Abstract Background: Owing to the heaviness of setbacks and shocks companies frequently face from the internal/external business environment, building solid organizational resilience and shifting towards strategic sustainability have become the top demands in today’s wavering business world. Objectives: This study aimed to determine whether strategic sustainability orientation influences organizational resilience and how this relationship is moderated by firm size. Methods/Approach: This study uses a methodology structured around the stakeholder theory and embraces multiple regression analysis grounded on collected data from 124 enterprises in Bosnia and Herzegovina ambience. Results: Findings from the research revealed that strategic sustainability orientation significantly and positively influences organizational resilience and its three sub-components: anticipation, coping and adaptation capabilities. Results also uncovered that the Small size firms were significantly diverse from the Large and Medium size firms in terms of the influence of strategic sustainability orientation on three capabilities of organizational resilience. Conclusions: In addition to literature enriching in sustainability and organization by supplying empirical evidence of strategic sustainability orientation influence on organizational resilience, this study proposes and validates instruments for measuring strategic sustainability orientation and organizational resilience.
{"title":"Strategic Sustainability Orientation Influence on Organizational Resilience: Moderating Effect of Firm Size","authors":"Azra Ahmić","doi":"10.2478/bsrj-2022-0011","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0011","url":null,"abstract":"Abstract Background: Owing to the heaviness of setbacks and shocks companies frequently face from the internal/external business environment, building solid organizational resilience and shifting towards strategic sustainability have become the top demands in today’s wavering business world. Objectives: This study aimed to determine whether strategic sustainability orientation influences organizational resilience and how this relationship is moderated by firm size. Methods/Approach: This study uses a methodology structured around the stakeholder theory and embraces multiple regression analysis grounded on collected data from 124 enterprises in Bosnia and Herzegovina ambience. Results: Findings from the research revealed that strategic sustainability orientation significantly and positively influences organizational resilience and its three sub-components: anticipation, coping and adaptation capabilities. Results also uncovered that the Small size firms were significantly diverse from the Large and Medium size firms in terms of the influence of strategic sustainability orientation on three capabilities of organizational resilience. Conclusions: In addition to literature enriching in sustainability and organization by supplying empirical evidence of strategic sustainability orientation influence on organizational resilience, this study proposes and validates instruments for measuring strategic sustainability orientation and organizational resilience.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91264341","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
A. Šuštaršič, M. Videmšek, D. Karpljuk, I. Miloloza, M. Meško
Abstract Background: The development of the sports industry was impacted by the era of Big Data due to the rapid growth of information technology. Unfortunately, that has become an increasingly challenging Issue. Objectives: The purpose of the research was to analyze the scientific production of Big Data in sports and sports-related activities in two databases, Web of Science and Scopus. Methods/Approach: Bibliometric analysis and topic mining were done on 51 articles selected after four exclusion criteria (written in English, journal articles, the final stage of publication, and a detailed review of all full texts). The software tool used was Statistica Data Miner. Results: We found that the first articles appeared in Scopus in 2013 and WoS in 2014. USA and China are countries which produced the most articles. The most common research areas in WoS and Scopus are Public environmental and occupational health, Medicine, Environmental science ecology, and Engineering. Conclusions: We conducted that further research and literature review will be required as this is a broad and new topic.
