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2021 6th International Conference on Business and Industrial Research (ICBIR)最新文献

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Interviewing Supervisors about Experiences, Advantages, and Disadvantages of Working in Multicultural Teams in Thailand 采访主管关于在泰国多元文化团队中工作的经验、优势和劣势
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465862
Yuzhuo Wen
As more foreigners work in Thailand, more research about cultural issues affecting management is required to facilitate better teamwork and organizational performance. Six supervisors working in professional occupations from various organizations in Thailand were interviewed in a qualitative research about working in multicultural teams. The interviewees were asked open-ended questions about their backgrounds, experiences, required skills as well as advantages and disadvantages of working in multicultural teams. The results showed a general consensus among supervisors about the importance of employees gaining experience in working in multicultural teams to increase global integration despite having its disadvantages.
随着越来越多的外国人在泰国工作,需要对影响管理的文化问题进行更多的研究,以促进更好的团队合作和组织绩效。在一项关于在多元文化团队中工作的定性研究中,采访了来自泰国不同组织的六名从事专业职业的主管。受访者被问及关于他们的背景、经历、所需技能以及在多元文化团队中工作的优点和缺点的开放式问题。结果显示,主管们普遍认为,员工在多元文化团队中获得工作经验对于提高全球一体化的重要性,尽管它有缺点。
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引用次数: 0
Consumers’ Risk Perceptions, Risk Reduction Strategies and Willingness to Pay Premium Prices for Organic Products 消费者对有机产品的风险认知、风险降低策略和支付溢价意愿
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465861
Wannapol Suphaskuldamrong, C. Gan, D. Cohen
Over the past three decades the demand for organic products has risen steadily, as has their price. Consumers belief that organic products are better for their health than conventional products. However, differentiating between organic and conventional products is difficult. Skepticism about the virtues of organic products increases consumers’ risk perceptions, which affects their purchasing decisions. Consumers’ risk perceptions and their risk reduction strategies influence their behaviour and impact upon their willingness to pay premium prices (WTPpp) for food products. However, there are no studies on consumers’ risk perceptions and their risk reduction strategies, including their WTPpp for organic products. This study investigates consumers’ purchasing behaviour in the context of their risk perceptions, risk reduction strategies and their WTPpp for organic products. A self-administered questionnaire was used to collect data from 784 respondents who purchased organic products in Bangkok, Thailand. Structural equation modelling (SEM) was used to analyse the survey data. This study's finding is the first to confirm that consumers' WTPpp for organic products is driven by their risk perceptions and risk reduction strategies. The study shows that while consumers’ risk perceptions have a positive influence on their WTPpp for organic products, their risk reduction strategies have a negative influence. Consumer lifestyles and attitudes towards organic products have positive influences on their risk perceptions.
在过去的三十年里,对有机产品的需求稳步上升,价格也在上涨。消费者认为有机产品比传统产品更有益于健康。然而,区分有机产品和传统产品是很困难的。对有机产品优点的怀疑增加了消费者的风险认知,从而影响他们的购买决策。消费者的风险认知及其降低风险策略影响他们的行为,并影响他们为食品支付溢价的意愿(WTPpp)。然而,目前还没有关于消费者风险认知和风险降低策略的研究,包括他们对有机产品的WTPpp。本研究调查了消费者的购买行为在他们的风险认知,风险降低策略和他们的WTPpp有机产品的背景下。一份自我管理的问卷收集了784名在泰国曼谷购买有机产品的受访者的数据。采用结构方程模型(SEM)对调查数据进行分析。这项研究的发现首次证实了消费者对有机产品的WTPpp是由他们的风险认知和风险降低策略驱动的。研究表明,虽然消费者的风险认知对有机产品的WTPpp有积极影响,但他们的风险降低策略有消极影响。消费者的生活方式和对有机产品的态度对其风险认知有正向影响。
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引用次数: 0
Vehicle Scheduling for Tourism Routing Problem 旅游路线车辆调度问题
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465844
Anchalee Supithak, W. Supithak, Phusanisa Tosak
The research aims to determine proper vehicle routes and travelling schedules, for tourism management, in order to minimize the total system cost composed of transportation cost, vehicle cost, and driver cost. A mathematical model based on two-phase problem solving is developed. The first phase is to determine the sequence of visiting places for each tour program in such a way that the travelling distance is minimized, and the operating time constraint of each visiting place is not violated. The second phase is to assign proper types and number of travelling vehicles for each tour program. The developed model is constructed on the spreadsheet and solved using the solver. The result obtained from the company of case study, a tourism company located in the North of Thailand, shows that the proposed method provides practical solutions in the real situation.
