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Pengaruh Tax Avoidance Terhadap Nilai Perusahaan Dengan Kepemilikan Institusional Sebagai Variabel Moderasi Tax Avoidance对中小变量具有体制所有权的公司价值的影响
Pub Date : 2023-08-02 DOI: 10.59330/ojsmadani.v11i1.143
Novantia Pancarani, Agus Athori, Miladiah Kusumaningarti
The purpose of this study is to determine the effect of tax avoidance on firm value with institutional ownership as a moderating variable in Conventional Banking for 2021-2022. This type of research uses quantitative research because it leads to measurement methods and samples to test variables and hypotheses. Source of data in this study using secondary data. The sample in this research is 38 Conventional Banking observations in the 2021-2022 period using a purposive sampling technique. The analysis technique used is the normality test, heteroscedasticity test, autocorrelation test, t test, simple and multiple linear regression analysis, and test the coefficient of determination (R2) using the SPSS version 25 program. The results of this study state that the tax avoidance variable has a positive and significant effect on company value in the banking sector for the 2021-2022 period and company value can be explained by the Tax Avoidance variable through a regression model of 44.2%. The institutional ownership variable is able to moderate and strengthen the relationship between tax avoidance on firm value in the banking sector for the 2021-2022 period and corporate value can be explained by the Tax Avoidance variable which is moderated by the Institutional Ownership variable, namely 76.4%.
本研究的目的是确定2021-2022年传统银行业机构所有权作为调节变量的避税对公司价值的影响。这种类型的研究使用定量研究,因为它导致测量方法和样本来测试变量和假设。本研究数据来源采用二手数据。本研究的样本是采用有目的抽样技术在2021-2022年期间对38家传统银行的观察结果。采用的分析技术为正态性检验、异方差检验、自相关检验、t检验、单一和多元线性回归分析,并使用SPSS 25版程序检验决定系数(R2)。本研究结果表明,在2021-2022年期间,避税变量对银行业的公司价值具有显著的正向影响,公司价值可以通过44.2%的回归模型被避税变量解释。机构所有权变量能够调节和加强2021-2022年期间银行业企业价值避税与企业价值之间的关系,可以用避税变量来解释,避税变量被机构所有权变量调节,即76.4%。
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引用次数: 0
Analisis Frekuensi Perdagangan, Volume Perdagangan dan Kapitalisasi Pasar Terhadap Return Saham Pada Perusahaan Perbankan BUMN Terdaftar di Bursa Efek Indonesia 贸易频率、贸易量和在印尼证券交易所上市的国有企业股票回报率的市场资本分析
Pub Date : 2023-08-01 DOI: 10.59330/ojsmadani.v11i1.149
Suwandi Suwandi, M. Lutfi, Prasetya Tri Mahendra, Irawati Yunifah
This study aims to determine whether there is an influence on the return of banking stocks in the BUMN sector, which is seen based on trading frequency, trading volume and market capitalization. This type of quantitative research uses the event study method. The population and sample used are all BUMN banks listed on the Indonesia Stock Exchange. This hypothesis testing is a different test using the Wilcoxon Test, namely the Z test, through SPSS. The results showed that there was no significant influence between the frequency and volume of trading with stock returns, but market capitalization had a significant influence on stock returns. While simultaneously on the overall influence of independent variables on stock returns in BUMN banking companies.
本研究旨在通过交易频率、交易量和市值来确定是否存在对银行股收益的影响。这种定量研究采用事件研究法。所使用的人口和样本均为在印度尼西亚证券交易所上市的BUMN银行。这个假设检验是一个不同的检验,通过SPSS使用Wilcoxon检验,即Z检验。结果表明,交易频次和交易量对股票收益的影响不显著,但市值对股票收益的影响显著。同时研究了自变量对村镇银行股票收益的总体影响。
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引用次数: 0
EKSPLORASI PRAKTIK AKUNTANSI BERBASIS TEKNOLOGI INFORMASI DI KELURAHAN PLERET BANTUL YOGYAKARTA PLERET help日惹会计实践探索
Pub Date : 2023-07-31 DOI: 10.59330/ojsmadani.v11i1.147
Abstract This study aims to explore the information technology-based accounting practices in Pleret Village, Bantul, using an ethnomethodological approach. The research investigates the implementation of information technology, its benefits, and the challenges faced in the accounting practices of the village. The study's theoretical framework incorporates theories of social interaction and accounting practices, meaning negotiation and the use of information technology, social construction and the reality of accounting, as well as local context and accounting practices. The research employed a qualitative research design, utilizing interviews, observations, and document analysis as data collection methods. The informants included employees from the local government office, accountants or financial consultants, system users, and community stakeholders. Through an in-depth analysis of the data, the study reveals several findings. The findings of this study contribute to both empirical and theoretical knowledge. Empirically, the research provides insights into the specific context of information technology-based accounting practices in Pleret Village. Theoretical implications include a deeper understanding of the role of social interaction in shaping accounting practices, the negotiation of meaning in the adoption and use of information technology, the social construction of accounting reality, and the influence of local context on accounting practices.      
