Nowadays with the development of digital platforms digital marketing have been most important thing that every business needs to focus on. This study discusses the review of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) explorer with free and paid optimum solution tool which is aimed to give a better understanding about digital marketing, SEO site performance which is a must to know before going forward with digital marketing plans. Lack of knowledge in digital marketing has effect small scale to large scale business owners. This tool helps to identify their website performance speed and SEO in understandable way which suggests free and paid optimum solutions. The main purpose of this study is to get more business to LinkGenn by giving better understanding to the customer to identify websites performance problems and suggest free and paid solutions to fix it from their side or with Linkgenn, the entire project develop according to waterfall method. The finding of the study indicated how website performance affecting on digital marketing campaigns, and it uses new developed Linkgenn metrics to give ranking scores and solutions based on website results, with the pandemic lot of businesses have changed their traditional marketing pattern with digital so this would be an important tool for every business to archive their sales goals with remarkable KPIs.
{"title":"LinkGenn - SEO and SEM Explorer with Free and Paid Optimum Solutions","authors":"N. Fernando, S. Gunasekara, R. de Silva","doi":"10.4038/caj.v5i1.82","DOIUrl":"https://doi.org/10.4038/caj.v5i1.82","url":null,"abstract":"Nowadays with the development of digital platforms digital marketing have been most important thing that every business needs to focus on. This study discusses the review of Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) explorer with free and paid optimum solution tool which is aimed to give a better understanding about digital marketing, SEO site performance which is a must to know before going forward with digital marketing plans. Lack of knowledge in digital marketing has effect small scale to large scale business owners. This tool helps to identify their website performance speed and SEO in understandable way which suggests free and paid optimum solutions. The main purpose of this study is to get more business to LinkGenn by giving better understanding to the customer to identify websites performance problems and suggest free and paid solutions to fix it from their side or with Linkgenn, the entire project develop according to waterfall method. The finding of the study indicated how website performance affecting on digital marketing campaigns, and it uses new developed Linkgenn metrics to give ranking scores and solutions based on website results, with the pandemic lot of businesses have changed their traditional marketing pattern with digital so this would be an important tool for every business to archive their sales goals with remarkable KPIs.","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130770154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Transportation services have come to be an increasingly essential part of world trade. Freight shipment movement as a part of the maritime enterprise capabilities very particular traits. For this study, the development of transshipment operations is set in the context of Logistics Indexes of impact. Researches about the outcomes on Port transshipments Operations is particularly untouched. Research will subsidize to the understanding of how Sri Lankan’s Logistics Performance Indexes (LPI) influence the transshipments operations at Colombo Port. Using data gathered from Central Bank Reports, Port Annual Reports, World Bank and Questionnaire survey. There are two-analysis part, (1.) Review of the factors consider building of LPI (2.) Relationship among the transshipment operations. This study will contribute to the issues/challenges, achieving hub status barriers, what are the possible solutions to overcome will discuss, and reviewing too. For this using factor analysis, validity, etc. This research contributes to the understanding of transshipments operations in logistics context. This study will use the data from the year 2007 to 2019, because LPIs also published by World Bank every other in two years. This research will answer the research question on which of Sri Lanka’s LPI has an association with Colombo Port transshipments operations. Moreover, which LPI have the greatest impact, to what operations enhancements in logistics performance effect on transshipments of Port of Colombo, issues/challenges, and logistics related barriers and possible solutions. The research question is answered using hypotheses, using Pearson’s correlation, regarding Sri Lanka’s Customs, Infrastructure, Logistics quality & Competence, Tracking & Tracing, Timelines and International Shipments. The data analyzed using a linear regression model and the analysis will reveal the influence of the LPIs that are explanatory for Colombo Port transshipments operations. Through the analysis it was found that for transshipments operations, all the hypotheses, except the hypotheses related to Customs and Timelines were excluded from analysis, which means that transshipments operations, there is a linear association with the identified LPIs except for Customs and Timelines. Therefore, the main objective of this research is to identify which LPI and affect the operations at transshipment operations handled at Colombo Port. Other objectives include – Identifying issues in enhancing Transshipment’s operations in port of Colombo, Identifying the LPI indexes related to the logistics related respondents and Identifying the issues/challenges, logistics