本研究旨在为旅游管理确定合适的车辆路线和行程计划,以使运输成本、车辆成本和驾驶员成本组成的总系统成本最小。建立了基于两阶段问题求解的数学模型。第一阶段是确定每个游览方案的游览地点顺序,使游览距离最小,同时不违反每个游览地点的运行时间约束。第二阶段是为每个旅游项目分配适当的旅游车辆类型和数量。所开发的模型在电子表格上构建,并使用求解器进行求解。案例研究的公司是泰国北部的一家旅游公司,结果表明所提出的方法在实际情况下提供了切实可行的解决方案。
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引用次数: 0
The Roles of NGOs Based in Bangkok in Promoting the Target Number 11.2 of the Goal Eleventh in the SDGs 总部设在曼谷的非政府组织在促进可持续发展目标第11个目标11.2中的作用
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465852
Nontanee Wiboonkul
In September 2015, United Nations member states adopted the 2030 agenda for promoting peace and sustainable development, which is known as the Sustainable Development Goals or SDGs. The goal eleventh in the SDGs is "sustainable cities and communities." Inside the goal eleventh of the SDGs has ten targets. The target number 11.2 of the goal eleventh in the SDGs aims at affordable and sustainable transportation.How have the NGOs based in Bangkok promoted the target number 11.2 of the goal eleventh in the SDGs during 2016 – 2020, the research found that there are ten NGOs based in Bangkok involved in road safety promotion and sustainable transport building, which promoted the target number 11.2 of the goal eleventh of the SDGs in change agent perspective. NGOs advocate the SDGs and assist the public sector in developing a sustainable public transport system and using the SDGs as a tool to create the liability of their projects. There are three prominent roles of NGOs in promoting the SDGs comprise (1) collaborating with the public sector, (2) implementing projects, and (3) raising public awareness. Even though the roles of NGOs are broader at the general level, but the weaknesses of NGOs based in Bangkok are related to the low influence of NGOs in the policy-making process. Some NGOs receive funds from government agencies or private companies, this limits their ability to provide unbiased inputs in some sensitive issues that relevant to their funders. Moreover, NGOs have limited implementation capacity and resources, making it harder to corporate with the public sector. Significantly, influencing the public sector in developing affordable and sustainable transport systems is a troublesome issue for NGOs because most public transportation projects are related to the conflict of interests and authoritarians. They may have the ability only in public advocacy and knowledge sharing about the importance of sustainable transport systems at the public level.
