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SOUTH SHORE MARKETING STRATEGY DURING THE ADAPTATION PERIOD FOR NEW HABITS IN THE SPECIAL REGION OF YOGYAKARTA 南岸营销策略在日惹特殊地区适应新习惯的时期
Pub Date : 2022-05-31 DOI: 10.47256/kji.v16i2.155
Lenny Kurnia Octaviani, Muhammad Zadegh Amalulahli, Deni Dwi Ananti
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引用次数: 0
DAYA TAWAR WARISAN BUDAYA KOTA LAMA SEMARANG SEBAGAI DAYA TARIK WISATA MELALUI PROGRAM REVITALISASI 旧城三宝垄的文化遗产遗产作为通过振兴计划的旅游吸引力
Pub Date : 2022-05-31 DOI: 10.47256/kji.v16i2.163
Apit Buchori
The writing and discussion that researchers are currently doing is presenting the history of the formation and development of the Semarang Old City area since the Dutch colonial era and the revitalization efforts carried out by the Semarang city government as a cultural and tourism wealth of Semarang City. The Old City of Semarang is recognized as a cultural heritage that has a long historical value where this area was built at the end of the 17th century after an agreement was signed between the VOC and the Islamic Mataram kingdom in which the contents of the agreement the Islamic Mataram kingdom would hand over Semarang if the VOC succeeded in conquering the rebellion led by Trunojoyo. Since then, after the handover the VOC built various buildings in the Old City which at that time served as the center of government, industry and trade. Since then, the Old City of Semarang has been dubbed the Little Netherland, considering the atmosphere of the city and the buildings that have been built have similar views to cities in the Netherlands. The large number of historical buildings in European style with unique shapes supported by a well-organized urban spatial arrangement is a special charm for the community, including tourists who visit the city of Semarang. Based on this potential, finally in 2012 the Semarang city government took the decision to start reviving and rebuilding the Old City of Semarang to serve as a leading tourist destination.
研究人员目前正在进行的写作和讨论是介绍三宝垄老城地区自荷兰殖民时代以来的形成和发展历史,以及三宝垄市政府作为三宝垄市文化和旅游财富所进行的振兴努力。三宝垄老城被认为是具有悠久历史价值的文化遗产,该地区建于17世纪末,当时VOC与伊斯兰马塔兰王国签署了一项协议,该协议的内容是,如果VOC成功征服了特鲁诺若约领导的叛乱,伊斯兰马塔兰王国将交出三宝垄。从那时起,移交后,VOC在旧城建造了各种建筑物,当时是政府,工业和贸易的中心。从那时起,三宝垄老城被称为小荷兰,考虑到城市的氛围和已经建成的建筑与荷兰的城市相似。大量造型独特的欧洲风格历史建筑,辅以组织有序的城市空间布局,对社区,包括参观三宝垄市的游客来说,都是一种特殊的魅力。基于这一潜力,最终在2012年,三宝垄市政府决定开始复兴和重建三宝垄老城,以作为一个主要的旅游目的地。
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引用次数: 0
IDENTIFIKASI DAYA TARIK WISATA NON-PROFIT (STUDI KASUS PADA PRAYER GARDEN DEPOK JAWA BARAT) 非营利旅游的吸引力(西爪哇省祈祷花园德波克案例研究)
Pub Date : 2022-05-31 DOI: 10.47256/kji.v16i2.156
Fransiska Fitriani, D. Kristianto
Prayer garden depok, it's a new tourist attraction set up in the west Java area. Standing since 2015, Prayer Garden depok presents a religious pilgrimage/tour. In a unique construction, like the one found in the bible, of Solomon's temple, and furnished with the presence of prayer Caves, prayer Rooms, prayer Gardens, and prayer Chambers. The entire facility in Prayer Garden Depok can be enjoyed by any visitor for free, no charge. This is interesting, since normally a tourist attraction manager would collect fees on any visitor, starting with parking costs, admission fees, dining facilities, lodges, and so on. Thus, an identification must be necessary to know for the management of non-profit tourist attraction, such as Prayer Garden Depok, so that it can be a reference to other tourist attraction regulators. As for this study writers use qualitative descriptive methods. The conclusion that even though non-profit was derived, the manager of Paver Garden Depok kept adequate facilities for visitors and did not reduce service levels. Visitors can experience a certain amount of satisfaction from visiting Prayer Garden Depok. It can be seen from the enthusiasm of the visitor who wants to return to Praver Garden Depok.
