UMKM on the other hand also have weaknesses one of which is in terms of marketing and promoting products, this is because the owner of UMKM is from among the villagers who still do not understand the science of marketing, all activities are sometimes still traditional. The problem faced by Siti Nailul Fauziyah's woven bag business is that product promotion has not been done to the maximum, business owners only promote bags on whatsapp. In addition, marketing activities are also still limited to only producing products if there is a message, if no one messages then do not make bags. competition. This is what causes this woven bag is not yet widely known by the public, so promotion using various media needs to be done. This community service provides assistance in the marketing and promotion of products. Promotional and marketing assistance aims to introduce woven bag products to the wider community so as to increase the sales of woven bags.
{"title":"PENDAMPINGAN PEMASARAN DAN PROMOSI PADA USAHA TAS ANYAMAN DI DESA KARANGSONO KABUPATEN JEMBER","authors":"Tri Palupi Robustin","doi":"10.31967/jpm.v2i1.558","DOIUrl":"https://doi.org/10.31967/jpm.v2i1.558","url":null,"abstract":"UMKM on the other hand also have weaknesses one of which is in terms of marketing and promoting products, this is because the owner of UMKM is from among the villagers who still do not understand the science of marketing, all activities are sometimes still traditional. The problem faced by Siti Nailul Fauziyah's woven bag business is that product promotion has not been done to the maximum, business owners only promote bags on whatsapp. In addition, marketing activities are also still limited to only producing products if there is a message, if no one messages then do not make bags. competition. This is what causes this woven bag is not yet widely known by the public, so promotion using various media needs to be done. This community service provides assistance in the marketing and promotion of products. Promotional and marketing assistance aims to introduce woven bag products to the wider community so as to increase the sales of woven bags.","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125431939","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mainatul Ilmi, A. Hakim, Anis Fitriyani, Rosy Dwi Aprilia, Edrea Berryl Reswara, Sukron Ari Yono
Pandemi Covid-19 juga menjadi salah satu alasan seseorang untuk memasuki dunia UMKM agar tetap bertahan dalam keterpurukan masalah keuangan. UMKM perlu diberikan pengetahuan dan pemahaman dalam penegelolaan bisnis agar siap mengahadapi tantangan serta mampu bertahan dengan kondisi ekonomi saat ini. Pelatihan dan pendampingan pada UMKM keripik singkong di Desa Umbulsari, umbulsari Jember menjadi salah satu upaya untuk meningkatkan keberhasilan bisnis masyarakat. Pelatihan dan Pendampingan UMKM ini bertujuan untuk meningkatkan wawasan dalam pengelolaan usaha, meningkatkat inovasi produk dan mempeluas pemasaran.
{"title":"PELATIHAN DAN PENDAMPINGAN UMKM KERIPIK SINGKONG DI DESA UMBULSARI, UMBULSARI JEMBER","authors":"Mainatul Ilmi, A. Hakim, Anis Fitriyani, Rosy Dwi Aprilia, Edrea Berryl Reswara, Sukron Ari Yono","doi":"10.31967/jpm.v2i1.559","DOIUrl":"https://doi.org/10.31967/jpm.v2i1.559","url":null,"abstract":"Pandemi Covid-19 juga menjadi salah satu alasan seseorang untuk memasuki dunia UMKM agar tetap bertahan dalam keterpurukan masalah keuangan. UMKM perlu diberikan pengetahuan dan pemahaman dalam penegelolaan bisnis agar siap mengahadapi tantangan serta mampu bertahan dengan kondisi ekonomi saat ini. Pelatihan dan pendampingan pada UMKM keripik singkong di Desa Umbulsari, umbulsari Jember menjadi salah satu upaya untuk meningkatkan keberhasilan bisnis masyarakat. Pelatihan dan Pendampingan UMKM ini bertujuan untuk meningkatkan wawasan dalam pengelolaan usaha, meningkatkat inovasi produk dan mempeluas pemasaran.","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128167796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nanda Widaninggar, Saiful Amin, Nurshadrina Kartika Sari
