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Information literacy as a learning outcome in marketing research 信息素养作为营销研究的学习成果
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2023-05-19 DOI: 10.1080/08963568.2023.2213510
Eileen Bridges, K. MacDonald
Abstract Becoming familiar with the processes of obtaining information and applying it in new ways are important to learning how to do marketing research. This article describes an innovative approach to developing information literacy through a series of student marketing research projects developed for use in a virtual learning environment. These projects incorporate the latest ideas presented in the marketing education literature; each has clear learning goals and relates student activities to aspects of experiential learning. Thus, the project designs promote information literacy and require students to close the learning loop by communicating marketing research insights in a manner suitable for business managers. The authors recommend that students work individually, rather than in teams, to maximize flexibility and the breadth of learning. Student engagement, enhanced information literacy, and student satisfaction with interactivity and learning from project assignments offer measures of academic success.
摘要熟悉获取信息的过程并以新的方式应用信息对学习如何进行营销研究很重要。本文描述了一种创新的方法,通过一系列为在虚拟学习环境中使用而开发的学生营销研究项目来发展信息素养。这些项目融合了营销教育文献中提出的最新想法;每个人都有明确的学习目标,并将学生的活动与体验式学习的各个方面联系起来。因此,项目设计促进了信息素养,并要求学生以适合企业经理的方式交流营销研究见解,从而闭合学习循环。作者建议学生单独工作,而不是团队工作,以最大限度地提高灵活性和学习广度。学生参与度、信息素养的提高以及学生对互动和从项目作业中学习的满意度提供了学业成功的衡量标准。
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引用次数: 0
MarketResearch.com academic review MarketResearch.com学术评论
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2023-05-08 DOI: 10.1080/08963568.2023.2203429
Nora B. McKenzie
MarketResearch.com Academic is a platform that aggregates global market research reports across a wide range of topics. Reports include both quantitative and qualitative research and are pulled from a set of ten established publishers. Academic libraries can license MarketResearch.com Academic content, but the primary MarketResearch.com commercial platform is available to corporate clients with a much broader selection of publishers and a considerably higher price tag.
MarketResearch.com Academic是一个汇集广泛主题的全球市场研究报告的平台。报告包括定量和定性研究,来自十家知名出版商。学术图书馆可以授权MarketResearch.com学术内容,但主要的MarketResearchcom商业平台可供选择出版商范围更广、价格更高的企业客户使用。
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引用次数: 0
A study of the usage of business library resources by the finance faculty from B-schools in India 印度商学院金融系学生利用商业图书馆资源的研究
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2023-03-03 DOI: 10.1080/08963568.2023.2184986
Jaiprakash M. Paliwal, S. Raibagkar
Abstract India is home to more than 6,000 Business Schools. Finance specialization is considered to be one requiring a relatively higher academic rigor. Business libraries support the knowledge requirements of the finance faculty. This research studied the usage of business library resources by the finance faculty from B-schools across India and its impact on their academic performance. A survey was conducted through a questionnaire involving more than 400 finance faculty. Two constructs, namely, usage of business library resources and academic performance, were comprehensively defined. A weighted scale evaluation was done. The finance faculty from the B-schools is lagging way behind in academic performance on high-weighted parameters like Scopus indexed journal publications. The faculty showed a relatively low usage of the business library resources. Irrationality is seen in the emphasis placed on the usage of library resources and the importance given to areas of performance. Business library resource rated with lower importance has higher usage, and those rated with higher importance show lower usage. Similarly, performance areas that were perceived to be of relatively lower importance reflect a better performance, but those which are perceived to be of much higher importance show a very low performance. It was interesting to note the low usage despite reasonable availability of quality business and finance material in the B-schools library. Suggestions are given to increase the utilization of business library resources through provisions like a compulsory library hour every day.
