This paper explores the dynamics of inflation in the dollarised Zimbabwean economy using the autoregressive distributed lag (ARDL) model with monthly data from 2009:1 to 2012:12. The main determinants of inflation were found to be the US dollar/South African rand exchange rate, international oil prices, lagged Zimbabwean inflation rate and South African inflation rate. During the local currency era, inflation dynamics in Zimbabwe were explained by excess growth in money supply, changes in import and administered prices, unit labour costs and output (Chhibber, Cottani, Firuzabadi & Walton 1989). According to Makochekanwa (2007), hyperinflation during the same era was attributed to excess money supply growth, lagged inflation and political factors. Coorey, Clausen, Funke, Munoz & Ould-Abdallah (2007) affirmed these findings by identifying excess money supply growth as a source of high inflation in Zimbabwe during the local currency era. In essence, the findings of this study point to a shift in inflation dynamics in Zimbabwe. This shift in inflation dynamics means that policies, which were used to respond to both internal and external shocks that have an impact on price formation, might not be applicable in a dollarised economy.
{"title":"Inflation dynamics in a dollarised economy: The case of Zimbabwe","authors":"W. Kavila, P. L. Roux","doi":"10.25159/1998-8125/6045","DOIUrl":"https://doi.org/10.25159/1998-8125/6045","url":null,"abstract":"This paper explores the dynamics of inflation in the dollarised Zimbabwean economy using the autoregressive distributed lag (ARDL) model with monthly data from 2009:1 to 2012:12. The main determinants of inflation were found to be the US dollar/South African rand exchange rate, international oil prices, lagged Zimbabwean inflation rate and South African inflation rate. During the local currency era, inflation dynamics in Zimbabwe were explained by excess growth in money supply, changes in import and administered prices, unit labour costs and output (Chhibber, Cottani, Firuzabadi & Walton 1989). According to Makochekanwa (2007), hyperinflation during the same era was attributed to excess money supply growth, lagged inflation and political factors. Coorey, Clausen, Funke, Munoz & Ould-Abdallah (2007) affirmed these findings by identifying excess money supply growth as a source of high inflation in Zimbabwe during the local currency era. In essence, the findings of this study point to a shift in inflation dynamics in Zimbabwe. This shift in inflation dynamics means that policies, which were used to respond to both internal and external shocks that have an impact on price formation, might not be applicable in a dollarised economy.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"3 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84979007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Service providers base service recovery efforts to retain consumers on service failure severity. A good understanding of possible effects on service failure severity is therefore necessary, and so this study examined the effects of personality dimensions on service failure severity. A hierarchical regression analysis was performed on data collected from 564 respondents through convenience sampling. The results indicated significant effects of Extraversion and Agreeableness on perceived service failure severity. In terms of theory, this study extends the influence of the trait theory of personality to service failure research. Furthermore, practical recommendations for cell phone network providers’ service recovery strategies include combining restorative and apologetic strategies.
{"title":"Personality dimensions and service failure severity: A cross-sectional study in the cellular industry","authors":"Liezl-Marié Kruger","doi":"10.25159/1998-8125/6048","DOIUrl":"https://doi.org/10.25159/1998-8125/6048","url":null,"abstract":"Service providers base service recovery efforts to retain consumers on service failure severity. A good understanding of possible effects on service failure severity is therefore necessary, and so this study examined the effects of personality dimensions on service failure severity. A hierarchical regression analysis was performed on data collected from 564 respondents through convenience sampling. The results indicated significant effects of Extraversion and Agreeableness on perceived service failure severity. In terms of theory, this study extends the influence of the trait theory of personality to service failure research. Furthermore, practical recommendations for cell phone network providers’ service recovery strategies include combining restorative and apologetic strategies.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"24 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86538031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As trade barriers fell, South African enterprises faced new competition in their previously protected home market. With established markets becoming saturated, multinational enterprises (MNEs) steered towards emerging markets abroad. Geographically, South Africa is an intrinsic part of Africa, and psychic distance, defined as consisting of, inter alia, differences in language, culture and business practices, can disturb the flow of business between an enterprise and the world. Physical proximity to countries makes it easier for enterprises to understand the culture and business practices, and reduces the uncertainty and risk of the new market. Perceived distance into Africa and elsewhere is also influenced by the specific consumer attributes and behaviours. Enterprises perform best in foreign markets where consumer behaviour is most receptive to a company’s goods and services. The study empirically investigated perceptions of psychic distance and foreign consumer factors in FDI decision making by senior executives of South African MNEs. The findings suggest that psychic distance is relatively unimportant and foreign consumer factors relatively important in FDI decision making