Tegalsari Village is located in Ambulu District, Jember Regency. The people's livelihood is generally in agriculture, either as farmers, farm laborers, as well as casual daily laborers and animal husbandry. In September 2021 a new young entrepreneur was formed, named Chips "ENSI". These chips are marketed directly to end users, through the Pre-Order mechanism or based on orders, but the number of sales has not been in accordance with the target, even though it has been able to cover the initial capital issued. In addition, there are problems in obtaining good quality cassava which results in a decrease in the quality and quantity of production and product packaging design. Based on this situation analysis, the main problem in the target community is the need for assistance to new young entrepreneurs of cassava chips, which is carried out through the selection of product raw materials, product processing, product innovation, packaging design and marketing (marketing strategy). The implementation of Community Service activities in the form of product raw material selection, product processing, Product Innovation, packaging design and marketing (marketing strategy) in Tegalsari Village, Ambulu District, Jember Regency went well and smoothly, and received full support from the surrounding environment. Finally, "ENSI" cassava chips have become a quality product and are very worthy of being marketed, because they taste good, have attractive packaging, and are affordable. New marketing strategies need to be implemented to face increasingly fierce competition.
{"title":"PENINGKATAN KUALITAS PRODUK DAN PERLUASAN PASAR KERIPIK SINGKONG \"ENSI\" DI DESA TEGALSARI, KECAMATAN AMBULU, KABUPATEN JEMBER","authors":"Nanda Widaninggar, Saiful Amin, Nurshadrina Kartika Sari","doi":"10.31967/jpm.v2i1.562","DOIUrl":"https://doi.org/10.31967/jpm.v2i1.562","url":null,"abstract":"Tegalsari Village is located in Ambulu District, Jember Regency. The people's livelihood is generally in agriculture, either as farmers, farm laborers, as well as casual daily laborers and animal husbandry. In September 2021 a new young entrepreneur was formed, named Chips \"ENSI\". These chips are marketed directly to end users, through the Pre-Order mechanism or based on orders, but the number of sales has not been in accordance with the target, even though it has been able to cover the initial capital issued. In addition, there are problems in obtaining good quality cassava which results in a decrease in the quality and quantity of production and product packaging design. Based on this situation analysis, the main problem in the target community is the need for assistance to new young entrepreneurs of cassava chips, which is carried out through the selection of product raw materials, product processing, product innovation, packaging design and marketing (marketing strategy). The implementation of Community Service activities in the form of product raw material selection, product processing, Product Innovation, packaging design and marketing (marketing strategy) in Tegalsari Village, Ambulu District, Jember Regency went well and smoothly, and received full support from the surrounding environment. Finally, \"ENSI\" cassava chips have become a quality product and are very worthy of being marketed, because they taste good, have attractive packaging, and are affordable. New marketing strategies need to be implemented to face increasingly fierce competition.","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129141925","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Community service with the theme of business development strategy and implementation of excellent service is carried out at the Laskar Sholawat Commissariat which is located at Jl. Watermelon II No. 2 Patrang District, Jember Regency. There are 16 participants in this entrepreneurship training. Most of the training participants are already entrepreneurs by running small businesses, including in the fields of electronic services, embroidery, cakes, handicrafts, snack traders, livestock, plantations and online shops. Referring to the partner's problems, the servant will provide training on strategies to create customer satisfaction with the concept of excellent service. building a business strategy from 4 basic management foundations, including financial management (don't mix business financial management and family financial management), operational management (how to build service quality or product quality), HR management (how to build a strong personality in entrepreneurship) and marketing management (how to respond to existing opportunities and always update with all market developments) and Marketing strategy training with marketing implementation through E-Commerce. Keywords: Strategy; Business; Implementation; Excellent; Services.
