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Promoting Cultural Tourism in Australia 促进澳大利亚文化旅游
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011010
V. Radomskaya
This chapter is part of a broader research project on popular culture tourism that is designed to explore new destination branding strategies that utilize cultural resources as a key strategy. This study promotes the role of urban cultural attractions as an additional significant resource category for destination development. Through the arrival of new and diversified cultural experiences, destinations such as Australia can improve their existing tourism portfolios. The study is concerned with qualitative aspects of the cultural economy, namely the subjective experiences and expectations of past, existing, and potential tourists. It offers recommendations and comments on the use of alternative cultural attractions in national tourism campaigns.
本章是一个更广泛的流行文化旅游研究项目的一部分,旨在探索利用文化资源作为关键战略的新目的地品牌战略。本研究促进城市文化景点作为目的地发展的另一个重要资源类别的作用。通过新的和多样化的文化体验的到来,像澳大利亚这样的目的地可以改善他们现有的旅游组合。该研究关注文化经济的定性方面,即过去、现在和潜在游客的主观体验和期望。它就在国家旅游活动中使用另类文化景点提供建议和评论。
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引用次数: 0
Building Small Business Networks 建立小型企业网络
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011021
J. Pearce
This chapter assesses the current research on knowledge management and adds insights from an Australian example. Knowledge management is critical to successful innovation in tourism products. It is an important tool for creating successful regional organizations and ensuring competitive destinations. This chapter explores the barriers to participation in regional knowledge management networks. Topics covered include knowledge management applied in tourism settings, knowledge clusters and regional partnerships, and knowledge transfer processes, including the value of new technologies. A detailed case study of an attempt to build a knowledge network in Australia is described and generic insights noted.
本章评估了目前关于知识管理的研究,并从澳大利亚的一个例子中增加了见解。知识管理是旅游产品创新成功的关键。它是创建成功的区域组织和确保有竞争力的目的地的重要工具。本章探讨了参与区域知识管理网络的障碍。涵盖的主题包括在旅游环境中应用的知识管理,知识集群和区域伙伴关系,以及知识转移过程,包括新技术的价值。一个详细的案例研究,试图建立一个知识网络在澳大利亚描述和一般见解指出。
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引用次数: 1
Experiential Marketing on Exhibitor Performance 体验营销对参展商业绩的影响
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011030
Zauyani Zainal Mohamed Alias, N. Othman
A growing body of literature highlights the relationship between the marketing strategies for trade shows and performance. However, the effect of exhibitor experience on the international trade show processes has not been addressed in the literature. This chapter fills the gap by examining the moderating role of exhibitors’ trust, commitment, and satisfaction at World Travel Mart London 2017. The purposes are to identify the concepts of experiential marketing, to develop a conceptual framework, and to propose a new perspective on exhibitors’ performance at such events. Using survey data, structural equation modeling was applied to test the theoretical links and assess the value of competing explanations.
越来越多的文献强调了展会营销策略与业绩之间的关系。然而,参展商经验对国际贸易展览过程的影响尚未在文献中得到解决。本章通过考察参展商在2017年伦敦世界旅游博览会上的信任、承诺和满意度的调节作用来填补这一空白。目的是识别体验营销的概念,发展概念框架,并提出参展商在此类活动中的表现的新视角。利用调查数据,采用结构方程模型来检验理论联系并评估竞争解释的价值。
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引用次数: 0
Index 指数
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011024
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引用次数: 0
Making Conferences a Success 让会议取得成功
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011016
Magdalena Petronella (Nellie) Swart
Bidding, planning, design, and management are principles of successful conference execution. In this chapter, an appreciation of context and the specification of concrete guidelines are shared on how to make a conference a success. Micro examples inform the perspectives on how to apply event domain literature in the management of an academic association conference. Practical viewpoints, including strategic planning guidelines, operational documents, and event design philosophies shed light on professional conference management. Key success factors and challenges related to its design provide a yardstick on how to execute a conference. Key summary issues and special tips for success are also highlighted.
招标、策划、设计和管理是成功执行会议的原则。在本章中,我们将对会议的背景进行了解,并就如何使会议取得成功提出具体的指导方针。微观例子告知如何在学术协会会议管理中应用事件领域文献的观点。实用的观点,包括战略规划指南、操作文件和活动设计哲学,阐明了专业会议管理。与会议设计相关的关键成功因素和挑战为如何执行会议提供了标准。关键的总结问题和成功的特别提示也被强调。
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引用次数: 0
Delivering Tourism Intelligence about Agritourism 传递关于农业的旅游情报
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011007
Roozbeh Babolian Hendijani
One of the growing segments in tourism industry in Bali is agritourism, a market segment, which has not been fully explored in terms of tourists’ point of view. Thus, knowledge about tourists’ motivation and satisfaction to choose this activity is still in its early stage. This chapter identifies the motivation and satisfaction of local tourists to visit civet coffee plantations. The research, based on a quantitative method, identifies five motivational factors which affect the satisfaction of tourists. The findings improve our understanding of people who choose coffee plantations for their holidays and offer opportunities to maintain and enhance the current situation for this type of agritourism site.
