendizaje activo y experiencial es el uso de juegos de simulacion empresarial. Estas nuevas herramientas pedagogicas permiten mejorar la motivacion, autonomia y control del estudiante en su proceso de aprendizaje. Este estudio pretende analizar el exito en la implantacion de una asignatura basada en un juego de simulacion empresarial mediante el estudio de la experiencia de aprendizaje del estudiante a traves de dicho juego. Para ello, el trabajo persigue identificar aquellos factores que pueden contribuir a que dicha experiencia de aprendizaje sea satisfactoria para los alumnos. En concreto, se analiza el papel que pueden jugar las emociones, la personalidad del individuo, las condiciones facilitadoras, la actitud y la intencion futura de uso del juego de simulacion empresarial. Los resultados ponen de manifiesto que el apoyo recibido por parte del profesorado, la diversion del estudiante y un alto nivel de entusiasmo experimentado con el juego de simulacion contribuiran de forma especialmente positiva a la opinion de los estudiantes sobre esta herramienta pedagogica innovadora. EnglishIn recent years, technological advances have paved the way for advances in education through the deployment of innovative teaching tools designed to improve the learning experience. Such active, experiential teaching/learning tools include business simulation games which aim to boost motivation, autonomous learning and learner-centered control of the learning process. The present study provides an analysis of the implantation of a college-level course designed around a business simulation game—with a special focus on the learning process as experienced by the learners themselves. To this end, the paper seeks to identify those factors which have a positive impact on the learning experience and contribute to learner satisfaction. More specifically, learner personality traits and attitude, the role emotions may play, facilitative learning conditions and learners’ intention to use business simulation games again in the future are analyzed. Our findings demonstrate that support from teachers, a high degree of learner motivation and perceived fun will have a particularly positive impact on the opinion learners hold of this innovative teaching/learning tool.
{"title":"Aprender jugando: la utilización de simuladores empresariales en el aula universitaria","authors":"Jorge Matute, I. M. Polo","doi":"10.3232/UBR.2016.V13.N3.03","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N3.03","url":null,"abstract":"espanolLos avances tecnologicos han permitido que la educacion tambien evolucione introduciendo herramientas pedagogicas innovadoras que mejoran la experiencia de aprendizaje para los individuos. Una de estas herramientas para el aprendizaje activo y experiencial es el uso de juegos de simulacion empresarial. Estas nuevas herramientas pedagogicas permiten mejorar la motivacion, autonomia y control del estudiante en su proceso de aprendizaje. Este estudio pretende analizar el exito en la implantacion de una asignatura basada en un juego de simulacion empresarial mediante el estudio de la experiencia de aprendizaje del estudiante a traves de dicho juego. Para ello, el trabajo persigue identificar aquellos factores que pueden contribuir a que dicha experiencia de aprendizaje sea satisfactoria para los alumnos. En concreto, se analiza el papel que pueden jugar las emociones, la personalidad del individuo, las condiciones facilitadoras, la actitud y la intencion futura de uso del juego de simulacion empresarial. Los resultados ponen de manifiesto que el apoyo recibido por parte del profesorado, la diversion del estudiante y un alto nivel de entusiasmo experimentado con el juego de simulacion contribuiran de forma especialmente positiva a la opinion de los estudiantes sobre esta herramienta pedagogica innovadora. EnglishIn recent years, technological advances have paved the way for advances in education through the deployment of innovative teaching tools designed to improve the learning experience. Such active, experiential teaching/learning tools include business simulation games which aim to boost motivation, autonomous learning and learner-centered control of the learning process. The present study provides an analysis of the implantation of a college-level course designed around a business simulation game—with a special focus on the learning process as experienced by the learners themselves. To this end, the paper seeks to identify those factors which have a positive impact on the learning experience and contribute to learner satisfaction. More specifically, learner personality traits and attitude, the role emotions may play, facilitative learning conditions and learners’ intention to use business simulation games again in the future are analyzed. Our findings demonstrate that support from teachers, a high degree of learner motivation and perceived fun will have a particularly positive impact on the opinion learners hold of this innovative teaching/learning tool.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":"72-111"},"PeriodicalIF":0.3,"publicationDate":"2016-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584512","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-09-05DOI: 10.3232/UBR.2016.V13.N3.02
P. Garrido-Vega, Macarena Sacristán-Díaz, Luis Miguel Magaña-Ramírez
Six Sigma is currently one of the most powerful tools that exists for quality improvement. Designed for highly repetitive and high volume production manufacturing processes, it has been adopted by leading large organisations in many different sectors all around the world. Our goal is to study its applicability to SMEs with low production volumes and identify key success factors and obstacles to its implementation. The methodology followed is Action Research in an SME in the aeronautics sector using the DMAIC improvement cycle applied to a specific Six Sigma project. The results confirm Six Sigma’s applicability and suggest that success depends on key factors, such as the team’s commitment, the availability of resources and prior learning.