{"title":"PELATIHAN KEWIRAUSAHAAN STRATEGI PENGEMBANGAN BISNIS DAN IMPLEMENTASI EXCELLENT SERVICE PADA KELOMPOK LASKAR SHOLAWAT KECAMATAN PATRANG JEMBER","authors":"A. Sauqi","doi":"10.31967/JPM.V1I2.496","DOIUrl":"https://doi.org/10.31967/JPM.V1I2.496","url":null,"abstract":"Community service with the theme of business development strategy and implementation of excellent service is carried out at the Laskar Sholawat Commissariat which is located at Jl. Watermelon II No. 2 Patrang District, Jember Regency. There are 16 participants in this entrepreneurship training. Most of the training participants are already entrepreneurs by running small businesses, including in the fields of electronic services, embroidery, cakes, handicrafts, snack traders, livestock, plantations and online shops. Referring to the partner's problems, the servant will provide training on strategies to create customer satisfaction with the concept of excellent service. building a business strategy from 4 basic management foundations, including financial management (don't mix business financial management and family financial management), operational management (how to build service quality or product quality), HR management (how to build a strong personality in entrepreneurship) and marketing management (how to respond to existing opportunities and always update with all market developments) and Marketing strategy training with marketing implementation through E-Commerce. \u0000Keywords: Strategy; Business; Implementation; Excellent; Services. \u0000 ","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"104 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133344898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Suwignyo Widagdo, Nengah Hariyani, Siti Fatimah, D. Permatasari, A. Baidowi
Tujuan dari pelaksanaan program ini yaitu diharapkan, mahasiswa memperoleh pengalaman yang secara langsung menemukan, merumuskan, memecahkan dan menanggulangi masalah yang berada dilapangan. Adapun sasaran dari pemberdayaan masyarakat yang kami lakukan yaitu masyarakat dan UKM. Tidak banyak program yang kami laksanakan di Dusun Sukodadi tersebut meliputi kegiatan kesehatan yaitu Program cuci tangan pada kegiatan Posyandu, pembagian dan pembuatan hand sanitizer. Selain kegiatan kesehatan kami juga mempunyai kediatan dalam bidang ekonomi yaitu pembuatan logo dan bener UKM, promosi produk UKM, pembuatan aplikasi pemasaran dan mengajari pemilik UKM agar bisa aktif di sosial media, membantu pembuatan pesanan standing flower dan vas sabut kelapa, penentuan harga produk UKM.
{"title":"PEMBERDAYAAN MASYARAKAT DALAM ERA NEW NORMAL DI DESA SRATEN KECAMATAN CLURING KABUPATEN BANYUWANGI MELALUI KEGIATAN EKONOMI, SOSIAL DAN BUDAYA","authors":"Suwignyo Widagdo, Nengah Hariyani, Siti Fatimah, D. Permatasari, A. Baidowi","doi":"10.31967/JPM.V1I2.498","DOIUrl":"https://doi.org/10.31967/JPM.V1I2.498","url":null,"abstract":"Tujuan dari pelaksanaan program ini yaitu diharapkan, mahasiswa memperoleh pengalaman yang secara langsung menemukan, merumuskan, memecahkan dan menanggulangi masalah yang berada dilapangan. Adapun sasaran dari pemberdayaan masyarakat yang kami lakukan yaitu masyarakat dan UKM. Tidak banyak program yang kami laksanakan di Dusun Sukodadi tersebut meliputi kegiatan kesehatan yaitu Program cuci tangan pada kegiatan Posyandu, pembagian dan pembuatan hand sanitizer. Selain kegiatan kesehatan kami juga mempunyai kediatan dalam bidang ekonomi yaitu pembuatan logo dan bener UKM, promosi produk UKM, pembuatan aplikasi pemasaran dan mengajari pemilik UKM agar bisa aktif di sosial media, membantu pembuatan pesanan standing flower dan vas sabut kelapa, penentuan harga produk