巴厘岛旅游业中不断增长的细分市场之一是农业旅游,这是一个细分市场,从游客的角度来看,还没有得到充分的开发。因此,关于游客选择这种活动的动机和满意度的认识还处于早期阶段。本章确定了当地游客参观果子狸咖啡种植园的动机和满意度。该研究基于定量方法,确定了影响游客满意度的五个动机因素。研究结果提高了我们对选择咖啡种植园度假的人的理解,并提供了保持和改善这种农业旅游场所现状的机会。
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引用次数: 1
Safe Food on Aircraft 机上食物安全
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011015
A. Grout
Food-borne illnesses are common worries for tourists. In-flight food safety issues reflect the interrelated factors arising from an expanding airline industry, with its increased passenger loads, extended flight times, and multiple service activities. Adapting to these new challenges, and especially the global spread of food-borne diseases, requires an understanding of the cabin crew role as food handlers and the risks associated with this task. This chapter outlines the key factors that determine the safe delivery of in-flight food services, highlights the benefits of best practice to airline operators, passengers, and tourism boards, and addresses the policy implications for airline regulators and national health authorities.
食源性疾病是游客普遍担心的问题。飞机上的食品安全问题反映了不断扩大的航空业所产生的相互关联的因素,随着客运量的增加,飞行时间的延长,以及多种服务活动。要适应这些新的挑战,尤其是食源性疾病的全球传播,就需要了解机组人员作为食品处理人员的角色以及与此任务相关的风险。本章概述了决定安全提供机上食品服务的关键因素,强调了最佳做法对航空公司运营商、乘客和旅游局的好处,并阐述了对航空公司监管机构和国家卫生当局的政策影响。
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引用次数: 0
Empowering Small Rural Communities through Heritage Tourism 通过遗产旅游增强小型农村社区的权能
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011005
M. Aznar, Hilde Hoefnagels
Tourism and culture have become the joint promoters of cultural heritage, thus helping spread traditional values and knowledge. Such joint promotional processes were particularly apparent in 2018, the European Year of Cultural Heritage. This chapter argues for forms of rural development through cultural tourism where these options also preserve cultural heritage and local traditions. Communities are often the core to national identity by preserving the authentic traditions and customs of its culture. Developing this community base for local well-being provides the generic core of this chapter. To illustrate the relevance of local community destination management, two cases are presented, an archaeological site in Spain and a natural and historic site in Belgium.
旅游和文化已成为文化遗产的共同推动者,从而有助于传播传统价值观和知识。这种联合推广过程在2018年欧洲文化遗产年尤为明显。本章讨论了通过文化旅游发展农村的各种形式,这些选择也保护了文化遗产和当地传统。社区通过保留其文化的真正传统和习俗,往往是国家认同的核心。为当地的福祉发展这个社区基础是本章的一般核心。为了说明当地社区目的地管理的相关性,本文提出了两个案例,一个是西班牙的考古遗址,另一个是比利时的自然和历史遗址。
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引用次数: 4
Complexity Theory in Tourism 旅游业的复杂性理论
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011004
W. Wattanacharoensil, J. Stettler
This chapter seeks to elaborate on the concept of complexity theory when applied to destination management, using Mount Rigi (an important recreational and tourism destination in Lucerne, Switzerland) as the focus of the case study. This study supports an alternative view of complexity theory which can help to explain the dynamic, nonlinear, and nondeterministic relationships within the tourism system. It also supports the theory’s applicability toward explaining the nature of tourism as a complex adaptive system, and reveals that Mount Rigi’s development did not occur in isolation, but involved various interdependent tourism components and external factors at both the macro and micro levels.
本章试图阐述复杂性理论的概念,当应用于目的地管理时,使用瑞吉山(瑞士卢塞恩的一个重要的娱乐和旅游目的地)作为案例研究的重点。本研究支持复杂性理论的另一种观点,该观点有助于解释旅游系统中动态、非线性和不确定性的关系。这也支持了该理论在解释旅游业作为一个复杂适应系统的本质方面的适用性,揭示了日吉山的发展不是孤立发生的,而是在宏观和微观层面上涉及各种相互依存的旅游成分和外部因素。
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引用次数: 1
Learning from Canary Islands Tourism Entrepreneurship 向加那利群岛旅游企业学习
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011020
T. Quintana, R. Canino
The Canary Islands have a long-standing role in European tourism history. As a leading mass destination in Spain, they receive more than 14 million tourists annually. Focusing on this region, multiple cases are explored as a collaborative learning tool. The consideration of such cases can stimulate discussion, closely examine issues, and encourage consensual decisions. Taken together, the cases assist in providing information about local business realities; they help entrepreneurs know more about regional business challenges and remain up to date with new developments. By focusing on cases, professionals and entrepreneurs can be mutually supportive in the teaching-learning process and in shaping change. Multiple stakeholders can learn to identify problems, evaluate situations, and make decisions using examples from other entrepreneurs.
加那利群岛在欧洲旅游历史上有着悠久的历史。作为西班牙主要的大众旅游目的地,每年接待超过1400万游客。以该地区为重点,探讨了多个案例作为协作学习工具。对这些案例的审议可以激发讨论,仔细审查问题,并鼓励达成一致的决定。这些个案合在一起,有助于提供有关本地商业情况的资料;他们帮助企业家更多地了解地区商业挑战,并与新的发展保持同步。通过关注案例,专业人士和企业家可以在教学过程和塑造变革中相互支持。多个利益相关者可以学习识别问题,评估情况,并通过其他企业家的例子做出决定。
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引用次数: 0
期刊
Delivering Tourism Intelligence
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