{"title":"Factors driving the location investment decision of South African MNEs: Senior executives’ perceptions","authors":"T. Joosub, D. Coldwell","doi":"10.25159/1998-8125/6061","DOIUrl":"https://doi.org/10.25159/1998-8125/6061","url":null,"abstract":"As trade barriers fell, South African enterprises faced new competition in their previously protected home market. With established markets becoming saturated, multinational enterprises (MNEs) steered towards emerging markets abroad. Geographically, South Africa is an intrinsic part of Africa, and psychic distance, defined as consisting of, inter alia, differences in language, culture and business practices, can disturb the flow of business between an enterprise and the world. Physical proximity to countries makes it easier for enterprises to understand the culture and business practices, and reduces the uncertainty and risk of the new market. Perceived distance into Africa and elsewhere is also influenced by the specific consumer attributes and behaviours. Enterprises perform best in foreign markets where consumer behaviour is most receptive to a company’s goods and services. The study empirically investigated perceptions of psychic distance and foreign consumer factors in FDI decision making by senior executives of South African MNEs. The findings suggest that psychic distance is relatively unimportant and foreign consumer factors relatively important in FDI decision making","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"12 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75041211","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The social media have grown at an exponential rate in recent years, especially amongst the youth (known as Millennials) in South Africa, who access social media primarily via mobile devices; these have served as an additional catalyst to fuel this growth. The rapid advancement of social media is also attributed to the Millennials’ desires for social interaction connectedness, information, entertainment and convenience. Millennials portray a difficult market to reach with advertising due to the large fragmentation of media, diverse range of interests and demographical differences, but this lucrative market cannot be ignored owing to their huge purchasing power. Mxit is a popular social medium in South Africa and provides numerous advertising opportunities for organisations and their brands. The purpose of this study was to examine Millennials’ cognitive attitudes towards advertising on Mxit, and assess the influence of certain usage and demographic factors. The research surveyed 1858 young adults in the Western Cape who were between the ages of 18 and 30 years. Millennials maintained favourable cognitive responses towards Mxit advertising. All of the usage elements and a demographic factor, gender, were also found to have a significant influence. The results provide both academia and organisations with fresh insights and a greater understanding of social network advertising.
{"title":"Mxit advertising’s influence on cognitive attitudes amongst Millennials in the Western Cape","authors":"R. Duffett","doi":"10.25159/1998-8125/6047","DOIUrl":"https://doi.org/10.25159/1998-8125/6047","url":null,"abstract":"The social media have grown at an exponential rate in recent years, especially amongst the youth (known as Millennials) in South Africa, who access social media primarily via mobile devices; these have served as an additional catalyst to fuel this growth. The rapid advancement of social media is also attributed to the Millennials’ desires for social interaction connectedness, information, entertainment and convenience. Millennials portray a difficult market to reach with advertising due to the large fragmentation of media, diverse range of interests and demographical differences, but this lucrative market cannot be ignored owing to their huge purchasing power. Mxit is a popular social medium in South Africa and provides numerous advertising opportunities for organisations and their brands. The purpose of this study was to examine Millennials’ cognitive attitudes towards advertising on Mxit, and assess the influence of certain usage and demographic factors. The research surveyed 1858 young adults in the Western Cape who were between the ages of 18 and 30 years. Millennials maintained favourable cognitive responses towards Mxit advertising. All of the usage elements and a demographic factor, gender, were also found to have a significant influence. The results provide both academia and organisations with fresh insights and a greater understanding of social network advertising.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"21 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82082857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The literature on dining and tipping behaviour has focused mostly on the United States of America (USA), while minimal research has been conducted in African countries. While there is a negative and grounded perception surrounding black diners being poor tippers in the USA, hardly any research has focused on the dining or tipping behaviour of this dining market from a developing country perspective. The intention of this exploratory research was to fill the current knowledge gap by segmenting black South Africans on the basis of their motives for dining out and to determine the differences in the dining and tipping behaviour of the different segments. To target potential black diners, a visitor survey was conducted at the Cape Town International Jazz Festival. A total of 256 usable questionnaires were returned and included in the analysis. Socialisation, gastronomy enjoyment, lifestyle and escape and status were identified as the four motives for dining out. Based on these motives, different black dining segments were identified and an OSI (Occasionalists, Socialisers and Indulgers) typology of diners proposed. The dining and tipping behaviour of these dining segments are furthermore influenced by several factors, with clear implications for both the server and restaurateurs. The results shed light on the dining and tipping behaviour of black South African diners and showed that this dining market cannot be regarded as bad tippers.
