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International Journal of Tourism & Hospitality in Asia Pasific最新文献

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Factors Affecting Customer Satisfaction at J&T Express in Malaysia 影响马来西亚J&T Express顾客满意度的因素
Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1878
Liem Gai Sin
This J&T Express is a courier company in Southeast Asia that emphasizes customer-oriented service and efficiency. Many shopping platforms such as Lazada, Shopee, Tiktok, and others have chosen J&T Express as one of their logistic partners. This research provides consumers' evaluation of every detail of J&T Express' operations and how the company improves and maintains those evaluations. The research examines how customer satisfaction is influenced by price, convenience, service quality, and safety. We applied SPSS to test hypotheses with a sample size of 150 customers. The online survey was carried out through Google Forms. The findings revealed that customer satisfaction was strongly influenced by service quality, safety, and price when using J&T Express. Keywords: Convenience, Customer Satisfaction, J&T Express, Price, Safety, Service Quality.
这家J&T Express是东南亚的一家快递公司,强调以客户为中心的服务和效率。Lazada、Shopee、Tiktok等许多购物平台都选择了J&T Express作为其物流合作伙伴之一。本研究提供了消费者对J&T Express运营的每一个细节的评价,以及公司如何改进和保持这些评价。该研究考察了顾客满意度如何受到价格、便利性、服务质量和安全性的影响。我们应用SPSS以150个客户为样本来检验假设。这项在线调查是通过谷歌Forms进行的。研究结果显示,使用J&T Express时,服务品质、安全及价格对顾客满意度有显著影响。关键词:便利性,顾客满意度,J&T Express,价格,安全,服务质量。
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引用次数: 2
Pos Express Delivery Services in Manado City Using Servqual Method 万鸦老市邮政快递服务的服务模式
Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1648
Stefani I. Angmalisang
This study aims to measure the level of quality of Pos Express delivery services in Manado city during the pandemic of Covid19. The study using Servqual theory measurement method by Parasuraman (1985), by distributing questionnaires to consumers. Its asking their expectations and perceptions about the quality of Pos Express services in Manado city, then calculating the difference between both. The results show the magnitude of service quality. The research sample is 100 respondents, who have met the research requirements, which is at least 2 times using these services. The results obtained are the overall servqual value is -0.31, meaning that the quality of Pos Express services in Manado city still does not meet consumer expectations.
本研究旨在衡量新冠肺炎大流行期间万鸦老市Pos快递服务的质量水平。本研究采用Parasuraman(1985)的Servqual理论测量方法,通过向消费者发放问卷。它询问他们对万鸦老市邮政快递服务质量的期望和看法,然后计算两者之间的差异。结果显示了服务质量的重要性。研究样本为100名受访者,符合研究要求,至少2次使用这些服务。得到的结果是,整体服务质量值为-0.31,即万鸦老市的Pos快递服务质量仍然没有达到消费者的期望。
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引用次数: 0
Customer Satisfaction on Starbucks Malaysia Post-Covid 19 Pandemic 新冠疫情后马来西亚星巴克的顾客满意度
Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1902
Shing Yee Lim
Due to the burgeoning competition in the retail coffee industry, standing out among numerous coffeehouse brand chains is crucial for Starbucks. Customers ever have more options to choose from and obtaining customer satisfaction is essential for Starbucks to stay in a winning position in the market. The COVID-19 pandemic, on the other hand, has altered everything, including how retailers serve their customers. This research examines whether service quality, perceived convenience, product, and promotion influence customer satisfaction post-Covid 19 Pandemic. A total of 185 participants have participated in the online survey via Google Forms and all data was analyzed using SPSS. The results show that service quality, perceived convenience, product and promotion positively impact customer satisfaction. These findings can provide meaningful insights and a few recommendations are suggested to Starbucks. Keywords: Service Quality, Perceived Convenience, Product, Promotion, Customer Satisfaction, COVID-19, Starbucks.