印度拥有6000多所商学院。金融专业被认为是一个需要相对较高的学术严谨性。商业图书馆支持金融学院的知识需求。本研究研究了印度各商学院金融教师使用商业图书馆资源的情况及其对他们学习成绩的影响。这项调查是通过问卷调查的方式进行的,涉及400多名金融学院教员。两个构念,即商业图书馆资源的使用和学术表现,被全面定义。采用加权量表进行评价。在高权重参数(如Scopus索引期刊出版物)上,商学院的金融教员的学术表现远远落后。教师对商业图书馆资源的利用率相对较低。不合理体现在对库资源使用的强调和对性能领域的重视上。重要性较低的商业图书馆资源使用率较高,重要性较高的商业图书馆资源使用率较低。同样,那些被认为重要性相对较低的性能领域反映出更好的性能,而那些被认为重要性高得多的性能领域则显示出非常低的性能。有趣的是,尽管商学院图书馆中有相当多的优质商业和金融资料,但使用率很低。提出了提高企业图书馆资源利用率的建议,如每天强制图书馆使用一小时等。
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引用次数: 0
Data cartels: The companies that control and monopolize our information 数据卡特尔:控制和垄断我们信息的公司
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2023-03-01 DOI: 10.1080/08963568.2023.2184978
E. Lim
The word ‘cartel’ often conjures a definition focusing on price fixing and production manipulation to increase profits and reduce competition. When used in the context of the critical information that governs our lives and personal and private behavior, the term ‘cartel’ takes on a more sinister aspect with shades of ethical impropriety. Data Cartels: The Companies That Control and Monopolize Our Information is a full expository on information cartels controlling the prices of the different types of data: personal data, academic research, legal information, financial data, and news. The author a law professor and a former law librarian specializes in data privacy and information access, among other areas. Her book takes us inside these cartels’ free-for-all realm, showing how they collect, commodify, and monetize our informational and data assets. These cartels are responsible for reinforcing social inequality and threatening democratic knowledge exchange.
“卡特尔”一词通常会让人联想到一个专注于操纵价格和生产以增加利润和减少竞争的定义。当使用在支配我们生活和个人及私人行为的关键信息的背景下时,“卡特尔”一词呈现出一种更邪恶的一面,带有道德上的不得体。《数据卡特尔:控制和垄断我们信息的公司》全面阐述了控制不同类型数据价格的信息卡特尔:个人数据、学术研究、法律信息、金融数据和新闻。作者是一位法学教授和前法律图书馆员,专门研究数据隐私和信息访问等领域。她的书将我们带入了这些卡特尔的免费领域,展示了他们如何收集、商品化和货币化我们的信息和数据资产。这些卡特尔加剧了社会不平等,威胁到民主的知识交流。
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引用次数: 7
A systematic literature review of data literacy education 数据素养教育的系统文献综述
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2023-02-03 DOI: 10.1080/08963568.2023.2171552
B. Ghodoosi, Tracey West, Qinyi Li, G. Torrisi-Steele, Sharmistha Dey
Abstract Given the lack of data-literate talent in business organizations, there is a need to develop more effective data literacy education at university level. With the aim of informing improvement, a systematic, quantitative literature review of data literacy education was undertaken. The review of 71 articles revealed that data literacy education predominantly relies on existing learning theories and teaching strategies, lacks empirical studies, and lacks agreement about what competencies constitute data literacy. These findings highlight the need for empirical research to establish what needs to be taught and how it can be best taught.
摘要鉴于商业组织缺乏数据素养人才,有必要在大学层面开展更有效的数据素养教育。为了提高信息质量,对数据素养教育进行了系统、定量的文献综述。对71篇文章的回顾显示,数据素养教育主要依赖于现有的学习理论和教学策略,缺乏实证研究,并且对什么能力构成数据素养缺乏共识。这些发现突出了实证研究的必要性,以确定需要教授什么以及如何最好地教授这些内容。
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引用次数: 7
Business faculty and publication trends: A citation analysis 商学院与出版趋势:引文分析
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2023-01-02 DOI: 10.1080/08963568.2022.2161234
C. Bailey
Abstract A comprehensive citation analysis was conducted for faculty publications from the College of Business at San José State University. While past citation analysis studies have focused on tenured or tenure-track faculty research, this study includes an analysis of lecturer publications. Data suggest that departments with a higher number of lecturers produce fewer publications overall. The lecturer publication profile yields a similar output to that of tenured or tenure-track faculty, with lecturers primarily producing journal articles. Although the study analyzed a smaller number of citations than previously published studies, it was found that faculty in this study cited a greater variety of material types than in previous studies.