{"title":"Six Sigma in SMES with low production volumes: a successful experience in aeronautics","authors":"P. Garrido-Vega, Macarena Sacristán-Díaz, Luis Miguel Magaña-Ramírez","doi":"10.3232/UBR.2016.V13.N3.02","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N3.02","url":null,"abstract":"Six Sigma is currently one of the most powerful tools that exists for quality improvement. Designed for highly repetitive and high volume production manufacturing processes, it has been adopted by leading large organisations in many different sectors all around the world. Our goal is to study its applicability to SMEs with low production volumes and identify key success factors and obstacles to its implementation. The methodology followed is Action Research in an SME in the aeronautics sector using the DMAIC improvement cycle applied to a specific Six Sigma project. The results confirm Six Sigma’s applicability and suggest that success depends on key factors, such as the team’s commitment, the availability of resources and prior learning.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":"51-71"},"PeriodicalIF":0.3,"publicationDate":"2016-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584502","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-05-31DOI: 10.3232/UBR.2016.V13.N2.04
Jorge Pereira‐Moliner, J. Tarí, José F. Molina-Azorín, María D. López‐Gamero
The aim of this work is to show the benefits of the internalization of quality standards. Based on interviews in the tourism industry and a quantitative study, the results show that internalization of quality standards has positive effects on performance. The commitment to implement quality standard requirements may lead tourism organizations to improve management systems because they apply the quality requirement in a more advanced way. This means that companies that believe in quality philosophy and apply it in their daily practices can improve their results.
{"title":"The benefits of a quality certificate","authors":"Jorge Pereira‐Moliner, J. Tarí, José F. Molina-Azorín, María D. López‐Gamero","doi":"10.3232/UBR.2016.V13.N2.04","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N2.04","url":null,"abstract":"The aim of this work is to show the benefits of the internalization of quality standards. Based on interviews in the tourism industry and a quantitative study, the results show that internalization of quality standards has positive effects on performance. The commitment to implement quality standard requirements may lead tourism organizations to improve management systems because they apply the quality requirement in a more advanced way. This means that companies that believe in quality philosophy and apply it in their daily practices can improve their results.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"111 1","pages":"106-123"},"PeriodicalIF":0.3,"publicationDate":"2016-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584338","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-05-31DOI: 10.3232/UBR.2016.V13.N2.05
M. I. Rodríguez-Ferradas, José A. Alfaro-Tanco
The main goal of this study is to determine which open innovation practices can be especially useful to SMEs in the automobile sector in the development of new products and services. We aim to encourage practitioners to study and implement open innovation practices as a way of satisfying the changing needs of the market and remaining competitive. In order to do this, we describe in detail one specific open innovation practice that we consider to be a useful tool for systematizing new product development processes: joint development.
{"title":"OPEN INNOVATION IN AUTOMOTIVE SMEs SUPPLIERS: AN OPPORTUNITY FOR NEW PRODUCT DEVELOPMENT","authors":"M. I. Rodríguez-Ferradas, José A. Alfaro-Tanco","doi":"10.3232/UBR.2016.V13.N2.05","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N2.05","url":null,"abstract":"The main goal of this study is to determine which open innovation practices can be especially useful to SMEs in the automobile sector in the development of new products and services. We aim to encourage practitioners to study and implement open innovation practices as a way of satisfying the changing needs of the market and remaining competitive. In order to do this, we describe in detail one specific open innovation practice that we consider to be a useful tool for systematizing new product development processes: joint development.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":"142-157"},"PeriodicalIF":0.3,"publicationDate":"2016-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-05-31DOI: 10.3232/UBR.2016.V13.N2.03
A. Escrig-Tena, J. Bou-Llusar, Inmaculada Beltrán‐Martín
What type of performance appraisal and compensation systems do quality-driven organisations use? Is there a dominant pattern among these companies? This pape...