摘要本研究旨在探讨班图尔普莱雷特村基于信息技术的会计实践,采用民族方法学的方法。该研究调查了信息技术的实施,它的好处,以及面临的挑战,在农村会计实践。本研究的理论框架结合了社会互动与会计实务、意义谈判与信息技术运用、社会建构与会计实务、地方背景与会计实务等理论。本研究采用质性研究设计,利用访谈、观察和文献分析作为数据收集方法。举报人包括当地政府办公室的雇员、会计师或财务顾问、系统用户和社区利益相关者。通过对数据的深入分析,该研究揭示了几个发现。本研究的发现对实证知识和理论知识都有贡献。从实证角度来看,本研究提供了对Pleret村基于信息技术的会计实践的具体背景的见解。理论含义包括更深入地理解社会互动在塑造会计实践中的作用,在采用和使用信息技术时的意义谈判,会计现实的社会建构,以及当地环境对会计实践的影响。
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引用次数: 0
EVALUASI SISTEM AKUNTANSI PENGELUARAN KAS KECIL PADA PT. VARIA USAHA BETON 评估PT. VARIA混凝土业务中的小型现金支出会计系统
Pub Date : 2023-07-30 DOI: 10.59330/ojsmadani.v11i1.145
Iieva Suryananingtys, R. Wijaya
The purpose of this study are to comprehend the design of the PT Varia Usaha Beton petty cash expenditure accounting system and examine the validity of Mulyadi's (2016) evaluation of the system. In this study, only qualitative data were gathered. This study employed a descriptive method of inquiry. The study's conclusions demonstrate that PT Varia Usaha Beton's petty cash expenditure accounting system agrees with Mulyadi's (2016) evaluation. There are, however, a number of items that are still out of compliance with the aspects introduced at PT Varia Usaha Beton, including documentation, records, and internal control.
本研究的目的是了解PT Varia Usaha Beton零用现金支出会计系统的设计,并检验Mulyadi(2016)对该系统评价的有效性。在本研究中,只收集了定性数据。这项研究采用了描述性的调查方法。本研究的结论表明,PT Varia Usaha Beton的零用现金支出会计系统与Mulyadi(2016)的评价一致。然而,仍有许多项目不符合PT Varia Usaha Beton介绍的方面,包括文档、记录和内部控制。
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引用次数: 0
Penerapan Pengendalian Internal atas Sistem Pengeluaran Kas pada PT. Varia Usaha Beton 对现金支出系统的内部控制应用于PT. Varia混凝土业务
Pub Date : 2023-07-30 DOI: 10.59330/ojsmadani.v11i1.146
Anty Wulandari, R. Wijaya
The business must be able to handle every aspect of its operations and attempts to solve any issues in order to stay current with advances in the industrial field. Any decisions that affect a company's money or assets must be managed. One of the assets of the business that has to be handled is cash. Cash is vulnerable to deception since it contains qualities that may be readily transferred. Cash carries the danger of fraud, especially employee dishonesty. This research aims to determine whether internal control at PT. Varia Usaha Beton over the cash distribution system conforms with the COSO concept of internal control. COSO is the Committee of Sponsoring Organizations of the Treadway Commission. This study adopted a qualitative descriptive methodology, and data were gathered through observation, interviews, and documentation. The findings of this study show that PT. Varia Usaha Beton's internal control over its cash disbursement system has shown to be fairly successful. This is so that all of the internal control requirements set out by COSO, including control environment, risk assessment, control activities, information and communication, and monitoring, have been met by the firm.