{"title":"Logistics Performance and Its Impact to the Transshipments Operations at Port of Colombo","authors":"I. Dissanayake, R. Mudunkotuwa","doi":"10.4038/caj.v5i1.83","DOIUrl":"https://doi.org/10.4038/caj.v5i1.83","url":null,"abstract":"Transportation services have come to be an increasingly essential part of world trade. Freight shipment movement as a part of the maritime enterprise capabilities very particular traits. For this study, the development of transshipment operations is set in the context of Logistics Indexes of impact. Researches about the outcomes on Port transshipments Operations is particularly untouched. Research will subsidize to the understanding of how Sri Lankan’s Logistics Performance Indexes (LPI) influence the transshipments operations at Colombo Port. Using data gathered from Central Bank Reports, Port Annual Reports, World Bank and Questionnaire survey. There are two-analysis part, (1.) Review of the factors consider building of LPI (2.) Relationship among the transshipment operations. This study will contribute to the issues/challenges, achieving hub status barriers, what are the possible solutions to overcome will discuss, and reviewing too. For this using factor analysis, validity, etc. This research contributes to the understanding of transshipments operations in logistics context. This study will use the data from the year 2007 to 2019, because LPIs also published by World Bank every other in two years. This research will answer the research question on which of Sri Lanka’s LPI has an association with Colombo Port transshipments operations. Moreover, which LPI have the greatest impact, to what operations enhancements in logistics performance effect on transshipments of Port of Colombo, issues/challenges, and logistics related barriers and possible solutions. The research question is answered using hypotheses, using Pearson’s correlation, regarding Sri Lanka’s Customs, Infrastructure, Logistics quality & Competence, Tracking & Tracing, Timelines and International Shipments. The data analyzed using a linear regression model and the analysis will reveal the influence of the LPIs that are explanatory for Colombo Port transshipments operations. Through the analysis it was found that for transshipments operations, all the hypotheses, except the hypotheses related to Customs and Timelines were excluded from analysis, which means that transshipments operations, there is a linear association with the identified LPIs except for Customs and Timelines. Therefore, the main objective of this research is to identify which LPI and affect the operations at transshipment operations handled at Colombo Port. Other objectives include – Identifying issues in enhancing Transshipment’s operations in port of Colombo, Identifying the LPI indexes related to the logistics related respondents and Identifying the issues/challenges, logistics","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"188 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121088707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Empirical Study Assessing the Factors that Influence Consumer Purchase Intentions for Eco-friendly Vehicles in the Colombo District of Sri Lanka","authors":"D. Ranatunga, A. Gunawardan","doi":"10.4038/caj.v5i1.75","DOIUrl":"https://doi.org/10.4038/caj.v5i1.75","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126722716","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perceptions of Sri Lankan Seafarers about the Necessity of Ratifying the Ballast Water Management Convention in Sri Lanka","authors":"I. C. Kulathunga, K. S. A. Weerasena","doi":"10.4038/caj.v5i1.85","DOIUrl":"https://doi.org/10.4038/caj.v5i1.85","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"80 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131399728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Cadastral Survey Plans Management System: A Deliberative Report on Possibility of Utilizing Innovative Technologies on Managing Cadastral Survey Plans and Mapping in Sri Lanka","authors":"L. Mendis, S. Gunasekara","doi":"10.4038/caj.v5i1.71","DOIUrl":"https://doi.org/10.4038/caj.v5i1.71","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116974463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Improving Writing Skills in English as a Second Language (ESL) through Feedback, Revising and Multiple Draft Writing: An Action Research","authors":"I. H. Sandhya Fernando","doi":"10.4038/caj.v4i1.95","DOIUrl":"https://doi.org/10.4038/caj.v4i1.95","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117284009","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Accident-Proof Headphones: An Analytical Research on How Smart Headphones Could Reduce Road Fatalities","authors":"J. Jayasekara, D. Dhammearatchi","doi":"10.4038/CAJ.V4I0.25","DOIUrl":"https://doi.org/10.4038/CAJ.V4I0.25","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"16 3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131549444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"An Evaluation of Performance of Teacher Trainees in Initial Teacher Education: A Case Study","authors":"V. Kurukulaarachchi","doi":"10.4038/CAJ.V4I0.26","DOIUrl":"https://doi.org/10.4038/CAJ.V4I0.26","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"61 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124562519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Gamanak – The Travel Planner with Social Media Mobile Application","authors":"L.C.S. Lokuliyanage, D. Dhammearatchi","doi":"10.4038/CAJ.V4I0.32","DOIUrl":"https://doi.org/10.4038/CAJ.V4I0.32","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"38 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131561854","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Potential Pathophysiology Through High Gonadal Hormone Profile and Peripheral Insulin Resistance, Circumventing IFN γ Effects in Women With Polycystic Ovary Syndrome","authors":"L. Hettihewa, L. Weerasinghe","doi":"10.4038/CAJ.V4I0.34","DOIUrl":"https://doi.org/10.4038/CAJ.V4I0.34","url":null,"abstract":"","PeriodicalId":443164,"journal":{"name":"CINEC Academic Journal","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127132685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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