This study explores consumers' continuous intention regarding online shopping in Taiwan. The technology acceptance model and expectation confirmation model are integrated to explore the influential factors in the continuous online shopping intention. A total number of 236 samples were collected from an online survey and analyzed using structural equation modeling with the partial least squares approach. The integrated model has good explanatory power (73.8%) to predict the continuous intention of online shopping. The results indicate that satisfaction, attitude, and perceived usefulness have a significant influence on continuous intention. Attitude has large effect size and is found to be the most significant continuous intention predictor. Confirmation and perceived ease of use indirectly influenced continuous intention through satisfaction and attitude, respectively. Perceived usefulness affects consumers' attitudes more than making online shopping easy to operate. The implications of this research are also discussed.
{"title":"Exploring the Influential Factors of Continuous Online Shopping Intention","authors":"C. Tung","doi":"10.4018/ijthi.304091","DOIUrl":"https://doi.org/10.4018/ijthi.304091","url":null,"abstract":"This study explores consumers' continuous intention regarding online shopping in Taiwan. The technology acceptance model and expectation confirmation model are integrated to explore the influential factors in the continuous online shopping intention. A total number of 236 samples were collected from an online survey and analyzed using structural equation modeling with the partial least squares approach. The integrated model has good explanatory power (73.8%) to predict the continuous intention of online shopping. The results indicate that satisfaction, attitude, and perceived usefulness have a significant influence on continuous intention. Attitude has large effect size and is found to be the most significant continuous intention predictor. Confirmation and perceived ease of use indirectly influenced continuous intention through satisfaction and attitude, respectively. Perceived usefulness affects consumers' attitudes more than making online shopping easy to operate. The implications of this research are also discussed.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46493220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this paper is to examine smartphone user’s brand loyalty decisions across and within generation cohorts – Gen Z and Millennials, based on customer value theory. The study discovers value perceptions for the cohorts, utilizes these for identifying distinct consumer segments within the cohorts and finally, investigates the impact of these value perceptions, on loyalty, for each of the sub-segments. A four stage analysis involving exploratory factor analysis, cluster analysis, ANOVA and MANOVA was undertaken. Three distinctive clusters were obtained within both Gen Z and the Millennials and for each of these sub-segments, the influence of the identified value perceptions, when investigated on attitudinal and behavioral components of loyalty, threw striking differences. The paper extends the current understanding of smartphone brand management, particularly from the perspective of identifying value perceptions’ based consumer segments, within the cohorts and mapping the influence of these identified perceptions on both attitudinal and behavioral components of loyalty.
{"title":"Investigating Smartphone Brand loyalty for Millennials and Gen Z","authors":"Masood H. Siddiqui","doi":"10.4018/ijthi.302664","DOIUrl":"https://doi.org/10.4018/ijthi.302664","url":null,"abstract":"The purpose of this paper is to examine smartphone user’s brand loyalty decisions across and within generation cohorts – Gen Z and Millennials, based on customer value theory. The study discovers value perceptions for the cohorts, utilizes these for identifying distinct consumer segments within the cohorts and finally, investigates the impact of these value perceptions, on loyalty, for each of the sub-segments. A four stage analysis involving exploratory factor analysis, cluster analysis, ANOVA and MANOVA was undertaken. Three distinctive clusters were obtained within both Gen Z and the Millennials and for each of these sub-segments, the influence of the identified value perceptions, when investigated on attitudinal and behavioral components of loyalty, threw striking differences. The paper extends the current understanding of smartphone brand management, particularly from the perspective of identifying value perceptions’ based consumer segments, within the cohorts and mapping the influence of these identified perceptions on both attitudinal and behavioral components of loyalty.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43718064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Celina Sze Jun Phang, Wan-Tze Vong, Y. Sebastian, V. Raman, P. Then
The rapid increase in scientific publications makes it difficult for researchers to keep up with the latest literature and to explore new research directions. The literature-based discovery (LBD) systems aim to resolve this issue by bridging literatures from disparate fields to assist researchers in knowledge discovery and the formulation and testing of research hypotheses. Previous studies have focused mainly on evaluating the efficacy of LBD systems by replicating historical LBD events. The usability of LBD systems has been under-researched, which partly explains the low adoption of the systems. This paper presents a survey study that evaluates the usability of a LBD system for knowledge discovery and hypothesis refinement, and also investigates factors affecting its adoption among biomedical researchers in Sarawak, Malaysia. The findings suggest that the adoption of the LBD system is related to their perceived usefulness and perceived difficulty in interacting with the user interface features of the system.