摘要背景:由于信息技术的快速发展，体育产业的发展受到了大数据时代的冲击。不幸的是，这已经成为一个越来越具有挑战性的问题。目的:本研究的目的是分析Web of Science和Scopus两个数据库中体育和体育相关活动大数据的科学生产情况。方法/方法:通过四个排除标准(英文、期刊文章、发表的最后阶段和对所有全文的详细审查)对51篇文章进行文献计量学分析和主题挖掘。使用的软件工具是Statistica Data Miner。结果:Scopus首次发表于2013年，WoS首次发表于2014年。美国和中国是产出最多文章的国家。WoS和Scopus中最常见的研究领域是公共环境与职业健康、医学、环境科学生态学和工程学。结论:这是一个广泛而新颖的课题，需要进一步的研究和文献综述。
{"title":"Big Data in Sports: A Bibliometric and Topic Study","authors":"A. Šuštaršič, M. Videmšek, D. Karpljuk, I. Miloloza, M. Meško","doi":"10.2478/bsrj-2022-0002","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0002","url":null,"abstract":"Abstract Background: The development of the sports industry was impacted by the era of Big Data due to the rapid growth of information technology. Unfortunately, that has become an increasingly challenging Issue. Objectives: The purpose of the research was to analyze the scientific production of Big Data in sports and sports-related activities in two databases, Web of Science and Scopus. Methods/Approach: Bibliometric analysis and topic mining were done on 51 articles selected after four exclusion criteria (written in English, journal articles, the final stage of publication, and a detailed review of all full texts). The software tool used was Statistica Data Miner. Results: We found that the first articles appeared in Scopus in 2013 and WoS in 2014. USA and China are countries which produced the most articles. The most common research areas in WoS and Scopus are Public environmental and occupational health, Medicine, Environmental science ecology, and Engineering. Conclusions: We conducted that further research and literature review will be required as this is a broad and new topic.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76565879","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Background: World Health Organization, through a partnership with European Union, encourages the implementation e-health systems. E-health is a relatively old concept that is upgraded with new technologies and is directed toward monitoring different health conditions with the help of technology. Objectives: This paper’s main objective is to demonstrate e-health application possibilities in today’s healthcare organisations and its impact on the quality of provided health care services using ISO/TR 14639 Health informatics Capacity-based eHealth architecture roadmap. Methods/Approach: In this paper, we used the e-health architecture model for literature review based on individual areas of the model - ICT infrastructure, e-health infastructure, health process domain components, governance and national ownership. Results: Research confirms that new technologies have a favourable and significant impact on population health; however, more developed countries show a better understanding of the concept and are moving towards implementing laws and regulations for e-health practices. Conclusions: Through this research, we concluded that new technology significantly impacts health, but this impact is limited due to different development of countries. That is why it is very important to develop health literacy, which is the ability to comprehend, access, retrieve, and use health information or health services.
{"title":"e-Health Application, Implementation and Challenges: A Literature Review","authors":"M. Kovacic, Maja Mutavdžija, K. Buntak","doi":"10.2478/bsrj-2022-0001","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0001","url":null,"abstract":"Abstract Background: World Health Organization, through a partnership with European Union, encourages the implementation e-health systems. E-health is a relatively old concept that is upgraded with new technologies and is directed toward monitoring different health conditions with the help of technology. Objectives: This paper’s main objective is to demonstrate e-health application possibilities in today’s healthcare organisations and its impact on the quality of provided health care services using ISO/TR 14639 Health informatics Capacity-based eHealth architecture roadmap. Methods/Approach: In this paper, we used the e-health architecture model for literature review based on individual areas of the model - ICT infrastructure, e-health infastructure, health process domain components, governance and national ownership. Results: Research confirms that new technologies have a favourable and significant impact on population health; however, more developed countries show a better understanding of the concept and are moving towards implementing laws and regulations for e-health practices. Conclusions: Through this research, we concluded that new technology significantly impacts health, but this impact is limited due to different development of countries. That is why it is very important to develop health literacy, which is the ability to comprehend, access, retrieve, and use health information or health services.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85511443","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Background: Studies on innovations have been focused on teams, institutions, and organisations without accounting for the role of the executive’s gender. Objectives: This research aims to analyse how small Colombian firms manage technological innovation from the perspective of the gender of executives. Methods/Approach: A quantitative approach and cross-sectional, non-experimental design through Structural Equation Models with PLS-SEM was used. We self-administered a survey randomly to gather data from 145 small firms’ owners or managers in the department of Bogota, Colombia. Results: The results obtained from multi-group analysis evidence that process innovation has a strong and significant positive impact on the innovation of products, and no significant differences were found when comparing the performance of male executives versus female executives. However, descriptive statistics showed that female executives give more importance to the process and product innovation activities, and they demonstrated to manage a better product innovation performance than male executives. Conclusions: The evidence reveals that female executives are more committed to developing new products and choose to acquire new skills or equipment to develop products and processes. It is, therefore, essential to eliminate organisations’ cultural stereotypes and take advantage of women’s potential in management leadership.