UKM.","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132170409","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The problem with this salon business is the lack of knowledge about optimal service strategies, especially to attract consumers to come back to the salon. Based on the background and problems, this community service activity aims to provide assistance to Iila Salon owners related to the quality of additional services (augmented products). Additional service quality strategy after sale in the form of giving away free hair cap (shampoo headgear) and providing free shampooing for customers who have come to the salon for treatments such as rebonding and smoothing. The strategy aims to make customers satisfied with the service and ultimately have an impact on loyalty. The results of the implementation of this community service activity are: (1) Survey of business locations so that information obtained Iila Salon place and approval of cooperation contracts with partners / owners of salons. (2) Interview with the owner of Iila Salon, information was obtained related to the history of the establishment of the business and the problems faced so that the community service team can provide solutions related to the problem. (3) Provide assistance in the form of rebonding drugs, hair stamps, shampoos and conditioners so that salon owners can later implement additional service quality strategies (augmented products) that have been taught by the community service team. Keywords : Iila Salon, Augmented Product, Service Quality
{"title":"PENDAMPINGAN STRATEGI KUALITAS LAYANAN TAMBAHAN (AUGMENTED PRODUCT) PADA USAHA IILA SALON","authors":"Tri Palupi Robustin","doi":"10.31967/JPM.V1I2.497","DOIUrl":"https://doi.org/10.31967/JPM.V1I2.497","url":null,"abstract":"The problem with this salon business is the lack of knowledge about optimal service strategies, especially to attract consumers to come back to the salon. Based on the background and problems, this community service activity aims to provide assistance to Iila Salon owners related to the quality of additional services (augmented products). Additional service quality strategy after sale in the form of giving away free hair cap (shampoo headgear) and providing free shampooing for customers who have come to the salon for treatments such as rebonding and smoothing. The strategy aims to make customers satisfied with the service and ultimately have an impact on loyalty. The results of the implementation of this community service activity are: (1) Survey of business locations so that information obtained Iila Salon place and approval of cooperation contracts with partners / owners of salons. (2) Interview with the owner of Iila Salon, information was obtained related to the history of the establishment of the business and the problems faced so that the community service team can provide solutions related to the problem. (3) Provide assistance in the form of rebonding drugs, hair stamps, shampoos and conditioners so that salon owners can later implement additional service quality strategies (augmented products) that have been taught by the community service team. \u0000Keywords : Iila Salon, Augmented Product, Service Quality","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124821599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Wiwik Fitria Ningsih, Riza Andriyan Shidiq, Maria Stefania WaroBheri, Vivy Kurniawati Dewi, Siska Wulandari, Reza Nurhalili, Putri Oktaviana