{"title":"The dining and tipping behaviour of Black South Africans: a segmentation approach","authors":"M. Kruger, M. Saayman","doi":"10.25159/1998-8125/6055","DOIUrl":"https://doi.org/10.25159/1998-8125/6055","url":null,"abstract":"The literature on dining and tipping behaviour has focused mostly on the United States of America (USA), while minimal research has been conducted in African countries. While there is a negative and grounded perception surrounding black diners being poor tippers in the USA, hardly any research has focused on the dining or tipping behaviour of this dining market from a developing country perspective. The intention of this exploratory research was to fill the current knowledge gap by segmenting black South Africans on the basis of their motives for dining out and to determine the differences in the dining and tipping behaviour of the different segments. To target potential black diners, a visitor survey was conducted at the Cape Town International Jazz Festival. A total of 256 usable questionnaires were returned and included in the analysis. Socialisation, gastronomy enjoyment, lifestyle and escape and status were identified as the four motives for dining out. Based on these motives, different black dining segments were identified and an OSI (Occasionalists, Socialisers and Indulgers) typology of diners proposed. The dining and tipping behaviour of these dining segments are furthermore influenced by several factors, with clear implications for both the server and restaurateurs. The results shed light on the dining and tipping behaviour of black South African diners and showed that this dining market cannot be regarded as bad tippers.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"19 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82159703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The growing need for higher education in Africa with the concurrent explosive growth of private higher education institutions in South Africa indicates the concomitant need for quality assurance of these institutions. This article presents leadership perspectives on the strategic need for developing a service quality excellence framework for private higher education institutions, a need which arises from the limitations of conventional quality assurance instruments, and highlights the importance of a holistic approach to service quality management in terms of a total quality service framework. The development of such a framework is being done in two phases: (1) from a top management perspective (the qualitative phase) and (2) from the perspective of academics and students (the quantitative phase). This article explains the first phase of the research with the focus on prominent South African private higher education institutions offering degree qualifications. In-depth semi structured interviews were conducted with 15 principals (CEOs or top managers) of these institutions. A thematic analysis approach was followed to identify service quality dimensions as the point of departure for the eventual development of a total quality service framework.
{"title":"A top management perspective of total quality service dimensions for private higher education institutions in South Africa","authors":"R. V. Schalkwyk, R. Steenkamp","doi":"10.25159/1998-8125/6064","DOIUrl":"https://doi.org/10.25159/1998-8125/6064","url":null,"abstract":"The growing need for higher education in Africa with the concurrent explosive growth of private higher education institutions in South Africa indicates the concomitant need for quality assurance of these institutions. This article presents leadership perspectives on the strategic need for developing a service quality excellence framework for private higher education institutions, a need which arises from the limitations of conventional quality assurance instruments, and highlights the importance of a holistic approach to service quality management in terms of a total quality service framework. The development of such a framework is being done in two phases: (1) from a top management perspective (the qualitative phase) and (2) from the perspective of academics and students (the quantitative phase). This article explains the first phase of the research with the focus on prominent South African private higher education institutions offering degree qualifications. In-depth semi structured interviews were conducted with 15 principals (CEOs or top managers) of these institutions. A thematic analysis approach was followed to identify service quality dimensions as the point of departure for the eventual development of a total quality service framework.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"21 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83611046","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Agribusinesses utilise an array of pricing strategies and practices that may be effective under certain circumstances. Price dictates income, directs the quantity supplied and demanded, provides an indication to customers, and shifts ownership. The objective of the study was to evaluate the current pricing strategies being employed in the Zimbabwean pork industry. The study utilised a cross-sectional survey of 166 pig producers, six pork abattoirs and 24 pork butchers in Mashonaland Central Province of Zimbabwe. A standardised pre-coded questionnaire was the research instrument utilised. Descriptive statistics, MANOVA and multiple linear regression were utilised to analyse the data. The results indicated that agribusinesses were utilising break-even pricing, which is cost-oriented, through a formula price, pursuing profit-oriented pricing objectives, through a one-price policy, aiming for a low-penetration pricing policy, with no discount policy and managing a profit-to-cost ratio between 0% and 4%. The study recommends that the industry be flexible in its pricing mechanisms through utilising sales-oriented objectives and appropriate discount policies to induce “goodwill” within the industry. The industry is also recommended to vertically integrate in order to spread and dilute price risk to allow flexibility in pricing, and to utilise premium pricing.