企业必须能够处理其运营的各个方面,并试图解决任何问题,以便与工业领域的进步保持同步。任何影响公司资金或资产的决定都必须得到管理。企业必须处理的资产之一是现金。现金易受欺骗,因为它具有易于转移的特性。现金有欺诈的危险,尤其是员工的不诚实。本研究旨在确定PT. Varia Usaha Beton对现金分配系统的内部控制是否符合内部控制的COSO概念。COSO是特雷德韦委员会的赞助组织委员会。本研究采用定性描述方法,通过观察、访谈和文献收集数据。本研究的结果表明,PT. Varia Usaha Beton对其现金支付系统的内部控制已经显示出相当成功。这样,COSO规定的所有内部控制要求,包括控制环境、风险评估、控制活动、信息和沟通以及监测,都得到了公司的满足。
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引用次数: 0
Peranan Kepemimpinan Perempuan dan Motivasi Kerja dalam Meningkatkan Kinerja Pemerintahan Desa 妇女的领导作用和就业动机有助于改善农村政府的表现
Pub Date : 2022-12-31 DOI: 10.59330/ojsmadani.v10i2.141
Ika Novaliana, Titin Intan Siskawati
Women have more challenges when they want to take part in village governance, especially from the point of view of those whose cultural norms have not been adhered to. To achieve this, the main objective of this study is to identify and examine the factors that contribute to effective village governance. by identifying the contribution of the female village head as a leader and providing incentives for village officials to carry out their duties. A quantitative approach was taken for this investigation to ensure reliable findings. Observations, questionnaires, validation tests, and reliability tests are used in gathering information. In this investigation, surveys were distributed using Google forms, providing primary data. Researchers in this study selected participants randomly, not by chance. from the target group (village heads and other village officials) totaling 44 participants. Primary data were collected through well-designed surveys and trials, then multiple regression analysis was used to describe the results. This study found that women's leadership styles can have a good and large impact on the efficiency of local government in villages. Meanwhile, the efficiency of village administration increased slightly when workers were encouraged to do their best. Both the leadership style and work motivation of women have a positive and significant impact on the efficiency and effectiveness of village government, so that it can better serve local communities.
当妇女想要参与村庄治理时,她们面临着更多的挑战,特别是从那些文化规范没有得到遵守的人的角度来看。为了实现这一目标,本研究的主要目标是识别和检查有助于有效村庄治理的因素。通过确定女性村长作为领导者的贡献,并为村官履行职责提供奖励。本次调查采用了定量方法,以确保调查结果可靠。收集信息时使用观察、问卷调查、验证测试和可靠性测试。在这项调查中,使用谷歌表格分发调查,提供了原始数据。研究人员在这项研究中随机选择参与者,而不是偶然。目标群体(村长和其他村官)共44名参与者。通过精心设计的调查和试验收集原始数据,然后使用多元回归分析来描述结果。本研究发现,女性的领导风格可以对乡村地方政府的效率产生良好且较大的影响。与此同时,在鼓励工人努力工作的情况下,村庄管理的效率略有提高。妇女的领导方式和工作动机对村政府的效率和效果都有积极显著的影响,从而使其更好地为当地社区服务。
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引用次数: 0
Pengaruh Pengetahuan Perpajakan, Sanksi Perpajakan Dan Pemahaman Perpajakan Terhadap Wajib Pajak Umkm Setelah Diterbitkan Uu Harmonisasi No. 7 Tahun 2021 (Studi Kasus pada Dinas Koperasi, Usaha Mikro dan Tenaga Kerja Kota Kediri) 2021年《协调法》(合作社、小企业和市政雇员个案研究)发布后,对Umkm纳税人的影响、税收制裁和税收理解的影响
Pub Date : 2022-12-30 DOI: 10.59330/ojsmadani.v10i2.140
Yolla Norma Miracel, Eny Srihastuti, Agus Athori
This research sought to determine the impact of tax knowledge, tax sanctions, and understanding of taxation toward taxpayers compliance on MSMEs after published of harmonization law number 7 year of 2021. The government stipulates a tax rate of 0.5% but on condition that the gross turnover in a year is less than Rp500 million, which is exempt from tax payments. So, MSME actors are only subject to tax if the turnover in one year is more than Rp500 million. Using the slovin formula and random sampling, this study had 100 participants. The data analysis techniques used multiple linear regression, and t test. The research found that knowledge of taxation and tax sanctions had no substantial impact on MSMEs taxpayer compliance. Meanwhile, the understanding variable has a substantial impact. The result of the determinant coefficient calculation is 0.293, which indicates that only 29.3% of taxpayer compliance is influenced by tax knowledge, tax sanctions, and tax understanding, with the other 70.7% being influenced by other variables not examined in this study.