{"title":"Technological Innovation in Colombian Small Firms: A Gender Multi-Group Analysis","authors":"Héctor Cuevas-Vargas, Noé Velázquez-Espinoza, Mónica Colín-Salgado","doi":"10.2478/bsrj-2022-0004","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0004","url":null,"abstract":"Abstract Background: Studies on innovations have been focused on teams, institutions, and organisations without accounting for the role of the executive’s gender. Objectives: This research aims to analyse how small Colombian firms manage technological innovation from the perspective of the gender of executives. Methods/Approach: A quantitative approach and cross-sectional, non-experimental design through Structural Equation Models with PLS-SEM was used. We self-administered a survey randomly to gather data from 145 small firms’ owners or managers in the department of Bogota, Colombia. Results: The results obtained from multi-group analysis evidence that process innovation has a strong and significant positive impact on the innovation of products, and no significant differences were found when comparing the performance of male executives versus female executives. However, descriptive statistics showed that female executives give more importance to the process and product innovation activities, and they demonstrated to manage a better product innovation performance than male executives. Conclusions: The evidence reveals that female executives are more committed to developing new products and choose to acquire new skills or equipment to develop products and processes. It is, therefore, essential to eliminate organisations’ cultural stereotypes and take advantage of women’s potential in management leadership.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76475277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Background: Decision makers use the process of determining the best course of action by processing, analysing & interpreting the data to gain insights, known as Business Intelligence. Some decision support systems use sales figures to predict future expansion, but few consider the effect of customer data. Objectives: The main objective of this study is to build a model that will give a forecast based on fine-tuned sales numbers using some customer-centric features. Methods/Approach: We first use the RFM model to segment the customers into distinct segments based on customer buying characteristics and then discard the segments that are irrelevant to the business. Then we use the ARIMA model to do the sales forecasting for the remainder of the data. Results: Using this model, we were able to achieve a better fitment of the data for the prediction model and achieved a better accuracy when used after RFM analysis. Conclusions: We tried to merge two different concepts to do a cross-functional analysis for better decision-making. We were able to present the RFM-ARIMA model as a better metric or approach to fine-tune the sales analysis.
{"title":"Customer-Centric Sales Forecasting Model: RFM-ARIMA Approach","authors":"Sanket Londhe, Sushila Palwe","doi":"10.2478/bsrj-2022-0003","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0003","url":null,"abstract":"Abstract Background: Decision makers use the process of determining the best course of action by processing, analysing & interpreting the data to gain insights, known as Business Intelligence. Some decision support systems use sales figures to predict future expansion, but few consider the effect of customer data. Objectives: The main objective of this study is to build a model that will give a forecast based on fine-tuned sales numbers using some customer-centric features. Methods/Approach: We first use the RFM model to segment the customers into distinct segments based on customer buying characteristics and then discard the segments that are irrelevant to the business. Then we use the ARIMA model to do the sales forecasting for the remainder of the data. Results: Using this model, we were able to achieve a better fitment of the data for the prediction model and achieved a better accuracy when used after RFM analysis. Conclusions: We tried to merge two different concepts to do a cross-functional analysis for better decision-making. We were able to present the RFM-ARIMA model as a better metric or approach to fine-tune the sales analysis.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75325973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mesfin Korma, Naveen Kolloju, Harshavardhan Reddy Kummitha, Mohanad Ali Kareem
Abstract Background: The purpose of the paper is to assess organisational culture’s role on the performance of employees in the educational sector. Objectives: The paper seeks to address: what type of organisational culture is contributing to organisational performance, how organisational learning can be enhanced, how team orientation can be encouraged, and technical assistance and innovation can be promoted in developing economies. Methods/approaches: The data was collected from 350 respondents from different educational institutes’ employees of the Garage zone of SNNPR, Ethiopia. Structural equation modelling was used to test the proposed hypothesis. Results: The results showed that organisational dimensions such as organisational learning, team orientation and strategic direction and intent are supported, and it is proved that these dimensions can significantly influence the overall performance of the organisation in the study area, whereas the remaining two dimensions: creating change, and goals and objectives are not supported by their organisations. Conclusions: The study concludes that the culture of creating change can enable organisations to achieve their goals and objectives. Organisations must focus on improving the capability of human resources. Especially, it is compulsory for the employees of the educational institutions as they must adopt technological assistance and other types of knowledge of value to encourage innovative practices in the teaching-learning process.
