Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_2
A. Grochowska, Magdalena Gąsiorowska, Piotr Hajda
{"title":"Does a Lack of Control Alter Associative Structure of Brands? The Effects for Positioning Familiar and Unfamiliar Brands","authors":"A. Grochowska, Magdalena Gąsiorowska, Piotr Hajda","doi":"10.1007/978-3-658-32201-4_2","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_2","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130034871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_8
Simone Krouwer, K. Poels, Steve Paulussen
{"title":"“Trust Me, I’m an Advertiser”. The Influence of Message Sidedness and Advertiser Credibility on Readers’ Perceptions of Native Advertisements","authors":"Simone Krouwer, K. Poels, Steve Paulussen","doi":"10.1007/978-3-658-32201-4_8","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_8","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123481299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_1
L. Bergkvist, T. Langner
{"title":"Construct Confusion in Advertising Research","authors":"L. Bergkvist, T. Langner","doi":"10.1007/978-3-658-32201-4_1","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_1","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"215 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114593594","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_16
Keigo Taketani, Kei Mineo
{"title":"Can Market Mavens Be Negative Word of Mouth Senders? the Moderating Role of Assumed-Competence and Gender","authors":"Keigo Taketani, Kei Mineo","doi":"10.1007/978-3-658-32201-4_16","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_16","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128936831","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_19
E. Rozendaal, E. V. Reijmersdal, M. Goot
{"title":"Children’s Perceptions of Sponsorship Disclosures in Online Influencer Videos","authors":"E. Rozendaal, E. V. Reijmersdal, M. Goot","doi":"10.1007/978-3-658-32201-4_19","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_19","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125894613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_3
M. F. Cheung, Wai Han Lo, B. Lam
{"title":"Which Message Frames and Forms Best Promote Political Campaigns via Social Media?","authors":"M. F. Cheung, Wai Han Lo, B. Lam","doi":"10.1007/978-3-658-32201-4_3","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_3","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"10 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120856311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_21
Isabell Koinig, S. Diehl, Barbara Mueller
{"title":"Replicating the CSR-Advertising-Effectiveness Model: Do Consumers’ Attitudes Towards Corporate Socially Responsible Behavior in the Pharmaceutical Industry Change Over Time?","authors":"Isabell Koinig, S. Diehl, Barbara Mueller","doi":"10.1007/978-3-658-32201-4_21","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_21","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132458718","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_6
A.P.J.V. van Hooft, W.F.J. van Meurs, Q. Braaf
{"title":"General Language Use, Language Proficiency and Language Attitudes as Predictors of Consumer Response to the Use of Spanish and English in Advertising in Chile and Mexico","authors":"A.P.J.V. van Hooft, W.F.J. van Meurs, Q. Braaf","doi":"10.1007/978-3-658-32201-4_6","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_6","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"13 2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130521196","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_13
Morteza Abolhasani, Steve Oakes
{"title":"Advertising Music and the Effects of Incongruity Resolution on Consumer Response","authors":"Morteza Abolhasani, Steve Oakes","doi":"10.1007/978-3-658-32201-4_13","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_13","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127967521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 1900-01-01DOI: 10.1007/978-3-658-32201-4_4
Lotte Hallez, R. Roy, B. Zaman, T. Smits
{"title":"Can It Hurt to Be Honest About Nudging? the Impact of a (Disclosed) Social Norm Nudge on Food Preferences and Choice","authors":"Lotte Hallez, R. Roy, B. Zaman, T. Smits","doi":"10.1007/978-3-658-32201-4_4","DOIUrl":"https://doi.org/10.1007/978-3-658-32201-4_4","url":null,"abstract":"","PeriodicalId":447012,"journal":{"name":"Advances in Advertising Research (Vol. XI)","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125494345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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