Umkm petis sari ikan tuna ARBA merupakan salah satu Umkm yang berada di Kecamatan Muncar Kabupaten Banyuwangi. Umkm ini bergerak di bidang sumber daya laut lebih tepatnya pemanfaatan Sari ikan tuna yang di produksi oleh pabrik sekitar. Petis sari ikan tuna berbahan baku air rebusan ikan tuna jadi yang di gunakan sebagai petis adalah air uap ikan bukan limbah atau minyak ikan. Banyak program yang bisa kami lakukan di UMKM tersebut sepertihalnya membantu produksi mulai awal hingga petis jadi, selain itu kami juga membantu pengemasan dan pelebelan. Pengemasan yang di gunakan di umkm tersebut ada yg di taruk plastic kecil, botol gelas dan ada juga yang di kemas di timba-timba besar, saat kita melihat logo dari umkm tersebut kurang menarik jadi kita mulai membuatkan logo agar terlihat lebih fresh dan elegan, kami pun membuatkan baner menggantikan baner yang sudah kusam dan rusak, maksud kami melakukan hal ini adalah agar pemasaran semakin meluas banyak yang tau akan umkm petis sari ikan tuna Arba ini melalui sosmed atau pun offline. Umkm tersebut memiliki karawan sebanyak 10 orang, dari 10 orang tersebut ada yang sebagai koki atau peracik, ada yang sebagi pengaduk dan bagian pembungkus bahan yang sudah jadi. Pelanggan dar iproduk petis sari ikan tuna Arba Ini sudah sampai situbondo dan bahkan pemesan banyak yang dari daerah jember. Kata Kunci: UMKM, Pengembangan, Pemasaran
{"title":"KUALITAS MANAJEMEN PADA SAAT PANDEMI COVID 19 DI DESA KEDUNGREJO, DUSUN SAMPANGAN KECAMATAN MUNCAR KABUPATEN BANYUWANGI","authors":"Wiwik Fitria Ningsih, Riza Andriyan Shidiq, Maria Stefania WaroBheri, Vivy Kurniawati Dewi, Siska Wulandari, Reza Nurhalili, Putri Oktaviana","doi":"10.31967/JPM.V1I2.499","DOIUrl":"https://doi.org/10.31967/JPM.V1I2.499","url":null,"abstract":"Umkm petis sari ikan tuna ARBA merupakan salah satu Umkm yang berada di Kecamatan Muncar Kabupaten Banyuwangi. Umkm ini bergerak di bidang sumber daya laut lebih tepatnya pemanfaatan Sari ikan tuna yang di produksi oleh pabrik sekitar. Petis sari ikan tuna berbahan baku air rebusan ikan tuna jadi yang di gunakan sebagai petis adalah air uap ikan bukan limbah atau minyak ikan. Banyak program yang bisa kami lakukan di UMKM tersebut sepertihalnya membantu produksi mulai awal hingga petis jadi, selain itu kami juga membantu pengemasan dan pelebelan. Pengemasan yang di gunakan di umkm tersebut ada yg di taruk plastic kecil, botol gelas dan ada juga yang di kemas di timba-timba besar, saat kita melihat logo dari umkm tersebut kurang menarik jadi kita mulai membuatkan logo agar terlihat lebih fresh dan elegan, kami pun membuatkan baner menggantikan baner yang sudah kusam dan rusak, maksud kami melakukan hal ini adalah agar pemasaran semakin meluas banyak yang tau akan umkm petis sari ikan tuna Arba ini melalui sosmed atau pun offline. Umkm tersebut memiliki karawan sebanyak 10 orang, dari 10 orang tersebut ada yang sebagai koki atau peracik, ada yang sebagi pengaduk dan bagian pembungkus bahan yang sudah jadi. Pelanggan dar iproduk petis sari ikan tuna Arba Ini sudah sampai situbondo dan bahkan pemesan banyak yang dari daerah jember. \u0000Kata Kunci: UMKM, Pengembangan, Pemasaran","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122066774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Hamzah Fansuri Yusuf, Yani Dahliani, Wiwik Fitria Ningsih
Pembangunan ekonomi yang bertumpu pada segelintir orang atau kelompok untuk mengejar pertumbuhan yangtinggi dengan harapan terjadinya penetesan ke bawah tidak pernah terwujudkan. Justru sebaliknya yang terjadi,kemiskinan dan tingkat pengangguran bertambah terus setiap tahun. Sektor usaha kecil dan menengah yang diakuidunia mampu menjadi penopang ekonomi nasional tidak terperhatikan selama ini dan semakin tersisih dalampersaingan. Pandemi yang menempa bangsa ini, membuat memberikan perhatian pada UMKM. Namun sudahkahkita betul-betul memberikan perhatian yang penuh pada UMKM. Inilah yang harus diwujudkan terlebih lagimenghadapi tantangan yang semakin berat ke depan dalam era globalisasi dan otonomi daerah. Usaha kecil danmenengah harus mampu bersaing dengan pelaku ekonomi lainnya, baik di dalam dan luar negeri.Kata Kunci: UMKM, Pandemi, Jaringan
