Fini Yulida, J. Rana, Wenny Candra Mandagie, Restiana Ie Tjoe Linggadjaya
The retail business sector is highly competitive in Indonesia, so mini-market businesses must seek ways to offer high-quality services to their customers to enhance their experience by providing sales promotions. This study measured the effect of customer experience and sales promotion on the repurchase intention of their customers in the Minimarket retail business in Jakarta – Indonesia. The data was gathered by surveying 150 customers of minimarkets in Jakarta using purposive sampling; the questionnaire was shared through Google forms. Analysis of the data was implemented through SPSS (v.25) and AMOS (v.26). AMOS is used to apply Structured Equation Modeling (SEM). Estimation with SEM is used as a robustness test to see the consistency of results with multiple linear regression. Such a technique provides a research gap and contribution to the literature. The results indicate that customer experience was influenced by 44% of repurchase intention, whereas sales promotion was influenced by 52% of repurchase intention. Therefore, the study accurately assesses that consumer experience and sales promotion collectively impact customers’ repurchase intention by 47% at Jakarta (Indonesia) minimarkets. Retail companies are advised to continue to offer a good service for their customers to enhance their experience while shopping, accompanied by providing the best sales promotions so that customers’ intention to repurchase at that specific minimarket would increase.
{"title":"Customer Experience and Sales Promotion towards Repurchase Intention: An insight into Jakarta’s highly Competitive Minimarkets","authors":"Fini Yulida, J. Rana, Wenny Candra Mandagie, Restiana Ie Tjoe Linggadjaya","doi":"10.52238/ideb.v4i1.108","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.108","url":null,"abstract":"The retail business sector is highly competitive in Indonesia, so mini-market businesses must seek ways to offer high-quality services to their customers to enhance their experience by providing sales promotions. This study measured the effect of customer experience and sales promotion on the repurchase intention of their customers in the Minimarket retail business in Jakarta – Indonesia. The data was gathered by surveying 150 customers of minimarkets in Jakarta using purposive sampling; the questionnaire was shared through Google forms. Analysis of the data was implemented through SPSS (v.25) and AMOS (v.26). AMOS is used to apply Structured Equation Modeling (SEM). Estimation with SEM is used as a robustness test to see the consistency of results with multiple linear regression. Such a technique provides a research gap and contribution to the literature. The results indicate that customer experience was influenced by 44% of repurchase intention, whereas sales promotion was influenced by 52% of repurchase intention. Therefore, the study accurately assesses that consumer experience and sales promotion collectively impact customers’ repurchase intention by 47% at Jakarta (Indonesia) minimarkets. Retail companies are advised to continue to offer a good service for their customers to enhance their experience while shopping, accompanied by providing the best sales promotions so that customers’ intention to repurchase at that specific minimarket would increase.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116931487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the relationship between earnings per share, return on assets, and stock prices. This research uses a quantitative methodology, and we use financial reports and annual reports from the Indonesian Stock Exchange (IDX) as secondary data sources. Infrastructure development will have an impact on economic growth both directly and indirectly. Transportation is one of the infrastructures that is essential in supporting humans to carry out their activities. Transportation is a means that plays a vital role in supporting economic growth and regional growth, so it is often referred to as the lifeblood of the economy. So in this research, we use the transportation industry as our sample. We use purposive sampling to select the samples. Twenty transportation companies comprise the selection in this research from the population of companies on the Indonesia Stock Exchange from 2017 until 2021, so the research period is five years long. According to the findings, Earning Per Share significantly and positively influences stock price. The stock price also has significantly and positively impacted by Return on Assets. The results showed a simultaneous impact of Earning Per Share and Return on Assets on stock prices. So, the factors that influence the company’s stock price is Earning Per Share and Return on Assets.