{"title":"Pricing Strategies in Pork-based Agribusinesses: Evidence from Zimbabwe","authors":"S. Ngarava, A. Mushunje","doi":"10.25159/1998-8125/3883","DOIUrl":"https://doi.org/10.25159/1998-8125/3883","url":null,"abstract":"Agribusinesses utilise an array of pricing strategies and practices that may be effective under certain circumstances. Price dictates income, directs the quantity supplied and demanded, provides an indication to customers, and shifts ownership. The objective of the study was to evaluate the current pricing strategies being employed in the Zimbabwean pork industry. The study utilised a cross-sectional survey of 166 pig producers, six pork abattoirs and 24 pork butchers in Mashonaland Central Province of Zimbabwe. A standardised pre-coded questionnaire was the research instrument utilised. Descriptive statistics, MANOVA and multiple linear regression were utilised to analyse the data. The results indicated that agribusinesses were utilising break-even pricing, which is cost-oriented, through a formula price, pursuing profit-oriented pricing objectives, through a one-price policy, aiming for a low-penetration pricing policy, with no discount policy and managing a profit-to-cost ratio between 0% and 4%. The study recommends that the industry be flexible in its pricing mechanisms through utilising sales-oriented objectives and appropriate discount policies to induce “goodwill” within the industry. The industry is also recommended to vertically integrate in order to spread and dilute price risk to allow flexibility in pricing, and to utilise premium pricing.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"395 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-03-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76605313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This article contributes to the continuing scholarly discourse on risk and risk management within the context of higher education institutions by reporting on a qualitative assessment of the appropriateness of the risk management framework of a selected open distance learning institution. The assessment is based on a single instrumental case study of an open distance learning institution. The assessment was undertaken by conducting a qualitative content analysis of the institution’s enterprise risk management framework document. For the purpose of this analysis, two reading strategies were followed, namely the reproductive (literal) and hermeneutic reading strategies. This article’s unique contribution to the scholarly discourse is to apply a conceptual framework derived from the work by Tufano (2011) providing trustworthy evidence that the critique by Leitch’s (2010) on the ISO 31000:2009 standard does not necessarily have an empirical sound foundation. The research has indicated that an enterprise risk management framework meeting the ISO 31000:2009 standard, is not only appropriate for a risk imbedded open distance higher education institution such as the selected institution, but has the potential to contribute significantly to the enhancement of the institution’s mission, strategic goals and objectives within an astringent national regulatory and funding context and an ever-changing international higher education landscape.