祈祷花园平台,这是一个新的旅游景点建立在西爪哇地区。自2015年成立以来,祈祷花园depok呈现宗教朝圣/旅游。在一个独特的建筑中,就像在圣经中发现的那样,所罗门神庙,并配有祈祷洞穴,祈祷室,祈祷花园和祈祷室。所有设施均可免费使用,不收取任何费用。这很有趣,因为通常一个旅游景点的管理者会向任何游客收取费用,从停车费、入场费、餐饮设施、住宿等等开始。因此,对于非营利性旅游景点的管理,如祈祷花园公园,必须了解识别,以便为其他旅游景点监管机构提供参考。在本研究中,作者采用定性描述方法。结论:虽然是非牟利性质,但铺路花园的管理人员为游客保留了足够的设施,并没有降低服务水平。游客可以体验到一定程度的满意度,从参观祈祷花园甲板。这可以从想要回到普拉弗花园的游客的热情中看出。
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引用次数: 0
UPAYA PENGUATAN NILAI KEARIFAN LOKAL DESA WISATA NGLANGGERAN GUNUNG KIDUL SECARA BERKELANJUTAN 努力加强可持续的当地村庄NGLANGGERAN KIDUL山旅游的智慧价值
Pub Date : 2022-05-31 DOI: 10.47256/kji.v16i2.158
Novi Irawati, H. Lestari, Wahyuni Kesuma
The concept of sustainable tourism is one of the best concepts developed by the government and tourism stakeholders to be applied in every tourist destination. The Covid-19 pandemic has forced tourism activists to work together to revive the economy in the tourism sector. Through the development of the concept of Sustainable Tourism, the manager of the Nglanggeran tourism village has made several efforts to strengthen the value of local wisdom from the beginning of its establishment, however, with the many competitors and the rapid development of tourism, the manager of the Nglanggeran tourist village has always innovated and strengthened local wisdom. With a case study analysis approach, it is hoped that it will describe some of the efforts made by the management regarding the strategy of strengthening the value of sustainable local wisdom from various aspects, namely environmental aspects, economic aspects, social aspects and cultural aspects.
可持续旅游的概念是由政府和旅游利益相关者提出的最好的概念之一,可以应用于每个旅游目的地。新冠肺炎大流行迫使旅游活动人士共同努力,重振旅游业的经济。通过可持续旅游理念的发展,昂朗阁兰旅游村的管理者从建立之初就多次努力强化地方智慧的价值,然而,随着竞争对手的众多和旅游业的快速发展,昂朗阁兰旅游村的管理者始终在创新和强化地方智慧。通过案例研究分析的方法,希望能够从环境、经济、社会和文化等各个方面描述管理层在加强可持续地方智慧价值的战略方面所做的一些努力。
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引用次数: 1
INOVASI KULIT KUE DADAR GULUNG SEBAGAI CAMILAN KHAS KOTA BANDUNG DENGAN MENGGUNAKAN UBI JALAR UNGU DAN UBI JALAR CILEMBU
Pub Date : 2022-05-31 DOI: 10.47256/kji.v16i2.159
N. Prasastono, Artin Bayu Mukti, Azis Nur Rosyid
This research was conducted with the aim of making an innovation of rolled omelet skin and testing the use of purple sweet potato and cilembu sweet potato as ingredients for the rolled pancake skin. The method used in this research is descriptive, with the respondents being people who are willing to try and give an assessment of the results of the roll omelet skin innovation. Data collection methods used are respondents, questionnaires, sensory tests, and literature study. The results of data analysis and discussion used in this study are quantitative data analysis with a total of 110 respondents. The assessment criteria include texture, color, aroma, and taste. Meanwhile, the conclusion of this research is that the average sensory test value is mostly found in purple sweet potato, which is 4,309 for the taste indicator and the average sensory test value for the Cilembu sweet potato is the most common in the taste indicator, which is 4,473. Furthermore, from the observations of the researchers, there were samples and the average sensory test samples for the assessment of texture, aroma, colour, and taste, respondents were more dominant with rolled omelet using sweet potato cilembu.