{"title":"Earnings Per Share and Return on Assets as predictors of Stock Price for Transportation Companies in Indonesia","authors":"Isthi Wahyu Ningtyas, Dede Yulita Sari","doi":"10.52238/ideb.v4i1.107","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.107","url":null,"abstract":"This study investigates the relationship between earnings per share, return on assets, and stock prices. This research uses a quantitative methodology, and we use financial reports and annual reports from the Indonesian Stock Exchange (IDX) as secondary data sources. Infrastructure development will have an impact on economic growth both directly and indirectly. Transportation is one of the infrastructures that is essential in supporting humans to carry out their activities. Transportation is a means that plays a vital role in supporting economic growth and regional growth, so it is often referred to as the lifeblood of the economy. So in this research, we use the transportation industry as our sample. We use purposive sampling to select the samples. Twenty transportation companies comprise the selection in this research from the population of companies on the Indonesia Stock Exchange from 2017 until 2021, so the research period is five years long. According to the findings, Earning Per Share significantly and positively influences stock price. The stock price also has significantly and positively impacted by Return on Assets. The results showed a simultaneous impact of Earning Per Share and Return on Assets on stock prices. So, the factors that influence the company’s stock price is Earning Per Share and Return on Assets.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129504463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
P. Kurnia, Phillipe Stuart Lepar, Rike Penta Sitio
This research examines the effects of information sharing, peer pressure, and entertainment on attitude towards a brand. In addition, this research also examines the effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention. This research uses SEM (Structural Equation Modelling) method and LISREL version 8.80 as tools for data analysis. The population is people in the city of Jakarta. The number of respondents in this research amounts to 165 people. The respondents taken in this research are those familiar with healthy food of FMCG (Fast Moving Consumer Goods) type and have seen healthy food advertisements on social media. Then, this study uses quantitative methods and a hypothesis-testing approach. Firstly, information sharing has no significant effect on attitude towards a brand, unlike peer pressure having a significant effect on attitude towards a brand. Furthermore, entertainment also considerably affects the attitude towards a brand as much as it does emotional connection. Finally, attitude towards a brand has a significant effect on purchase intention. The research findings indicate that peer pressure and entertainment influence the attitude toward a brand, while information sharing does not significantly influence the attitude toward a brand. The effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention are significant. To reinforce purchase intention, it is suggested that entertainment and emotional marketing be maximally utilized due to the amount of influence these could generate.
本研究探讨资讯分享、同侪压力和娱乐对品牌态度的影响。此外，本研究还探讨了娱乐对情感联系的影响，情感联系对购买意愿的影响，以及对品牌的态度对购买意愿的影响。本研究使用SEM (Structural Equation modeling)方法和LISREL version 8.80作为数据分析工具。人口是指雅加达市的人口。本次调查的调查对象达165人。本研究的受访者是熟悉快速消费品(FMCG)类健康食品，并在社交媒体上看过健康食品广告的人群。然后，本研究采用定量方法和假设检验方法。首先，信息共享对品牌态度没有显著影响，不像同伴压力对品牌态度有显著影响。此外，娱乐不仅会影响情感联系，还会极大地影响人们对品牌的态度。最后，对品牌的态度对购买意愿有显著的影响。研究发现，同伴压力和娱乐对品牌态度有影响，而信息共享对品牌态度的影响不显著。娱乐对情感联系的影响显著，情感联系对购买意愿的影响显著，对品牌的态度对购买意愿的影响显著。为了强化购买意愿，建议最大限度地利用娱乐和情感营销，因为它们可以产生大量的影响力。