质量驱动型组织使用什么样的绩效评估和薪酬体系?这些公司之间是否存在一种主导模式?这佩普…
{"title":"Performance appraisal and compensation in EFQM recognised organisations: Rhetoric and reality","authors":"A. Escrig-Tena, J. Bou-Llusar, Inmaculada Beltrán‐Martín","doi":"10.3232/UBR.2016.V13.N2.03","DOIUrl":"https://doi.org/10.3232/UBR.2016.V13.N2.03","url":null,"abstract":"What type of performance appraisal and compensation systems do quality-driven organisations use? Is there a dominant pattern among these companies? This pape...","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":"72-87"},"PeriodicalIF":0.3,"publicationDate":"2016-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
H. García, M. Gallarza, Teresa Fayos Gardó, Pauline Osullivan
espanolExiste una interrelacion entre el turismo y las compras, y merece especial atencion la influencia de las compras de productos del sector de la moda en la decision de viajar. El concepto de implicacion cognitiva y hedonica nos permite relacionar la importancia percibida de las compras por los consumidores de productos de moda y el turismo. La presente investigacion analiza si la implicacion del turista en la compra de productos de moda afecta a la duracion del viaje turistico. Adicionalmente, investigamos si la duracion de viaje se ve influenciada por factores clasicos como los demograficos (edad, sexo, y nivel de renta), y los propios de la evaluacion del comportamiento de compra en establecimientos de moda (calidad de servicio, calidad de producto, y disfrute de la compra). La investigacion empirica con una muestra de 370 turistas nos permite obtener conclusiones interesantes para la gestion turistica al afirmar que la implicacion con la moda, el disfrute con las compras, la calidad del servicio, la implicacion cognitiva en la seleccion del destino, la edad y la renta predicen la duracion del viaje. EnglishTourism and shopping are closely related, and the influence of fashion shopping on a tourist’s decision to travel is especially significant. The concept of cognitive and hedonic involvement enables us to relate the importance given to shopping by consumers of fashion products and of tourism services. This research analyses whether tourist involvement in fashion shopping has an impact on the length of their stay in a destination. In addition, it examines whether trip length is conditioned by traditional factors, such as demographic indicators (age, gender and income bracket), as well as by cognitive and affective involvement, and shopping motivations (service quality, product quality and shopping enjoyment). The empirical research carried out on a sample of 370 tourists has enabled us to draw interesting conclusions for destination managers and other tourism decision-makers, showing that involvement in fashion, shopping enjoyment, service quality, cognitive involvement in the choice of destination, age, and income significantly predict trip length.
旅游和购物之间存在着相互关系，购买时尚产品对旅行决定的影响值得特别关注。认知和享乐暗示的概念使我们能够将消费者购买时尚产品的感知重要性与旅游联系起来。本研究分析了游客购买时尚产品的参与是否会影响旅游旅行的长度。此外旅行,我们调查如果duracion看起来受clasicos如demograficos因素(年龄、性别和收入水平),采购行为的评估机构(服务质量、产品质量、时尚和享受购买)。empirica与一个调查显示370游客可有趣结论管理,指出turistica implicacion与时尚活动,享受购物、服务质量、认知implicacion seleccion的命运,年龄和收入预测duracion旅程。英国旅游和购物是密切相关的，时尚购物对游客旅游决定的影响尤为重要。认知和享乐参与的概念使我们能够报告消费者对时尚产品和旅游服务购物的重视程度。本研究非洲商品是否参与in时装shopping has an impact on the length of their stay in a目的地。此外，它还考察了旅行长度是否受到传统因素的制约，如人口统计指标(年龄、性别和收入)、认知和情感参与以及购物动机(服务质量、产品质量和购物享受)。对370名游客样本进行的实证研究使我们能够为目的地管理者和其他旅游决策者得出有趣的结论，表明参与时尚、购物享受、服务质量、参与目的地选择的认知、年龄和收入显著预测旅行长度。
{"title":"Tourism and fashion: factors affecting trip length","authors":"H. García, M. Gallarza, Teresa Fayos Gardó, Pauline Osullivan","doi":"10.3232/UBR.2016","DOIUrl":"https://doi.org/10.3232/UBR.2016","url":null,"abstract":"espanolExiste una interrelacion entre el turismo y las compras, y merece especial atencion la influencia de las compras de productos del sector de la moda en la decision de viajar. El concepto de implicacion cognitiva y hedonica nos permite relacionar la importancia percibida de las compras por los consumidores de productos de moda y el turismo. La presente investigacion analiza si la implicacion del turista en la compra de productos de moda afecta a la duracion del viaje turistico. Adicionalmente, investigamos si la duracion de viaje se ve influenciada por factores clasicos como los demograficos (edad, sexo, y nivel de renta), y los propios de la evaluacion del comportamiento de compra en establecimientos de moda (calidad de servicio, calidad de producto, y disfrute de la compra). La investigacion empirica con una muestra de 370 turistas nos permite obtener conclusiones interesantes para la gestion turistica al afirmar que la implicacion con la moda, el disfrute con las compras, la calidad del servicio, la implicacion cognitiva en la seleccion del destino, la edad y la renta predicen la duracion del viaje. EnglishTourism and shopping are closely related, and the influence of fashion shopping on a tourist’s decision to travel is especially significant. The concept of cognitive and hedonic involvement enables us to relate the importance given to shopping by consumers of fashion products and of tourism services. This research analyses whether tourist involvement in fashion shopping has an impact on the length of their stay in a destination. In addition, it examines whether trip length is conditioned by traditional factors, such as demographic indicators (age, gender and income bracket), as well as by cognitive and affective involvement, and shopping motivations (service quality, product quality and shopping enjoyment). The empirical research carried out on a sample of 370 tourists has enabled us to draw interesting conclusions for destination managers and other tourism decision-makers, showing that involvement in fashion, shopping enjoyment, service quality, cognitive involvement in the choice of destination, age, and income significantly predict trip length.","PeriodicalId":40416,"journal":{"name":"UCJC Business and Society Review","volume":"1 1","pages":"18-51"},"PeriodicalIF":0.3,"publicationDate":"2016-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69584763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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