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Type-Cast? Insights on the Rhetorical Fluidity of Iconic Type 铸造?意象型修辞流动性之透视
IF 0.1 Q4 Social Sciences Pub Date : 2020-01-02 DOI: 10.1080/00043389.2020.1721164
Kyle Rath
ABSTRACT Over the past few decades, numerous prominent authors in various spheres of design discourse have discussed the rhetorical potency of type “icons” and how they come to embody cultural connotation. As icons, typefaces offer a universal language system—an expansive visual vocabulary that immediately references what we already know of their context. Iconic typefaces and their letterforms are subject to a process of narrative interpretation where what we “already know of them” is in a constant process of resignification. Here, critics tend to follow a Barthesian view that, as mythic structures, letterforms’ narratives are continuously used and reused as signification in different contexts. This widely regarded view presumes that iconic meaning develops as a chain of signification, where one narrative builds onto the next. This, however, leaves little explanation for instances where symbolism embedded in iconic typefaces develops in unexpected ways. In this article, I therefore investigate and unpack other means by which iconic typefaces evolve rhetorical meaning. By referring to examples throughout, I explore typical perspectives on iconic type in the Barthesian sense, but also trace different processes of signification. In doing so, I aim to offer alternative insights into ideological type as a more fluid rhetorical entity.
摘要在过去的几十年里,设计话语各个领域的众多知名作家都在讨论“图标”类型的修辞效力以及它们如何体现文化内涵。作为图标,字体提供了一个通用的语言系统——一个庞大的视觉词汇表,它可以立即引用我们对其上下文的了解。标志性字体及其字母形式受到叙事解释的影响,在这个过程中,我们“已经知道的”是一个不断的辞职过程。在这里,评论家倾向于遵循Barthesian的观点,即作为神话结构,字母形式的叙事在不同的语境中不断被使用和重新用作意义。这种被广泛接受的观点认为,标志性意义是作为一个意义链发展起来的,一个叙事建立在下一个叙事之上。然而,这几乎没有解释标志性字体中的象征意义以意想不到的方式发展的例子。因此,在这篇文章中,我调查并揭示了标志性字体演变修辞意义的其他方式。通过通篇引用例子,我探索了巴特西意义上的标志性类型的典型视角,但也追溯了不同的意义过程。在这样做的过程中,我的目的是为意识形态类型作为一个更具流动性的修辞实体提供另一种见解。
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引用次数: 0
Editorial 社论
IF 0.1 Q4 Social Sciences Pub Date : 2020-01-02 DOI: 10.1080/00043389.2020.1732692
Estelle McDowall
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引用次数: 0
Confederate Soldiers, Voodoo Queens, and Black Indians: Monuments and Counter-Monuments in New Orleans 邦联士兵、巫毒皇后和黑人印第安人:新奥尔良的纪念碑和反纪念碑
IF 0.1 Q4 Social Sciences Pub Date : 2019-10-18 DOI: 10.1080/00043389.2019.1653538
C. Becker
Despite public outrage from some quarters, claiming that the city’s history was being erased, in 2015 the (white) Mayor of New Orleans, with the support of the black-majority City Council, voted to...
尽管一些方面的公众愤怒,声称该市的历史正在被抹去,但2015年,新奥尔良(白人)市长在黑人占多数的市议会的支持下,投票决定。。。
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引用次数: 1
Unsettling Space: Reinterpreting the Institution Using Site-Responsive Art 不安的空间:用场地反应艺术重新解读制度
IF 0.1 Q4 Social Sciences Pub Date : 2019-09-02 DOI: 10.1080/00043389.2019.1623471
Katherine Arbuckle, P. Nqelenga
In a collaborative project at the University of KwaZulu-Natal (UKZN), students from the Visual Arts and the Drama and Performance Studies programmes explored institutional space through site-respon...
在夸祖鲁-纳塔尔大学(UKZN)的一个合作项目中,视觉艺术和戏剧与表演研究项目的学生通过网站响应探索了机构空间。。。
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引用次数: 2
Editorial 社论
IF 0.1 Q4 Social Sciences Pub Date : 2019-09-02 DOI: 10.1080/00043389.2019.1658987
Estelle McDowall, T. Sonnekus
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引用次数: 0
Metamorphic Material: Anatsui, Adams, Marx 变形材料:阿纳绥、亚当斯、马克思
IF 0.1 Q4 Social Sciences Pub Date : 2019-09-02 DOI: 10.1080/00043389.2019.1656939
Alexander Dodd
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引用次数: 0
Exploring Brazil with the Bandeirantes: Reactions to a Public Artwork in the City of São Paulo 与班代兰蒂斯一起探索巴西:对<s:1>圣保罗市公共艺术品的反应
IF 0.1 Q4 Social Sciences Pub Date : 2019-08-15 DOI: 10.1080/00043389.2019.1611194
Maria de Fátima Morethy Couto
This article draws attention to two spray-painting actions that occurred simultaneously in the city of Sao Paulo (Brazil) in 2016, when two large-scale public artworks with a common theme were targ...
本文提请注意2016年在巴西圣保罗市同时发生的两起喷漆行动,当时两件具有共同主题的大型公共艺术品被涂上了油布。。。
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引用次数: 0
The Victims and Violence of Civil War: Presences and Absences in El Salvador’s Monumental Narratives of Reconciliation 内战的受害者与暴力:萨尔瓦多不朽的和解叙事中的存在与缺失
IF 0.1 Q4 Social Sciences Pub Date : 2019-08-15 DOI: 10.1080/00043389.2019.1611193
Rachel Hatcher
This article examines two memorial projects in El Salvador, the Monument to Memory and Truth, unveiled in 2003, and the Reconciliation Sculpture Park, inaugurated in 2017. The first is a civil soci...
本文考察了萨尔瓦多的两个纪念项目:2003年揭幕的“记忆与真相纪念碑”和2017年揭幕的“和解雕塑公园”。第一个是公民社会……
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引用次数: 0
Dress as Social Relations: An Interpretation of Bushman Dress 服饰作为社会关系:对布须曼服饰的解读
IF 0.1 Q4 Social Sciences Pub Date : 2019-08-15 DOI: 10.1080/00043389.2019.1621509
J. Wintjes
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引用次数: 0
More than Skin and Bones: A Recent Australian Public Art Project Re-evaluating History 不仅仅是皮肤和骨头:最近的澳大利亚公共艺术项目重新评估历史
IF 0.1 Q4 Social Sciences Pub Date : 2019-07-19 DOI: 10.1080/00043389.2019.1611192
C. De Lorenzo
ABSTRACTThis article examines two projects by Jonathan Jones, an Australian artist of Wiradjuri/ Kamilaroi descent. The first addresses a series of works that honour William Barak, an artist and fr...
摘要本文考察了澳大利亚Wiradjuri/ Kamilaroi血统艺术家Jonathan Jones的两个作品。第一部分介绍了一系列纪念艺术家威廉·巴拉克(William Barak)的作品。
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引用次数: 1
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De Arte
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