{"title":"Marketing Communication Tools, Emotional Connection, and Brand Choice: Evidence from Healthy Food Industry","authors":"P. Kurnia, Phillipe Stuart Lepar, Rike Penta Sitio","doi":"10.52238/ideb.v4i1.100","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.100","url":null,"abstract":"This research examines the effects of information sharing, peer pressure, and entertainment on attitude towards a brand. In addition, this research also examines the effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention. This research uses SEM (Structural Equation Modelling) method and LISREL version 8.80 as tools for data analysis. The population is people in the city of Jakarta. The number of respondents in this research amounts to 165 people. The respondents taken in this research are those familiar with healthy food of FMCG (Fast Moving Consumer Goods) type and have seen healthy food advertisements on social media. Then, this study uses quantitative methods and a hypothesis-testing approach. Firstly, information sharing has no significant effect on attitude towards a brand, unlike peer pressure having a significant effect on attitude towards a brand. Furthermore, entertainment also considerably affects the attitude towards a brand as much as it does emotional connection. Finally, attitude towards a brand has a significant effect on purchase intention. The research findings indicate that peer pressure and entertainment influence the attitude toward a brand, while information sharing does not significantly influence the attitude toward a brand. The effects of entertainment on emotional connection, emotional connection on purchase intention, and attitude towards a brand on purchase intention are significant. To reinforce purchase intention, it is suggested that entertainment and emotional marketing be maximally utilized due to the amount of influence these could generate.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130180101","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Menguji efek mediasi dari profitabilitas pada efek krisis pandemi COVID-19 terhadap kebijakan dividen di Indonesia merupakan tujuan penelitian ini. Perusahaan sektor real estat, properti, dan konstruksi bangunan dipilih sebagai sampel dengan pendekatan purposive sampling technique, dengan kriteria-kriteria yang ditetapkan, serta periode penelitian ini adalah tahun 2014 – 2020. Alat analisis statistik yang digunakan adalah model persamaan struktural berbasis kovarian untuk pengujian kausalitas dengan melakukan uji robustness pada dua pendekatan model empiris. Hasil yang dihasilkan adalah krisis pandemi COVID-19 berpengaruh positif terhadap profitabilitas secara positif, dan profitabitas berpengaruh positif terhadap kebijakan dividen. Pada uji mediasi, terbukti krisis pandemi COVID-19 berpengaruh positif terhadap kebijakan dividen yang secara signifikan yang dimediasi oleh profitabilitas. Hasil penelitian ini menunjukkan bahwa perusahaan sektor real estat, properti, dan konstruksi bangunan di Indonesia cenderung menekan tingkat dividen selama krisis pandemi. Bagi manajemen perusahaan agar dapat memperhatikan efek mediasi profitabilitas perusahaan dalam menetapkan kebijakan dividen secara optimal di masa krisis. Bagi para investor, dapat memperhatikan efek mediasi profitabilitas perusahaan untuk mendapatkan return yang optimal berupa dividen, secar spesifik untuk perusahaan sektor riil estat, properti dan konstruksi bangunan selama pandemi.
{"title":"COVID-19, Profitabilitas, dan Kebijakan Dividen: Uji Robustness untuk Model Mediasi Menggunakan SEM Berbasis Kovarian","authors":"P. Hartono, G. M. Tinungki, Kiandra Putri Susanto","doi":"10.52238/ideb.v4i1.106","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.106","url":null,"abstract":"Menguji efek mediasi dari profitabilitas pada efek krisis pandemi COVID-19 terhadap kebijakan dividen di Indonesia merupakan tujuan penelitian ini. Perusahaan sektor real estat, properti, dan konstruksi bangunan dipilih sebagai sampel dengan pendekatan purposive sampling technique, dengan kriteria-kriteria yang ditetapkan, serta periode penelitian ini adalah tahun 2014 – 2020. Alat analisis statistik yang digunakan adalah model persamaan struktural berbasis kovarian untuk pengujian kausalitas dengan melakukan uji robustness pada dua pendekatan model empiris. Hasil yang dihasilkan adalah krisis pandemi COVID-19 berpengaruh positif terhadap profitabilitas secara positif, dan profitabitas berpengaruh positif terhadap kebijakan dividen. Pada uji mediasi, terbukti krisis pandemi COVID-19 berpengaruh positif terhadap kebijakan dividen yang secara signifikan yang dimediasi oleh profitabilitas. Hasil penelitian ini menunjukkan bahwa perusahaan sektor real estat, properti, dan konstruksi bangunan di Indonesia cenderung menekan tingkat dividen selama krisis pandemi. Bagi manajemen perusahaan agar dapat memperhatikan efek mediasi profitabilitas perusahaan dalam menetapkan kebijakan dividen secara optimal di masa krisis. Bagi para investor, dapat memperhatikan efek mediasi profitabilitas perusahaan untuk mendapatkan return yang optimal berupa dividen, secar spesifik untuk perusahaan sektor riil estat, properti dan konstruksi bangunan selama pandemi.