摘要对圣何塞州立大学商学院的教师出版物进行了全面的引文分析。虽然过去的引文分析研究侧重于终身制或终身制教师研究,但本研究包括对讲师出版物的分析。数据显示,讲师人数较多的部门总体上出版的出版物较少。讲师出版简介的产出与终身制或终身制教师的产出相似,讲师主要撰写期刊文章。尽管这项研究分析的引用次数比之前发表的研究少,但研究发现,这项研究中的教师引用的材料类型比之前的研究更为多样。
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引用次数: 0
Impact of library information literacy training on entrepreneurship competition scores: A quantitative study at University of California, Irvine 图书馆信息素养培训对创业竞赛成绩的影响:加州大学欧文分校的定量研究
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2022-12-26 DOI: 10.1080/08963568.2022.2161235
Sara Heimann
Abstract The University of California, Irvine’s (UCI) Innovation and Entrepreneurship Librarian partnered with UCI’s New Venture Competition to provide embedded research support for teams participating in the competition, including a research workshop and individual team research consultations. To assess the impact of these library services, a quantitative study of three years of competition scores was conducted involving a control group and two experimental groups; the difference in the experimental groups was the mode in which the services were provided: in-person and virtually. The study hypothesized that teams who received information literacy training (i.e., attended a research workshop and/or participated in a research consultation) earned higher Concept Paper scores, as well as higher evidence question scores (i.e., scores for a rubric question related to providing evidence in support of claims made in the Concept Paper), than teams who did not receive information literacy training. Statistical analysis showed significant increases in both Concept Paper scores and evidence question scores for both experimental groups when compared to the control group, indicating that information literacy training positively impacted teams’ performance. Additional analysis revealed no statistically significant differences in teams’ scores based on training delivery mode, in-person or virtual. The results are of value to librarians seeking to initiate partnerships with entrepreneurship competitions on campus, as well as entrepreneurship educators interested in enhancing existing entrepreneurship competitions by incorporating research and information literacy training.
加州大学欧文分校(UCI)创新与创业图书馆与UCI新创业竞赛合作,为参加竞赛的团队提供嵌入式研究支持,包括研究研讨会和个人团队研究咨询。为了评估这些图书馆服务的影响,我们对三年的比赛成绩进行了定量研究,包括一个对照组和两个实验组;实验组的不同之处在于提供服务的方式:面对面的和虚拟的。该研究假设,与没有接受信息素养培训的团队相比,接受信息素养培训的团队(即,参加研究研讨会和/或参加研究咨询)获得了更高的概念论文分数,以及更高的证据问题分数(即,与提供证据支持概念论文中提出的主张相关的标题问题得分)。统计分析显示,与对照组相比,实验组和实验组的概念论文得分和证据题得分均有显著提高,表明信息素养培训对团队绩效有积极影响。进一步的分析显示,基于培训交付模式(面对面或虚拟)的团队得分在统计上没有显著差异。研究结果对寻求与校园创业竞赛建立伙伴关系的图书馆员,以及有意通过整合研究和信息素养培训来加强现有创业竞赛的创业教育者都很有价值。
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引用次数: 0
The oxford handbook of international business strategy, edited by Kamel Mellahi, Klaus Meyer, Rajneesh Narula, Irina Surdu, and Alain Verbeke, Oxford, UK: Oxford University Press, 2021, 519 pp., $102.83, ISBN 978-0198868378 《牛津国际商业战略手册》,由Kamel Mellahi、Klaus Meyer、Rajneesh Narula、Irina Surdu和Alain Verbeke编辑,牛津,英国:牛津大学出版社,2021年,519页,102.83美元,ISBN 978-0198868378
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2022-11-30 DOI: 10.1080/08963568.2022.2150803
Donal Anry Jaya Sinurat, Muhammad Rokhmat Fauzi, Zepti Ariana
The international business (IB) strategies of multinational enterprises (MNEs) are of great interest to students, academics, and practitioners. Since the 1970s, when scholars shifted their focus from examining the country’s competitiveness from a dominant economic perspective to appreciating the importance of companies and how resources are allocated within the company, the MNE has been a significant topic of interest to IB scholars. Because the majority of businesses are now MNEs, the study of strategic management decisions is becoming increasingly important. The institutional setting in which these MNEs operate can have a significant impact on the strategy’s success. The understanding of MNE strategy and operations will be further developed and expanded by the growing IB strategy field of scientific inquiry.
