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Accommodation Price Strategies 住宿价格策略
Pub Date : 2019-11-08 DOI: 10.1108/s2042-144320190000011029
Eva Martín-Fuentes, Estela Marine-Roig, E. Cristóbal-Fransi, Berta Ferrer-Rosell
This chapter analyzes the pricing policy of hybrid P2P lodgings versus traditional hotels in relation to seasonality. A quantitative comparative analysis of room prices in Airbnb and hotel lodgings in the city of Barcelona was conducted across four different pairs or dates (peak versus low season) in one year. Overall, the study shows that Airbnb prices are significantly lower than those of hotels and that the former’s prices fluctuate very little, whereas hotels use yield or revenue management techniques to adjust prices in high and low seasons. This implies that relevant purchase behavioral changes may occur in terms of customers waiting until the last minute to book.
本章分析了混合P2P住宿与传统酒店在季节性方面的定价政策。我们对巴塞罗那市Airbnb和酒店住宿的房价进行了定量比较分析,时间是一年中四对不同的日期(旺季和淡季)。总的来说,研究表明Airbnb的价格明显低于酒店的价格,并且前者的价格波动很小,而酒店在旺季和淡季使用收益或收益管理技术来调整价格。这意味着客户等到最后一刻才预订可能会发生相关的购买行为变化。
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引用次数: 2
The Value of Tourism Intelligence 旅游智能的价值
Pub Date : 1900-01-01 DOI: 10.1108/s2042-144320190000011002
P. Pearce, H. Oktadiana
A summary statement of the meaning of tourism intelligence is built in this chapter by considering multiple sources. Tourism intelligence is then cast as the sum of the resources available to a decisionmaker coupled with their interpretive ability to use it. Academic researchers can contribute to this resource base but need to deal with the likely use of other inputs by decisionmakers. Tourism intelligence can be a bridge between academic inputs and broader influences provided that concerns about credibility, trustworthiness, and accessibility of the scholarly work are well managed. The tourism intelligence concept has value for all stakeholders and the chapters in this volume follow a structure to assist the transition from analysis to action.
在本章中,通过考虑多种来源,对旅游情报的含义进行了总结。然后,旅游情报被视为决策者可用资源的总和,再加上他们使用这些资源的解释能力。学术研究人员可以为这个资源库作出贡献,但需要处理决策者可能使用其他投入的问题。旅游情报可以成为学术投入和更广泛影响之间的桥梁,前提是对学术工作的可信性、可信赖性和可获得性的关注得到很好的管理。旅游情报概念的价值,为所有利益相关者和这本书的章节按照结构帮助从分析过渡到行动。
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引用次数: 1
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Delivering Tourism Intelligence
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