{"title":"Understanding the Usability of a Literature-Based Discovery System Among Clinical Researchers in Sarawak, Malaysia","authors":"Celina Sze Jun Phang, Wan-Tze Vong, Y. Sebastian, V. Raman, P. Then","doi":"10.4018/ijthi.304092","DOIUrl":"https://doi.org/10.4018/ijthi.304092","url":null,"abstract":"The rapid increase in scientific publications makes it difficult for researchers to keep up with the latest literature and to explore new research directions. The literature-based discovery (LBD) systems aim to resolve this issue by bridging literatures from disparate fields to assist researchers in knowledge discovery and the formulation and testing of research hypotheses. Previous studies have focused mainly on evaluating the efficacy of LBD systems by replicating historical LBD events. The usability of LBD systems has been under-researched, which partly explains the low adoption of the systems. This paper presents a survey study that evaluates the usability of a LBD system for knowledge discovery and hypothesis refinement, and also investigates factors affecting its adoption among biomedical researchers in Sarawak, Malaysia. The findings suggest that the adoption of the LBD system is related to their perceived usefulness and perceived difficulty in interacting with the user interface features of the system.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42443212","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Based on an extended version of the technology acceptance model (TAM), this study aims to understand the intention to use tourism mobile applications. WoM about app and personal innovativeness was added to the original model along with perceived usefulness, perceived ease of use, and attitude. A questionnaire was distributed through the convenience sampling method and 440 valid respondents were retained and analysed using structural equation modeling (SEM). The results of this study show that WoM about app represents the strongest predictor of the intention to use of tourism mobile applications followed respectively by perceived usefulness, attitude toward using tourism mobile applications, and personal innovativeness. The findings provide implications that would benefit managers in the hospitality and tourism sector as well as mobile app developers in order to ensure the effectiveness of their marketing and communication strategies and adapt their activities to the needs of a customer of the digital age.
{"title":"Mobile Applications in Tourism: Examining the Determinants of Intention to Use","authors":"Manel Hamouda","doi":"10.4018/ijthi.293198","DOIUrl":"https://doi.org/10.4018/ijthi.293198","url":null,"abstract":"Based on an extended version of the technology acceptance model (TAM), this study aims to understand the intention to use tourism mobile applications. WoM about app and personal innovativeness was added to the original model along with perceived usefulness, perceived ease of use, and attitude. A questionnaire was distributed through the convenience sampling method and 440 valid respondents were retained and analysed using structural equation modeling (SEM). The results of this study show that WoM about app represents the strongest predictor of the intention to use of tourism mobile applications followed respectively by perceived usefulness, attitude toward using tourism mobile applications, and personal innovativeness. The findings provide implications that would benefit managers in the hospitality and tourism sector as well as mobile app developers in order to ensure the effectiveness of their marketing and communication strategies and adapt their activities to the needs of a customer of the digital age.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"18 1","pages":"1-13"},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70471447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With the rapid development of information communication technology (ICT) in teaching, deeper learning has become an essential competency for success in the 21st-century classroom. College students' deeper learning assessments can indicate the degree of technology-enhanced learning effectiveness and inform further instructional design optimization. However, comprehensive measures for assessing college students' deeper learning and the impact of background variables on deeper learning in the low-, medium-, and high-blend learning environments are scarcely mentioned in the literature. This paper proposes a deeper learning self-assessment scale (DLSS) comprising higher-order cognitive, interactive, and reflective learning dimensions, validated through exploratory and confirmatory factor analyses. This paper also examines deeper learning perceptions in three types of blended learning environments with various proportions of online and face-to-face learning and explores perception differences among the students of different genders, school years, and fields of study. Findings indicated positive deeper learning perceptions were higher in the medium-blend courses.
