Sonobudoyo Museum Yogyakarta is a state museum that has the second largest number of collectibles in Indonesia. In 2019 the application of digitization was carried out on several museum collection objects. The purpose of implementing digitization at the Sonobudoyo Museum is to provide visitors with the convenience of providing information on collections of objects. This research was conducted to observe the effectiveness of the application of digitalization at the Sonobudoyo Museum in attracting tourist visits. The method used in this research is descriptive qualitative. The description includes internal and external factors in tourism objects. The data found were analyzed using SWOT to describe the results in the historical and cultural tourism object of the Sonobudoyo Museum, Yogyakarta. Based on the results of observations, interviews and documentation, it can be concluded that the effectiveness of the application of digitalization provides satisfaction to tourists with a satisfaction level of 96%. Based on the visit data, there was an increase in visits of more than 50% after the application of the concept of digitization was applied at the Sonobudoyo Museum, Yogyakarta.
{"title":"PENGARUH PENERAPAN KONSEP DIGITALISASI DI MUSEUM SONOBUDOYO YOGYAKARTA","authors":"Friska Ariani Br Sitepu, A. Atiqah","doi":"10.47256/kji.v16i1.135","DOIUrl":"https://doi.org/10.47256/kji.v16i1.135","url":null,"abstract":"Sonobudoyo Museum Yogyakarta is a state museum that has the second largest number of collectibles in Indonesia. In 2019 the application of digitization was carried out on several museum collection objects. The purpose of implementing digitization at the Sonobudoyo Museum is to provide visitors with the convenience of providing information on collections of objects. This research was conducted to observe the effectiveness of the application of digitalization at the Sonobudoyo Museum in attracting tourist visits. The method used in this research is descriptive qualitative. The description includes internal and external factors in tourism objects. The data found were analyzed using SWOT to describe the results in the historical and cultural tourism object of the Sonobudoyo Museum, Yogyakarta. Based on the results of observations, interviews and documentation, it can be concluded that the effectiveness of the application of digitalization provides satisfaction to tourists with a satisfaction level of 96%. Based on the visit data, there was an increase in visits of more than 50% after the application of the concept of digitization was applied at the Sonobudoyo Museum, Yogyakarta.","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114054636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Moslem people have certain needs when travel either for tourism or other purposes. Halal tourism grows fast internationally and the muslim traveler needs should be accommodated for those targeting muslim traveler. The purpose of this research is to gain better understanding about muslim consumer behavior and muslim traveler needs. Literature review and observation have been conducted to collect information, analyzed it and then written it. Muslim traveler needs prayer space facilities and halal food and beverages as the most priority. Hotel accommodation, public facilities, social environment which are muslim friendly are the next needs for muslim traveler. Application and technology are helpful and will make traveling more convenience. The recommendation for tourism and hospitality industry who targeting muslim traveler should improve and provide the needs and what become concern for muslim traveler. Thus tourism industry could satisfy muslim traveler and raise their visit.
{"title":"MEMAHAMI KEBUTUHAN WISATAWAN MUSLIM DALAM BERWISATA","authors":"Yuli Arisanti","doi":"10.47256/kji.v16i1.137","DOIUrl":"https://doi.org/10.47256/kji.v16i1.137","url":null,"abstract":"Moslem people have certain needs when travel either for tourism or other purposes. Halal tourism grows fast internationally and the muslim traveler needs should be accommodated for those targeting muslim traveler. The purpose of this research is to gain better understanding about muslim consumer behavior and muslim traveler needs. Literature review and observation have been conducted to collect information, analyzed it and then written it. Muslim traveler needs prayer space facilities and halal food and beverages as the most priority. Hotel accommodation, public facilities, social environment which are muslim friendly are the next needs for muslim traveler. Application and technology are helpful and will make traveling more convenience. The recommendation for tourism and hospitality industry who targeting muslim traveler should improve and provide the needs and what become concern for muslim traveler. Thus tourism industry could satisfy muslim traveler and raise their visit.","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"138 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127016690","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-05-31DOI: 10.47256/KEPARIWISATAAN.V14I02.25
Dodik Prakoso Eko Hery Suwandojo