2015年9月,联合国成员国通过了2030年促进和平与可持续发展议程,即可持续发展目标。可持续发展目标中的第11个目标是“可持续城市和社区”。在可持续发展目标的第11个目标中有10个具体目标。可持续发展目标第11项具体目标11.2旨在实现负担得起的可持续交通。在2016 - 2020年期间,曼谷的非政府组织是如何推动可持续发展目标第11个目标11.2的?研究发现,曼谷有10个非政府组织参与了道路安全促进和可持续交通建设,从变革主体的角度推动了可持续发展目标第11个目标11.2的实现。非政府组织倡导可持续发展目标,协助公共部门发展可持续的公共交通系统,并利用可持续发展目标作为工具来创造其项目的责任。非政府组织在推动可持续发展目标方面有三个突出的作用:(1)与公共部门合作,(2)实施项目,(3)提高公众意识。尽管非政府组织的作用在一般层面上更为广泛,但曼谷非政府组织的弱点与非政府组织在决策过程中的影响力较低有关。一些非政府组织接受政府机构或私营企业的资助,这限制了他们在一些与资助者有关的敏感问题上提供公正意见的能力。此外,非政府组织的执行能力和资源有限,很难与公共部门合作。值得注意的是,对非政府组织来说,影响公共部门开发负担得起的可持续交通系统是一个棘手的问题,因为大多数公共交通项目都与利益冲突和威权主义有关。它们可能只有在公共一级就可持续运输系统的重要性进行公共宣传和知识分享的能力。
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引用次数: 0
Completing the Configuration of Digital Eco-Dynamic to Improve the Innovation Performance of SMEs 完善数字生态动力配置,提高中小企业创新绩效
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465841
Yuniarty, Idris Gautama So, S. Abdinagoro, M. Hamsal
Entrepreneurship development is about the presence of strategic postures through business organizations so that risk-taking is at the organizational level, capable of developing competitive, proactive, and innovative behavior. This study is designed to reveal a theoretical model that best describes how to improve the innovation performance of SMEs in Indonesia. The model suggested at the end of this paper will picture the complete configuration of digital eco-dynamic to improve the performance of e-business SMEs in Indonesia seems promising. However, the author argues that amid the new normal era and besides the digital eco-dynamic, the innovation performance of SMEs in Indonesia is influenced by psychometric factors.
企业家精神的发展是关于通过商业组织的战略姿态的存在,使冒险在组织层面,能够发展竞争,主动和创新的行为。本研究旨在揭示一个最能描述如何提高印尼中小企业创新绩效的理论模型。本文最后提出的模型将描绘数字生态动态的完整配置,以改善印度尼西亚中小企业的电子商务绩效,似乎很有希望。然而,笔者认为在新常态下,除了数字生态动力外,印尼中小企业的创新绩效还受到心理测量学因素的影响。
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引用次数: 2
The Effects of Social Media Influencers on Consumer Memory toward Brand Image: The Role of Image Transfer 社交媒体影响者对消费者品牌形象记忆的影响:形象迁移的作用
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465863
Rachata Rungtrakulchai
This study aimed to present the conceptual framework of the effects of social media influencers on the consumer perception on brand image and also investigate how influencers’ image transfer to the brands. The research framework is developed with consumer learning process and network associative theory. The propositions are developed and presented in the paper.
本研究旨在提出社交媒体网红对消费者品牌形象感知影响的概念框架,并探讨网红的形象如何向品牌转移。本研究以消费者学习过程理论和网络联想理论为基础构建研究框架。本文对这些命题进行了发展和提出。
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引用次数: 0
Development of an Application Programming Interface for a Multi-Sensing System Based on Sensor Platform LSIs 基于传感器平台lsi的多传感系统应用编程接口开发
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465853
M. Muroyama, Shuji Tanaka
We have developed a multi-sensor system by using own multi-sensor platform LSI for versatile applications including next generation robots. For a unified system implementation, the LSI provides the followings: several principle sensor readout circuits, 8-single or 4-differential multi-channels for multi-axis sensing, outputs as a haptic driver controller, flexible system parameter configuration, a RS485 compatible differential signal serial bus communication method, and event-driven response. The LSI can realize wide variety of sensing principle sensor fusion and many sensor installation. So far, we developed 2.5mmX2.5mm size MEMS (Micro Electro Mechanical Systems)-LSI integrated 3-axis force and temperature sensing devices and a 100 device connected tactile sensor network system. However, the system was complex and it took a long time for the development. For reducing the development time and increasing system reliability, we developed an application programming interface (API) for the system. The API consists of documents and basic sensor instruction sets such as system start/stop, sensor configuration setup, capacitive type sensing, analog type sensing, temperature sensing, and digital output. By using this API, we could make high performance multi-sensor systems easily without considering detailed system structures which include sensor platform LSI based sensor nodes, FPGA based relay nodes, and a host software.