跨国企业(MNE)的国际商业(IB)战略引起了学生、学者和从业者的极大兴趣。自20世纪70年代以来,当学者们将注意力从从从主导经济角度考察国家竞争力转移到理解公司的重要性以及公司内部如何分配资源时,MNE一直是IB学者感兴趣的重要话题。由于现在大多数企业都是跨国公司,战略管理决策的研究变得越来越重要。这些跨国公司运作的体制环境可能对战略的成功产生重大影响。随着IB战略领域科学探究的不断发展,对MNE战略和运营的理解将得到进一步发展和扩展。
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引用次数: 0
Sage research methods core review Sage研究方法核心综述
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2022-11-24 DOI: 10.1080/08963568.2022.2147653
Georgette Nicolosi
Abstract SAGE Research Methods Core is a database and tool that helps researchers, faculty, and students with their research projects. This paper will review SAGE Research Methods Core in the context of business disciplines.
SAGE研究方法核心是一个数据库和工具,帮助研究人员,教师和学生与他们的研究项目。本文将在商业学科的背景下回顾SAGE研究方法核心。
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引用次数: 0
Transitioning an embedded capstone course to a new librarian 将嵌入式顶点课程转换为新的图书管理员
IF 1.3 Q3 INFORMATION SCIENCE & LIBRARY SCIENCE Pub Date : 2022-11-04 DOI: 10.1080/08963568.2022.2137975
J. Opdahl
Abstract The subject of this study is an embedded librarian approach to a capstone course within a College of Business Administration (CoBA) at a large California public university. Discussed are how the new tenure track Business and Economics Librarian approached a long standing embedded collaboration. The implementation of feedback forms provided a method to identify instructional gaps resulting in discussions informing future semesters. Continued collaborations have benefited from use of reflective practice informing adjustments for improved pedagogy and modifications to embedded approaches. Facilitation of such an embedded approach has required partnership and collaboration with faculty to realize a shared vision for research, synthesis, and application of knowledge to make a strategic diagnosis of a business problem. This study adds to the knowledge of benefits and challenges to an embedded librarian approach and implementation in a business capstone course. Discussed are plans for assessment of student perceived value of embedded librarian practices, and approaches to collecting data leading to future improvement of embedded practices.
摘要本研究的主题是在加州一所大型公立大学的工商管理学院(CoBA)内,对一门顶尖课程采用嵌入式图书馆员的方法。讨论了新任期的《商业与经济》图书管理员如何进行长期的嵌入式合作。反馈表格的实施提供了一种识别教学差距的方法,从而为未来学期提供了讨论信息。持续的合作得益于使用反思性实践,为改进教学法和修改嵌入式方法提供调整信息。促进这种嵌入式方法需要与教师建立伙伴关系和合作,以实现研究、综合和应用知识的共同愿景,从而对商业问题进行战略诊断。这项研究增加了对嵌入式图书管理员方法的好处和挑战的了解,并在商业巅峰课程中实施。讨论了评估学生对嵌入式图书馆员实践感知价值的计划,以及收集数据以改进嵌入式实践的方法。
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引用次数: 0
期刊
Journal of Business & Finance Librarianship
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