本研究旨在确定在2021年第7号协调法发布后,税收知识、税收制裁和税收理解对中小微企业纳税人合规性的影响。政府规定的税率为0.5%,但条件是一年的总营业额低于5亿印尼盾,这是免税的。因此,MSME演员只有在一年内营业额超过5亿印尼盾时才需要纳税。使用slovin公式和随机抽样,本研究有100名参与者。数据分析技术采用多元线性回归和t检验。研究发现,税收知识和税收制裁对中小微企业纳税人合规没有实质性影响。同时,理解变量具有实质性的影响。决定系数的计算结果为0.293,表明纳税人的合规性受到税收知识、税收制裁和税收理解的影响仅为29.3%,其余70.7%受到本研究未检查的其他变量的影响。
{"title":"Pengaruh Pengetahuan Perpajakan, Sanksi Perpajakan Dan Pemahaman Perpajakan Terhadap Wajib Pajak Umkm Setelah Diterbitkan Uu Harmonisasi No. 7 Tahun 2021 (Studi Kasus pada Dinas Koperasi, Usaha Mikro dan Tenaga Kerja Kota Kediri)","authors":"Yolla Norma Miracel, Eny Srihastuti, Agus Athori","doi":"10.59330/ojsmadani.v10i2.140","DOIUrl":"https://doi.org/10.59330/ojsmadani.v10i2.140","url":null,"abstract":"This research sought to determine the impact of tax knowledge, tax sanctions, and understanding of taxation toward taxpayers compliance on MSMEs after published of harmonization law number 7 year of 2021. The government stipulates a tax rate of 0.5% but on condition that the gross turnover in a year is less than Rp500 million, which is exempt from tax payments. So, MSME actors are only subject to tax if the turnover in one year is more than Rp500 million. Using the slovin formula and random sampling, this study had 100 participants. The data analysis techniques used multiple linear regression, and t test. The research found that knowledge of taxation and tax sanctions had no substantial impact on MSMEs taxpayer compliance. Meanwhile, the understanding variable has a substantial impact. The result of the determinant coefficient calculation is 0.293, which indicates that only 29.3% of taxpayer compliance is influenced by tax knowledge, tax sanctions, and tax understanding, with the other 70.7% being influenced by other variables not examined in this study.","PeriodicalId":423764,"journal":{"name":"JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130379688","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Faktor-Faktor Yang Mempengaruhi Penggunaan Informasi Akuntansi Berbasis E-Commerce pada UMKM (Studi Kasus pada Usaha Mikro, Kecil, dan Menengah di Kabupaten Wonogiri) 分析影响UMKM会计信息使用的因素(Wonogiri区小规模、小规模和中型企业案例研究)
Pub Date : 2022-12-30 DOI: 10.59330/ojsmadani.v10i2.142
Sulistya Sulistya, Rohwiyati Rohwiyati, Indrian Supheni
MSMEs are one of the business pillars that have an important role in the ‎Indonesian economy as evidenced by their contribution to GDP of 61.07% or ‎equivalent to 8,573.89 trillion rupiahs. In this all-digital era, MSME activities are ‎already using e-commerce in the transaction process. One of the things that affect ‎the performance of MSMEs is the recording of financial accounting related to ‎business decision-making such as investment and so on. Accounting knowledge, ‎business scale, and education level of MSME business owners are factors that ‎influence the use of e-commerce-based accounting information in MSMEs. The purpose of this ‎study was to find out the influence of knowledge, business scale, and level of ‎education on the use of e-commerce-based accounting information in MSMEs. ‎The data analysis method used was multiple linear analysis with a sample of ‎MSMEs that have used e-commerce-based accounting information in Wonogiri ‎Regency. The results obtained were the significance value of accounting ‎knowledge was 0.006 <0.05, which means this variable had a significant and ‎positive influence on the use of e-commerce-based accounting information. The ‎significance value of the business scale was 0.000 <0.05, which means this ‎variable had a significant and positive influence on the use of e-commerce-based ‎accounting information. The significance value of education level was 0.000 ‎‎<0.05, which means this variable had a significant and positive influence on the ‎use of e-commerce-based accounting information. The conclusion obtained is that ‎the three variables, namely accounting knowledge, business scale, and level of ‎education had a significant and simultaneous influence on the use of e-commerce-‎based accounting information with a significance value of 0.000 <0.05.‎