Culinary is one of the essential factors of tourism activities including Indonesiantourism. Lamongan City is also one of the cities that has several types of typical culinary which is an attraction for culinary connoisseurs, especially the local communities or domestic tourists from other cities. This culinary is called Boranan rice or “sego Boranan”, which is authentic and only sold in Lamongan city. Therefore, the potential can be developed, introduced and become a special attraction for the tourists to come over Lamongan. The research method used in this scientific article is a descriptive qualitative research method using data collection techniques namely observation, interview, questionnaire, and documentation. The results of the study revealed that Boranan rice has a pretty good potential to be a culinary tourist attraction for the city of Lamongan. In addition, the promotion carried out by the Lamongan city government through the Lamongan city disparbud has also been done quite well. However, good cooperation is still needed between the government and the sellers of Boranan rice, therefore the marketing and preservation of Boranan rice can run well in the future. Keywords: culinary tourism, destination attraction, east java, boranan rice
{"title":"NASI BORANAN SEBAGAI DAYA TARIK WISATA KULINER LAMONGAN JAWA TIMUR","authors":"Dodik Prakoso Eko Hery Suwandojo","doi":"10.47256/KEPARIWISATAAN.V14I02.25","DOIUrl":"https://doi.org/10.47256/KEPARIWISATAAN.V14I02.25","url":null,"abstract":"Culinary is one of the essential factors of tourism activities including Indonesiantourism. Lamongan City is also one of the cities that has several types of typical culinary which is an attraction for culinary connoisseurs, especially the local communities or domestic tourists from other cities. This culinary is called Boranan rice or “sego Boranan”, which is authentic and only sold in Lamongan city. Therefore, the potential can be developed, introduced and become a special attraction for the tourists to come over Lamongan. The research method used in this scientific article is a descriptive qualitative research method using data collection techniques namely observation, interview, questionnaire, and documentation. The results of the study revealed that Boranan rice has a pretty good potential to be a culinary tourist attraction for the city of Lamongan. In addition, the promotion carried out by the Lamongan city government through the Lamongan city disparbud has also been done quite well. However, good cooperation is still needed between the government and the sellers of Boranan rice, therefore the marketing and preservation of Boranan rice can run well in the future. \u0000 Keywords: culinary tourism, destination attraction, east java, boranan rice","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-05-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126338403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aims of this research is to know agrotourism sustainable development of Mangunan Garden. The reasons of developing agrotourism as such, it educates the purpose of keeping the relationship among local societies, interest sectors, and visitors. The Agrotourism of Mangunan Garden is inspired to improve the farmers earnings and the quality of rural society lives which then expletedly represent opportunity to educate th societies on agriculture an ecosystems. Agrotourism sustainable development of Mangunan Garden, embrases: geography, topography, elimate, type of vegetation (pine forest), in addition to destination which withdraw to visit, are Elephant Dlingo Cave, Pine Forest, Gardu Pandang, Cerme Cave, Makam Raja-Raja Panjimatan. Keywords : Agrotourism, Mangunan Garden, geography, topography, climate
{"title":"IMPLEMENTASI KEBIJAKAN TERHADAP PERSEPSI KONSUMEN NUART SCULPTURE PARK SEBAGAI DESTINASI WISATA MINAT KHUSUS","authors":"Yuliana Pinaringsih Kristiutami, Erlangga Brahmanto, Swastono Putro Pirastyo","doi":"10.47256/kepariwisataan.v13i03.30","DOIUrl":"https://doi.org/10.47256/kepariwisataan.v13i03.30","url":null,"abstract":"The aims of this research is to know agrotourism sustainable development of Mangunan Garden. The reasons of developing agrotourism as such, it educates the purpose of keeping the relationship among local societies, interest sectors, and visitors. The Agrotourism of Mangunan Garden is inspired to improve the farmers earnings and the quality of rural society lives which then expletedly represent opportunity to educate th societies on agriculture an ecosystems. Agrotourism sustainable development of Mangunan Garden, embrases: geography, topography, elimate, type of vegetation (pine forest), in addition to destination which withdraw to visit, are Elephant Dlingo Cave, Pine Forest, Gardu Pandang, Cerme Cave, Makam Raja-Raja Panjimatan. \u0000Keywords : Agrotourism, Mangunan Garden, geography, topography, climate","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115037757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-01DOI: 10.47256/kepariwisataan.v13i03.31
Edy Suharyono
An artificial cave site that is suspected of being a relic of the Japanese army located in the Tretes, Prigen, Pasuruan, East Java Region has long been known by the public, this Cave is located in a resort and famous tourist destination. But the community tends to leave this site unempowered and covered by bushes or buried in the ground, even though if developed this cave will be a very interesting historical tourism attraction. For this reason, it is necessary to conduct a study, assisted by a team of experts from the Archaeological Center to ensure the authenticity and feasibility of the cave as a cultural heritage site and can be developed as one of the tourist attractions in the Tretes region. Keywords : Japanese artificial cave , Tourist attractions, Tourism Development