本研究的目的是对煎蛋卷皮进行创新,并对紫薯和香菜甘薯作为煎饼皮的原料进行试验。在这项研究中使用的方法是描述性的,与受访者是谁愿意尝试,并给予卷煎蛋卷皮创新的结果进行评估的人。使用的数据收集方法有回答者、问卷调查、感官测试和文献研究。本研究使用的数据分析和讨论结果是定量数据分析,共有110名受访者。评估标准包括质地、颜色、香气和味道。同时,本研究的结论是,紫色甘薯的感官平均测试值最多,味道指标的感官平均测试值为4309,而香菜甘薯的感官平均测试值在味道指标中最常见,为4473。此外,从研究人员的观察来看,有样品和平均感官测试样品的质地,香气,颜色和味道的评估,受访者更倾向于使用红薯香菜的卷蛋卷。
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引用次数: 0
PENGHUNIAN KAMAR HOTEL DARI SEGI FASILITAS, ONLINE TRAVEL AGENT DAN CUSTOMER SERVICE (STUDI PADA GRAND AMBARRUKMO HOTEL YOGYAKARTA) 从设施、在线旅行社和客户服务的角度分析酒店客房入住率(对日惹 Grand Ambarrukmo 酒店的研究)
Pub Date : 2022-05-31 DOI: 10.47256/kji.v16i2.162
Susiyanto Susiyanto, Nur Rohman
The aim of this research is to empirically prove the influence of personal selling, product quality and price on the decision of sellers of koala skewers in Yogyakarta partially and simultaneously. The problem in the research that the researchers did was whether personal selling, product quality and price decisions were made by the koala skewer seller in Yogyakarta. Either partially or jointly and to find out which factors are more dominantly influencing. The population used is all hotel customers at the time the research was conducted and 100 people were taken as samples. This study uses a questionnaire as a tool to obtain data about the effect of facilities, online travel agents and customer service on hotel occupancy rates. based on the analysis using SPSS 26 for windows. The data analysis technique uses multiple linear regression analysis which serves to prove a research hypothesis The results showed that simultaneously the variables of Facility, Online Travel Agent and Customer Service had an effect on hotel occupancy rates, partially personal selling variables, product quality and price on seller satisfaction, this was evidenced by the results of the value tcount > ttable.
本研究的目的是实证证明个人销售,产品质量和价格对日惹考拉串销售者决策的部分和同时的影响。研究人员所做的研究中的问题是,个人销售、产品质量和价格决策是否由日惹的考拉串卖家做出。无论是部分地还是共同地,找出哪个因素的影响更大。使用的人群是进行研究时的所有酒店顾客,并以100人为样本。本研究使用问卷作为工具来获取有关设施、在线旅行社和客户服务对酒店入住率影响的数据。采用SPSS 26软件进行统计分析。数据分析技术采用多元线性回归分析来证明研究假设。结果表明,设施、在线旅行社和客户服务变量同时对酒店入住率有影响,部分个人销售变量、产品质量和价格对卖家满意度有影响,这在价值表的结果中得到了证明。
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引用次数: 0
PENGGUNAAN BAHASA DALAM PEMANFAATAN MEDIA BARU: PERSUASIVE LANGUAGE DI MEDIA SOSIAL DALAM MENINGKATKAN MINAT MENGUNJUNGI DESTINASI WISATA 利用新媒体使用的语言:社交媒体上的说服语言,以增加参观旅游目的地的兴趣
Pub Date : 2022-05-31 DOI: 10.47256/kji.v16i2.161
Ronny Sugiantoro
In the current era of digitalization, the role of social media is very large in supporting product promotion, following online media. Especially in promoting tourist destinations, lately the role of social media is very large in influence. With persuasive, sometimes even provocative language, many tourist destinations have been boosted and become famous thanks to promotions through social media. So that people will also be educated to choose tourist destinations, from the many choices offered through social media. This paper intends to examine the extent to which the role and influence of media language, especially social media (social media) in promoting tourist destinations. The hope is that specific language style formulations for the media, especially social media, can be found in supporting the promotion of tourist destinations.
在当今数字化时代,继网络媒体之后,社交媒体在支持产品推广方面的作用非常大。尤其是在推广旅游目的地方面,最近社交媒体的作用非常大。借助有说服力的、有时甚至是挑衅的语言,许多旅游目的地通过社交媒体的宣传得到了提升,并变得出名。这样人们也会受到教育,从社交媒体提供的众多选择中选择旅游目的地。本文旨在研究媒体语言,尤其是社交媒体(social media)在旅游目的地推广中的作用和影响程度。希望在支持旅游目的地推广的过程中,能够找到针对媒体,特别是社交媒体的特定语言风格配方。
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引用次数: 0
KARAKTERISTIK PRODUK KOPI DI CAFE LIM KOK TONG PLUIT TERHADAP LOYALITAS PELANGGAN 林角塘咖啡咖啡的特点是它对顾客的忠诚
Pub Date : 2022-01-08 DOI: 10.47256/kji.v16i1.141
Kevin Hadrian, Sofiani Sofiani
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引用次数: 0
ANALISIS KUALITAS PELAYANAN TOUR GUIDE DI DESTINASI WISATA BENTENG MARLBOROUGH BENGKULU 马伯勒本库鲁堡旅游目的地旅游服务质量分析指南
Pub Date : 2022-01-06 DOI: 10.47256/kji.v16i1.139
H. Lestari, Novi Irawati, H. Santoso
Tourist satisfaction in a tourist destination can be created with an optimal service system and improving the quality of tourist destination attractiveness. In addition, it is also necessarygood skills that must be possessed by tour guides in carrying out their duties to provide good and correct information regarding tourist destinations or the surrounding area to be conveyed to tourists. This study aims to evaluate the quality of the Tour Guide in Fort Marlborough in Bengkulu city. The influence of the quality of the Tour Guide on the Fort Marlborough tourist destination in the city of Bengkulu has an impact on tourist satisfaction. The method used is a qualitative descriptive method which is carried out by means of in-depth interviews, participatory observation, documentary materials, and new methods through the study of materials on the internet. The analysis technique used is a fishbone diagram which is used in the process of identifying a problem and determining its cause. Based on the results of the research that has been carried out, it is found that the lack of Tour Guide is in accordance with the theory of Huang et (2015): professional competence, interpersonal skills and organization, empathy and problem solving. The advice given is that it is hoped that Tour Guides who join the MTG (Manada Tour Guide) must pay attention to the Tour Guide's knowledge of tourist objects and the skills of the Tour Guide. Developments that can be done include doing in-depth problem solving, as well as 5 other factors that must be owned by the Tour Guide to improve service quality performance, namely professionalism, competence, interpersonal skills and organization, empathy and problem solving.
