Social media advertising effectiveness is a fundamental issue that remains poorly examined in academic research. The aim of this research is to investigate differences regarding user reactions to advertisements on Facebook. An online survey of Facebook users was conducted to test the hypotheses. Originality, liking, credibility, and irritation have significant effects on consumers’ attitude toward the advertising, which in turn positively influences their purchase intention and recommendation of the brand. Moreover, Advertisements driving visitors to the brand’s Facebook page are less irritating, more original, credible, and liked than those driving them to the brand’s website. Managers could be guided by our results in deciding which features to place at brand posts to enhance their effectiveness. Other managerial and theoretical implications of the findings are identified and future research directions are suggested.
{"title":"Social Media Advertising Effectiveness","authors":"J. Pelet, S. Ettis","doi":"10.4018/ijthi.300286","DOIUrl":"https://doi.org/10.4018/ijthi.300286","url":null,"abstract":"Social media advertising effectiveness is a fundamental issue that remains poorly examined in academic research. The aim of this research is to investigate differences regarding user reactions to advertisements on Facebook. An online survey of Facebook users was conducted to test the hypotheses. Originality, liking, credibility, and irritation have significant effects on consumers’ attitude toward the advertising, which in turn positively influences their purchase intention and recommendation of the brand. Moreover, Advertisements driving visitors to the brand’s Facebook page are less irritating, more original, credible, and liked than those driving them to the brand’s website. Managers could be guided by our results in deciding which features to place at brand posts to enhance their effectiveness. Other managerial and theoretical implications of the findings are identified and future research directions are suggested.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49140339","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2018-07-01DOI: 10.4018/IJTHI.2018070106
Saifeddin Alimamy, K. Deans, J. Gnoth
This article describes how the alignment of the concept of value in the discussion of Service Dominant Logic (SD-L) has led to new conceptualizations including the process of co-creation and guidelines for its implementation. The current research critically reviews four key co-creation models using SD-L and value-in-use theories and discusses their usefulness in the context of Augmented Reality (AR). The synthesis and discussion of these models lead to our proposition, that augmented reality (AR) contributes to interactivity and facilitates co-creation.
{"title":"The Role of Augmented Reality in the Interactivity of Co-Creation","authors":"Saifeddin Alimamy, K. Deans, J. Gnoth","doi":"10.4018/IJTHI.2018070106","DOIUrl":"https://doi.org/10.4018/IJTHI.2018070106","url":null,"abstract":"This article describes how the alignment of the concept of value in the discussion of Service Dominant Logic (SD-L) has led to new conceptualizations including the process of co-creation and guidelines for its implementation. The current research critically reviews four key co-creation models using SD-L and value-in-use theories and discusses their usefulness in the context of Augmented Reality (AR). The synthesis and discussion of these models lead to our proposition, that augmented reality (AR) contributes to interactivity and facilitates co-creation.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"1909 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"2018-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89048889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2016-04-01DOI: 10.4018/IJTHI.2016040102
Hong-Mei Huang, Lu-ping Xu
Positioning accuracy of the traditional positioning has been limited because of the power and bandwidth limitation, quantum entanglement and compression technology can greatly improve the accuracy of measurement and synchronization. So, using the coherence of entangled photons and the principle of quantum spatial positioning, the scheme of quantum positioning with entangled photon pair was proposed, which was consisted of ground unit, satellite and the user three parts, the ground unit respectively sent EPR entangled photon pairs to two satellites three times, then the entangled photon pairs were sent to user by satellites, User carrying HOM interferometer, when the coincidence counting rate reaches the maximum three times, the user location can be got by computing. In the end, the quantum positioning and the traditional positioning technology were compared from the aspects of positioning accuracy, safety and so on.
{"title":"Design and Analysis of the Secure Scheme for Quantum Positioning based on Entangled Photon Pair","authors":"Hong-Mei Huang, Lu-ping Xu","doi":"10.4018/IJTHI.2016040102","DOIUrl":"https://doi.org/10.4018/IJTHI.2016040102","url":null,"abstract":"Positioning accuracy of the traditional positioning has been limited because of the power and bandwidth limitation, quantum entanglement and compression technology can greatly improve the accuracy of measurement and synchronization. So, using the coherence of entangled photons and the principle of quantum spatial positioning, the scheme of quantum positioning with entangled photon pair was proposed, which was consisted of ground unit, satellite and the user three parts, the ground unit respectively sent EPR entangled photon pairs to two satellites three times, then the entangled photon pairs were sent to user by satellites, User carrying HOM interferometer, when the coincidence counting rate reaches the maximum three times, the user location can be got by computing. In the end, the quantum positioning and the traditional positioning technology were compared from the aspects of positioning accuracy, safety and so on.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"31 1","pages":"849-852"},"PeriodicalIF":0.9,"publicationDate":"2016-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89864254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This exploratory study analyses the effects of the technical and organisational characteristics of business intelligence systems BIS on knowledge sharing, collaboration, and decision-making process...