我们通过使用自己的多传感器平台LSI开发了一个多传感器系统,用于包括下一代机器人在内的多种应用。为了实现统一的系统实现,LSI提供了以下功能:多种原理传感器读出电路,8单路或4差分多通道多轴传感,作为触觉驱动控制器输出,灵活的系统参数配置,RS485兼容的差分信号串行总线通信方式,以及事件驱动响应。LSI可以实现多种传感原理、传感器融合和多种传感器安装。到目前为止,我们开发了2.5mmX2.5mm尺寸的MEMS(微机电系统)-LSI集成的3轴力和温度传感器件以及100个器件连接的触觉传感器网络系统。但是,该系统比较复杂,开发耗时较长。为了减少开发时间和提高系统可靠性,我们为系统开发了一个应用程序编程接口(API)。API由文档和基本的传感器指令集组成,如系统启动/停止、传感器配置设置、电容式感测、模拟式感测、温度感测和数字输出。通过使用该API,我们可以轻松地制作高性能的多传感器系统,而无需考虑详细的系统结构,包括基于传感器平台LSI的传感器节点,基于FPGA的中继节点和主机软件。
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引用次数: 0
Voices of EFL Teachers in Online Teaching amid Covid-19 Pandemic Period in Bangkok 新冠肺炎疫情期间曼谷地区英语教师在线教学的声音
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465870
Amarawadee Tappoon
The Covid-19 pandemic has forced a sudden change in many sectors worldwide including the education sector. The closure of schools, colleges, and universities has impacted all educational institutes on teaching transformation method from face-to-face classroom to online classroom abruptly. Getting in-depth insights from online EFL teachers is vital to understand and enables to resolve their difficulties and teaching limitations. The purposes of this study were to explore EFL teachers’ attitudes and opinions in a Thai university in Bangkok, Thailand towards their online teaching amid the Covid-19 pandemic and to examine their problems occurred while they were managing online teaching. The participants were 19 English lecturers at a Thai university consisting of 15 Thai and 4 foreigner lecturers. A researcher collected data through an online survey, focus-group discussions, and individual interviews with open-ended questions, and then used content analysis, a conventional approach to analyze the data. The findings revealed that all lecturers were willing to teach online, but they lacked the comprehensive training on online teaching techniques and some effective equipment to support online language teaching.
新冠肺炎疫情迫使包括教育在内的世界许多领域发生了突然的变化。学校、学院、大学的关闭突然影响了所有教育机构从面对面课堂到网络课堂的教学方式转变。从在线英语教师那里获得深入的见解对于理解和解决他们的困难和教学局限性至关重要。本研究的目的是探讨泰国曼谷一所大学的英语教师在Covid-19大流行期间对在线教学的态度和意见,并检查他们在管理在线教学时出现的问题。参加者是泰国某大学的19名英语讲师,其中15名是泰国人,4名是外国人。研究人员通过在线调查、焦点小组讨论和带有开放式问题的个人访谈来收集数据,然后使用传统方法内容分析来分析数据。调查结果显示,所有讲师都愿意在线教学,但他们缺乏全面的在线教学技术培训和一些有效的设备来支持在线语言教学。
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引用次数: 1
Application of Community Enterprise for Sustainable Supply Chain: Case Study of Coffee Enterprise in Nan Province, Thailand 社区企业在可持续供应链中的应用——以泰国南省咖啡企业为例
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465866
Wichakan Kunsiripunyo, N. Sathirakul
Coffee chain enterprises in Nan province were small groups, most of businesses interdependent with other business in Nan coffee industry. This research studied about sustainable supply chain in Nan’s coffee chain enterprises from the beginning as coffee agriculture to selling coffee to customers. Coffee shop in Nan downtown use the coffee beans that cultivate and process in Nan, for this reason that farmers are able to sale more beans, not only to coffee manufactories but also to SMEs coffee houses. Moreover, to increase number of new specialty coffee drinkers. The researchers founded that government agencies included governor, ministry of Tourism and Sports etc. also supported Nan’s coffee products and travelling follow coffee places. Besides, the growth rate of Nan coffee chain enterprises made new blood returned their homes in order to start coffee businesses. Accordingly, Nan new generations continue coffee business which conform to Nan dominant. This research aimed to conduct new entrants in coffee chain industry and other industries about sustainable industry in each hometown.