{"title":"Impact of Organizational Culture on Organisational Performance: A Study on the Employees in Educational Institutions","authors":"Mesfin Korma, Naveen Kolloju, Harshavardhan Reddy Kummitha, Mohanad Ali Kareem","doi":"10.2478/bsrj-2022-0009","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0009","url":null,"abstract":"Abstract Background: The purpose of the paper is to assess organisational culture’s role on the performance of employees in the educational sector. Objectives: The paper seeks to address: what type of organisational culture is contributing to organisational performance, how organisational learning can be enhanced, how team orientation can be encouraged, and technical assistance and innovation can be promoted in developing economies. Methods/approaches: The data was collected from 350 respondents from different educational institutes’ employees of the Garage zone of SNNPR, Ethiopia. Structural equation modelling was used to test the proposed hypothesis. Results: The results showed that organisational dimensions such as organisational learning, team orientation and strategic direction and intent are supported, and it is proved that these dimensions can significantly influence the overall performance of the organisation in the study area, whereas the remaining two dimensions: creating change, and goals and objectives are not supported by their organisations. Conclusions: The study concludes that the culture of creating change can enable organisations to achieve their goals and objectives. Organisations must focus on improving the capability of human resources. Especially, it is compulsory for the employees of the educational institutions as they must adopt technological assistance and other types of knowledge of value to encourage innovative practices in the teaching-learning process.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85132145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Background: Information Systems Development (ISD) is responsible for designing and implementing information systems that support organizational strategy, leveraging business models and processes. Several perspectives on this activity can be found in the literature, addressing – often in an undifferentiated manner – approaches, lifecycles, methodologies, and process models, among others. Objectives: The vast diversity of ideas and concepts surrounding ISD and the multiple underlying views on the subject make it harder for researchers and practitioners to understand the relevant aspects of this important activity. This article aims to systematize and organize ISD’s main concepts to create a coherent perspective. Methods/Approach: We conducted a literature review and thematic analysis of ISD’s main concepts. Results: To contribute to filling the research gap, this article proposes a new framework that addresses the key aspects related to ISD. Conclusions: The framework comprises ISD’s core concepts, such as lifecycles, process models, deployment approaches, and methodologies.
{"title":"A Framework of Information Systems Development Concepts","authors":"B. Meneses, J. Varajão","doi":"10.2478/bsrj-2022-0006","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0006","url":null,"abstract":"Abstract Background: Information Systems Development (ISD) is responsible for designing and implementing information systems that support organizational strategy, leveraging business models and processes. Several perspectives on this activity can be found in the literature, addressing – often in an undifferentiated manner – approaches, lifecycles, methodologies, and process models, among others. Objectives: The vast diversity of ideas and concepts surrounding ISD and the multiple underlying views on the subject make it harder for researchers and practitioners to understand the relevant aspects of this important activity. This article aims to systematize and organize ISD’s main concepts to create a coherent perspective. Methods/Approach: We conducted a literature review and thematic analysis of ISD’s main concepts. Results: To contribute to filling the research gap, this article proposes a new framework that addresses the key aspects related to ISD. Conclusions: The framework comprises ISD’s core concepts, such as lifecycles, process models, deployment approaches, and methodologies.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89988045","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Background: Due to the emerging global interest in Open Government Data, research papers on various topics in this area have increased. Objectives: This paper aims to categorise Open government data research. Methods/Approach: A literature review was conducted to provide a complete overview and classification of open government data research. Hierarchical clustering, a cluster analysis method, was used, and a hierarchy of clusters on selected data sets emerged. Results: The results of this study suggest that there are two distinct clusters of research, which either focus on government perspectives and policies on OGD, initiatives, and portals or focus on regional studies, adoption of OGD, platforms, and barriers to implementation. Further findings suggest that research gaps could be segmented into many thematic areas, focusing on success factors, best practices, the impact of open government data, barriers/challenges in implementing open government data, etc. Conclusions: The extension of the paper, which was first presented at the Entrenova conference, provides a comprehensive overview of research to date on the implementation of OGD and points out that this topic has already received research attention, which focuses on specific segments of the phenomenon and signifies in which direction new research should be made.
{"title":"Categorisation of Open Government Data Literature","authors":"Aljaz Ferencek, M. K. Borstnar, Aj Zagar","doi":"10.2478/bsrj-2022-0005","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0005","url":null,"abstract":"Abstract Background: Due to the emerging global interest in Open Government Data, research papers on various topics in this area have increased. Objectives: This paper aims to categorise Open government data research. Methods/Approach: A literature review was conducted to provide a complete overview and classification of open government data research. Hierarchical clustering, a cluster analysis method, was used, and a hierarchy of clusters on selected data sets emerged. Results: The results of this study suggest that there are two distinct clusters of research, which either focus on government perspectives and policies on OGD, initiatives, and portals or focus on regional studies, adoption of OGD, platforms, and barriers to implementation. Further findings suggest that research gaps could be segmented into many thematic areas, focusing on success factors, best practices, the impact of open government data, barriers/challenges in implementing open government data, etc. Conclusions: The extension of the paper, which was first presented at the Entrenova conference, provides a comprehensive overview of research to date on the implementation of OGD and points out that this topic has already received research attention, which focuses on specific segments of the phenomenon and signifies in which direction new research should be made.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88951825","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Background: The idea of brands is currently swiftly transferring from the market for goods to the market for services, giving rise to the service brand. Globalisation, the accelerated and increased development of service activities, and more rivalry in the provider’s market have all contributed to this. Objectives: The primary goal of this study is to empirically test the conceptual model in higher education to create a comparative study based on different contextual dimensions and better understand brand equity in higher education. Methods/Approach: A quantitative research method was applied. Using a questionnaire, which was sent to students by e-mail, the data were collected. The sample chosen targeted 250 actual (university students) in Slovenia. Results: Consumer traits and concepts related to the brand equity’s awareness dimension have no discernible influence on consumers’ perceptions of brand equity. Promotional actions intended to increase brand equity by increasing awareness were ineffective and had a favourable effect on the brand equity of the symbolic qualities. All service characteristics were discovered to be important. Price, excellent quality, and benefits all had a large and positive impact on brand equity. In conclusion, all financial factors had a substantial and favourable effect on brand equity. Conclusions: The research’s findings showed that the customer-based brand equity model might be used to create a competitive advantage in the higher education sector and to direct marketing efforts.