{"title":"Exploring College Students' Deeper Learning Perceptions in the Blended Learning Environment","authors":"Dandan Shen, Chiungsui Chang","doi":"10.4018/ijthi.313184","DOIUrl":"https://doi.org/10.4018/ijthi.313184","url":null,"abstract":"With the rapid development of information communication technology (ICT) in teaching, deeper learning has become an essential competency for success in the 21st-century classroom. College students' deeper learning assessments can indicate the degree of technology-enhanced learning effectiveness and inform further instructional design optimization. However, comprehensive measures for assessing college students' deeper learning and the impact of background variables on deeper learning in the low-, medium-, and high-blend learning environments are scarcely mentioned in the literature. This paper proposes a deeper learning self-assessment scale (DLSS) comprising higher-order cognitive, interactive, and reflective learning dimensions, validated through exploratory and confirmatory factor analyses. This paper also examines deeper learning perceptions in three types of blended learning environments with various proportions of online and face-to-face learning and explores perception differences among the students of different genders, school years, and fields of study. Findings indicated positive deeper learning perceptions were higher in the medium-blend courses.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43833733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Explicating Consumer Adoption of Wearable Technologies: A Case of Smartwatches From the ASEAN Perspective","authors":"Veerisa Chotiyaputta, Donghee Don Shin","doi":"10.4018/ijthi.293195","DOIUrl":"https://doi.org/10.4018/ijthi.293195","url":null,"abstract":"","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"18 1","pages":"1-21"},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70471396","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Does Age Matter?: The Influence of Age on Citizen Acceptance of a Proximity-Tracing Application in France","authors":"Roxana Ologeanu-Taddeï, Cameron Guthrie, S. Wamba","doi":"10.4018/ijthi.299043","DOIUrl":"https://doi.org/10.4018/ijthi.299043","url":null,"abstract":"","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"18 1","pages":"1-16"},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70471460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although social network advertising has become part of the online marketing strategy, there is still a lack of research related to the interaction between brand awareness and advertising contents in social network advertising. Using the semiotic theory to explain the interaction in social network advertising, this study introduced sign-interpretation-object triangle to analyze the interactions of advertising content and brand awareness as signs, users’ experience as interpretation, and social networks advertising effectiveness as object moderated by social facilitation. This study was made in an experiment followed by an online survey, which contains 303 participants in Mainland China. This study shows some major findings. There is an interaction effect on advertising content and low brand awareness in a social network. The moderating role of social facilitation is significant in advertising content with high brand awareness.