通过优化旅游目的地的服务体系,提高旅游目的地的吸引力质量,可以创造旅游者的满意度。此外,导游在履行职责时必须具备良好的技能,向游客提供有关旅游目的地或周边地区的良好和正确的信息。本研究旨在评估本城市马尔堡导游的质量。导游的质量对明库鲁市马尔伯勒堡旅游目的地的影响对游客满意度产生影响。使用的方法是定性描述法,通过深度访谈,参与式观察,文献资料,以及通过互联网上的材料研究的新方法来进行。使用的分析技术是鱼骨图,用于识别问题并确定其原因的过程。根据已经开展的研究结果,我们发现导游的不足符合Huang et(2015)的理论:专业能力,人际交往能力和组织能力,同理心和解决问题的能力。给出的建议是希望加入MTG(加拿大导游)的导游一定要注意导游对旅游对象的了解和导游的技能。可以做到的发展包括深入解决问题,以及导游必须具备的其他五个因素,即专业精神、能力、人际交往能力和组织能力、同理心和解决问题能力。
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引用次数: 0
ANALISIS PERUBAHAN PERKEMBANGAN PARIWISATA PADA STRUKTUR EKONOMI KOTA YOGYAKARTA SAAT NEW NORMAL 日惹经济结构旅游业变化分析的新常态
Pub Date : 2022-01-05 DOI: 10.47256/kji.v16i1.140
Dyah Wahyuning Tyas
Covid-19 has affected the shift in the regional economic structure. This study aims to determine the shifting changes in the development of the tourism sector of Yogyakarta City during the new normal when Covid-19 pandemic and to determine the pattern of sectoral growth structure of the City of Yogyakarta. The analytical tools used in this research method are shift share analysis and Klassen typology analysis. The results of the shift share analysis conclude that the sub-sector of accommodation and food service activities in the tourism sector still has the opportunity to increase investment and technology development in order to realize a comparative advantage. While, the sectoral Klassen Typology analysis classify 17 categories consisting of sub-sectors of economic structure, each grouped into leading sectors, potential sectors, developing sectors, and underdeveloped sectors. As a result of Covid-19, the shift in the development of the tourism sector in the city of Yogyakarta leads to a potential sector. The value of its contribution to income (GRDP) has slowed. Therefore, government policies are needed on the development of the tourism sector. Nevertheless, Yogyakarta is still known as the City of Education, as evidenced by the education services sub-sector which is still the leading sector.
新冠肺炎疫情影响了区域经济结构的转变。本研究旨在确定新常态下日惹市旅游部门发展的转变变化,并确定日惹市部门增长结构的模式。本研究方法使用的分析工具是移位份额分析和Klassen类型学分析。转移份额分析的结果表明,旅游部门中的住宿和餐饮服务活动子部门仍然有机会增加投资和技术开发,以实现比较优势。而部门Klassen类型分析则将经济结构的子部门划分为17个类别,每个类别分为主导部门、潜在部门、发展部门和欠发达部门。由于新冠肺炎疫情,日惹市旅游业发展的转变导致了一个潜在的行业。其对收入贡献的价值(GRDP)已经放缓。因此,旅游业的发展需要政府的政策。尽管如此,日惹仍然被称为教育之城,教育服务子部门仍然是主要部门。
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引用次数: 0
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Kepariwisataan: Jurnal Ilmiah
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