{"title":"KAJIAN DAN PENETAPAN SEBAGAI SITUS CAGAR BUDAYA GUA JEPANG DI TRETES PRIGEN GUNA PELESTARIAN DAN PENCIPTAAN DAYA TARIK WISATA BARU","authors":"Edy Suharyono","doi":"10.47256/kepariwisataan.v13i03.31","DOIUrl":"https://doi.org/10.47256/kepariwisataan.v13i03.31","url":null,"abstract":"An artificial cave site that is suspected of being a relic of the Japanese army located in the Tretes, Prigen, Pasuruan, East Java Region has long been known by the public, this Cave is located in a resort and famous tourist destination. But the community tends to leave this site unempowered and covered by bushes or buried in the ground, even though if developed this cave will be a very interesting historical tourism attraction. For this reason, it is necessary to conduct a study, assisted by a team of experts from the Archaeological Center to ensure the authenticity and feasibility of the cave as a cultural heritage site and can be developed as one of the tourist attractions in the Tretes region. \u0000Keywords : Japanese artificial cave , Tourist attractions, Tourism Development","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121143529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-01DOI: 10.47256/kepariwisataan.v13i03.33
D. Yogyanti, A. Atiqah
This research is a study that took @thepotraitjogja instagram account as the research object. This research focuses on how instagram @thepotraitjogja accounts promote the city of Yogyakarta to tourism. The method used in this research is descriptive qualitative method. The results of the study it is known that instagram accounts @theportraitjogja image use a variety of language styles in their caption to influence readers' feelings. The feeling that you want to cause is a feeling of love and missing to Yogyakarta. Therefore, through the style of the language used, the instagram seeks to bring the image of a lover who is warm, charming and longed for in the city of Yogyakarta. The emotional closeness that is expected to be difficult after reaching the image is expected to strengthen the readers' desire to come to visit the city of Yogyakarta, just like coming to visit a lover. There are three styles of language used to bring up the image, among others: (1) comparative language style consisting of litotes, personification, metaphor, hypocorism, hyperbole, allegari and simile language styles, (2) affirmation language style consisting of language style repitition, parallelism and silepsis; and (3) the opposing language style consisting of the pardox language style. Keywords : promotion strategy, language style, tourism destination
{"title":"STRATEGI PROMOSI DESTINASI WISATA YOGYAKARTA DALAM AKUN INSTRAGRAM @thepotraitjogja","authors":"D. Yogyanti, A. Atiqah","doi":"10.47256/kepariwisataan.v13i03.33","DOIUrl":"https://doi.org/10.47256/kepariwisataan.v13i03.33","url":null,"abstract":"This research is a study that took @thepotraitjogja instagram account as the research object. This research focuses on how instagram @thepotraitjogja accounts promote the city of Yogyakarta to tourism. The method used in this research is descriptive qualitative method. The results of the study it is known that instagram accounts @theportraitjogja image use a variety of language styles in their caption to influence readers' feelings. The feeling that you want to cause is a feeling of love and missing to Yogyakarta. Therefore, through the style of the language used, the instagram seeks to bring the image of a lover who is warm, charming and longed for in the city of Yogyakarta. The emotional closeness that is expected to be difficult after reaching the image is expected to strengthen the readers' desire to come to visit the city of Yogyakarta, just like coming to visit a lover. There are three styles of language used to bring up the image, among others: (1) comparative language style consisting of litotes, personification, metaphor, hypocorism, hyperbole, allegari and simile language styles, (2) affirmation language style consisting of language style repitition, parallelism and silepsis; and (3) the opposing language style consisting of the pardox language style. \u0000Keywords : promotion strategy, language style, tourism destination","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131011008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-01DOI: 10.47256/kepariwisataan.v13i03.32
Ibnu Novel, Bambang S Moertono
Tight competition among hotels in Special Region of Yogyakarta requires each hotel to implement its best business strategy to guarantee their business goals as targeted. The hotels, therefore, needs to manage their strategy. Strategy management is a science that learn how to manage a company in a comprehensive and integrated way; it provides reasons what make some companies achieve their glorious time and some companies do not. This research aims to formulate Business Strategic Planning for Hotel Grand Keisha in order to win competition. This research employs analytical methodology of PESTLE (Politic, Economic, Social, Technology, Legal and Environment), SWOT (Strengths, Weakness, Opportunity, Threats) by using EFAS (External Factor Analysis Summary) matrix, IFAS (Internal Factor Analysis Summary) matrix, SWOT matrix, and Grand Strategy matrix. This is qualitative descriptive research. Data collection is conducted through observation, interviews, documentation, triangulation, and literature study. Quality and rating of this research is gained through Focused Group Discussion. This research shows that Hotel Grand Keisha obtains 2.56 of EFAS – 2.52 of IFAS and place Hotel Grand Keisha on Quadrant 1 with alternative strategies of market penetration, market development, and product development. Keywords: PESTLE Analysis, SWOT Analysis, SWOT Matrix, Grand Strategy Matrix