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116882476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Studi ini meneliti dampak pengungkapan tanggung jawab sosial perusahaan dan profitabilitas pada agresivitas pajak dengan variabel moderasi modal intelektual pada sub sektor pertambangan batubara Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan purposive sampling untuk memilih sepuluh sampel perusahaan pertambangan batubara yang terdaftar pada Bursa Efek Indonesia dari tahun 2016 hingga 2021. Data dianalisis menggunakan regresi data panel. Studi ini menemukan adanya hubungan positif antara pengungkapan tanggung jawab sosial perusahaan, profitabilitas, dan agresivitas pajak. Dengan kata lain, perusahaan yang mengungkapkan lebih banyak informasi tentang praktik tanggung jawab sosial mereka serta perusahaan yang memiliki lebih banyak keuntungan cenderung terlibat dalam agresivitas pajak. Temuan ini menunjukkan bahwa perusahaan menggunakan tanggung jawab sosial untuk meningkatkan citra dan reputasi perusahaan sambil terlibat dalam praktik penghindaran pajak. Selain itu, penelitian ini menemukan bahwa manajemen modal intelektual yang efektif dapat memperkuat hubungan antara pengungkapan tanggung jawab sosial perusahaan, profitabilitas, dan agresivitas pajak. Hasil ini menyiratkan pengelolaan modal intelektual yang baik akan mendorong peningkatan inisiatif tanggung jawab sosial perusahaan guna meraih keuntungan finansial dan reputasi. Secara keseluruhan, penelitian ini berkontribusi pada literatur terkait tanggung jawab sosial perusahaan dan agresivitas pajak serta menyoroti pentingnya modal intelektual dalam hubungan antara kedua variabel tersebut. Temuan ini dapat digunakan oleh perusahaan dan pembuat kebijakan untuk mengembangkan strategi guna menyeimbangkan praktik tanggung jawab sosial perusahaan dengan praktik perencanaan pajak.
{"title":"Pengungkapan Corporate Social Responsibility dan Profitabilitas terhadap Agresivitas Pajak dengan pemoderasi Intellectual Capital","authors":"Manda Ari Maylanti, S. Sugiyanto","doi":"10.52238/ideb.v4i1.98","DOIUrl":"https://doi.org/10.52238/ideb.v4i1.98","url":null,"abstract":"Studi ini meneliti dampak pengungkapan tanggung jawab sosial perusahaan dan profitabilitas pada agresivitas pajak dengan variabel moderasi modal intelektual pada sub sektor pertambangan batubara Indonesia. Penelitian ini menggunakan metode penelitian kuantitatif dengan purposive sampling untuk memilih sepuluh sampel perusahaan pertambangan batubara yang terdaftar pada Bursa Efek Indonesia dari tahun 2016 hingga 2021. Data dianalisis menggunakan regresi data panel. Studi ini menemukan adanya hubungan positif antara pengungkapan tanggung jawab sosial perusahaan, profitabilitas, dan agresivitas pajak. Dengan kata lain, perusahaan yang mengungkapkan lebih banyak informasi tentang praktik tanggung jawab sosial mereka serta perusahaan yang memiliki lebih banyak keuntungan cenderung terlibat dalam agresivitas pajak. Temuan ini menunjukkan bahwa perusahaan menggunakan tanggung jawab sosial untuk meningkatkan citra dan reputasi perusahaan sambil terlibat dalam praktik penghindaran pajak. Selain itu, penelitian ini menemukan bahwa manajemen modal intelektual yang efektif dapat memperkuat hubungan antara pengungkapan tanggung jawab sosial perusahaan, profitabilitas, dan agresivitas pajak. Hasil ini menyiratkan pengelolaan modal intelektual yang baik akan mendorong peningkatan inisiatif tanggung jawab sosial perusahaan guna meraih keuntungan finansial dan reputasi. Secara keseluruhan, penelitian ini berkontribusi pada literatur terkait tanggung jawab sosial perusahaan dan agresivitas pajak serta menyoroti pentingnya modal intelektual dalam hubungan antara kedua variabel tersebut. Temuan ini dapat digunakan oleh perusahaan dan pembuat kebijakan untuk mengembangkan strategi guna menyeimbangkan praktik tanggung jawab sosial perusahaan dengan praktik perencanaan pajak.