南疆咖啡连锁企业以小团体为主,多数企业与南疆咖啡行业的其他企业相互依存。本研究研究了南咖啡连锁企业从咖啡农业开始到将咖啡销售给顾客的可持续供应链。南市中心的咖啡店使用在南市种植和加工的咖啡豆,这样农民就可以销售更多的咖啡豆,不仅可以卖给咖啡制造商,也可以卖给中小企业的咖啡馆。此外,增加新的专业咖啡饮用者的数量。研究人员发现,包括省长、旅游体育部等政府机构也支持Nan的咖啡产品,并跟随咖啡场所旅行。此外,南方咖啡连锁企业的增长速度也让新鲜血液纷纷返乡,以开展咖啡业务。因此,南族新一代延续了符合南族主导地位的咖啡事业。本研究旨在对咖啡连锁行业和其他行业的新进入者进行关于每个家乡可持续产业的研究。
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引用次数: 1
Investigation of the Potential for Biocoke Production from the Coconut Shell 利用椰子壳生产生物焦的潜力研究
Pub Date : 2021-05-20 DOI: 10.1109/ICBIR52339.2021.9465858
Waritsara Lersin, Mahunnop Fakkao, Supitchaya Cerdkeadttikul, T. Ida, J. Chaichanawong
Currently, Thailand is attempting to overcome the energy security issues by initiating a sustainable solution with an alternative energy development plan. One of the potential energy sources for Thai society is the solid biofuels, so-called biocoke. The biocoke can be made from agricultural or municipal wastes. This study is focused on the production of biocoke from coconut shells since Thailand exports the product from coconuts, leaving numerous coconut shells behind. To produce the biocoke, raw coconut shells were ground into a particle size less than 1 mm. The moisture content of coconut shells was varied every 5 wt% from 0 to 15 wt% to investigate the effect of moisture content on properties of biocoke. Then, the raw materials were pressed using the uniaxial pressing method with the pressure of 16 MPa for 15 minutes at the forming temperature of 180 °C. The biocoke properties, which are calorific value, density, and compressive strength, were examined. It is found that the coconut shell biocoke has the highest density of 1.25 g/cm3 under the temperature of 160 °C and 190 °C.
目前,泰国正试图克服能源安全问题,通过一项替代能源发展计划提出可持续的解决办法。泰国社会的潜在能源之一是固体生物燃料,即所谓的生物炭。生物焦可以由农业或城市垃圾制成。本研究的重点是用椰子壳生产生物焦,因为泰国用椰子出口产品,留下了大量的椰子壳。为了生产生物焦,生椰子壳被磨成小于1毫米的颗粒。在0 ~ 15 wt%范围内,每5 wt%改变椰子壳的水分含量,考察水分含量对生物焦性能的影响。然后,在180℃的成形温度下,采用压力为16 MPa的单轴压制方法,压制15分钟。考察了生物焦的热值、密度和抗压强度。发现椰子壳生物焦在160℃和190℃的温度下密度最高,为1.25 g/cm3。
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引用次数: 1
期刊
2021 6th International Conference on Business and Industrial Research (ICBIR)
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