{"title":"PERENCANAAN STRATEGI BISNIS HOTEL GRAND KEISHA YOGYAKARTA","authors":"Ibnu Novel, Bambang S Moertono","doi":"10.47256/kepariwisataan.v13i03.32","DOIUrl":"https://doi.org/10.47256/kepariwisataan.v13i03.32","url":null,"abstract":"Tight competition among hotels in Special Region of Yogyakarta requires each hotel to implement its best business strategy to guarantee their business goals as targeted. The hotels, therefore, needs to manage their strategy. Strategy management is a science that learn how to manage a company in a comprehensive and integrated way; it provides reasons what make some companies achieve their glorious time and some companies do not. This research aims to formulate Business Strategic Planning for Hotel Grand Keisha in order to win competition. This research employs analytical methodology of PESTLE (Politic, Economic, Social, Technology, Legal and Environment), SWOT (Strengths, Weakness, Opportunity, Threats) by using EFAS (External Factor Analysis Summary) matrix, IFAS (Internal Factor Analysis Summary) matrix, SWOT matrix, and Grand Strategy matrix. This is qualitative descriptive research. Data collection is conducted through observation, interviews, documentation, triangulation, and literature study. Quality and rating of this research is gained through Focused Group Discussion. This research shows that Hotel Grand Keisha obtains 2.56 of EFAS – 2.52 of IFAS and place Hotel Grand Keisha on Quadrant 1 with alternative strategies of market penetration, market development, and product development. \u0000Keywords: PESTLE Analysis, SWOT Analysis, SWOT Matrix, Grand Strategy Matrix","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116056877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-01DOI: 10.47256/kepariwisataan.v13i03.29
D. Kristianto, Amin Kiswantoro
In the past the function of the hotel was only as a place to stay for consumers who travel on business or tourism and do not have a relationship or family at their destination. Sharia concept hotels continue to grow along with the needs of Muslim consumers around the world. The concept of sharia hotels also continues to grow in Indonesia, especially in the Yogyakarta region as one of the tourist destinations in Indonesia. This study aims to determine the effect of price, service quality and brand image on customer loyalty of sharia hotels in Yogyakarta Special Region both partially and simultaneously.This type of research is causally comparative. The variables in this study are price, service quality, brand image and customer loyalty. The population in this study are customers who have visited sharia hotels in Yogyakarta. Sampling was done by nonrandom sampling, specifically using purposive sampling where the sample was taken from the population, with the following criteria: 1) Customers who had stayed in sharia hotels in Yogyakarta more than twice, and 2) Respondents aged 18 years. The sample in this study was taken as many as 100 respondents. Data collection techniques using questionnaires. Data analysis used is multiple linear regression analysis.Based on the results of the study, the following conclusions are obtained: (1) Prices have a positive and significant effect on customer loyalty; (2) Service quality has a positive and significant effect on customer loyalty; (3) Brand image has a positive and significant effect on customer loyalty; and (4) Price, service quality, and brand image have a positive and significant effect on customer loyalty. Keywords: hotel, sharia, price, service quality, brand image, customer loyalty.
{"title":"ANALISIS LOYALITAS PELANGGAN HOTEL SYARIAH DI DAERAH ISTIMEWA YOGYAKARTA","authors":"D. Kristianto, Amin Kiswantoro","doi":"10.47256/kepariwisataan.v13i03.29","DOIUrl":"https://doi.org/10.47256/kepariwisataan.v13i03.29","url":null,"abstract":"In the past the function of the hotel was only as a place to stay for consumers who travel on business or tourism and do not have a relationship or family at their destination. Sharia concept hotels continue to grow along with the needs of Muslim consumers around the world. The concept of sharia hotels also continues to grow in Indonesia, especially in the Yogyakarta region as one of the tourist destinations in Indonesia. This study aims to determine the effect of price, service quality and brand image on customer loyalty of sharia hotels in Yogyakarta Special Region both partially and simultaneously.This type of research is causally comparative. The variables in this study are price, service quality, brand image and customer loyalty. The population in this study are customers who have visited sharia hotels in Yogyakarta. Sampling was done by nonrandom sampling, specifically using purposive sampling where the sample was taken from the population, with the following criteria: 1) Customers who had stayed in sharia hotels in Yogyakarta more than twice, and 2) Respondents aged 18 years. The sample in this study was taken as many as 100 respondents. Data collection techniques using questionnaires. Data analysis used is multiple linear regression analysis.Based on the results of the study, the following conclusions are obtained: (1) Prices have a positive and significant effect on customer loyalty; (2) Service quality has a positive and significant effect on customer loyalty; (3) Brand image has a positive and significant effect on customer loyalty; and (4) Price, service quality, and brand image have a positive and significant effect on customer loyalty. \u0000Keywords: hotel, sharia, price, service quality, brand image, customer loyalty.","PeriodicalId":408574,"journal":{"name":"Kepariwisataan: Jurnal Ilmiah","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121791579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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