{"title":"MEMBANGUN JARINGAN USAHA BAGI USAHA KECIL DAN MENENGAH DI MASA PANDEMI","authors":"Hamzah Fansuri Yusuf, Yani Dahliani, Wiwik Fitria Ningsih","doi":"10.31967/JPM.V1I2.500","DOIUrl":"https://doi.org/10.31967/JPM.V1I2.500","url":null,"abstract":"Pembangunan ekonomi yang bertumpu pada segelintir orang atau kelompok untuk mengejar pertumbuhan yangtinggi dengan harapan terjadinya penetesan ke bawah tidak pernah terwujudkan. Justru sebaliknya yang terjadi,kemiskinan dan tingkat pengangguran bertambah terus setiap tahun. Sektor usaha kecil dan menengah yang diakuidunia mampu menjadi penopang ekonomi nasional tidak terperhatikan selama ini dan semakin tersisih dalampersaingan. Pandemi yang menempa bangsa ini, membuat memberikan perhatian pada UMKM. Namun sudahkahkita betul-betul memberikan perhatian yang penuh pada UMKM. Inilah yang harus diwujudkan terlebih lagimenghadapi tantangan yang semakin berat ke depan dalam era globalisasi dan otonomi daerah. Usaha kecil danmenengah harus mampu bersaing dengan pelaku ekonomi lainnya, baik di dalam dan luar negeri.Kata Kunci: UMKM, Pandemi, Jaringan","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-08-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128281765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Perkembangan teknologi, komunikasi dan komputer mendorong pertumbuhan perekonomian masyarakat yang mengembangkan bisnis secara online. Perdagangan menggunakan media internet merupakan peluang usaha yang menjanjikanuntuk dikembangkan. Kemudahan proses transaksi dan dukungan teknologi membuat perdagangan menggunakan media internet (e-commerce) berkembang pesat. UD. Topeng Kona Coffee Roastery merupakan usaha kecil yang mengolah biji kopi untuk siap dikonsumsi. Namun pemasaran produk kopi dengan merek Topeng Kona ini masih dilakukan secara konvensional, sehingga produk kopi ini kurang dikenal oleh masyarakat luas karena kurangnya promosi. Karena kendala pemasaran dan promosi ini maka usaha kecil tersebut kurang berkembang. Melihat trend e-commerce yang banyak diminati oleh para pembeli ini, maka produk kopi Topeng Kona yang dihasilkan oleh UD. Topeng Kona Coffee Roastery ini dapat dipasarkan menggunakan e-commerce sehingga usaha kecil ini dapat berkembang. Keywords: pemasaran, e-commerce, perluasan pemasaran, promosi produk.
{"title":"Pemanfaatan E-Commerce Untuk Pemasaran Kopi UD. Topeng Kona Coffee Roastery Bondowoso","authors":"Dedy Wijaya Kusuma, M. Mustofa, H. Salim","doi":"10.31967/JPM.V1I1.430","DOIUrl":"https://doi.org/10.31967/JPM.V1I1.430","url":null,"abstract":"Perkembangan teknologi, komunikasi dan komputer mendorong pertumbuhan perekonomian masyarakat yang mengembangkan bisnis secara online. Perdagangan menggunakan media internet merupakan peluang usaha yang menjanjikanuntuk dikembangkan. Kemudahan proses transaksi dan dukungan teknologi membuat perdagangan menggunakan media internet (e-commerce) berkembang pesat. UD. Topeng Kona Coffee Roastery merupakan usaha kecil yang mengolah biji kopi untuk siap dikonsumsi. Namun pemasaran produk kopi dengan merek Topeng Kona ini masih dilakukan secara konvensional, sehingga produk kopi ini kurang dikenal oleh masyarakat luas karena kurangnya promosi. Karena kendala pemasaran dan promosi ini maka usaha kecil tersebut kurang berkembang. Melihat trend e-commerce yang banyak diminati oleh para pembeli ini, maka produk kopi Topeng Kona yang dihasilkan oleh UD. Topeng Kona Coffee Roastery ini dapat dipasarkan menggunakan e-commerce sehingga usaha kecil ini dapat berkembang. \u0000Keywords: pemasaran, e-commerce, perluasan pemasaran, promosi produk.","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116686555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