中小微企业是在印尼经济中发挥重要作用的商业支柱之一,其对国内生产总值的贡献为61.07%或相当于8,573.89万亿卢比。在这个全数字时代,中小微企业的活动已经在交易过程中使用电子商务。影响中小微企业绩效的因素之一是与投资等经营决策相关的财务会计记录。会计知识、企业规模和中小微企业主的受教育程度是影响中小微企业利用电子商务会计信息的因素。本研究的目的是找出知识、企业规模和教育水平对中小微企业使用电子商务会计信息的影响。使用的数据分析方法是多元线性分析,与使用基于电子商务的会计信息在沃诺吉里摄政的中小微企业样本。结果表明,会计知识的显著性值为0.006 <0.05,表明该变量对基于电子商务的会计信息的使用具有显著的正向影响。经营规模的显著性值为0.000 <0.05,说明该变量对基于电子商务的会计信息的使用具有显著的正向影响。教育程度显著性值为0.000 <0.05,说明该变量对基于电子商务的会计信息的使用具有显著的正向影响。得到的结论是,会计知识、企业规模、文化程度三个变量对基于电子商务的会计信息的使用同时产生显著影响,显著值为0.000 <0.05
{"title":"Analisis Faktor-Faktor Yang Mempengaruhi Penggunaan Informasi Akuntansi Berbasis E-Commerce pada UMKM (Studi Kasus pada Usaha Mikro, Kecil, dan Menengah di Kabupaten Wonogiri)","authors":"Sulistya Sulistya, Rohwiyati Rohwiyati, Indrian Supheni","doi":"10.59330/ojsmadani.v10i2.142","DOIUrl":"https://doi.org/10.59330/ojsmadani.v10i2.142","url":null,"abstract":"MSMEs are one of the business pillars that have an important role in the ‎Indonesian economy as evidenced by their contribution to GDP of 61.07% or ‎equivalent to 8,573.89 trillion rupiahs. In this all-digital era, MSME activities are ‎already using e-commerce in the transaction process. One of the things that affect ‎the performance of MSMEs is the recording of financial accounting related to ‎business decision-making such as investment and so on. Accounting knowledge, ‎business scale, and education level of MSME business owners are factors that ‎influence the use of e-commerce-based accounting information in MSMEs. The purpose of this ‎study was to find out the influence of knowledge, business scale, and level of ‎education on the use of e-commerce-based accounting information in MSMEs. ‎The data analysis method used was multiple linear analysis with a sample of ‎MSMEs that have used e-commerce-based accounting information in Wonogiri ‎Regency. The results obtained were the significance value of accounting ‎knowledge was 0.006 <0.05, which means this variable had a significant and ‎positive influence on the use of e-commerce-based accounting information. The ‎significance value of the business scale was 0.000 <0.05, which means this ‎variable had a significant and positive influence on the use of e-commerce-based ‎accounting information. The significance value of education level was 0.000 ‎‎<0.05, which means this variable had a significant and positive influence on the ‎use of e-commerce-based accounting information. The conclusion obtained is that ‎the three variables, namely accounting knowledge, business scale, and level of ‎education had a significant and simultaneous influence on the use of e-commerce-‎based accounting information with a significance value of 0.000 <0.05.‎","PeriodicalId":423764,"journal":{"name":"JURNAL AKUNTANSI DAN MANAJEMEN MUTIARA MADANI","volume":"128 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132397085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Analisis Nilai Wajar Saham Dengan Metode Price Earning Ratio 用Price Earning Ratio方法分析股票价值
Pub Date : 2022-12-30 DOI: 10.59330/ojsmadani.v10i2.134
Murtaji Murtaji
Stock investment analysis can be done by fundamental analysis and technical analysis. This study aims to analyse fair value (intrinsic value) of stock by using one of the fundamental technique, i.e. price earning ratio (PER). This study uses four fundamentals indicator such as return on equity (ROE), earning per share (EPS), dividend per share (DPS), and dividend payout ratio (DPR). Research sample are determined by purposive sampling technique.  This research analyze two go-public companies that listed in Indonesia Stock Exchange, i.e. PT Adhi Karya (Persero) Tbk and PT Wijaya Karya (Persero) Tbk. Those companies are listed in Indonesia Stock Exchange with stock code ADHI and WIKA. The results of this study are both PT Adhi Karya (Persero) Tbk and PT Wijaya Karya (Persero) Tbk stock’s are in overvalued condition, so the investment decision that can be taken are sell those stock.