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114529782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini untuk menguji pengaruh pengungkapan aktivitas Corporate Social Responsibility (CSR) terhadap kinerja keuangan perusahaan sektor Consumer Non-Cylical dan Basic Material yang terdaftar di BEI periode 2015-2019. Kinerja keuangan diukur dengan menggunakan Return on Assets (ROA), Return on Equity (ROE), dan Net Profit Margin, serta pertumbuhan penjualan, ukuran, dan leverage sebagai variabel kontrol. Populasi terdiri dari 123 perusahaan Consumer Non-Cylical dan Basic Material. Penelitian ini menggunakan metode purposive sampling sesuai dengan kriteria yang telah ditentukan untuk memilih 39 perusahaan dalam waktu 5 tahun, menghasilkan 195 observasi. Data yang diperoleh dari Bursa Efek Indonesia dari tahun 2015 hingga 2019 dianalisis menggunakan regresi linier berganda dengan E-Views 9. Hasil regresi pertama secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap ROA. Regresi kedua secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap ROE. Demikian pula regresi ketiga secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap Net Profit Margin (NPM). Pengungkapan CSR, Pertumbuhan Penjualan, Ukuran Perusahaan, dan Leverage berpengaruh signifikan terhadap ROA, ROE dan NPM pada perusahaan sektor Consumer Non-Cylical dan Basic Material yang terdaftar di BEI tahun 2015-2019.
{"title":"Pengaruh Corporate Social Responsibility (CSR) terhadap Kinerja Keuangan pada Perusahaan Sektor Consumer Non-Cylicals dan Basic Material","authors":"Desdi Romawati Aritonang, Liana Rahardja","doi":"10.52238/ideb.v3i2.96","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.96","url":null,"abstract":"Penelitian ini untuk menguji pengaruh pengungkapan aktivitas Corporate Social Responsibility (CSR) terhadap kinerja keuangan perusahaan sektor Consumer Non-Cylical dan Basic Material yang terdaftar di BEI periode 2015-2019. Kinerja keuangan diukur dengan menggunakan Return on Assets (ROA), Return on Equity (ROE), dan Net Profit Margin, serta pertumbuhan penjualan, ukuran, dan leverage sebagai variabel kontrol. Populasi terdiri dari 123 perusahaan Consumer Non-Cylical dan Basic Material. Penelitian ini menggunakan metode purposive sampling sesuai dengan kriteria yang telah ditentukan untuk memilih 39 perusahaan dalam waktu 5 tahun, menghasilkan 195 observasi. Data yang diperoleh dari Bursa Efek Indonesia dari tahun 2015 hingga 2019 dianalisis menggunakan regresi linier berganda dengan E-Views 9. Hasil regresi pertama secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap ROA. Regresi kedua secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap ROE. Demikian pula regresi ketiga secara parsial menunjukkan bahwa pengungkapan CSR berpengaruh positif dan signifikan terhadap Net Profit Margin (NPM). Pengungkapan CSR, Pertumbuhan Penjualan, Ukuran Perusahaan, dan Leverage berpengaruh signifikan terhadap ROA, ROE dan NPM pada perusahaan sektor Consumer Non-Cylical dan Basic Material yang terdaftar di BEI tahun 2015-2019.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121058634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research is motivated by the efforts of CV. Tidar's Catering to rise from the pandemic Covid-19 that hit in 2020. With the goal of finding strategies that are appropriate for CV. Tidar's Catering in response to the movement of the wedding industry in Indonesia which is slowly returning to normal. This study is applied research using Consumer Satisfaction index, Gap Analysis, and Importance Performance Analysis. The sample used are the 30 people who have used the services of CV. Tidar's Catering in the last 5 years to formulate a strategy in 2023. It was found that these 30 people are satisfied with the service CV. Tidar's Catering based on the Customer Satisfaction Index. But there is still a gap between the Services received and the expectations of consumers when the analysis was performed using the Gap Analysis Performance-Importance. The Research then proceed through the Importance Performance Analysis which found overall attributes contained in the service CV. Tidar's Catering requires attention from low priority to high.