{"title":"Analyzing the Effectiveness of Interaction Between Brand Awareness and Social Network Advertising: The Moderating Role of Social Facilitation","authors":"Junhui He","doi":"10.4018/ijthi.299356","DOIUrl":"https://doi.org/10.4018/ijthi.299356","url":null,"abstract":"Although social network advertising has become part of the online marketing strategy, there is still a lack of research related to the interaction between brand awareness and advertising contents in social network advertising. Using the semiotic theory to explain the interaction in social network advertising, this study introduced sign-interpretation-object triangle to analyze the interactions of advertising content and brand awareness as signs, users’ experience as interpretation, and social networks advertising effectiveness as object moderated by social facilitation. This study was made in an experiment followed by an online survey, which contains 303 participants in Mainland China. This study shows some major findings. There is an interaction effect on advertising content and low brand awareness in a social network. The moderating role of social facilitation is significant in advertising content with high brand awareness.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"18 1","pages":"1-18"},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70471909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
There is a lack of knowledge on information system (IS) success evaluation at the organizational level. This study aims to integrate the resource-based view (RBV), process-oriented approach, and IS success models into an integrated model to examine the relationship between IS quality (ISQ) and performance impact. In addition, it examines the moderating effect of a firm’s business strategy on this relationship. The model is tested on a sample of 102 Tunisian firms via the structural equation modeling method. The results show that business process performance (BPP) and individual performance (IP) play a role of partial mediation in the relationship between ISQ and organizational performance (OP). The results also indicate that the mediation process between ISQ and OP via the BPP differs depending on the business strategy. This article is one of a few early efforts that address the role of business strategy in explaining the performance impacts of ISQ. Practically, the proposed model provides managers with a valuable tool to evaluate IS success at multiple levels of an organization. the lack of knowledge on IS success evaluation at the organizational level, this study expects to increase insight regarding assessment in that context Prior studies used diverse theoretical perspectives to explore the impact of IS on firm performance Some scholars have drawn on the resource-based view (RBV) to
{"title":"Effects of IS Quality on Firm Performance from the Perspective of a Business Executive: The Role of Business Strategy","authors":"Mondher Feki","doi":"10.4018/ijthi.303591","DOIUrl":"https://doi.org/10.4018/ijthi.303591","url":null,"abstract":"There is a lack of knowledge on information system (IS) success evaluation at the organizational level. This study aims to integrate the resource-based view (RBV), process-oriented approach, and IS success models into an integrated model to examine the relationship between IS quality (ISQ) and performance impact. In addition, it examines the moderating effect of a firm’s business strategy on this relationship. The model is tested on a sample of 102 Tunisian firms via the structural equation modeling method. The results show that business process performance (BPP) and individual performance (IP) play a role of partial mediation in the relationship between ISQ and organizational performance (OP). The results also indicate that the mediation process between ISQ and OP via the BPP differs depending on the business strategy. This article is one of a few early efforts that address the role of business strategy in explaining the performance impacts of ISQ. Practically, the proposed model provides managers with a valuable tool to evaluate IS success at multiple levels of an organization. the lack of knowledge on IS success evaluation at the organizational level, this study expects to increase insight regarding assessment in that context Prior studies used diverse theoretical perspectives to explore the impact of IS on firm performance Some scholars have drawn on the resource-based view (RBV) to","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":"18 1","pages":"1-17"},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"70471980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper presents research in progress study about attitudes and experiences of women in computing. The study was conducted within female students, aged between 16 and 25 years old, and teachers in high schools and universities. A survey was also presented to professional women in the computer science area. The questionnaire was prepared with eighteen questions concerning general information about the motivation to choose computer sciences and computing/Informatics as a thematic area to be followed at university level; the context they had at home using a computer; the use by other family members; the influences they had to use a computer, either at home or in other places; and their thoughts about computing. To complement the data gathered, semi-structured interviews were designed. The conclusions were that the number of females in computer science studies are increasing comparing to male positions, however more work should be done to improve their motivation. The main contribution of this paper is the testimony of the Portuguese situation concerning the topic.
{"title":"Women in Computing","authors":"R. Lander, A. Adam","doi":"10.4018/ijthi.302663","DOIUrl":"https://doi.org/10.4018/ijthi.302663","url":null,"abstract":"This paper presents research in progress study about attitudes and experiences of women in computing. The study was conducted within female students, aged between 16 and 25 years old, and teachers in high schools and universities. A survey was also presented to professional women in the computer science area. The questionnaire was prepared with eighteen questions concerning general information about the motivation to choose computer sciences and computing/Informatics as a thematic area to be followed at university level; the context they had at home using a computer; the use by other family members; the influences they had to use a computer, either at home or in other places; and their thoughts about computing. To complement the data gathered, semi-structured interviews were designed. The conclusions were that the number of females in computer science studies are increasing comparing to male positions, however more work should be done to improve their motivation. The main contribution of this paper is the testimony of the Portuguese situation concerning the topic.","PeriodicalId":44533,"journal":{"name":"International Journal of Technology and Human Interaction","volume":" ","pages":""},"PeriodicalIF":0.9,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47460778","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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