股票投资分析可分为基本面分析和技术面分析。本研究的目的是分析股票的公允价值(内在价值)通过使用一个基本的技术,即市盈率(PER)。本研究采用净资产收益率(ROE)、每股收益(EPS)、每股股息(DPS)和股息支付率(DPR)四个基本指标。研究样本采用目的性抽样技术确定。本研究分析了两家在印尼证券交易所上市的上市公司,即PT Adhi Karya (Persero) Tbk和PT Wijaya Karya (Persero) Tbk。这些公司在印度尼西亚证券交易所上市,股票代码为ADHI和威卡。本研究的结果是PT Adhi Karya (Persero) Tbk和PT Wijaya Karya (Persero) Tbk股票都处于高估状态,因此可以采取的投资决策是出售这些股票。
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引用次数: 0
Kualitas Produk dan Harga dalam Mempengaruhi Minat Beli Konsumen 产品的质量和价格影响消费者的兴趣
Pub Date : 2022-12-30 DOI: 10.59330/ojsmadani.v10i2.137
Dyan Arintowati, Anggun Dwi Maretha
Technological developments and the increasingly modern era of globalization are currently driving the times and lifestyles of an increasingly modern society which has led to the development of increasingly varied and complex consumer needs. So this research is entitled "Product Quality and Price In Influencing Consumer Purchase Interest at UD. Lumpang Mebel Nganjuk". The aims of this research are 1). To find out the quality of the product has a partial effect on consumer buying interest, 2). To find out the price has a partial effect on consumer buying interest, and 3). To know product quality and price influence simultaneously on consumer buying interest. This type of research is quantitative research. The sample in this study used calculations with the slovin formula so that the number of samples in this study was rounded up to 79 respondents. Source of data in this study using primary sources with data collection techniques in the form of questionnaires. Analysis of the data used in the form of multiple linear regression analysis. Testing the hypothesis by conducting a t statistical test for partial testing and an F statistical test for simultaneous testing. The results of this study concluded that 1) product quality partially affects consumer buying interest at UD. Lumpang Mebel Nganjuk, t_count 5.617 and Sig.0.000. 2) prices partially affect consumer buying interest at UD.lumpang Mebel Nganjuk, t_count 3.301 and Sig.0.001. 3) product quality and price simultaneously affect consumer buying interest at UD. Lumpang Mebel Nganjuk, F_hitung25.084 and Sig.0.000.
科技发展和日益现代化的全球化时代正在推动日益现代化的社会的时代和生活方式,这导致了日益多样化和复杂的消费者需求的发展。所以这个研究的题目是“产品质量和价格影响消费者在UD的购买兴趣”。Lumpang Mebel Nganjuk”。本研究的目的是:1)发现产品质量对消费者购买兴趣的部分影响;2)发现价格对消费者购买兴趣的部分影响;3)了解产品质量和价格同时对消费者购买兴趣的影响。这种类型的研究是定量研究。本研究的样本使用slovin公式计算,因此本研究的样本数量四舍五入至79名受访者。本研究的数据来源采用第一手资料来源,数据收集技术采用问卷调查的形式。分析数据采用多元线性回归的形式进行分析。部分检验采用t统计检验,同时检验采用F统计检验,对假设进行检验。本研究的结论是:1)产品质量部分影响消费者在UD的购买兴趣。Lumpang Mebel nangjuk, t_count 5.617和Sig.0.000。2)价格部分影响消费者在UD的购买兴趣。lumpang Mebel Nganjuk, t_count 3.301和Sig.0.001。3)产品质量和价格同时影响消费者在UD的购买兴趣。Lumpang Mebel Nganjuk, F_hitung25.084, Sig.0.000。
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引用次数: 0
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