本探索性研究分析了商业智能系统BIS的技术和组织特征对知识共享、协作和决策过程的影响。
{"title":"Business Intelligence System Design and its Consequences for Knowledge Sharing, Collaboration, and Decision-Making","authors":"MolaLapo, RossignoliCecilia, CarugatiAndrea, GiangrecoAntonio","doi":"10.5555/2807124.2807125","DOIUrl":"https://doi.org/10.5555/2807124.2807125","url":null,"abstract":"This exploratory study analyses the effects of the technical and organisational characteristics of business intelligence systems BIS on knowledge sharing, collaboration, and decision-making process...","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"1 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71136279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
D. Shaw, C. Holland, P. Kawalek, B. Snowdon, B. Warboys
This paper investigates the collective use of a simple modeling technology by highly complex, heterogeneous and numerous groups of stakeholders who heavily depend upon it to mediate their interactions. We use economic theory, design theory, complex systems theory and business process modeling concepts to analyze deregulation and business to business interaction in the UK electricity industry, and the strategic business and IT response of Electric Co, a large electricity supply company. The relevance of this study comes from its investigation of a novel example of the shaping of a whole sector’s e-business through regulatory law and thus we are concerned with enterprise and inter-enterprise systems not purely with ERP systems. We focus on model-based business interaction and its effect upon the business and consumer behaviors of a whole country’s electricity sector. This sector is a socio-technical system; so business processes and consumer behaviors are not only shaped by the regulator’s legally enforced business to business process interaction model, but the opinions of businesses and the public also influence how the regulator updates its model. Thus business behaviors, consumer behaviors and the model interact to shape each other. By moving from intra to inter-organizational business processes we seek to demonstrate and explain the value of models in e-business where the complexity of interacting business systems involves many thousands of parameters. We show how developments in technical standards and business process management are related to inter-organizational interaction and coordination.
{"title":"Electronic Commerce Strategy in the UK Electricity Industry: The Case of Electric Co and Dataflow Software","authors":"D. Shaw, C. Holland, P. Kawalek, B. Snowdon, B. Warboys","doi":"10.4018/jthi.2006070103","DOIUrl":"https://doi.org/10.4018/jthi.2006070103","url":null,"abstract":"This paper investigates the collective use of a simple modeling technology by highly complex, heterogeneous and numerous groups of stakeholders who heavily depend upon it to mediate their interactions. We use economic theory, design theory, complex systems theory and business process modeling concepts to analyze deregulation and business to business interaction in the UK electricity industry, and the strategic business and IT response of Electric Co, a large electricity supply company. The relevance of this study comes from its investigation of a novel example of the shaping of a whole sector’s e-business through regulatory law and thus we are concerned with enterprise and inter-enterprise systems not purely with ERP systems. We focus on model-based business interaction and its effect upon the business and consumer behaviors of a whole country’s electricity sector. This sector is a socio-technical system; so business processes and consumer behaviors are not only shaped by the regulator’s legally enforced business to business process interaction model, but the opinions of businesses and the public also influence how the regulator updates its model. Thus business behaviors, consumer behaviors and the model interact to shape each other. By moving from intra to inter-organizational business processes we seek to demonstrate and explain the value of models in e-business where the complexity of interacting business systems involves many thousands of parameters. We show how developments in technical standards and business process management are related to inter-organizational interaction and coordination.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"45 1","pages":"1780-1788"},"PeriodicalIF":0.9,"publicationDate":"2006-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90501563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"International Journal of Technology and Human Interaction","authors":"","doi":"10.4018/ijthi","DOIUrl":"https://doi.org/10.4018/ijthi","url":null,"abstract":"","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"1 1","pages":""},"PeriodicalIF":0.9,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70471173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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