{"title":"Descriptive Analysis of Catering Service Satisfaction: A Case Study of CV. Tidar’s Catering","authors":"Ulfah Zahidah, Rike Penta Sitio","doi":"10.52238/ideb.v3i2.89","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.89","url":null,"abstract":"This research is motivated by the efforts of CV. Tidar's Catering to rise from the pandemic Covid-19 that hit in 2020. With the goal of finding strategies that are appropriate for CV. Tidar's Catering in response to the movement of the wedding industry in Indonesia which is slowly returning to normal. This study is applied research using Consumer Satisfaction index, Gap Analysis, and Importance Performance Analysis. The sample used are the 30 people who have used the services of CV. Tidar's Catering in the last 5 years to formulate a strategy in 2023. It was found that these 30 people are satisfied with the service CV. Tidar's Catering based on the Customer Satisfaction Index. But there is still a gap between the Services received and the expectations of consumers when the analysis was performed using the Gap Analysis Performance-Importance. The Research then proceed through the Importance Performance Analysis which found overall attributes contained in the service CV. Tidar's Catering requires attention from low priority to high.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"41 12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128171822","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk melakukan pengujian empiris mengenai pengaruh servant leadership terhadap job performance yang dimediasi oleh job attitude (job satisfaction dan commitment organization) dan work behaviour (employee engagement dan organizational citizenship behaviour). Metode penelitian yang digunakan adalah survei deskriptif dan survei eksplanatori dan data diperoleh melalui pengisian kuesioner oleh karyawan pada 13 Hotel BUMN, serta analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan menggunakan software pengolahan data Lisrel versi 8.80. Hasil temuan penelitian menunjukkan bahwa servant leadership berpengaruh positif dan signifikan terhadap job attitude, work behavior, dan job performance. Servant leadership dengan dimediasi oleh job attitude dan work behavior memiliki pengaruh lebih tinggi dibandingkan jika servant leadership langsung berpengaruh pada job performance. Servant leadership yang dimediasi oleh employee engagement berpengaruh paling dominan terhadap job performance. Hal ini menunjukkan bahwa job attitude (job satisfaction dan organization commitment) dan work behavior (employee engagement dan organizational citizenship behaviour) berperan sebagai variabel mediasi pada pengaruh servant leadership terhadap job performance. Hasil penelitian selain memberikan implikasi teoritis juga memberikan implikasi manajerial yang dapat digunakan untuk melihat faktor yang mempengaruhi job performance karyawan dan work attitude. Model ini dapat dijadikan sebagai alat yang dapat digunakan bagi manajemen dalam meningkatkan job performance melalui peningkatan servant leadership melalui peningkatan employee engagement serta didukung dengan peningkatan job satisfaction, organization commitment, dan organizational citizenship behaviour.