UMKM merupakan sektor usaha yang dapat bergerak disegala macam bidang usaha, termasuk UMKM yang berada di wilayah Kampung Baru Jember. Mayoritas usaha yang dimiliki UMKM tersebut merupakan bisnis yang bergerak dibidang kuliner, diantaranya bisnis seafood, makanan rumahan dan minuman siap saji yang berbahan kopi dan cokelat. Sebelum terjadi pandemi COVID-19 bisnis yang dijalankan masih dikelola dengan model pemasaran sederhana dengan pencatatan keuangan tradisional. Selama pandemi COVID-19 jumlah penjualan harian UMKM menurun akibat dampak kekhawatiran masyarakat untuk mengkonsumsi makanan di luar rumah, sekalipun pemerintah telah menerapkan New Normal belum bisa mengembalikan jumlah penjualan UMKM. Tujuan khusus kegiatan PKM ini adalah: (1) UMKM di Wilayah Kampung Baru dapat mengimplementasikan Digital Marketing dan Sistem Informasi Akuntansi dan (2) Mampu mengimplementasikan Sistem Informasi Akuntansi untuk mempermudah proses pencatatan keuangan harian. Metode yang digunakan adalah penyuluhan kepada UMKM terkait Digital Marketing dan Sistem Informasi Akuntansi, pelatihan dan pendampingan dilakukan untuk mendorong dan memperkuat kemampuan UMKM. Pada program ini berhasil dibangun sistem penjualan dengan e-commerce dengan pemanfaatan Digital Marketing dan sistem informasi akuntansi untuk pencatatan keuangan. Keywords : UMKM, Digital Marketing, Sistem Informasi Akuntansi
{"title":"PENERAPAN DIGITAL MARKETING DAN SISTEM INFORMASI AKUNTANSI BAGI UMKM DI WILAYAH KAMPUNG BARU JEMBER","authors":"Nurshadrina Kartika Sari","doi":"10.31967/JPM.V1I1.427","DOIUrl":"https://doi.org/10.31967/JPM.V1I1.427","url":null,"abstract":"UMKM merupakan sektor usaha yang dapat bergerak disegala macam bidang usaha, termasuk UMKM yang berada di wilayah Kampung Baru Jember. Mayoritas usaha yang dimiliki UMKM tersebut merupakan bisnis yang bergerak dibidang kuliner, diantaranya bisnis seafood, makanan rumahan dan minuman siap saji yang berbahan kopi dan cokelat. Sebelum terjadi pandemi COVID-19 bisnis yang dijalankan masih dikelola dengan model pemasaran sederhana dengan pencatatan keuangan tradisional. Selama pandemi COVID-19 jumlah penjualan harian UMKM menurun akibat dampak kekhawatiran masyarakat untuk mengkonsumsi makanan di luar rumah, sekalipun pemerintah telah menerapkan New Normal belum bisa mengembalikan jumlah penjualan UMKM. Tujuan khusus kegiatan PKM ini adalah: (1) UMKM di Wilayah Kampung Baru dapat mengimplementasikan Digital Marketing dan Sistem Informasi Akuntansi dan (2) Mampu mengimplementasikan Sistem Informasi Akuntansi untuk mempermudah proses pencatatan keuangan harian. Metode yang digunakan adalah penyuluhan kepada UMKM terkait Digital Marketing dan Sistem Informasi Akuntansi, pelatihan dan pendampingan dilakukan untuk mendorong dan memperkuat kemampuan UMKM. Pada program ini berhasil dibangun sistem penjualan dengan e-commerce dengan pemanfaatan Digital Marketing dan sistem informasi akuntansi untuk pencatatan keuangan. \u0000Keywords : UMKM, Digital Marketing, Sistem Informasi Akuntansi","PeriodicalId":404507,"journal":{"name":"JURNAL PENGABDIAN MASYARAKAT (JPM)","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-03-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114539913","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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