由于零售咖啡行业的竞争日益激烈,对星巴克来说,在众多咖啡馆连锁品牌中脱颖而出至关重要。顾客有了更多的选择,获得顾客的满意是星巴克在市场上保持制胜地位的关键。另一方面,新冠肺炎大流行改变了一切,包括零售商为顾客服务的方式。本研究考察了服务质量、感知便利性、产品和促销是否会影响covid - 19大流行后的客户满意度。共有185名参与者通过谷歌表格参与了在线调查,所有数据使用SPSS进行分析。结果表明,服务质量、感知便利性、产品和促销正向影响顾客满意度。这些发现可以提供有意义的见解,并向星巴克提出一些建议。关键词:服务质量,感知便利性,产品,促销,顾客满意度,COVID-19,星巴克
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引用次数: 0
Brand Attitude, Brand Experience, Brand Love and Word of Mouth: Evidence from China and Malaysia's IKEA 品牌态度、品牌体验、品牌喜爱与口碑:来自中国和马来西亚宜家的证据
Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1890
Pavitra A/P Elanchelian
IKEA is a fast-growing multinational home furnishings company started in 1943 in Sweden. Using a comparative analysis of the IKEA brand in Malaysia and China, this research intends to analyze the relationship between brand attitude, brand experience, brand love, and word of mouth. The data collected from China (N=100) and Malaysia (N=100) revealed that brand attitude, brand experience, and brand love impact word of mouth. This paper contributes to the fast-growing consumer-brand relationships literature by exploring the role of brand attitude, brand experience, and brand love in retail brands in China and Malaysia. It also intends to understand better how to build and nurture effective brand attitude, brand experience, and brand love to elicit intense and passionate feelings towards retail brands. Keywords: Brand Attitude, Brand Experience, Brand Love, China, IKEA, Malaysia, Word of Mouth
宜家是一家快速发展的跨国家居公司,于1943年在瑞典成立。本研究通过对马来西亚和中国的宜家品牌进行对比分析,旨在分析品牌态度、品牌体验、品牌喜爱和口碑之间的关系。从中国(N=100)和马来西亚(N=100)收集的数据显示,品牌态度、品牌体验和品牌热爱影响口碑。本文通过探索品牌态度、品牌体验和品牌热爱在中国和马来西亚零售品牌中的作用,为快速增长的消费者-品牌关系文献做出贡献。更好地了解如何建立和培养有效的品牌态度、品牌体验和品牌爱,从而引发人们对零售品牌强烈而热情的感受。关键词:品牌态度,品牌体验,品牌热爱,中国,宜家,马来西亚,口碑
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引用次数: 0
Ecotourism Development in the Tanjung Papuma Area, Jember Regency to Attract Generation Zs Visiting Interest 丹戎帕uma地区的生态旅游发展,摄摄月,以吸引z世代的旅游兴趣
Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1723
I. D. G. Satrya
Tanjung Papuma is a beach that has become a tourist spot in Jember Regency, East Java, Indonesia. Tanjung Papuma is located in a protected forest area managed by Perhutani. This forest is still natural in which it is a habitat for various flora and fauna such as deer, partridges, to Javanese langurs. Considering the Tanjung Papuma area which is a protected forest, it is necessary to develop ecotourism-based tourism. The ecotourism development that has been carried out will be linked to attracting visiting interest for Generation Z. Generation Z was chosen as the research subject because sustainable tourism behavior is increasingly being recognized as a popular topic among young tourists. The research method used is qualitative with the type of case study research. In extracting data, it is done through observation and interview methods. Interviews were conducted directly by researchers with key informants from tourism object managers, residents, and generation Z. The results showed management of the Tanjung Papuma has carried out tourism development by paying attention to ecotourism principles. However, some aspects are not optimal and need to be improved.
丹绒帕uma海滩是印尼东爪哇省Jember Regency的一个旅游景点。丹绒帕uma位于由Perhutani管理的森林保护区。这片森林仍然是自然的,它是各种动植物的栖息地,如鹿,鹧鸪,爪哇叶猴。考虑到丹绒帕uma地区是一个受保护的森林,发展生态旅游是必要的。已经开展的生态旅游开发将与吸引Z世代的旅游兴趣联系起来。选择Z世代作为研究对象,是因为可持续旅游行为越来越被认为是年轻游客的热门话题。本研究采用个案研究的定性研究方法。在数据提取方面,主要采用观察法和访谈法。研究人员直接采访了旅游对象管理者、居民和z世代的关键信息提供者。结果表明,丹戎帕uma的管理部门通过关注生态旅游原则来开展旅游开发。然而,有些方面并不理想,需要改进。
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引用次数: 0
A Case Study of Customer Experiences, Expectations and Satisfaction Level toward Services provided by E-Commerce Shopee during COVID-19 Pandemic in Malaysia 2019冠状病毒病疫情期间马来西亚电商店铺的客户体验、期望和满意度案例研究
Pub Date : 2022-10-20 DOI: 10.32535/ijthap.v5i3.1889
Nur Izzati Binti Khairul Anuar
Shopee is an international company that focuses mainly on e-commerce. It is also known for being one of the globe's most significant and advanced online markets. Due to the pandemic outbreak, the company has boosted rapidly to serve consumers and sellers in different countries across America and Europe who wanted to make a purchase and sell their products online, with 343 million monthly visits. Shopee provides customers with a simple, fast, and delightful online shopping experience that millions worldwide enjoy daily. The study's objective is to examine the customer expectations, experiences and satisfaction levels toward using e-commerce Shopee during the COVID-19 pandemic in Malaysia. A total of 110 Shopee users from Malaysia participated in an online survey via a google form. Our findings provide new insights into customer expectations, experiences and satisfaction, which are helpful for the company. This study also provides recommendations that lead to improved customer satisfaction. Keywords: Shopee, E-Commerce, Expectations, Experiences, Customer Satisfaction, COVID-19, Malaysia
Shopee是一家专注于电子商务的国际公司。它也是世界上最重要和最先进的在线市场之一。由于疫情爆发,该公司迅速发展,为美国和欧洲不同国家的消费者和卖家提供服务,他们希望在线购买和销售产品,每月访问量达到3.43亿次。Shopee为顾客提供简单、快捷、愉快的网上购物体验,全球数百万人每天都享受着这种体验。该研究的目的是研究在马来西亚COVID-19大流行期间,客户对使用Shopee电子商务的期望、体验和满意度。来自马来西亚的110名Shopee用户通过谷歌表格参与了一项在线调查。我们的研究结果对客户期望、体验和满意度提供了新的见解,对公司有帮助。本研究亦提供改善顾客满意度的建议。关键词:Shopee,电子商务,期望,体验,客户满意度,COVID-19,马来西亚
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引用次数: 0
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International Journal of Tourism & Hospitality in Asia Pasific
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