{"title":"Pengaruh Servant Leadership terhadap Job Performance yang dimediasi oleh Job Attitude dan Work Behavior Karyawan pada Industri Perhotelan milik BUMN","authors":"M. T. Widyastuti","doi":"10.52238/ideb.v3i2.93","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.93","url":null,"abstract":"Penelitian ini bertujuan untuk melakukan pengujian empiris mengenai pengaruh servant leadership terhadap job performance yang dimediasi oleh job attitude (job satisfaction dan commitment organization) dan work behaviour (employee engagement dan organizational citizenship behaviour). Metode penelitian yang digunakan adalah survei deskriptif dan survei eksplanatori dan data diperoleh melalui pengisian kuesioner oleh karyawan pada 13 Hotel BUMN, serta analisis data yang digunakan adalah Structural Equation Modeling (SEM) dengan menggunakan software pengolahan data Lisrel versi 8.80. Hasil temuan penelitian menunjukkan bahwa servant leadership berpengaruh positif dan signifikan terhadap job attitude, work behavior, dan job performance. Servant leadership dengan dimediasi oleh job attitude dan work behavior memiliki pengaruh lebih tinggi dibandingkan jika servant leadership langsung berpengaruh pada job performance. Servant leadership yang dimediasi oleh employee engagement berpengaruh paling dominan terhadap job performance. Hal ini menunjukkan bahwa job attitude (job satisfaction dan organization commitment) dan work behavior (employee engagement dan organizational citizenship behaviour) berperan sebagai variabel mediasi pada pengaruh servant leadership terhadap job performance. Hasil penelitian selain memberikan implikasi teoritis juga memberikan implikasi manajerial yang dapat digunakan untuk melihat faktor yang mempengaruhi job performance karyawan dan work attitude. Model ini dapat dijadikan sebagai alat yang dapat digunakan bagi manajemen dalam meningkatkan job performance melalui peningkatan servant leadership melalui peningkatan employee engagement serta didukung dengan peningkatan job satisfaction, organization commitment, dan organizational citizenship behaviour.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114824903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Penelitian ini bertujuan untuk menganalisis pengaruh Good Corporate Governance (CGG) terhadap kinerja keuangan. GCG diproksikan dengan dewan komisaris independen, komite audit, kepemilikan manajerial, dan kepemilikan institusional. Penelitian ini menggunakan explanatory research dengan metode kuantitatif. Sampel penelitian yang dipilih adalah industri makanan dan minuman dengan menggunakan metode purposive sampling. Data sekunder berasal dari Bursa Efek Indonesia, antara lain berasal dari laporan keuangan dan laporan tahunan. Populasi perusahaan adalah perusahaan yang bergerak dalam bidang makanan dan minuman yang terdaftar di Bursa Efek Indonesia dari tahun 2016 hingga 2019. Jumlah sampel yang terpilih adalah sebanyak 14 perusahaan selama empat tahun. Kami menggunakan analisis regresi multivariat untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa dewan komisaris independen, komite audit, kepemilikan manajerial, dan kepemilikan institusional dapat mempengaruhi ROA positif. Dewan komisaris independent dan komite audit berpengaruh positif terhadap ROE, namun kepemilikan manajerial dan kepemilikan institusional berpengaruh negative terhadap ROE. Penelitian ini bermanfaat bagi perusahaan yang telah menerapkan GCG, dan hasilnya menunjukkan bahwa GCG dapat mempengaruhi kinerja keuangan.