{"title":"Risk management in higher education: An open distance learning perspective","authors":"J. Wessels, E. Sadler","doi":"10.25159/1998-8125/5807","DOIUrl":"https://doi.org/10.25159/1998-8125/5807","url":null,"abstract":"This article contributes to the continuing scholarly discourse on risk and risk management within the context of higher education institutions by reporting on a qualitative assessment of the appropriateness of the risk management framework of a selected open distance learning institution. The assessment is based on a single instrumental case study of an open distance learning institution. The assessment was undertaken by conducting a qualitative content analysis of the institution’s enterprise risk management framework document. For the purpose of this analysis, two reading strategies were followed, namely the reproductive (literal) and hermeneutic reading strategies. This article’s unique contribution to the scholarly discourse is to apply a conceptual framework derived from the work by Tufano (2011) providing trustworthy evidence that the critique by Leitch’s (2010) on the ISO 31000:2009 standard does not necessarily have an empirical sound foundation. The research has indicated that an enterprise risk management framework meeting the ISO 31000:2009 standard, is not only appropriate for a risk imbedded open distance higher education institution such as the selected institution, but has the potential to contribute significantly to the enhancement of the institution’s mission, strategic goals and objectives within an astringent national regulatory and funding context and an ever-changing international higher education landscape.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"30 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78389420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Previous literature suggests that the adoption of International Financial Reporting Standards (IFRS) can facilitate cross-border capital flows, as it results in an increase in market liquidity and comparability benefits. Using foreign ownership levels in South African listed companies during the period 2003 to 2007, we test whether this association holds in a South African context when the top 40 South African companies mandatorily adopted IFRS. The results indicate that the adoption of IFRS did not have a significant positive association with foreign ownership levels during the sample period. We attribute the result to the harmonisation project undertaken in South Africa to align local accounting standards (SAGAAP) with the IFRS before the mandatory adoption thereof.
{"title":"International financial reporting standards and foreign ownership in South African companies","authors":"T. Sherman, M. D. Klerk","doi":"10.25159/1998-8125/5834","DOIUrl":"https://doi.org/10.25159/1998-8125/5834","url":null,"abstract":"Previous literature suggests that the adoption of International Financial Reporting Standards (IFRS) can facilitate cross-border capital flows, as it results in an increase in market liquidity and comparability benefits. Using foreign ownership levels in South African listed companies during the period 2003 to 2007, we test whether this association holds in a South African context when the top 40 South African companies mandatorily adopted IFRS. The results indicate that the adoption of IFRS did not have a significant positive association with foreign ownership levels during the sample period. We attribute the result to the harmonisation project undertaken in South Africa to align local accounting standards (SAGAAP) with the IFRS before the mandatory adoption thereof.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"39 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80890507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper investigated the entrepreneurial intentions of 355 final year commerce students from two universities in the predominantly rural provinces of South Africa, namely Limpopo and the Eastern Cape. The study was based on the theory of planned behaviour (TPB). The objectives of the study were to test whether the TPB can help explain the entrepreneurial intentions of rural university students in a South African context and to assess whether these students will have the intentions to start their own businesses in the future. The study was conducted by means of a survey using a structured questionnaire. Descriptive statistics and hierarchical multiple regression were used to analyse the data. The findings revealed that the TPB is a valuable tool in understanding entrepreneurial intentions, and that the majority of students intend to start a business in the future. The attitude towards becoming an entrepreneur explained the most variance in entrepreneurial intention of the respondents, followed by perceived behavioural control. Subjective norms did not have a significant effect on entrepreneurial intention. The results suggest that the TPB could be a valuable tool for measuring entrepreneurial intentions as part of a comprehensive entrepreneurship development programme in rural areas.
{"title":"Graduate entrepreneurial intentions in the rural provinces of South Africa","authors":"M. Malebana, E. Swanepoel","doi":"10.25159/1998-8125/5835","DOIUrl":"https://doi.org/10.25159/1998-8125/5835","url":null,"abstract":"This paper investigated the entrepreneurial intentions of 355 final year commerce students from two universities in the predominantly rural provinces of South Africa, namely Limpopo and the Eastern Cape. The study was based on the theory of planned behaviour (TPB). The objectives of the study were to test whether the TPB can help explain the entrepreneurial intentions of rural university students in a South African context and to assess whether these students will have the intentions to start their own businesses in the future. The study was conducted by means of a survey using a structured questionnaire. Descriptive statistics and hierarchical multiple regression were used to analyse the data. The findings revealed that the TPB is a valuable tool in understanding entrepreneurial intentions, and that the majority of students intend to start a business in the future. The attitude towards becoming an entrepreneur explained the most variance in entrepreneurial intention of the respondents, followed by perceived behavioural control. Subjective norms did not have a significant effect on entrepreneurial intention. The results suggest that the TPB could be a valuable tool for measuring entrepreneurial intentions as part of a comprehensive entrepreneurship development programme in rural areas.","PeriodicalId":44582,"journal":{"name":"Southern African Business Review","volume":"58 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2019-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88745641","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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