{"title":"Applying Model of Brand Equity in Higher Education Marketing Context","authors":"T. Vukasović","doi":"10.2478/bsrj-2022-0010","DOIUrl":"https://doi.org/10.2478/bsrj-2022-0010","url":null,"abstract":"Abstract Background: The idea of brands is currently swiftly transferring from the market for goods to the market for services, giving rise to the service brand. Globalisation, the accelerated and increased development of service activities, and more rivalry in the provider’s market have all contributed to this. Objectives: The primary goal of this study is to empirically test the conceptual model in higher education to create a comparative study based on different contextual dimensions and better understand brand equity in higher education. Methods/Approach: A quantitative research method was applied. Using a questionnaire, which was sent to students by e-mail, the data were collected. The sample chosen targeted 250 actual (university students) in Slovenia. Results: Consumer traits and concepts related to the brand equity’s awareness dimension have no discernible influence on consumers’ perceptions of brand equity. Promotional actions intended to increase brand equity by increasing awareness were ineffective and had a favourable effect on the brand equity of the symbolic qualities. All service characteristics were discovered to be important. Price, excellent quality, and benefits all had a large and positive impact on brand equity. In conclusion, all financial factors had a substantial and favourable effect on brand equity. Conclusions: The research’s findings showed that the customer-based brand equity model might be used to create a competitive advantage in the higher education sector and to direct marketing efforts.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2022-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88565715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Background: The motivation for this article is the observation of political and private efforts to establish an EU-based rating agency as a counterweight to the three major agencies and observe other approaches to increase competition in the rating market. Objectives: This article aims to analyse the potential regulatory impact of the oligopo-listic situation on the European Union (EU) rating market in the regulation imposed on the agencies. Methods/Approach: Selected key figures are applied to observe if and how the dominance has changed. The different rating service range offered by the registered rating agencies in the EU is also considered in the analysis. Results: The re-search results show that new agencies potentially impact the EU rating market. While the three major rating agencies still dominate the market, they do so within a chang-ing environment. Conclusions: The employment of external ratings is significant in the financial sector. Ratings provide relevant information on the default risk of financial instruments and assess the solvency of issuers. The market for external ratings thereby can be classified as oligopolistic. Turbulences during the financial crisis of 2008 trig-gered stricter regulation of the credit rating agencies. Such regulation has now been in force for a good decade.
{"title":"Market Structure Development in a Regulated Market: The Case of the EU Rating Agencies","authors":"Gunther Meeh-Bunse, Stefani A. Schomaker","doi":"10.2478/bsrj-2021-0027","DOIUrl":"https://doi.org/10.2478/bsrj-2021-0027","url":null,"abstract":"Abstract Background: The motivation for this article is the observation of political and private efforts to establish an EU-based rating agency as a counterweight to the three major agencies and observe other approaches to increase competition in the rating market. Objectives: This article aims to analyse the potential regulatory impact of the oligopo-listic situation on the European Union (EU) rating market in the regulation imposed on the agencies. Methods/Approach: Selected key figures are applied to observe if and how the dominance has changed. The different rating service range offered by the registered rating agencies in the EU is also considered in the analysis. Results: The re-search results show that new agencies potentially impact the EU rating market. While the three major rating agencies still dominate the market, they do so within a chang-ing environment. Conclusions: The employment of external ratings is significant in the financial sector. Ratings provide relevant information on the default risk of financial instruments and assess the solvency of issuers. The market for external ratings thereby can be classified as oligopolistic. Turbulences during the financial crisis of 2008 trig-gered stricter regulation of the credit rating agencies. Such regulation has now been in force for a good decade.","PeriodicalId":43772,"journal":{"name":"Business Systems Research Journal","volume":null,"pages":null},"PeriodicalIF":1.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81852867","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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