{"title":"Pengaruh penerapan Good Corporate Governance dan Struktur Kepemilikan terhadap Kinerja Keuangan perusahaan manufaktur subsektor Food and Beverage","authors":"Shofa Nisrina, Isthi Wahyu Ningtyas, Arjuna Wiwaha","doi":"10.52238/ideb.v3i2.95","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.95","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis pengaruh Good Corporate Governance (CGG) terhadap kinerja keuangan. GCG diproksikan dengan dewan komisaris independen, komite audit, kepemilikan manajerial, dan kepemilikan institusional. Penelitian ini menggunakan explanatory research dengan metode kuantitatif. Sampel penelitian yang dipilih adalah industri makanan dan minuman dengan menggunakan metode purposive sampling. Data sekunder berasal dari Bursa Efek Indonesia, antara lain berasal dari laporan keuangan dan laporan tahunan. Populasi perusahaan adalah perusahaan yang bergerak dalam bidang makanan dan minuman yang terdaftar di Bursa Efek Indonesia dari tahun 2016 hingga 2019. Jumlah sampel yang terpilih adalah sebanyak 14 perusahaan selama empat tahun. Kami menggunakan analisis regresi multivariat untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa dewan komisaris independen, komite audit, kepemilikan manajerial, dan kepemilikan institusional dapat mempengaruhi ROA positif. Dewan komisaris independent dan komite audit berpengaruh positif terhadap ROE, namun kepemilikan manajerial dan kepemilikan institusional berpengaruh negative terhadap ROE. Penelitian ini bermanfaat bagi perusahaan yang telah menerapkan GCG, dan hasilnya menunjukkan bahwa GCG dapat mempengaruhi kinerja keuangan.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117296312","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Irfan Hajjid, H. Soetomo, Robert Kristaung, Agus Susanto
Penelitian ini bertujuan menguji untuk emotional brand attachment, dan brand love sebagai mediator atas brand satisfaction terhadap brand loyalty. Teknik pengambilan sampel yang digunakan adalah purposive sampling, yaitu pengguna aktif smartphone Samsung dengan jumlah sampel 150 responden. Data dikumpulkan dengan penyebaran kuesioner menggunakan Google Form. Pengujian hipotesis dengan menggunakan Structural Equation Modelling (SEM). Hasil pengujian membuktikan bahwa brand satisfaction berpengaruh positif terhadap emotional brand attachment, dan brand loyalty. Demikian pula brand satisfaction terhadap emotional brand attachment dan brand love berpengaruh positif terhadap brand loyalty. Sekaligus mengindikasikan adanya peran mediasi parsial dari emotional brand attachment dan brand love antara brand satisfaction dan brand loyalty. Implikasinya bahwa brand loyalty akan semakin kuat dengan adanya keterikatan emosional konsumen pada merek dan perasaan cinta konsumen pada merek maka akan semakin setia konsumen untuk terus menggunakan merek tersebut. Dan untuk menyempurnakan model penelitian ini dengan menambahkan variabel-variabel yang mempengaruhi brand satisfaction yaitu perceived quality, perceived value of cost, brand trust, dan lifestyle congruence dalam penelitian berikutnya.
{"title":"Pengujian Empiris Brand Satisfaction terhadap Brand Loyalty yang di Moderasi oleh Emotional Brand Attachment dan Brand Love","authors":"Irfan Hajjid, H. Soetomo, Robert Kristaung, Agus Susanto","doi":"10.52238/ideb.v3i2.84","DOIUrl":"https://doi.org/10.52238/ideb.v3i2.84","url":null,"abstract":"Penelitian ini bertujuan menguji untuk emotional brand attachment, dan brand love sebagai mediator atas brand satisfaction terhadap brand loyalty. Teknik pengambilan sampel yang digunakan adalah purposive sampling, yaitu pengguna aktif smartphone Samsung dengan jumlah sampel 150 responden. Data dikumpulkan dengan penyebaran kuesioner menggunakan Google Form. Pengujian hipotesis dengan menggunakan Structural Equation Modelling (SEM). Hasil pengujian membuktikan bahwa brand satisfaction berpengaruh positif terhadap emotional brand attachment, dan brand loyalty. Demikian pula brand satisfaction terhadap emotional brand attachment dan brand love berpengaruh positif terhadap brand loyalty. Sekaligus mengindikasikan adanya peran mediasi parsial dari emotional brand attachment dan brand love antara brand satisfaction dan brand loyalty. Implikasinya bahwa brand loyalty akan semakin kuat dengan adanya keterikatan emosional konsumen pada merek dan perasaan cinta konsumen pada merek maka akan semakin setia konsumen untuk terus menggunakan merek tersebut. Dan untuk menyempurnakan model penelitian ini dengan menambahkan variabel-variabel yang mempengaruhi brand satisfaction yaitu perceived quality, perceived value of cost, brand trust, dan lifestyle congruence dalam penelitian berikutnya.","PeriodicalId":443201,"journal":{"name":"International Journal of Digital Entrepreneurship and Business","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132327562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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